RUDA RUDA Rural Non Farm Development Agency a concept whose time has come Rajasthan.
-
Upload
nelson-lawrence-ellis -
Category
Documents
-
view
237 -
download
0
Transcript of RUDA RUDA Rural Non Farm Development Agency a concept whose time has come Rajasthan.
RUDARUDA Rural Non Farm Development
Agency
a concept whose time has come
Rajasthan
The beginning…
RUDA is an agency registered under the Rajasthan Registration of Societies Act, 1958. It combines flexibility, autonomy with public accountability & is a unique experiment in Craft Sector of the country. RUDA promotes innovation in all its activities and is a project agency for several externally funded projects.
In 1992, NABARD and SDC commissioned the RNFS Study in eight states of the country.
Rajasthan was one of the states covered and was, perhaps the first to respond to the recommendations of the Study.
• June,1995 - Government of Rajasthan announced the Rural Non Farm Sector Policy.
• November, 1995 - Rural Non Farm Development Agency (RUDA)
was established.
Promoting Sustainable Rural
Livelihoodin the
Rural Non-Farm Sector
Mandate…..
Organizing Rural Artisans
Technical up gradation of Rural Crafts
Training & Capacity Building of Rural Artisans
Credit Facilitation
Market Facilitation
Product & Design Development
Networking & Policy Advocacy
Strategic Interventions
The RUDA Approach…...
1. Well Identified Sub-Sectors
2. Integrated Strategy
3. Cluster Based Approach
• Wool & Textile• Stone, Ceramics & Pottery• Leather• Handloom• Khadi & Village Industries• Handicrafts
The Rural Non Farm Sector has been further classified into 6 sub-sectors for theAction Plan 2005-2006.
RUDA undertakes sub-sector planning, operation of programs for assistance to artisan groups, NGOs & craft people for craft based livelihood.
1. Sub – Sectoral Approach
Market
Credit Design
Technology
Skill Base
Organising Artisans
The integrated strategy developed by RUDA focuses on each artisan groups and cluster ensuring backward and forward linkages, access to credit, professional design consultancy, capacity development and market facilitation.
2. Integrated Strategy
3. Cluster Based Approach
RUDA with UNIDO support has prepared a cluster map of Rajasthan, where craft clusters have been identified in all districts. Craft villages have been identified. RUDA takes up focused development of rural craft with private sector/ NGOs participation.
Some Prominent Clusters Sandstone (Sikandra, Manpur, Dabur)
Blue Pottery (Neota, Mehla, Mohana & Kot Jewar)
Tanning (Jojawar, Pali, Sawarda & Bhinmal)
‘Mojries’ (Jodhpur, Jaipur, Sirohi, Nagaur, Pali, etc.) Western shoes (Dholpur)
Namda (Tonk)
Carpets (Churu, Jaipur, Tonk, Dausa)
Weaving (Bikaner & Jaisalmer)
Terracotta (Pokaran, Shyamota, Baswa, Hadota & Saantpur)
Hand block printing (Bagru, Jahota)
Some Prominent Clusters
Leather tanning – a traditional activity, old technology Designs & Product Range – Obsolete No exposure to the market No credit support
Leather tanning – Collaboration with CLRI for improved process of vegetable tanning without compromise on traditionalism
Designs & Product Development – 1. Hands-on workshops with NID, NIFT, CFTI, FDDI, etc. extensively in the clusters
2. Broadening of product range from Mojaris to accessories and western footwear
3. Product diversification by maintaining the ethnicity.
4. Institutional Networking
Before Intervention :
After Intervention :
Leather Story …..
Operation Mojari
Design Workshops
Vegetable Tanning
Western Footwear
Leather Bags
Leather Accessories
Combination Products of Leather
Visual & Printed Marketing Tools
Projects/ Programmes
Leather Story …..
Target Beneficiaries:
Operation Mojari Technological upgradation without loosing traditional skills
Funded by UNDP, a time bound programme
Covered 3500 artisan households in five districts of Rajasthan
Mechanism:
• Organizing 10 artisans in a group for delivering the inputs• Providing standardized polymer lasts • Giving new standard patterns and designs • Prototype replication • Marketing support
• Scheduled Caste • Poor & Socially oppressed People • Engaged traditionally in the Mojari making activity
Su
cces
s S
tori
esLeather Story …..
