RTI Logo Guidelines ENGLISH
-
Upload
pravesh-kumar-thakur -
Category
Documents
-
view
34 -
download
0
Transcript of RTI Logo Guidelines ENGLISH
-
5/25/2018 RTI Logo Guidelines ENGLISH
1/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO1
GUIDELINES
FOR LOGOVERSION 1.0 | 2010
GOVERNMENT OF INDIA
Ministry of Personnel, Public Grievances & Pensions
Department of Personnel & Training
-
5/25/2018 RTI Logo Guidelines ENGLISH
2/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO2
2010.
D. P & T, G I
N I D, A.
, T D P & T, G I
250 & 130 t
Throughout this document trademarked names are
used. Rather than put a trademark symbol in every
occurrence of a trademarked name, it is stated that
the names are used only in an editorial manner and to
the benefit of the trademark holder with no intention
of infringement of the trademark.
-
5/25/2018 RTI Logo Guidelines ENGLISH
3/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO3
F o be memorable and have
he desired recall value, i is imperaive ha i
be reproduced across several media o com-
municaion in a consisen manner. Te mos
imporan elemens o be consisenly used is
he logo, is colour and he ypography. Tis
ensures ha he audience experiences he
logo in he same manner across all media.
have been developed
o significanly improve and sandardise he
visual presenaion and applicaion o he logo
o Righ o Inormaion.
I personnel responsible
or communicaion or graphic designers or pro-
essional priners, who may use he logo. Te
conen is specific and echnical. Tis bookle
lays down sandard guidelines and pracices
or he use o logo. Tere are very ew rules bu
please ake he ime o read and undersand
how hey work, and how hey can be used
ogeher o ensure a cohesive visual ideniy.
I is crucial ha he logo appears correcly and
consisenly in every communicaion.
A which is mean o in-
orm, he colours as reproduced in his bookle
may no be accurae due o limiaions o he
prining process used. o mach he colours
during prin producion, please use he specifi-
caions menioned.
why theseguidelines?
who shoulduse this?
-
5/25/2018 RTI Logo Guidelines ENGLISH
4/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO4
A , big or small, or an even,
a campaign or a programme in he public
domain, needs o have is own disinc visual
ideniy in he communicaion era. A visual or
an image which can ranscend all borders o he
writen and read ex across differen languages
a visual which is disinc and represens
he organisaions objecives, purpose or
philosophy and aciviies. Tis visual ideniy
is he one wih which people associae he
organisaion.
On one hand, here is he angible, physical,
recordable appearance o he organisaion,
represened by he visual shape & orm,colour, ypography and a general relaionship
o elemens unique o he design o is visual
ideniy.
On he oher hand, here is he inangible
visible eel which associaes wih elusive ideas
such as sabiliy, ransparency, growh ec., as
well as evokes emoions relaed o he naure o
aciviies carried ou by he organisaion.
what is visual identity?A L o he overall visual
ideniy. A visual logo is designed bu an
ideniy is creaed by consisen use o he logo
and various design elemens over a period o
ime across several applicaions relaed o he
organisaion.
represening he
organisaion ranslaes on o several planes
o visual inerace wih is arge users.
Tese include he basic saionary, business
cards, envelopes, promoional maerial
such as brochures, flyers, adverisemens,
posers hoardings ec; orms, in-house
prined saionary such as vouchers andbills, environmenal design such as ineriors
and signage sysems, vehicles and uniorms,
exhibiions and all promoional maerial in
he visual media.
-
5/25/2018 RTI Logo Guidelines ENGLISH
5/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO5
NEED FOR A VISUAL IDENTITY
Te ideniy o an organisaion is like is
personaliy. I is somehing ha conveys hrough
visuals, he disincive characer o he company
and is aciviies.
