RTI Logo Guidelines ENGLISH

49
RIGHT TO INFORMATION GUIDELINES FOR LOGO 1 GUIDELINES FOR LOGO VERSION 1.0 | 2010 GOVERNMENT OF INDIA Ministry of P ersonnel, Public Grievances & Pensions Department of Personnel & Tra ining

Transcript of RTI Logo Guidelines ENGLISH

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO1

    GUIDELINES

    FOR LOGOVERSION 1.0 | 2010

    GOVERNMENT OF INDIA

    Ministry of Personnel, Public Grievances & Pensions

    Department of Personnel & Training

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO2

    2010.

    D. P & T, G I

    N I D, A.

    , T D P & T, G I

    250 & 130 t

    Throughout this document trademarked names are

    used. Rather than put a trademark symbol in every

    occurrence of a trademarked name, it is stated that

    the names are used only in an editorial manner and to

    the benefit of the trademark holder with no intention

    of infringement of the trademark.

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO3

    F o be memorable and have

    he desired recall value, i is imperaive ha i

    be reproduced across several media o com-

    municaion in a consisen manner. Te mos

    imporan elemens o be consisenly used is

    he logo, is colour and he ypography. Tis

    ensures ha he audience experiences he

    logo in he same manner across all media.

    have been developed

    o significanly improve and sandardise he

    visual presenaion and applicaion o he logo

    o Righ o Inormaion.

    I personnel responsible

    or communicaion or graphic designers or pro-

    essional priners, who may use he logo. Te

    conen is specific and echnical. Tis bookle

    lays down sandard guidelines and pracices

    or he use o logo. Tere are very ew rules bu

    please ake he ime o read and undersand

    how hey work, and how hey can be used

    ogeher o ensure a cohesive visual ideniy.

    I is crucial ha he logo appears correcly and

    consisenly in every communicaion.

    A which is mean o in-

    orm, he colours as reproduced in his bookle

    may no be accurae due o limiaions o he

    prining process used. o mach he colours

    during prin producion, please use he specifi-

    caions menioned.

    why theseguidelines?

    who shoulduse this?

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO4

    A , big or small, or an even,

    a campaign or a programme in he public

    domain, needs o have is own disinc visual

    ideniy in he communicaion era. A visual or

    an image which can ranscend all borders o he

    writen and read ex across differen languages

    a visual which is disinc and represens

    he organisaions objecives, purpose or

    philosophy and aciviies. Tis visual ideniy

    is he one wih which people associae he

    organisaion.

    On one hand, here is he angible, physical,

    recordable appearance o he organisaion,

    represened by he visual shape & orm,colour, ypography and a general relaionship

    o elemens unique o he design o is visual

    ideniy.

    On he oher hand, here is he inangible

    visible eel which associaes wih elusive ideas

    such as sabiliy, ransparency, growh ec., as

    well as evokes emoions relaed o he naure o

    aciviies carried ou by he organisaion.

    what is visual identity?A L o he overall visual

    ideniy. A visual logo is designed bu an

    ideniy is creaed by consisen use o he logo

    and various design elemens over a period o

    ime across several applicaions relaed o he

    organisaion.

    represening he

    organisaion ranslaes on o several planes

    o visual inerace wih is arge users.

    Tese include he basic saionary, business

    cards, envelopes, promoional maerial

    such as brochures, flyers, adverisemens,

    posers hoardings ec; orms, in-house

    prined saionary such as vouchers andbills, environmenal design such as ineriors

    and signage sysems, vehicles and uniorms,

    exhibiions and all promoional maerial in

    he visual media.

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO5

    NEED FOR A VISUAL IDENTITY

    Te ideniy o an organisaion is like is

    personaliy. I is somehing ha conveys hrough

    visuals, he disincive characer o he company

    and is aciviies.

    V cerain vial uncions

    or he organisaion, boh inernally as well as

    exernally. Wihin he organisaion, he ideniy

    provides a common umbrella or is employees. I is

    a symbol or associaion and developing a eeling o

    camaraderie and o eam spiri. Tis helps reinorce

    a group ideniy and loyaly owards he company.

