FOUNDER

2006• Mrs. India Finalist• Mrs. Chinu kala, a former mrs. India finalist, entrepreneur, socialite and a

fashionista is the driving force behind RUBANS.

2008

• Founded RUBANS• Year 2012 was a turning point in her life when she decided to leave her imprint in

the world of fashion with her eponymous label- Rubans.2012

• Founded FONTE CORPORATE• Fonte corporate specializes in customized and personalized gifts in the corporate

circles. Fonte corporate has a long list of clientele which includes DLF IPL, mumbai indian’s, chennai super kings , ITC limited, idea cellular, zeiss, TV today network, star sports, ESPN, and a host of others.

RUBANS

• High-fashion accessory brand founded in the year 2012 by Chinu Kala

• Rubans works towards fulfilling modish needs of today’s woman

• In-House design team to churn out new designs on weekly basis

• Provide 100% quality assurance on products

• Conduct thorough research and keep abreast of the latest Fashion trends worldwide

• Bring international fashion at affordable price

• Trends move from Red carpet to our stores within a few weeks

• Broken the retail norm of having 8 collections per year

• Adopted highly efficient supply chain that allows us to deliver fast fashion and new trends

MISSION

• Be the LEADERS IN FAST FASHION

• Be the most Desirable Accessory brand in India

VISION• Fulfill modish needs of women of today

• Attain market leadership through unmatched quality

• Provide extraordinary and exclusive choice of fashion

• Set High service standards

• Attain maximum market penetration

• Enhanced customer experience.

BUSINESS STRATEGY• PRESENCE: Be present thru Stores and Online Portals

• QUALITY: Produce High quality products

• EXCLUSIVE DESIGNS: Invest on research and create new designs

• PRICING: High fashion at affordable price

• BRANDING: Focus on building a world class brand in the category

SUPPLY CHAIN:

• Reduce response time and deliver new styles frequently

• Efficient inventory management

• Focus on holding inventory worth 7 days and introduce new styles every week

• Continuously improve product distribution system

REACH Offline Presence

Bangalore- 3 Stores

Hyderabad- 2 Stores

Online Presence

EVENTS

FashionWeeks• Kingfisher fashion week • Bangalore fashion week• India kids fashion week

KIDS FASHION SHOW• Elle India kids fashion show

MEDIA COVERAGE

THANK YOU