Optimizing the SellDigiDay Target

COMPANY OF THE YEAR – ALWAYS ON 20092008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER

TWIISTUP3 BEST IN SHOWPRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP

AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANYAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY

AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES#24 ON FAST COMPANY FAST 50 READER FAVORITES

Frank AddanteCEO & Founderfrank@rubiconproject.com(310) 943-4970

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Mission: To automate the buying & selling Infrastructure of online advertising

o Advertising Infrastructure Companyo Founded: May ’07; 100 passionate employees:

Los Angeles (HQ) - New York – San Francisco - Londono $33MM fundingo Pioneered Ad Network Optimization (automate sell-side)

o Fastest Growing Ad Tech Company:o 1500+ premium publisher customers

o 40 billion ad transactions per month

o 500 million global uniques

o 375 top ad networks (125 international)

o Results: 30% - 300% revenue lift

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1. Source: IDC, February 20082. Source: IDC Digital Marketplace Model and Forecast, 2008

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AudienceTargeting

70% of Search isProxy for Audience

70% of search is used as a proxy to reach audience:

Advertisers buy by audience – 50% will be direct to audience, 30% through content:

Industry Consensus

o 89% of advertisers plan to use ad networks in 20091

o 61% of advertisers polled cite targeting as the primary reason to use ad nets1

o Networks that have quality inventory and rich audience targeting capabilities – either their own or through technology partnerships - should be the ones marketers and agencies look to 20092

o Publishers and brands alike benefit from the efficiency of audience targeting: higher rates and better performance

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1 Source: Collective Media 2 Source: Adotas

PROBLEM: FRAGMENTATION OF $, INVENTORY AND NO AUTOMATION

$$$$$$

Mid-sized (1000+)

Small/Tail (900K+)

1 MILLION PUBLISHERS

Top 500

2 MILLIONADVERTISERS

$$

$

$

$

$

$

400+AD NETWORKS

25 Top Networks

250+ Others

125 InternationalM

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SOLUTION: DEFRAGMENT SUPPLY & DEMAND + AUTOMATE BUYING & SELLING

$$$$$$

Mid-sized (1000+)

Small/Tail (900K+)

1 MILLION PUBLISHERS

Top 500

2 MILLIONADVERTISERS

$$

$

$

$

$

$

400+AD NETWORKS

25 Networks

250+ Others

125 InternationalM

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ragm

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tion!

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RUBI

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RUBI

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AND Easiest way for ad networks, publishers’ direct

sales teams and audience sales representatives to fulfill advertisers’ campaigns with Rubicon Certified

Inventory™ targeted by audience segment.

o Unlocks access to inventory from thousands of the Web’s largest premium publishers in one place; hundreds available exclusively with the Rubicon Project

o Buyers have 24/7 access to 500 million global users

o Quickly tailor orders to achieve precise audience targeting from hundreds of audience and behavioral segments across Rubicon Certified Inventory™

o Strict quality standards ensures advertisers’ brands are protected

** Note: Rubicon onDemand is available only to our ad network/audience rep partners – not to advertisers/agencies directly.

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o One campaign powered by the targeting technology of Rubicon onDemand is driving click-through rates 4.8x – 5.3x those of non-targeted campaigns

o The publishers running these campaigns are receiving CPMs 10x their usual network CPM rates

o Result: campaigns are more effectively reaching their target; publishers are more effectively monetizing their traffic

o Targeting works

They’re onDemand…are you?

Buying & Selling Infrastructure

Inventory

AgenciesAgencies

Lead Gen/SEM

Lead Gen/SEM

Advertisers**Advertisers**

$$

LAN

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APE the Rubicon Project Ties the Industry Together

** Note: Rubicon onDemand is available only to our ad network/audience rep partners – not to advertisers/agencies directly.

Thank You

COMPANY OF THE YEAR – ALWAYS ON 20092008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER

TWIISTUP3 BEST IN SHOWPRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP

AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANYAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY

AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES#24 ON FAST COMPANY FAST 50 READER FAVORITES