V cerain vial uncions
or he organisaion, boh inernally as well as
exernally. Wihin he organisaion, he ideniy
provides a common umbrella or is employees. I is
a symbol or associaion and developing a eeling o
camaraderie and o eam spiri. Tis helps reinorce
a group ideniy and loyaly owards he company.
For is public ace, he visual ideniy is he mosimporan and handy ool or an organisaion. I is
he one means o communicaion ha can provide
insan recogniion in he public mind. I also
esablishes a disinc characer ha idenifies he
organisaion and helps i sand ou in a compeiive
inormaion age.
COMPONENTS OF A VISUAL IDENTITY
Te visual ideniy or any organisaion broadly
comprises o hree criical componens:
the logo
the colour scheme
type style (fonts)
eiher a symbol, a wordmark; or a
combinaion o boh he logo and he logoype,
gives he visual ideniy o an organisaion.
A consisen and undisored use o he logo
across various applicaions lend he ideniy
a disincive image, powerul enough o be
idenified, recognised and associaed wih he
organisaion.
C are a vial acor in urhering he
overall image. Trough consisen use o he
same se o he colour palete across differen
mediums, he organisaion can build up a very
unique image in he public mind.
and he ons used consisenly
reinorce he visual ideniy and help inmainaining a consisen image hroughou all
he communicaion maerials produced by he
organisaion.
-
5/25/2018 RTI Logo Guidelines ENGLISH
6/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO6
THE RI GHT TO INFOR MATION ACT, 200 5
An Ac o provide or seting ou he pracical regime o
righ o inormaion or ciizens o secure access o inormaion
under he conrol o public auhoriies, in order o promoe
ransparency and accounabiliy in he working o every public
auhoriy, he consiuion o a Cenral Inormaion Commission
and Sae Inormaion Commissions and or maters conneced
herewih or incidenal here o.
WHEREAS he Consiuion o India has esablished
democraic Republic;
AND WHEREAS democracy requires an inormed
ciizenry and ransparency o inormaion which are vialo is uncioning and also o conain corrupion and o
hold Governmens and heir insrumenaliies accounable
o he governed;
AND WHEREAS revelaion o inormaion in acual
pracice is likely o conflic wih oher public ineress including
efficien operaions o he Governmens, opimum use o
limied fiscal resources and he preservaion o confidenialiy
o sensiive inormaion;
AND WHEREAS i is necessary o harmonise hese
conflicing ineress while preserving he paramouncy o he
democraic ideal;
NOW, HEREFORE, i is expedien o provide or
urnishing cerain inormaion o ciizens who desire o have i.
-
5/25/2018 RTI Logo Guidelines ENGLISH
7/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO7
S 1
1.1 The Logo 10
1.2. The Signature 12
1.3. Alternate Configuration / Minimum Sizes 14
1.4. Safe Zone / Clearance Space 16
1.5. Usage with other Logos 18
1.6. Colour 201.7. Incorrect Usage: Do Not Do These 22
1.8. Typography 24
S 2
2. Recommended Applications 28
S 3
3.1. Logo File Formats in CD 383.2. Stencil for Hand Painting 40
3.3. Colour Swatches 43
contents
RTI, INDIA
GUIDELINES
FOR LOGO
VERSION 1.0 | 2010
-
5/25/2018 RTI Logo Guidelines ENGLISH
8/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO8
section 1
-
5/25/2018 RTI Logo Guidelines ENGLISH
9/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO9
basic guidelinesfor using the logo.
he philosophy o he
logo, and deails ou he basic se o guidelines
on how o use he logo. I also specifies cerain
dos and dons peraining o he usage o he RI
logo. Tis is o ensure ha he ideniy is used
in a consisen manner across all media, wihou
diluing is essence.
-
5/25/2018 RTI Logo Guidelines ENGLISH
10/48
10RIGHT TO INFORMATION GUIDELINES FOR LOGO
A logo. A shee o
paper wih inormaion on i, and he auhoriy
figure behind i providing he inormaion. Tis
represens he wo key sakeholders in he process
o sharing inormaion under he RI Ac.
on he shee o
paper are rendered in a manner ha makes i look
ransparen, showing hrough he orm o i rom
behind. Te solid orm o i is a very simplisic
porrayal o he human orm and can also be
relaed o he i or inormaion.
