RU Marketing Department Analysis
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Transcript of RU Marketing Department Analysis
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Prepared & Presented by:
Steven LauferKristin Bartz
Brandon Robinson Jared Stern
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Mission StatementStrategic GoalsSWOT Analysis
StrengthsWeaknessesOpportunitiesThreats
Analysis of Quantitative DataStrategic Goal Analysis & RecommendationSuggested Course of ActionMckinsey 7 S Model
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“The mission of the department of marketing is to provide a quality, career-enhancing marketing education for students, within a learning environment characterized by responsible, knowledgeable, and skillful students and faculty”.
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To Develop a recruiting plan designed to increase the number of Marketing majors and the number of students taking Marketing Courses
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AACSB – Association to Advance Collegiate Schools of Business
89.7% Satisfaction with Faculty86.8% Overall Satisfaction with Program2 of top COBE courses Alumni listed as preparing
your for your future career
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Misconception as to the definition of Marketing
Lack of real world practical applicationsMarketing program support services
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96.4% of Alumni would recommend Marketing Program
Spotlight capabilities to double major Salary outlook historically is higher for
Marketing as compared to Management.
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Increasing total credit hours
High overall satisfaction ratings
Continuous improvements in teaching techniques
Excellence in student career preparation
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Target Undecided and Pre-BusinessCurrent lack of targeting Average 50% are undecidedPre-Business 30% of share of COBEChange current misconceptions
Achieve this by:Changing marketing misperceptions
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More active recruiting Headhunters - actively target prospective students
(promo material, everyone loves a t-shirt)
Send informative e-mails to target students
RU marketing representatives recruiting in high schools.
Might increase brand loyaltyHelp correct the perception of marketingAdvertise AACSB