    For is public ace, he visual ideniy is he mosimporan and handy ool or an organisaion. I is

    he one means o communicaion ha can provide

    insan recogniion in he public mind. I also

    esablishes a disinc characer ha idenifies he

    organisaion and helps i sand ou in a compeiive

    inormaion age.

    COMPONENTS OF A VISUAL IDENTITY

    Te visual ideniy or any organisaion broadly

    comprises o hree criical componens:

    the logo

    the colour scheme

    type style (fonts)

    eiher a symbol, a wordmark; or a

    combinaion o boh he logo and he logoype,

    gives he visual ideniy o an organisaion.

    A consisen and undisored use o he logo

    across various applicaions lend he ideniy

    a disincive image, powerul enough o be

    idenified, recognised and associaed wih he

    organisaion.

    C are a vial acor in urhering he

    overall image. Trough consisen use o he

    same se o he colour palete across differen

    mediums, he organisaion can build up a very

    unique image in he public mind.

    and he ons used consisenly

    reinorce he visual ideniy and help inmainaining a consisen image hroughou all

    he communicaion maerials produced by he

    organisaion.

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO6

    THE RI GHT TO INFOR MATION ACT, 200 5

    An Ac o provide or seting ou he pracical regime o

    righ o inormaion or ciizens o secure access o inormaion

    under he conrol o public auhoriies, in order o promoe

    ransparency and accounabiliy in he working o every public

    auhoriy, he consiuion o a Cenral Inormaion Commission

    and Sae Inormaion Commissions and or maters conneced

    herewih or incidenal here o.

    WHEREAS he Consiuion o India has esablished

    democraic Republic;

    AND WHEREAS democracy requires an inormed

    ciizenry and ransparency o inormaion which are vialo is uncioning and also o conain corrupion and o

    hold Governmens and heir insrumenaliies accounable

    o he governed;

    AND WHEREAS revelaion o inormaion in acual

    pracice is likely o conflic wih oher public ineress including

    efficien operaions o he Governmens, opimum use o

    limied fiscal resources and he preservaion o confidenialiy

    o sensiive inormaion;

    AND WHEREAS i is necessary o harmonise hese

    conflicing ineress while preserving he paramouncy o he

    democraic ideal;

    NOW, HEREFORE, i is expedien o provide or

    urnishing cerain inormaion o ciizens who desire o have i.

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO7

    S 1

    1.1 The Logo 10

    1.2. The Signature 12

    1.3. Alternate Configuration / Minimum Sizes 14

    1.4. Safe Zone / Clearance Space 16

    1.5. Usage with other Logos 18

    1.6. Colour 201.7. Incorrect Usage: Do Not Do These 22

    1.8. Typography 24

    S 2

    2. Recommended Applications 28

    S 3

    3.1. Logo File Formats in CD 383.2. Stencil for Hand Painting 40

    3.3. Colour Swatches 43

    contents

    RTI, INDIA

    GUIDELINES

    FOR LOGO

    VERSION 1.0 | 2010

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO8

    section 1

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    basic guidelinesfor using the logo.

    he philosophy o he

    logo, and deails ou he basic se o guidelines

    on how o use he logo. I also specifies cerain

    dos and dons peraining o he usage o he RI

    logo. Tis is o ensure ha he ideniy is used

    in a consisen manner across all media, wihou

    diluing is essence.

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    10RIGHT TO INFORMATION GUIDELINES FOR LOGO

    A logo. A shee o

    paper wih inormaion on i, and he auhoriy

    figure behind i providing he inormaion. Tis

    represens he wo key sakeholders in he process

    o sharing inormaion under he RI Ac.

    on he shee o

    paper are rendered in a manner ha makes i look

    ransparen, showing hrough he orm o i rom

    behind. Te solid orm o i is a very simplisic

    porrayal o he human orm and can also be

    relaed o he i or inormaion.

    As a orm, he logo is very simple in is shape and

    srucure making i easy o remember, recall and

    replicae wih minimal disorion.

    Te brigh blue colour sands or ransparency

    and purity (free from malpractices) of process.