As a orm, he logo is very simple in is shape and
srucure making i easy o remember, recall and
replicae wih minimal disorion.
Te brigh blue colour sands or ransparency
and purity (free from malpractices) of process.
SECTION 1. THE LOGO
1.1. THE LOGO
-
5/25/2018 RTI Logo Guidelines ENGLISH
11/48
11RIGHT TO INFORMATION GUIDELINES FOR LOGO
SECTION 1. THE LOGO
-
5/25/2018 RTI Logo Guidelines ENGLISH
12/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO12
1.2. THE SIGNATURE
SECTION 1. THE SIGNATURE
LOGO T EXT /IDENT IF IER IN DIF F ERENT SCRIPT S
VISUAL IDENT IT Y
Te signaure or Righ o Inormaion
comprises of the logo and the identier (in
dierent Indian scripts).
Te preerred configuraion is shown above
and all he oher scrips should also be used in
he same relaive configuraion wih he logo.
For more deails on ypography and on
syles, please reer page 24.
-
5/25/2018 RTI Logo Guidelines ENGLISH
13/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO13
SECTION 1. THE SIGNATURE
ORIYA / TAMIL
HINDI / MALAYALAM
ALIGN BOTTOM LINE OF
THE TYPOGRAPHY TO
THE CORNER.
DISTANCE BETWEEN LOGO AND
TYPOGRAPHY IS 3 TIMES THE
THICKNESS OF THE STROKE
-
5/25/2018 RTI Logo Guidelines ENGLISH
14/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO14
1.3. ALTERNATE CONFIGURATION / MINIMUM SIZES
STANDARD / HORIZONTAL CONFIGURATION
SECTION 1. ALTERNATE CONFIGURATION / MINIMUM SI ZES
LOGO T EXT /IDENT IF IER IN DIF F ERENT SCRIPT S
VISUAL IDENT IT Y
e full signature (preferred) of the RTI logo can
be used upo a smalles size o 15 mm heigh, as
shown alongside. Te widh may vary dependingon he scrip used.
F ,
15 .
15 MM HEIGHT.
15 MM HEIGHT.
Te RI signature identity is designed with two variations1) a standard,
preferred horizontal configuration, as shown on tis page, and second
2) the alternate vertical configuration which may be used when there
is less horizontal space.
-
5/25/2018 RTI Logo Guidelines ENGLISH
15/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO15
THE ALTERNATE / VERTICAL CONFIGURATION
SECTION 1. ALTERNATE CONFIGURATION / MINIMUM S IZES
15 MM HEIGHT.
TH ELOGO
T EXT /IDENT IF IER
IN D IF F ERENT
SCRIPT S
THE
VISUAL
IDENT IT Y
20 MM
HEIGHT.
Tere may be siuaions where, he horizonal space
may no be enough or opimum visibiliy. In such
cases he alernae configuraion o he signauremay be used. In case he ideniy is o be used in a
urher smaller size, i is recommended o use only
the logo (without the text/identier). ese can be
reduced o a size o 8 mm in heigh; as shown on
his page.
8 MM HEIGHT.
DISTANCE BETWEEN LOGO AND
TYPOGRAPHY IS 2 TIMES THE
THICKNESS OF THE STROKE
-
5/25/2018 RTI Logo Guidelines ENGLISH
16/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO16
1.4. SAFE ZONE / CLEARANCE SPACE
SECTION 1. SAFE ZONE / CLEARANC E SPACE
o he basic
idenifier in any ideniy, i is very imporan ha he
logo and he ypography be used in such a manner
ha i ges is due imporance.
o ensure is inegriy and visibiliy, he RI visual
ideniy should be kep clear o compeing ex,
images oher graphic elemens. Tere mus be
adequae clear space surrounding he ideniy on
all our sides a space equal o he widh o he 5
horizonal lines, as shown on hese pages.
