Rugby Promo

Connor Wheeldon

Purpose

• The purpose of this video is to promote the rugby scrum machine used by Worcester Rhinos. In the video, they’re trying to tell you that this rugby machine is different to every other rugby machine & you will not succeed first time.

• The idea of this rugby machine is to educate you on how to be a better rugby team & improve techniques. The purpose of this video is telling you how this scrum machine is better then other machines & will have a greater effect.

Form

• The video is an promotional type video with a duration of 1 minute & 35 seconds. The video is set on a rugby pitch looking to promote a rugby machine to help others improve.

• The video is filmed in short different clips, some showing examples of how this machine works and is used & some clips shows the coach of the team using this equipment talking about the scrum machine.

Content

• The camera is shown at different angles throughout the video. Most camera angles are shown handheld to what’s being filmed mainly because the main focus of the video is the scrum machine being promoted so viewers can see the machine very clearly.

• Editing, transition & sound effects are not used in this video as it’s just a promotional video.

Meaning

• The meaning of the promotional video is to attract & persuade rugby players & teams to buy & use this invention. The video looks to inform viewers about this new rugby scrum machine & how it improves rugby skills & team work.

• It also wants to show viewers how much effective & better it’s compared to other rugby scrum machines, with a way better feature & design.

Genre & Audience

• The genre of this video is an promotional video which is educational. The intended audience for this promotional video are rugby players & people who play rugby & look to improve.

• The target audience would look to be a class D-F audience as this video could apply to anyone that likes to play rugby but the video is made especially for professional rugby players.