FACEBOOK IN CEE Brand Performance on Facebook in selected CEE countries

Data & Metrics – Data Set 1

» Austria

» Croatia

» Czech Republic

» Germany

» Hungary

» Lithuania

» Poland

» Romania

» Russia

» Slovakia

» Ukraine

DATA SET 1:

» Total Fans

» Fan Growth

» PTA

Sample Size: 134,000+ Brands

Time Range: July 1 – July 31

Average Number of Fans

42 272 46 487 36 921

119 656

54 440

26 466

77 951

102 058

60 484

44 523

14 426

» The largest Brand Facebook Pages are in Germany & Romania, the smallest

ones are in Ukraine & Lithuania

Fan Growth + PTA 9

14

97

0

98

8

3 1

74

1 0

47

32

3

2 0

50

3 0

03

1 9

29

90

5

42

6

1 5

48

1 8

98

1 1

87

3 8

38

2 9

92

74

8

2 9

50

4 0

72

3 2

96

2 0

73

68

6

» German Brands have the strongest Fan Growth, Romanian Brands have the

highest PTA

Data & Metrics – Data Set 1

» Austria

» Croatia

» Czech Republic

» Germany

» Hungary

» Lithuania

» Poland

» Romania

» Russia

» Slovakia

» Ukraine

DATA SET 2:

» Total Interactions

» Types of Interactions

» Post Engagement Rate

» Response Rate

» Response Time

» The Most Engaging Days

» The Most Engaging Hours

Sample Size: 2,000+ Brands

Time Range: July 1 – July 31

Average Total Interactions

16 278

24 271

10 082

47 050

33 954

10 121

22 276

51 546 49 247

4 408

17 511

» Slovaks are the least ones to be attracted when it comes to interacting with big

brands communication. On contrary in absolute numbers Romanians interact

the most.

Types of Interactions

Likes

Comments

Shares

» Hungarians, Romanians and Russians tend to share more then comment

Post Engagement Rate 0

,44

10

%

0,2

91

8%

0,3

90

8%

0,3

43

1%

0,4

17

6%

0,2

50

3%

0,3

31

2%

0,1

96

7%

0,4

64

1%

0,3

61

8%

0,6

38

1%

» Ukraine, Russia and Austria are pages which have the highest average Post

Engagement Rate.

» Hungary and Germany have a pleasant size / engagement ratio.

Response Rates (Questions)

64,5%

73,2% 73,6% 73,9% 76,4%

60,4%

74,3%

51,6%

64,5%

55,7% 61,1%

» Hungary and Poland have the highest average Response Rates

» Romania and Slovakia have the lowest Response Rates

Response Times (Questions)

1528

817

1235 1196

1651

1106

855 923

736

985

627

» Ukraine and Russia have the fastest Response Times – 10,5 and 12,3 hrs

» Hungarian and Austrian Brands are the slowest when it comes to responding

The Most Engaging Days in a Week

» Monday

» Slovakia

» Ukraine

» Tuesday

» Croatia

» Lithuania

» Romania

» Russia

» Wednesday

» Germany

» Czech Republic

» Friday

» Hungary

» Poland

» Saturday

» Austria

The Most Engaging Hours of a Day

11 12 13 14 15 16 17 18 19 20 21 22 23

» 11:00 – 11:59

» Ukraine

» 16:00 – 16:59

» Romania

» 17:00 – 17:59

» Austria

» Lithuania

» 20:00 – 20:59

» Croatia

» Czech Republic

» Germany

» Slovakia

» 21:00 – 21:59

» Poland

» 23:00 – 23:59

» Russia

Questions?

» I hope you have enjoyed this

presentation

» If you have any further questions,

don‘t hesitate to contact me at

rudolf.kviz@socialbakers.com

or message me at @mordieu