-
5/25/2018 RTI Logo Guidelines ENGLISH
17/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO17
SECTION 1. SAFE ZONE / CLEARANC E SPACE
-
5/25/2018 RTI Logo Guidelines ENGLISH
18/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO18
ere may be sitautions where the RTI identity is placed along with symbols/logos
o oher organisaions. In such a scenario firs atemp should be made o give moreimporance o he RI ideniy, however i depends on he relaionship wih he oher
organisaion and heir own branding guidelines.
Preerred combinaions are shown on his page as suggesions and are purely indicaive.
An atemp should be made o keep he RI ideniy owards he lef during horizonal
layous, and on he op during verical layous, as shown here. Please ensure ha he
specificaions or he sae zones are ollowed properly.
1.5. USEAGE WITH OTHER LOGOS
VERTICAL LAYOUTS HORIZONTAL LAYOUTS
SECTION 1. USEAGE WITH OTHER LOGOS
-
5/25/2018 RTI Logo Guidelines ENGLISH
19/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO19
SECTION 1. USEAGE WITH OTHER LOGOS
-
5/25/2018 RTI Logo Guidelines ENGLISH
20/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO20
FOR DIRECT APPLICATION ON WALLSSYNTHETIC ENAMEL PAINT/NEROLAC: PHIROZI
FOR FOUR COLOUR OFFSET PRINTINGC 90. M 57. Y 00. K 00.
FOR SCREEN PRINTING ON PAPER/FABRIC ANDSPOT COLOUR OFFSET PANTONE 660 C
FOR WEBSITE / ON SCREENR 27. G 117. B 188
Colour plays a very important role in establishing the visual identity in the
conscious of people, and is chosen very carefully.
Te house colour identified for Right to Information is a bright sobre blue
(Pantone 660 C). Tis bright blue colour stands for transparency and purity
(free from malpractices) of process. Te basic identity uses a single colour
lending it a cutting-edge personality of integrity and high values.
It is recommended that the logo be used on a white or a lighter background
to enhance its visibility and recall value.
1.6. COLOUR
PANTONE660 C
SYNTHETIC ENAMEL PAINT > NEROLAC: PHIROZI, IN THIS PICTURE ON WOOD / PLY / PAPER / METAL.
SECTION 1. COLOUR
-
5/25/2018 RTI Logo Guidelines ENGLISH
21/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO21
PLEASE NOTE: The coloursshown throughout this booklet
may not be the correct colour
due to difference in printing
process and pigments used.
For matching the exact shade
of colours, always use the
specifications or refer to the
colour swatches provided with
this document.PANTONE is a registered
trademark of Pantone Inc.
However, in situations where the house colour cannot be used due
to limitations of reproduction processes, it is recommended to use
the entire visual identity (logo and the masthead) in black colour
as shown on this page.
An attempt should be made to maintain maximum contrast with
the background colour.
SECTION 1. COLOUR
-
5/25/2018 RTI Logo Guidelines ENGLISH
22/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO22
o maintain a cohesive singular image across
all communication material, it is imperative tofollow the guidelines in terms of proportion,
type, and colour. Te use of the identifier
(logo and masthead) should be consistent and
should not be distorted or changed in relative
proportion, colour etc.
Te Logo has been designed with a certain logic.
It is very critical to maintain the same relative
proportions and colour across applications toensure a robust and consistent identity.
1.7. INCORRECT USEAGE : DO NOT DO THESE
Please use the files which are provided in the
accompanying CD of details of file formats,please refer to page 38-39. Please do not attempt
to recreate/redraw the logo. A few examples are
shown on this page, which should not be done in
any situation or for any kind of purpose.
