RTB Tracker - Proximity Marketing

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Connect all your customers on one multichannel platform! Use Internet of Things to drive more traffic to your store and bring more multichannel sales to your business. Create a unique relationship with your customers. Communicate with your clients online, offline, and on social media usinge every device. Proximity Technology

Transcript of RTB Tracker - Proximity Marketing

Page 1: RTB Tracker - Proximity Marketing

Connect all your customers on one multichannel platform!Use Internet of Things to drive more traffic to your store and bring more multichannel sales to yourbusiness. Create a unique relationship with yourcustomers. Communicate with your clients online,offline, and on social media usinge every device.

ProximityTechnology

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Store traffic increase Use the proximity marketing to engage your customers with unique creatives and messages.

Say „Hello” or wish „Merry Christmas” to clients passing by your shop.

Convince your customers to visit your shop more often by offering them tailored loyalty programs.

Manage your loyalty programs from one platform.

Help customers to save time by offering the right products at the right time.

Communication and salesEngage your customers and award them for their loyalty with your loyalty

programs, would it be personalized, real time generated coupons or shopping club

loyalty points. Encourage your customers to purchase your product with real time

generated cross-device messages. Say thank you to those who spent money

in your shop. Engage your customers with new line of products or new collection

and offer them complimentary or matching products.

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Customer experience Show your customers that you care, that you recognize their needs,

that you appreciate their loyalty to your brand. Deliver personalized

communication, loyalty programs (coupons, shopping club, etc.).

Help your customers to save time and money. Use non-intrusive

marketing and sales communication matching the customer needs

based on the customer online and offline shopping activities.

Customer journey management Register your customers online and offline activities and display them

on integrated concierge panel and store manager dashboard. Create fast

access to e-commerce and offline store visits history, purchase history,

average shopping basket value, to client communication history and

many more. Learn and understand your customer journey to offer the

right product or service at the right time.

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Big Data Multichannel

ProximityMarketing

BeaconMarketing

Internetof Things

CustomerJourney

OfflineRetargeting

Retai &Tech

Synergy

CustomerCommunicatio

Platform

(Big) Data ManagementFacilitate information flow between online and offline.

Collect your end user data offline and online, from all channels and devices.

Manage data transfer between online and offline. Create unique customer profiles

and reach your customers with engaging communication on all devices at all stages

of their customer journey.

Combined and synchronized onlineand offline marketing

Increase your marketing ROI, reduce sale costs, increase conversion rates by applying

more effective, personalized campaigns. Build your cross-device marketing campaigns

and use the data about your customer journey to manage your store display.

Use the RTB Tracker to plan and perform cross-device marketing campaigns based

on engaging personalized rich media creatives and advanced campaign strategies.

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Story tellingTell your customers the story behind your store or your

products thanks to the shop floor proximity marketing.

No matter if your product is a custom made tracksuit,

a handmade furniture or healthy organic food – you can

communicate the uniqueness of your products via

proximity communication.

Engage your customers with intriguing pictures or videos

showing the craftsmen’s artistry or describing

the materials the product is created from.

Use your imagination, creativity and know-how to design the

story telling content displayed real time on your shop floor.

The content is served remotely, does not require time taking

and battery exploiting download.

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Retail Museums Restaurants Hotels Sports Venues

TrainBus Stations

Healthcare

... and many more

You can find the technology in places

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“Our platform is based on Bluetooth and Beacon technologies. This gives our sales points an opportunity to connect with our clients

in an exciting and engaging way. This new set of abilities allows us to interact with our users in real time.

We are capable of transmitting important content pertaining to our offer in a personalized way using three channels (offline, online,

and mobile). We use a modern high-tech connection comprised of Bluetooth/Proximity Marketing and Beacon Technology with the

use of our mobile application. This means that upon entering our stores the client will instantly receive a message on their smart

phone. The message will include information concerning the physical locations of products they have previously looked up in the

web-store. Product descriptions, and/or individual offers will also be included in these messages.

All of this based on their prior purchases and preferences”

Grzegorz Trzeciak, Co-Founder of RICCARDO

„We’re excited to have the Riccardo Application as a finalist in our Bluetooth Breakthrough Awards. The award program continues to grow with

quality submissions each year. It is inspiring to see how companies, start-ups, and hobbyists are leveraging the flexibility, scale, and trust of a

globally recognized standard in Bluetooth Smart to redefine the possibilities with wireless connections. Our finalists truly showcase how Blue-

tooth Smart is delivering the promise of the Internet of Things to make our lives more convenient, smarter, and better”

Mark Powell, Executive Director of the Bluetooth SIG

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RTB Tracker, the multichannel strategy is the perfect method for enhancing the customer experience. By building a detailed customer profile

based on the their online and offline shopping behaviors and preferences we give every customer environment the opportunity to create unique

customer journey. We achieve this goal with full respect and consideration to both: retailer’s business growth expectations (increase of ROI,

ROAS, etc.) and customer rights for privacy and personal data protection.

Pawel Mizgalski, CEO RTB Tracker

Let’s talk about details

Pawel Mizgalski CEO

[email protected]: (650) 681 0151 | EU: +48 (688) 893 511

rtbtracker.com