Responsible Tourism Pilot Project 2011

Sharon Pheiffer, Tourism Department

Why the RT Pilot Project?

• Signing of the RT Charter (2009), adoption of RT Policy and Action Plan (2009), and Virgin RT Destination Award (2009)

• Roll out phase of the RT Action Programme

• Showing of progress and results achieved in the destination

• Become a leading RT destination

Today’s Event

Announce the RT Measurement & Monitoring Pilot Project – industry, authorities, media and key stakeholders Introduce the participant team enterprises Showcase and present certain RT enterprise initiatives Sign the RT Charter for industry

Selection Criteria

Cross section of tourism enterprises (including hospitality, accommodation, tourism services, transport, conferencing and events, attractions, and insurance)

Ranges from well-established RT enterprises to some that are now starting to apply the approach

Our Proud Participants

The Vineyard Hotel and Spa The Winchester Mansions The Peninsula All Suite Hotel Greenways Hotel Ocean View House Scalabrini Guest House Boulders Beach Lodge and Restaurant The Backpacker

Our Proud Participants

iKapa Tours Green Cabs AWOL Tours Andulela Experience ABANG Africa &Travel Coffeebeans Routes BikesnWine Uthando Tours Vamos Tour Operator and Cycle Tours Specialised Tours and Events

Our Proud Participants

Makheds Marketing (Tourism Events) Cape Town International Convention Centre (CTICC) Belmont Square (Conferencing) African Agenda Two Oceans Aquarium Table Mountain Aerial Cable Car

Approach

Practically set up, collect, monitor and demonstrate responsible tourism practice with representative team Collaborative process to commence with the signing of the RT Charter for industry of the pilot team Collation or demonstration of information and examples on at least 3 of the 7 indicators from 2011 to 2013

Seven Priority/Indicator Areas

1. Conservation of water resources 2. Energy efficiency 3. Integrated waste management 4. Preferential procurement 5. Enterprise development 6. Skills 7. Social Development

Goals of the RT Pilot Project

Monitor, demonstrate and report on the progress of responsible tourism practice in the Cape Town destination and industry - 7 indicators

Start building the Cape Town RT Barometer

Establish the basis for an RT Management System

Expand and finalise the CT RT ‘How To’ guidelines

Showcasing individual businesses – RT achievements and initiatives

On-going support with reporting on RT progress (such as on RT website) using the pilot team results

Inclusion in the CoCT’s RT-related media coverage and communications including marketing, events, project documentation and products, and other collateral

Eligibility to use the signed RT Charter and the Cape Town RT logo/emblem in marketing

The development of a dedicated RT Portfolio for each enterprise

Benefits for Participants

Meeting in October 2011 with pilot team, associations/partners and specialists

Present and make available a Q&A document for clarification

Discuss a Terms of Reference/Brief for the project

Discussion of project coordination

Set out the appropriate engagement processes

Steps for the commencement of the project

The Next Steps

Will be a learning process for all involved

An exciting project with advantages for everyone

Open to the development of feasible tools/mechanisms to measure, monitor and demonstrate RT progress

Will identify further challenges and possibilities in RT practice

Enterprises not yet well established in RT and in monitoring, will be assisted to develop this in the project

Where data cannot be provided given the nature, operation or infrastructure of a business in the team – the demonstration of RT achievement will be sought

Concluding Comments

Thank you