USE THE LOGO IN THE ORIGINAL
PROPORTIONS.
USE THE ELECTRONIC FILEPROVIDED. DONT USE A WEB
DOWNLOAD FOR A PRINTED
PUBLICATION.
USE THE SPECIFIED COLOUR.
DO NOT STRETCH OR CONDENSE.
DO NOT REDRAW THE LOGO. IT WILL BE DIFFICULTTO MATCH THE OFFICIAL SPECIFICATIONS.
DO NOT USE TWO, THREE OR MORE COLOURS.
SECTION 1. INCORRECT USEAGE: DO N OT DO THESE
-
5/25/2018 RTI Logo Guidelines ENGLISH
23/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO23
DO NOT ROTATE THE LOGO.
DO NOT USE THE LOGO IN REVERSE
AGAINST THE SPECIFIED COLOUR.
DO NOT MAKE THE LOGO HOLLOW.
DO NOT USE THE LOGO AGAINST ANY KIND
OF TEXTURE.
DO NOT ADD OUTLINE OF ANY COLOUR TO THE LOGO.
DO NOT USE THE LOGO AGAINST
A DARK BACKGROUND.
DO NOT ADD DROP SHADOW TO THE LOGO.
DO NOT ADD SPECIAL EFFECTS SUCH AS BEVEL
OR EMBOSS TO THE LOGO.
SECTION 1. INCORRECT U SEAGE: DO NOT DO THESE
-
5/25/2018 RTI Logo Guidelines ENGLISH
24/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO24
1.8. TYPOGRAPHY
Te basic version of the logo defines that the typography used
should be of uniform thickness and bold letters (sans-serif ) tocomplement the visual form of the logo. Examples are provided
for few of the Indian languages.
It is suggested that for other Indian scripts, a similar bold, sans-
serif type be used, following the instructions of relative size and
positioning. Te preferred typefaces are mentioned alongside,
all of which are provided by C-DAC, Pune, under their multi-
language software called, Leap Office.
FOR ENGLISH, PREFERRED TYPEFACE:BELL GOTHIC, BLACK
SECTION 1. TYPOGRAPHY
-
5/25/2018 RTI Logo Guidelines ENGLISH
25/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO25
FOR ODIYA, PREFERRED TYPEFACE:ORTT SARALA, BOLD
FOR MALAYALAM, PREFERRED TYPEFACE: MLTT KARTHIKA, BOLD
FOR HINDI & MARATHI, PREFERRED TYPEFACE: DVTT YOGESH, BOLD
FOR GUJARATI, PREFERRED TYPEFACE: GJTT MOHAN, BOLD
FOR PUNJABI, PREFERRED TYPEFACE: PNTT AMAR, BOLD
FOR ASSAMESE, PREFERRED TYPEFACE: ASTT DURGA, BOLD
FOR BANGLA, PREFERRED TYPEFACE: BNTT DURGA, BOLD
FOR TAMIL, PREFERRED TYPEFACE: TMTT VALLUVAR, BOLD
SECTION 1. TYPOGRAPHY
-
5/25/2018 RTI Logo Guidelines ENGLISH
26/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO26
section 2
-
5/25/2018 RTI Logo Guidelines ENGLISH
27/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO27
suggesions on how
he logo or Righ o Inormaion may be used
or creaing awareness across various media
boh oudoors, and inhouse saionary.
Te proposed visual language is a very clean,
unclutered look wih lo o whie space. Tis
would give imporance o he logo and help
enhance he recall value, across all media.
Te designs o various iems shown in he
ollowing pages, are no final designs in erms
o acual conen, and are purely indicaive.
how the logocan be used.
-
5/25/2018 RTI Logo Guidelines ENGLISH
28/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO28
2. RECOMMENDED APPLICATIONS: PUBLICATIONS/PRINT
Te logo is the recognizable face for RI. All designs should be such that the logo
gets more importance. Te cover page of publications, reports, guide books andother material should be free of visual clutter.
