Rtr capabilities presentation
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Custom Market Research 03/15/2 022
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Transcript of Rtr capabilities presentation
04/15/2023
Custom Market Research
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River Town Research is…
A qualitative market research consultancy
providing synchronized services aimed at
achieving your specific marketing goals
Fast facts about us
Range of therapeutic expertise with a focus on
Oncology/Hematology
Completed hundreds of interviews (including central location and telephone methodologies)
Broad reach ofresearch audience:
Patients/Caregivers, Providers, and Healthcare Administrators
A women-owned agencycurrently in application process of WBENC certification
of studies Payer Related (half multi-country: US, EU and Japan)
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What we do
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We conduct research utilizing a variety of different methodologies
Focusgroups
Conference Research
Digital or live ethnographies
Advisory boardsIn-depth telephone interviews
Community panels / forums
Secondary research
Web surveys
Creative StrategySessions
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“Influencers” KOLs, thought leaders
“Prescribers” Physicians, NP, PAs
“The payers” Medical & Pharm Directors of MCOs and PBMs, MACs, EBMs
“Hospital decision makers”Pharmacists, C-Suite
“Lab and diagnostic”Laboratory and diagnostics directors,
managers, technicians
“Supporters”Nurses, office managers,
caretakers, advocacy groups
“Patients”Suffers of acute and chronic conditions
“Outpatient”Skilled nursing, urgent care, long-term facility decision
makers
Across a variety of different target audiences
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Through all phases of the product cycle
Distribution /Reimbursement
InitialPlanning / R&D
ClinicalEvaluation /
Testing
Implementation
AdvertisingPromotion
YourProduct
Global Access and Pricing Frameworks
Line Extension Research
Value Proposition Assessments
Promotional Concept and Communications
Advertising Campaign Research
Patient JourneyMarket Landscape Assessment
Treatment Algorithms
Brand Identity& Positioning
New Product Adoption Assessment
Value Message Testing
Pipeline Product Assessment and In-licensing Evaluation
Usability Testing: Concept and Prototype
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Specific to your market strategy
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Who we do it for
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AdvertisingAgencies
Our clients encompass a range of organizations
Pharma MedicalDevice
For Profit andNon-ProfitCompanies
AdvocacyOrganizations
SpecialtyDisease
Societies
Marketing / Branding
Companies
Product Development
Consulting Firms
Thoughtful analysis+ reporting
Working in unison /
partnership relationship
Our customized approach
In-depth knowledge of subject areaIntensive project
planning + management skills
High focuson quality
implementation
Strategic “big picture” foresight Excellent
communication
High attention to detail
Flexibility and adaptability
What makesRiver Town Research amazing?
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What key business challengescan we help you address?
Do you know the answers to these types of questions for your product?
Physicians / Other HCPs
How do they perceive my product compared to currently available
products?
For what types of patients would they prescribe my
product?
What do they see as the benefits or drawbacks of my
product/device?
Do they perceive my product as different?
How long until they consider adoption of my product? Where do they see the best fit
for my product?
What educational materials do they need?
Will they prescribe my product?
Patients / Caregivers
What are their concerns about my product?
What questions will patients have about this
product?
Do they understand how the product / device
works? Will they ask their doctor about
this product?
What do they see as the benefits of taking my product?
Will they take it as prescribed?
Do you know the answers to these types of questions for your product?
Payers / EBMs
What information do they need to be convinced of my
product’s benefit?
What specific data do they need to see?
What type of utilization management will be placed
on my product?
Will they cover my product?
Is my value proposition convincing?
How they evaluate my product?
Do you know the answers to these types of questions for your product?
PharmaciesHospital, Specialty, Retail
How will my product be managed within their
facility?
What questions do they have on my product’s dosing /
administration?
Will my product be placed on formulary /
distributed by their organization?
What information do they need to know?
Do they have any concerns regarding the storage or usage of my
product?
What do they expected as the reimbursement for this product?
What criteria should I expect to be placed on my product?
Do you know the answers to these types of questions for your product?
Contact Nicole Brasof215.668.0420
17750 Brighton Way, New Hope, PA 18938