    SECTION 1. THE LOGO

    1.1. THE LOGO

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    11RIGHT TO INFORMATION GUIDELINES FOR LOGO

    SECTION 1. THE LOGO

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    1.2. THE SIGNATURE

    SECTION 1. THE SIGNATURE

    LOGO T EXT /IDENT IF IER IN DIF F ERENT SCRIPT S

    VISUAL IDENT IT Y

    Te signaure or Righ o Inormaion

    comprises of the logo and the identier (in

    dierent Indian scripts).

    Te preerred configuraion is shown above

    and all he oher scrips should also be used in

    he same relaive configuraion wih he logo.

    For more deails on ypography and on

    syles, please reer page 24.

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    SECTION 1. THE SIGNATURE

    ORIYA / TAMIL

    HINDI / MALAYALAM

    ALIGN BOTTOM LINE OF

    THE TYPOGRAPHY TO

    THE CORNER.

    DISTANCE BETWEEN LOGO AND

    TYPOGRAPHY IS 3 TIMES THE

    THICKNESS OF THE STROKE

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO14

    1.3. ALTERNATE CONFIGURATION / MINIMUM SIZES

    STANDARD / HORIZONTAL CONFIGURATION

    SECTION 1. ALTERNATE CONFIGURATION / MINIMUM SI ZES

    LOGO T EXT /IDENT IF IER IN DIF F ERENT SCRIPT S

    VISUAL IDENT IT Y

    e full signature (preferred) of the RTI logo can

    be used upo a smalles size o 15 mm heigh, as

    shown alongside. Te widh may vary dependingon he scrip used.

    F ,

    15 .

    15 MM HEIGHT.

    15 MM HEIGHT.

    Te RI signature identity is designed with two variations1) a standard,

    preferred horizontal configuration, as shown on tis page, and second

    2) the alternate vertical configuration which may be used when there

    is less horizontal space.

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO15

    THE ALTERNATE / VERTICAL CONFIGURATION

    SECTION 1. ALTERNATE CONFIGURATION / MINIMUM S IZES

    15 MM HEIGHT.

    TH ELOGO

    T EXT /IDENT IF IER

    IN D IF F ERENT

    SCRIPT S

    THE

    VISUAL

    IDENT IT Y

    20 MM

    HEIGHT.

    Tere may be siuaions where, he horizonal space

    may no be enough or opimum visibiliy. In such

    cases he alernae configuraion o he signauremay be used. In case he ideniy is o be used in a

    urher smaller size, i is recommended o use only

    the logo (without the text/identier). ese can be

    reduced o a size o 8 mm in heigh; as shown on

    his page.

    8 MM HEIGHT.

    DISTANCE BETWEEN LOGO AND

    TYPOGRAPHY IS 2 TIMES THE

    THICKNESS OF THE STROKE

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    1.4. SAFE ZONE / CLEARANCE SPACE

    SECTION 1. SAFE ZONE / CLEARANC E SPACE

    o he basic

    idenifier in any ideniy, i is very imporan ha he

    logo and he ypography be used in such a manner

    ha i ges is due imporance.

    o ensure is inegriy and visibiliy, he RI visual

    ideniy should be kep clear o compeing ex,

    images oher graphic elemens. Tere mus be

    adequae clear space surrounding he ideniy on

    all our sides a space equal o he widh o he 5

    horizonal lines, as shown on hese pages.

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    SECTION 1. SAFE ZONE / CLEARANC E SPACE

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    ere may be sitautions where the RTI identity is placed along with symbols/logos

    o oher organisaions. In such a scenario firs atemp should be made o give moreimporance o he RI ideniy, however i depends on he relaionship wih he oher

    organisaion and heir own branding guidelines.

    Preerred combinaions are shown on his page as suggesions and are purely indicaive.

    An atemp should be made o keep he RI ideniy owards he lef during horizonal

    layous, and on he op during verical layous, as shown here. Please ensure ha he

    specificaions or he sae zones are ollowed properly.

    1.5. USEAGE WITH OTHER LOGOS

    VERTICAL LAYOUTS HORIZONTAL LAYOUTS

    SECTION 1. USEAGE WITH OTHER LOGOS

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    SECTION 1. USEAGE WITH OTHER LOGOS

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    FOR DIRECT APPLICATION ON WALLSSYNTHETIC ENAMEL PAINT/NEROLAC: PHIROZI

    FOR FOUR COLOUR OFFSET PRINTINGC 90. M 57. Y 00. K 00.