Tis logo should be given more (or equal) importance on applications such as
workshop kits folders, notepads etc., made for trainings, seminars, consultations,
workshops on this subject.
SECTION 2. RECOMMENDED APPLICATIONS
A GUIDE BOOK ON RIGHT TO INFORMATION ACT, 2005
Government of India
Ministry of Personnel, Public Grievances & PensionsDepartment of Personnel & Training
THIS PAGE:
COVER OF THE GUIDE BOOK.
FACING PAGE:
NOTEPADS AND CONFERENCE
FOLDERS.
-
5/25/2018 RTI Logo Guidelines ENGLISH
29/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO29
SECTION 2. RECOMMENDED APPLIC ATIONS
Current Issues on Right to Information:A Consultation of ICs14th October 2010. New Delhi.
Department of Personnel and Training, Govt. of India.
Government of India
Ministry of Personnel, Public Grievances & Pensions
Department of Personnel & Training
Current Issues on Right to Information:
A Consultation of ICs
14th October 2010. New Delhi.
-
5/25/2018 RTI Logo Guidelines ENGLISH
30/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO30
2. RECOMMENDED APPLICATIONS: PUBLICATIONS/PRINT
A rubber stamp could be made with the words, RI Response. Tis
could be used by the PIOs and other authorised staff on the responsesheet/envelopes which contain the response to the RI applications.
Tis shall lend credibility to the entire process.
A sticker could be made in the appropriate language which can be
distributed to all concerned departments. Tis sticker can be put on the
relevant files within the office/department for easy identification and
retrieval of RI related filing or correspondence.
THIS PAGE:
RTI RESPONSE RUBBER STAMP
FACING PAGE:
STICKERS ON FILING SYSTEMS WITHIN THE GOVT. OFFICES
SECTION 2. RECOMMENDED APPLICATIONS
-
5/25/2018 RTI Logo Guidelines ENGLISH
31/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO31
SECTION 2. RECOMMENDED APPLIC ATIONS
-
5/25/2018 RTI Logo Guidelines ENGLISH
32/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO32
Te logo along with an appropriate slogans may be painted in rural as well
as urban offices of the Government setup, such as water tanks, panchayatoffices, hospitals, PHCs, municipal corporation buildings etc. Tis would
enhance the visibility and awareness on the issue.
Posters /Bus panels could be designed with an appropriate slogan and the
RI logo for creating general awareness amongst the masses.
2. RECOMMENDED APPLICATIONS: OUTDOORS
SECTION 2. RECOMMENDED APPLICATIONS
THIS PAGE:
BUS PANELS FOR GENERAL AWARENESS
FACING PAGE:
WALL PAINTINGS WITH LOGO AND SLOGANS
-
5/25/2018 RTI Logo Guidelines ENGLISH
33/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO33
SECTION 2. RECOMMENDED APPLIC ATIONS
-
5/25/2018 RTI Logo Guidelines ENGLISH
34/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO34
2. RECOMMENDED APPLICATIONS: OUTDOORS
A sticker may be made in the local language
which can directly be pasted on the door of theInformation Commissioners or Public Information
Officers (PIOs) in several departments without
disturbing their existing signage systems. Tis
would help the public relate to the issue and also
identify the location of correct official.
Te logo could be used on postal stationary of
the Indian Government to create mass awareness
across the country.
SECTION 2. RECOMMENDED APPLICATIONS
-
5/25/2018 RTI Logo Guidelines ENGLISH
35/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO35
THIS PAGE:
USE OF RTI LOGO ON INDIAN POSTAL STATIONARY
FACING PAGE:
STICKER FOR OFFICE OF PUBLIC INFORMATION OFFICER
SECTION 2. RECOMMENDED APPLIC ATIONS
-
5/25/2018 RTI Logo Guidelines ENGLISH
36/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO36
section 3
-
5/25/2018 RTI Logo Guidelines ENGLISH
37/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO37
deails o he digial
files in he accompanying CD. Tese are broadly
divided ino wo caegories or use on prined
material, and for web/on screen applications.