Benefits to an average progressive household of Udaipuria Cluster
Pre- intervention Post- intervention
Manufacturing cost = 60/- -70/- Manufacturing cost = 125/- -150/
Selling price = 80/- -90/- Selling price = 250/-
Profit = 20/- per pair Profit = 100/-
Wages = 30/- per pair Wages = 40/- per pair
Inflow = 50/- per pair Inflow =140/- per pair
Income @ 250 pairs per house Incremental income @ 100 pair
Hold=12,500/- per annum per household 14,000/- per annum
Old production = 150* 50 =7,500/-
Total income = 21,500/-
Ca
se
Stu
dy
Leather Story …..
12500
21500
05000
10000
150002000025000
Annual Income
Old income NewIncome
Comparative income statement of Mojari Household
Ca
se
Stu
dy
Leather Story …..
Stone- Ceramics - Pottery Story
The Issues
Lack of value addition at post-mining stage Lack of technological up-gradation Lack of design & product diversification Lack of market linkages
The Interventions Training for Gangsaw operations Technological upgradation:
Sandstone – pneumatic tools Blue Pottery – Development of Lead-free glaze
Design & Product diversification Terracotta Clusters – Design development, technological
upgradation Strengthening of market linkages. Institutional Networking
UNDP-KVIC Pokaran Pottery project
Lead – Free Blue Pottery
Development of Sandstone Cluster
Hadota Pottery Project
Development of Shyamotta Terracotta ClusterDesign Development & Dissemination in Sandstone – MarbleDesign Development & Dissemination in Terracotta
Visual & Printed Marketing Tools
Pro
ject
s/ P
rog
ram
mes
Stone- Ceramics - Pottery Story
Lead Free Intervention in Blue Pottery. . . .
Gains:
A. Exposure to new markets
B. Increased confidence / better bargaining power
C. New designs and products
Tangible Pre Post
1. Individual Annual Income 20000 30000
2. Quality of products Average Superior (Increased hardness, very low porosity)3. Fuel wood per
production batch from the kiln
5 quintals 2 quintals
Intangible
D. Lead free glaze & new body
Su
cces
s S
tori
es Stone- Ceramics - Pottery Story
Kot Jewar Blue Pottery Cluster
• 40 Km from Jaipur
• 30 artisan families
• Started interacting with the cluster in 1998
• First intervention – Modern Kiln
• New design and product development
• Market facilitation: participation in fairs
organized by RUDA and others.
• Formation of group ( Collective action for
sharing of common resources) Lead free glaze and improved body
Cas
e S
tud
y Stone- Ceramics - Pottery Story
20000 30000
0
20000
40000Annual
Income Per Household
Preintervention
Postintervention
Income Change in Kotjewar Blue Pottery Cluster
Cas
e S
tud
y Stone- Ceramics - Pottery Story
Wool & Textile Story
Issues• Lack of processing locally available Desi Wool• Lack of modern technological support• Lack of Market & Credit Support • Old & obsolete designs• No quality control measures
Interventions• Design & product development in Namda & Hand block Printing• A whole range of accessories has been developed in Khadi• Advance training in Spinning & Weaving• Introduction of English colors in Dyeing• Improvement & improvisation in Desi Wool like: softening, hand block printing, dyeing with fast colors.
Product & Design Development in Khadi
Product & Design Development in Numdha
Integrated support to Bagru Hand Block Printer’s Association
Integrated Project for woolen dyers.
Design Development & Dissemination in Sandstone – Marble
Design Development & Dissemination in Terracotta
Visual & Printed Marketing Tools
Pro
ject
s/ P
rog
ram
mes
Wool & Textile Story
• New range of products • New design collections• Market facilitation- fairs, etc., • Linkages with exporters• Formation of SHGs • Collective mechanism bearing fruits
Namda making
• A traditional activity • Obsolete and outdated products • Primitive technology • Intensive price cutting & lowering of quality • Carried out by poor minority community
Interventions
Su
cces
s S
tori
esWool & Textile Story
Economic gains of the SHGs of Tonk
Pre Intervention Post Intervention
Average selling rate of Namda: New rate of namda:
Rs. 7-10/- per square feet Rs. 20-25/- per square feet Total sales last year through RUDA: Rs. 2.5 lakhs
Average margin: 2-5/- per sq. ft. Average margin: 10/- per sq. ft.Average ann. Income per Incremental income due to Household: 12500/- intervention of RUDA:
Rs. 10-15 per square feet.