    FOR SCREEN PRINTING ON PAPER/FABRIC ANDSPOT COLOUR OFFSET PANTONE 660 C

    FOR WEBSITE / ON SCREENR 27. G 117. B 188

    Colour plays a very important role in establishing the visual identity in the

    conscious of people, and is chosen very carefully.

    Te house colour identified for Right to Information is a bright sobre blue

    (Pantone 660 C). Tis bright blue colour stands for transparency and purity

    (free from malpractices) of process. Te basic identity uses a single colour

    lending it a cutting-edge personality of integrity and high values.

    It is recommended that the logo be used on a white or a lighter background

    to enhance its visibility and recall value.

    1.6. COLOUR

    PANTONE660 C

    SYNTHETIC ENAMEL PAINT > NEROLAC: PHIROZI, IN THIS PICTURE ON WOOD / PLY / PAPER / METAL.

    SECTION 1. COLOUR

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO21

    PLEASE NOTE: The coloursshown throughout this booklet

    may not be the correct colour

    due to difference in printing

    process and pigments used.

    For matching the exact shade

    of colours, always use the

    specifications or refer to the

    colour swatches provided with

    this document.PANTONE is a registered

    trademark of Pantone Inc.

    However, in situations where the house colour cannot be used due

    to limitations of reproduction processes, it is recommended to use

    the entire visual identity (logo and the masthead) in black colour

    as shown on this page.

    An attempt should be made to maintain maximum contrast with

    the background colour.

    SECTION 1. COLOUR

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    o maintain a cohesive singular image across

    all communication material, it is imperative tofollow the guidelines in terms of proportion,

    type, and colour. Te use of the identifier

    (logo and masthead) should be consistent and

    should not be distorted or changed in relative

    proportion, colour etc.

    Te Logo has been designed with a certain logic.

    It is very critical to maintain the same relative

    proportions and colour across applications toensure a robust and consistent identity.

    1.7. INCORRECT USEAGE : DO NOT DO THESE

    Please use the files which are provided in the

    accompanying CD of details of file formats,please refer to page 38-39. Please do not attempt

    to recreate/redraw the logo. A few examples are

    shown on this page, which should not be done in

    any situation or for any kind of purpose.

    USE THE LOGO IN THE ORIGINAL

    PROPORTIONS.

    USE THE ELECTRONIC FILEPROVIDED. DONT USE A WEB

    DOWNLOAD FOR A PRINTED

    PUBLICATION.

    USE THE SPECIFIED COLOUR.

    DO NOT STRETCH OR CONDENSE.

    DO NOT REDRAW THE LOGO. IT WILL BE DIFFICULTTO MATCH THE OFFICIAL SPECIFICATIONS.

    DO NOT USE TWO, THREE OR MORE COLOURS.

    SECTION 1. INCORRECT USEAGE: DO N OT DO THESE

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    DO NOT ROTATE THE LOGO.

    DO NOT USE THE LOGO IN REVERSE

    AGAINST THE SPECIFIED COLOUR.

    DO NOT MAKE THE LOGO HOLLOW.

    DO NOT USE THE LOGO AGAINST ANY KIND

    OF TEXTURE.

    DO NOT ADD OUTLINE OF ANY COLOUR TO THE LOGO.

    DO NOT USE THE LOGO AGAINST

    A DARK BACKGROUND.

    DO NOT ADD DROP SHADOW TO THE LOGO.

    DO NOT ADD SPECIAL EFFECTS SUCH AS BEVEL

    OR EMBOSS TO THE LOGO.

    SECTION 1. INCORRECT U SEAGE: DO NOT DO THESE

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    1.8. TYPOGRAPHY

    Te basic version of the logo defines that the typography used

    should be of uniform thickness and bold letters (sans-serif ) tocomplement the visual form of the logo. Examples are provided

    for few of the Indian languages.