For ensuring ha he correc logo is used across
all media, please use he digial files rom his
master CD. Do not aempt to re-create/redraw
he logo.
F on oudoor media
such as wall painings, a sencil is provided,
which can be made on card/metal and supplied
o he local vendors.
digital files of logo.
colour swatches.
-
5/25/2018 RTI Logo Guidelines ENGLISH
38/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO38
PURPOSE / FILE FORMATS EPS AI CDR GIF JPG
MICROSOFT WORD DOCS ?
BROCHURES & POSTERS ? ? ?
DISPLAY BANNERS ? ? ?
SIGNAGE ? ? ?
BOOKS & REPORTS ? ? ?
STATIONERY ? ?
VEHICLE GRAPHICS ? ? ?
POWERPOINT DOCUMENTS ?
WEBSITES & BLOGS ? ?
VIDEOS & TV
? RECOMMENDED
ACCEPTABLE
UNACCEPTABLE DONT USE
3.1. LOGO FILE FORMATS IN CD
SECTION 3. LOGO FILE FORMATS IN CD
While creating any promotional material where the logo is used, it is important
to use the correct file format for getting the correct results. Te accompanyingCD has the master artworks of the logo in English and Hindi both the standard/
horizontal and the alternate/vertical versions. Tese files are categorised as per
their intended use: for printing purposes and for online/on-screen usage.
Te EPS format is preferred for any printed projects such as publications, reports,
posters, signs, booklets, stationery, stickers etc. For on-screen projects such as
PowerPoint presentations, websites, blogs, films, television programmes; GIF or
JPG files (depending on the application) should be used.
EPS FILES ARE A SPECIAL FORMAT
FOR PRINTING THAT ALLOWS LOGOS
TO BE PRINTED CLEARLY AT ANY SIZE.
THESE ARE SCALABLE / ENLARGE ABLE.ALTHOUGH THEY MAY APPEAR JAGGED OR
DISCOLOURED WHEN VIEWED ON SCREEN,
EPS FILES WILL PRINT OUT CLEARLY. A TEST
PRINT IS RECOMMENDED.
ALTHOUGH GIF AND JPG FILES CAN LOOK
FINE ON YOUR COMPUTER MONITOR, THEY
MAY PRINT OUT FUZZY OR PIXILLATED
AND OFTEN LOOK WORSE WHEN
ENLARGED. FOR PRINTING PURPOSE, USE
SCALABLE VECTOR EPS FILES OR ADOBE
ILLUSTRATOR OR COREL DRAW FILES
WHENEVER POSSIBLE.
-
5/25/2018 RTI Logo Guidelines ENGLISH
39/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO39
SECTION 3. LOGO FILE FORMATS IN CD
NAMING OF THE FILES IN THE CD: RTI_STANDARD_SIGNATURE_ENG_COLOUR.EPS
configuration:standard or alternate
language:Hindi orEnglish
colour: / or black
prefixfile format: / / / /
CMYK / RGB digital files
RTI_alternate_SIGNATURE_ENG_colour.ai
RTI_alternate_SIGNATURE_HINDI_colour.ai
RTI_standard_SIGNATURE_ENG_colour.ai
RTI_standard_SIGNATURE_HINDI_colour.ai
RTI_alternate_SIGNATURE_ENG_colour.cdrRTI_alternate_SIGNATURE_HINDI_colour.cdr
RTI_standard_SIGNATURE_ENG_colour.cdr
RTI_standard_SIGNATURE_HINDI_colour.cdr
RTI_alternate_SIGNATURE_ENG_colour.eps
RTI_alternate_SIGNATURE_HINDI_colour.eps
RTI_standard_SIGNATURE_ENG_colour.eps
RTI_standard_SIGNATURE_HINDI_colour.eps
RTI_alternate_SIGNATURE_ENG_colour.gif
RTI_alternate_SIGNATURE_HINDI_colour.gif
RTI_standard_SIGNATURE_ENG_colour.gif
