RUBY MOON MARKET POWER POINT updatelinkdin
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THE MODEST SWIMWEAR COLLECTION
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Transcript of RUBY MOON MARKET POWER POINT updatelinkdin
THE MODEST SWIMWEAR COLLECTION
A LITTLE ABOUT JO, THE FOUNDER…Expert in the field of lingerie & swimwear design, development and production with 24 years experience.
RUBYMOON: MISSION STATEMENT
To sell high quality, ethically manufactured swim and active wear that is made from environmentally friendly materials to aid women in starting up and grow businesses across the globe.How we spend our money is one of the only ways we can influence positive change.
THREE USP’SRubyMoon swim & active wear has three unique selling point;• The fabric is made from regenerated
yarn that is made from broken down plastic bottles and abandoned fishing nets on the seabed, both of which are pollutants.
• The yarn is combines with extra life Lycra that can withstand 100 hours of exposure to sunlight, chlorine and sea water which makes the swim and active wear much more durable.
• Beyond the product, RubyMoon loans it’s net profits to women starting and expanding their businesses in 12 developing countries across the globe through Lendwithcare.org.
WHY IT MATTERS TO THE CONSUMER?
WE ARE SAYING NO MORE TO… Unsustainable materials Throw away fashion - here for today, but gone
tomorrow Quality that does NOT last
66% of global respondents say they’re willing to pay more for products and services that come from companies that are committed to
positive social and environmental impact. (up from 55% in 2014, and 50% in 2013)
“Millennials continue to be most willing to pay extra for sustainable offerings— almost three-out-of-four respondents in the latest findings, up from
approximately half in 2014.”
WHY IT MATTERS TO YOU?These are just a few of the major
companies getting involved…
“93% of global citizens will have a more positive image of that company”
“88% will be more loyal”
“90% will be more likely to trust that company”
BENEFITS OF THIS CHANGE?
HOW DO WE KNOW WE’RE LOVED?!
SIMPLE – Our customers always come back
WHY? Economical A high level of quality that’s
difficult to find Comfortable and beautiful
designs that EVERYONE can enjoy!