    It is suggested that for other Indian scripts, a similar bold, sans-

    serif type be used, following the instructions of relative size and

    positioning. Te preferred typefaces are mentioned alongside,

    all of which are provided by C-DAC, Pune, under their multi-

    language software called, Leap Office.

    FOR ENGLISH, PREFERRED TYPEFACE:BELL GOTHIC, BLACK

    SECTION 1. TYPOGRAPHY

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    FOR ODIYA, PREFERRED TYPEFACE:ORTT SARALA, BOLD

    FOR MALAYALAM, PREFERRED TYPEFACE: MLTT KARTHIKA, BOLD

    FOR HINDI & MARATHI, PREFERRED TYPEFACE: DVTT YOGESH, BOLD

    FOR GUJARATI, PREFERRED TYPEFACE: GJTT MOHAN, BOLD

    FOR PUNJABI, PREFERRED TYPEFACE: PNTT AMAR, BOLD

    FOR ASSAMESE, PREFERRED TYPEFACE: ASTT DURGA, BOLD

    FOR BANGLA, PREFERRED TYPEFACE: BNTT DURGA, BOLD

    FOR TAMIL, PREFERRED TYPEFACE: TMTT VALLUVAR, BOLD

    SECTION 1. TYPOGRAPHY

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    section 2

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    suggesions on how

    he logo or Righ o Inormaion may be used

    or creaing awareness across various media

    boh oudoors, and inhouse saionary.

    Te proposed visual language is a very clean,

    unclutered look wih lo o whie space. Tis

    would give imporance o he logo and help

    enhance he recall value, across all media.

    Te designs o various iems shown in he

    ollowing pages, are no final designs in erms

    o acual conen, and are purely indicaive.

    how the logocan be used.

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    2. RECOMMENDED APPLICATIONS: PUBLICATIONS/PRINT

    Te logo is the recognizable face for RI. All designs should be such that the logo

    gets more importance. Te cover page of publications, reports, guide books andother material should be free of visual clutter.

    Tis logo should be given more (or equal) importance on applications such as

    workshop kits folders, notepads etc., made for trainings, seminars, consultations,

    workshops on this subject.

    SECTION 2. RECOMMENDED APPLICATIONS

    A GUIDE BOOK ON RIGHT TO INFORMATION ACT, 2005

    Government of India

    Ministry of Personnel, Public Grievances & PensionsDepartment of Personnel & Training

    THIS PAGE:

    COVER OF THE GUIDE BOOK.

    FACING PAGE:

    NOTEPADS AND CONFERENCE

    FOLDERS.

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    SECTION 2. RECOMMENDED APPLIC ATIONS

    Current Issues on Right to Information:A Consultation of ICs14th October 2010. New Delhi.

    Department of Personnel and Training, Govt. of India.

    Government of India

    Ministry of Personnel, Public Grievances & Pensions

    Department of Personnel & Training

    Current Issues on Right to Information:

    A Consultation of ICs

    14th October 2010. New Delhi.

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    2. RECOMMENDED APPLICATIONS: PUBLICATIONS/PRINT

    A rubber stamp could be made with the words, RI Response. Tis

    could be used by the PIOs and other authorised staff on the responsesheet/envelopes which contain the response to the RI applications.

    Tis shall lend credibility to the entire process.

    A sticker could be made in the appropriate language which can be

    distributed to all concerned departments. Tis sticker can be put on the

    relevant files within the office/department for easy identification and

    retrieval of RI related filing or correspondence.

    THIS PAGE:

    RTI RESPONSE RUBBER STAMP

    FACING PAGE:

    STICKERS ON FILING SYSTEMS WITHIN THE GOVT. OFFICES

    SECTION 2. RECOMMENDED APPLICATIONS

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    SECTION 2. RECOMMENDED APPLIC ATIONS

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    Te logo along with an appropriate slogans may be painted in rural as well

    as urban offices of the Government setup, such as water tanks, panchayatoffices, hospitals, PHCs, municipal corporation buildings etc. Tis would

    enhance the visibility and awareness on the issue.

    Posters /Bus panels could be designed with an appropriate slogan and the

    RI logo for creating general awareness amongst the masses.