RTI_standard_SIGNATURE_HINDI_colour.gif
RTI_alternate_SIGNATURE_ENG_colour.jpg
RTI_alternate_SIGNATURE_HINDI_colour.jpg
RTI_standard_SIGNATURE_ENG_colour.jpgRTI_standard_SIGNATURE_HINDI_colour.jpg
1 colour / black digital files
RTI_alternate_SIGNATURE_ENG_black.ai
RTI_alternate_SIGNATURE_HINDI_black.ai
RTI_standard_SIGNATURE_ENG_black.ai
RTI_standard_SIGNATURE_HINDI_black.ai
RTI_alternate_SIGNATURE_ENG_black.cdrRTI_alternate_SIGNATURE_HINDI_black.cdr
RTI_standard_SIGNATURE_ENG_black.cdr
RTI_standard_SIGNATURE_HINDI_black.cdr
RTI_alternate_SIGNATURE_ENG_black.eps
RTI_alternate_SIGNATURE_HINDI_black.eps
RTI_standard_SIGNATURE_ENG_black.eps
RTI_standard_SIGNATURE_HINDI_black.eps
1 COLOUR / BLACK DIGITAL FILES CAN BE USED
FOR SCREEN PRINTING OR FOR PHOTOCOPYING.
THE CMYK FILES CAN BE USED FOR MULTI
COLOUR OFFSET PRINTING OR DIGITAL
PRINTING.
THE RGB GIF / JPG FILES SHOULD BE USED
FOR ONSCREEN PURPOSES SUCH AS WEB,
POWERPOINT PRESENTATIONS.
-
5/25/2018 RTI Logo Guidelines ENGLISH
40/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO40
3.2. STENCIL FOR HAND PAINTING
SECTION 3. STENCIL FOR HAND PAINTING
For hand painting the logo on vertical surfaces such as walls or
banners, a stencil has been created which can be used at the locallevel. Te digital file can be scaled to any size and a stencil can be
made which can be used by the local painters. Tis shall ensure
the replication of the logo in the correct manner. For colour,
please refer to page 20-21.
INDICATION FORPOSITIONING
AND SIZE OF THE
LETTERING
-
5/25/2018 RTI Logo Guidelines ENGLISH
41/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO41
SECTION 3. STENCIL FOR HAND PAINTING
scalable files for stencil
RTI_logo_STENCIL.eps
RTI_logo_STENCIL.ai
RTI_logo_STENCIL.cdr
-
5/25/2018 RTI Logo Guidelines ENGLISH
42/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO42
-
5/25/2018 RTI Logo Guidelines ENGLISH
43/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO43
3.3. COLOUR SWATCHES
SECTION 3. COLOUR SWATCHES
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
-
5/25/2018 RTI Logo Guidelines ENGLISH
44/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO44
-
5/25/2018 RTI Logo Guidelines ENGLISH
45/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO45
3.3. COLOUR SWATCHES
SECTION 3. COLOUR SWATCHES
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
RTI BLUE :
PANTONE 660 C
C 90. M 57. Y 0. K 0.
-
5/25/2018 RTI Logo Guidelines ENGLISH
46/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO46
-
5/25/2018 RTI Logo Guidelines ENGLISH
47/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO47
-
5/25/2018 RTI Logo Guidelines ENGLISH
48/48
RIGHT TO INFORMATION GUIDELINES FOR LOGO48
I D S
Paldi, Ahmedabad 380007. India
Phone +91 79 2662 3692
Fax +91 79 2662 1167
email [email protected] url www.nid.edu
:
Tarun Deep Girdher,
Associate Sr. Faculty & coordinator, Graphic Design
:
Deepak M Mahavar