Thus incremental income per household: Rs. 13000/-
Total new income: 25500/-
Cas
e S
tud
yWool & Textile Story
Interventions in Khadi
Product & Design Development Projects
• 250 new weaves, 150 new products• New designs & products in Hosiery, Tweeds, Blankets, Shawls• Development of new collections in Cotton Khadi Home Furnishings.
Technical Input Workshops: for Dyeing and Finishing
Training Workshops: for Weavers and Tailors
Linking up with Mainstream Private Sector
Marketing Orientation Workshop: For the sales staff & heads of Khadi Societies
Participation in Heimtextil – 2000 & 2001
Su
cces
s S
tori
es
RUDA Spectrum
Craft Federation
Craft Cluster
Craft Villages
Craft Groups
Craft people
International Markets
Niche Markets
High End Market
Export Houses
Business Houses
Technical institutes
Rural Technical Centers
Management Professionals
Buyer & Promoters
Traditional Markets
(Gramin Haats)
Social Animators
Master Craftsmen
M.E. Experts
M.E. Expert Agencies
Professional Designers
Subject Matter Specialists
• UNDP• UNIDO• DFID• UNFPA• ILO• IPI, ITALY• Aid To Artisans, U.S.A.• Development Alternatives Inc., USA
…RUDA’s partners in progress...
state...• KVIB• DICs• RCWPDS• RSIC• FORHEX• EMI• ICICI• Rural Development Deptt.• Local NGOs• Private sector agencies
national..• CLRI• CFTI• FDDI• NLDP• NIFT• NID• IICD• CSWRI• CGCRI• CAPART• NISIET• MART• Dastkar• SIDBI• BASIX• KVIC• MoRD• YASHADA
international...
…RUDA Visitor’s...
“We are impressed by RUDA…..It has a cost effective sub-sectoral approach and a young professional results oriented team.”
Malcolm Harper, Prof.Emeritus & Eminent RNFS consultant
“Rajasthan has been a pioneer in establishing an independent agency adopting the sub-sector approach , which is professionally managed and has a clear understanding of RNFS issues.”
Prabhu Ghate, World Bank
“I was impressed by the energy , organisation and professionalism at RUDA. RUDA is a Government agency but has significant autonomy and flexibility to set it’s own agenda.”
Abby McGowan,RNFS consultant, USA”
“The impressive achievements of RUDA , notably in ethnic footwear, are etched in my mind’s eye.”
Dr. Zephirin Diabre,Associate Administrator, UNDP, New York
“I wish there were RUDAs in all the places that we work, across the World…”
Clare Smith,President, Aid To Artisans, USA
“RUDA is shinning by its innovativeness, professional approach and quality of execution.”
Dr. Medha Dubhasi,Associate Professor, YASHDA,PUNE
...new generation craft products developed through RUDA’s artisan groups...
…RUDA products at niche marketing outlets...
..at Khazana, Taj Hotels
..at Craft Impressions, Jaipur
Networking
Brand Equity
Information
…RUDA’s strengths...
Creativity
Cluster Development in Udaipur Division
Some success stories are :
1. Mollela – Terracotta products (1999)
2. Bhutala – Terracotta Products
(2000-Shilp gram with NID designer)
3. Siyawafali/ Santapur (Sirohi) – Terracotta heads
(NGO supported Garasiya Project (2000-2002)
4. Talwara (Banswara) – Black Stone sculpture (1998-99)
5. Bassi (Chittorgarh) – Wooden Toys (BLKM 2004)
6. Technical training for Gangsaw Operators (CMMT, 1998)
7. Kojra (Pindwara) – Marble artefacts (NGO-1997)
RUDA has taken up Craft based livelihood promotion in selected Cluster
in Udaipur Tribal Division.