    2. RECOMMENDED APPLICATIONS: OUTDOORS

    SECTION 2. RECOMMENDED APPLICATIONS

    THIS PAGE:

    BUS PANELS FOR GENERAL AWARENESS

    FACING PAGE:

    WALL PAINTINGS WITH LOGO AND SLOGANS

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    SECTION 2. RECOMMENDED APPLIC ATIONS

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    2. RECOMMENDED APPLICATIONS: OUTDOORS

    A sticker may be made in the local language

    which can directly be pasted on the door of theInformation Commissioners or Public Information

    Officers (PIOs) in several departments without

    disturbing their existing signage systems. Tis

    would help the public relate to the issue and also

    identify the location of correct official.

    Te logo could be used on postal stationary of

    the Indian Government to create mass awareness

    across the country.

    SECTION 2. RECOMMENDED APPLICATIONS

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    RIGHT TO INFORMATION GUIDELINES FOR LOGO35

    THIS PAGE:

    USE OF RTI LOGO ON INDIAN POSTAL STATIONARY

    FACING PAGE:

    STICKER FOR OFFICE OF PUBLIC INFORMATION OFFICER

    SECTION 2. RECOMMENDED APPLIC ATIONS

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    section 3

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    deails o he digial

    files in he accompanying CD. Tese are broadly

    divided ino wo caegories or use on prined

    material, and for web/on screen applications.

    For ensuring ha he correc logo is used across

    all media, please use he digial files rom his

    master CD. Do not aempt to re-create/redraw

    he logo.

    F on oudoor media

    such as wall painings, a sencil is provided,

    which can be made on card/metal and supplied

    o he local vendors.

    digital files of logo.

    colour swatches.

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    PURPOSE / FILE FORMATS EPS AI CDR GIF JPG

    MICROSOFT WORD DOCS ?

    BROCHURES & POSTERS ? ? ?

    DISPLAY BANNERS ? ? ?

    SIGNAGE ? ? ?

    BOOKS & REPORTS ? ? ?

    STATIONERY ? ?

    VEHICLE GRAPHICS ? ? ?

    POWERPOINT DOCUMENTS ?

    WEBSITES & BLOGS ? ?

    VIDEOS & TV

    ? RECOMMENDED

    ACCEPTABLE

    UNACCEPTABLE DONT USE

    3.1. LOGO FILE FORMATS IN CD

    SECTION 3. LOGO FILE FORMATS IN CD

    While creating any promotional material where the logo is used, it is important

    to use the correct file format for getting the correct results. Te accompanyingCD has the master artworks of the logo in English and Hindi both the standard/

    horizontal and the alternate/vertical versions. Tese files are categorised as per

    their intended use: for printing purposes and for online/on-screen usage.

    Te EPS format is preferred for any printed projects such as publications, reports,

    posters, signs, booklets, stationery, stickers etc. For on-screen projects such as

    PowerPoint presentations, websites, blogs, films, television programmes; GIF or

    JPG files (depending on the application) should be used.

    EPS FILES ARE A SPECIAL FORMAT

    FOR PRINTING THAT ALLOWS LOGOS

    TO BE PRINTED CLEARLY AT ANY SIZE.

    THESE ARE SCALABLE / ENLARGE ABLE.ALTHOUGH THEY MAY APPEAR JAGGED OR

    DISCOLOURED WHEN VIEWED ON SCREEN,

    EPS FILES WILL PRINT OUT CLEARLY. A TEST

    PRINT IS RECOMMENDED.

    ALTHOUGH GIF AND JPG FILES CAN LOOK

    FINE ON YOUR COMPUTER MONITOR, THEY

    MAY PRINT OUT FUZZY OR PIXILLATED

    AND OFTEN LOOK WORSE WHEN

    ENLARGED. FOR PRINTING PURPOSE, USE

    SCALABLE VECTOR EPS FILES OR ADOBE

    ILLUSTRATOR OR COREL DRAW FILES

    WHENEVER POSSIBLE.

