RTB Update 3 - Martinj van Der meij, Telegraph Media Group

Presentation: Publisher MarketDate: Q1 2013

Automated Trading: Improve performance of display


About us

“Simple can be harder than complex”

― Steve Jobs

TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

PROMISS

Adspend Publisher

REALITY

Adspend Publisher

What happened???

$81M

$680M

$400M

$3100M

$1300M

$750M

GOAL

Adspend Publisher

FUTURE

Adspend Publisher

if you want to improve be content to be thought foolish and stupid

cannibalize yourself, before someone else will

REVENUE PER SOURCE

2009 2010 2011 20120%

20%

40%

60%

80%

100%

Automated Direct sales

For 2015 50% of revenue is automated

50% revenue is handled by 3 people

The other 50% by a sales force of 25

PREMIUM REVENUE

Video is growing 120% YTD

Mobile is growing 160% YTD

So we didn’t cannibalize?

ADDITIONAL MARGIN

More revenue

At lower cost of sales

(50%!)

New market opportunitiesAUTOMATED TRADING

But still……

Whats next?

Selfservice

Retargeting

Mobile

Mobile & Apps

Next year?

Publisher Market

Thank you

@Martinvdmeij

Technology