Name: “District Poverty Initiatives Project” (DPIP) – a World Bank funded project
Partner: World Bank & Department of Rural Development, GoR
Period: 2003-2006 Amount: Rs 31,00,00,000/-Project Area: Baran, Churu, Dausa, Dholpur, Jhalawar, Rajsamand & TonkKey Interventions:1. Development of Micro-enterprise activities in 7 poorest
of the poor districts of Rajsathan. 2. Socioeconomic development of the BPL through IGAs3. Design &Technical support4. Marketing & Credit Facilitation[
Artisan BeneficiariesGroups/SHGs – 700 Common Interest Groups (CIGs)
Families – 7000
a cu
rtai
n r
aise
r…Special Projects for Udaipur division-I
“Mainstreaming Rural Products” - SGSY Project
Mission:-
The Project aims at reviving handicrafts in four
Tribal districts of Rajasthan with a high
concentration of livelihood based on
Handicrafts, which are at the verge of loosing
their existence and identity, and support the
existing crafts to achieve at least self-
sustenance level.
“Mainstreaming Rural Products”
The Project Objectives:-
Skill augmentation of the artisans leading to micro-enterprises.
Capacity building of the artisans through Exposure Visits, Trainings, Workshops, etc.
Modules of Entrepreneurship Development Programmes (EDPs) will be given to develop entrepreneurship in the artisans.
To help the artisan with design and development of products that will sell.
To provide the most effective situation-specific business solutions in supporting micro-enterprises in all areas of enterprise management.
“Mainstreaming Rural Products”
To develop a reservoir of resources in terms of audio- visual aids, publications, data banks, design & pattern banks for all the developed prototypes to meet future endeavours and this would be available to the artisan groups for facilitating their enterprises.
To provide better packaging for products.
To provide the artisan with information on market forecasts, international buying cycles and trends, market analysis / intelligence and market opportunities.
To link artisans with the market place through export networks and through exposures to trade fairs and exhibitions.
Organising Marketing Events and all other marketing efforts to mainstream the Rural Products, i.e. participation in state / national / international level exhibitions.
Special Projects for Udaipur division - I
Name: “Main Streaming Rural Products” under Special SGSY Project
Partner: Ministry of Rural Development, GoI
Period: 2004-2007
Amount: Rs 5,26,00,000/-
Project Area: Rajsamand, Banswara, Dungarpur & Udaipur
Key Interventions:1. Revival of ethnic crafts2. Socioeconomic development of the BPL3. Design Support4. Technical support5. Common Facility Center6. Marketing & Credit FacilitationArtisan Beneficiaries
Groups/SHGs – 175 SHGs under 1 UmbrellaFamilies – 2960 (70%BPL & 30%APL) Families
a cu
rtai
n r
aise
r…
“Mainstreaming Rural Products”
Project Partners
S.No Partners Activity Action Taken
1. NID Design & Product Development
MoU Proposed
2. YASHADA Training, Research & Marketing
MoU Signed
3. NISIET EDPs MoU Signed
4. SEWA-PLACON Marketing Cell
Marketing Support MoU Proposed
“Mainstreaming Rural Products”
District Clusters Villages Families
Udaipur 7 23 1060
Banswara 4 14 600
Dungarpur 5 12 600
Rajsamand 4 21 700
Project Coverage
“Mainstreaming Rural Products”
Project Implementation Teams (PITs):- Four Project Implementation Teams have been identified.
S.No. District PIT
1. Udaipur IFFDC
2. Banswara GVT
3. Dungarpur IFFDC
4. Rajsamand Vishvas
“Mainstreaming Rural Products”
Funding Support for PIT :- The project covers 2960 families in two-phases, SAP 1 and SAP 2. The program funding under SAP 1 is as follows:-
Districts Families SHGs Federations / Clusters
Funds Allocated to
PIT
Udaipur 530 32 11 5.14 lacs
Banswara 300 17 06 2.74 lacs
Dungarpur 300 17 06 2.74 lacs
Rajsamand 350 20 07 3.22 lacs
The above funds have been made available to PITs for carrying out the assigned activities of Community Mobilization, Group formation, EDPs, Skill & Design trainings and market/credit activities, etc.