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    SECTION 3. LOGO FILE FORMATS IN CD

    NAMING OF THE FILES IN THE CD: RTI_STANDARD_SIGNATURE_ENG_COLOUR.EPS

    configuration:standard or alternate

    language:Hindi orEnglish

    colour: / or black

    prefixfile format: / / / /

    CMYK / RGB digital files

    RTI_alternate_SIGNATURE_ENG_colour.ai

    RTI_alternate_SIGNATURE_HINDI_colour.ai

    RTI_standard_SIGNATURE_ENG_colour.ai

    RTI_standard_SIGNATURE_HINDI_colour.ai

    RTI_alternate_SIGNATURE_ENG_colour.cdrRTI_alternate_SIGNATURE_HINDI_colour.cdr

    RTI_standard_SIGNATURE_ENG_colour.cdr

    RTI_standard_SIGNATURE_HINDI_colour.cdr

    RTI_alternate_SIGNATURE_ENG_colour.eps

    RTI_alternate_SIGNATURE_HINDI_colour.eps

    RTI_standard_SIGNATURE_ENG_colour.eps

    RTI_standard_SIGNATURE_HINDI_colour.eps

    RTI_alternate_SIGNATURE_ENG_colour.gif

    RTI_alternate_SIGNATURE_HINDI_colour.gif

    RTI_standard_SIGNATURE_ENG_colour.gif

    RTI_standard_SIGNATURE_HINDI_colour.gif

    RTI_alternate_SIGNATURE_ENG_colour.jpg

    RTI_alternate_SIGNATURE_HINDI_colour.jpg

    RTI_standard_SIGNATURE_ENG_colour.jpgRTI_standard_SIGNATURE_HINDI_colour.jpg

    1 colour / black digital files

    RTI_alternate_SIGNATURE_ENG_black.ai

    RTI_alternate_SIGNATURE_HINDI_black.ai

    RTI_standard_SIGNATURE_ENG_black.ai

    RTI_standard_SIGNATURE_HINDI_black.ai

    RTI_alternate_SIGNATURE_ENG_black.cdrRTI_alternate_SIGNATURE_HINDI_black.cdr

    RTI_standard_SIGNATURE_ENG_black.cdr

    RTI_standard_SIGNATURE_HINDI_black.cdr

    RTI_alternate_SIGNATURE_ENG_black.eps

    RTI_alternate_SIGNATURE_HINDI_black.eps

    RTI_standard_SIGNATURE_ENG_black.eps

    RTI_standard_SIGNATURE_HINDI_black.eps

    1 COLOUR / BLACK DIGITAL FILES CAN BE USED

    FOR SCREEN PRINTING OR FOR PHOTOCOPYING.

    THE CMYK FILES CAN BE USED FOR MULTI

    COLOUR OFFSET PRINTING OR DIGITAL

    PRINTING.

    THE RGB GIF / JPG FILES SHOULD BE USED

    FOR ONSCREEN PURPOSES SUCH AS WEB,

    POWERPOINT PRESENTATIONS.

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    3.2. STENCIL FOR HAND PAINTING

    SECTION 3. STENCIL FOR HAND PAINTING

    For hand painting the logo on vertical surfaces such as walls or

    banners, a stencil has been created which can be used at the locallevel. Te digital file can be scaled to any size and a stencil can be

    made which can be used by the local painters. Tis shall ensure

    the replication of the logo in the correct manner. For colour,

    please refer to page 20-21.

    INDICATION FORPOSITIONING

    AND SIZE OF THE

    LETTERING

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    SECTION 3. STENCIL FOR HAND PAINTING

    scalable files for stencil

    RTI_logo_STENCIL.eps

    RTI_logo_STENCIL.ai

    RTI_logo_STENCIL.cdr

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    3.3. COLOUR SWATCHES

    SECTION 3. COLOUR SWATCHES

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

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    3.3. COLOUR SWATCHES

    SECTION 3. COLOUR SWATCHES

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

    RTI BLUE :

    PANTONE 660 C

    C 90. M 57. Y 0. K 0.

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    I D S

    Paldi, Ahmedabad 380007. India

    Phone +91 79 2662 3692

    Fax +91 79 2662 1167

    email [email protected] url www.nid.edu

    :

    Tarun Deep Girdher,

    Associate Sr. Faculty & coordinator, Graphic Design

    :

    Deepak M Mahavar