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RSS: Communication, for the Enterprise
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Transcript of RSS: Communication, for the Enterprise
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RSS: Communication
for the Enterprise
Greg Reinacker
CTO
NewsGator Technologies, Inc.
Interop 2008 – April 2008
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What Is RSS?
Really Simple Syndication
XML format for publishing content updates
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Before RSS
You go to the
sites & blogs
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After RSS
The sites &
blogs come to
you
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RSS Applications
• My Yahoo!
• Google Reader
• NewsGator Online
• Bloglines
• FeedDemon
• NetNewsWire
• NewsGator Enterprise Server
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What Is RSS?
RSS is plumbing.
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RSS for Individuals
• publisher adoption: 8.5/10
• application integration: 6/10
• end-user awareness: 3/10
• end-user adoption: 6/10
• ease of use: 3.5/10 to 7/10
Moderately successful:
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RSS for Individuals
The future is undeniably bright.
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RSS for the Enterprise
It’s about communication and collaboration.
Enterprise 2.0
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RSS for the Enterprise
It’s about communication and collaboration.
Enterprise 2.0
And socialization.
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RSS for the Enterprise
BUT:
You can no longer bring the users to the content.
You must bring the content to the users. Wherever
they are.
Enterprise 2.0
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RSS for the Enterprise
RSS is like an electrical grid, moving information
between applications and users, forming the
foundation of Enterprise 2.0 systems.
Enterprise 2.0
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RSS for the Enterprise
RSS Enabled = Chaos?
Desktops
Social Media
Email Servers
Mobile
Legacy Apps
PortalsWeb
CMS & DMS
Customers
Employees
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RSS for the Enterprise
Enterprise RSS infrastructure is the best way to
take advantage of this.
RSS is like an electrical grid, moving information
between applications and users, forming the
foundation of Enterprise 2.0 systems.
Enterprise 2.0
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RSS for the Enterprise
Use cases range from simple to complex.
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Enterprise use cases
• Replace email notifications
• IT alerts
• HR messages
• the list goes on...
• Business alerts
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Use Case – Fortune 50 Financial Services Company -
Fraud Alerts
SHAREPOINTNEWSGATORENTERPRISE SERVER
70,000+ users in 5000+ locations
fraud alert
Business Value1. Decrease in
fraud incidents and expenses
2. Lower maintenance and support costs
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Enterprise use cases
• Aggregation / distribution and republishing
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Use Case - Fortune 100 Insurance Provider - Field Agent
Communications
External Content Internal ContentAdmin Enterprise Apps
NGES
Reader Email Search
results
Mobile Web
CMS
Agent
portals
90,000 employees70,000 field agents
Business Value1. Lowered costs by
$250K per mailing2. Timely & accurate
delivery of information
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Enterprise use cases
• Collaboration (blogs, wikis, etc)
• Business process integration
• Portal enhancement
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RSS for the Enterprise
Integration with existing applications, and multiple
devices, is key.
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RSS for the Enterprise
Really.
Integration with existing applications, and multiple
devices, is key.
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RSS for the Enterprise
Social applications are only as good as the
connections they facilitate.
They too rely on the “electrical grid.”
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RSS for the Enterprise
Content I publish, consume, and interact with says
something about me.
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RSS for the Enterprise
No one has time to read everything; finding
relevant content is important.
To help with this, systems can track interactions
between users, other users, and content.
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RSS for the Enterprise
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RSS for the Enterprise
No one has time to read everything; finding
relevant content is important.
To help with this, systems can track interactions
between users, other users, and content.
implicit
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RSS for the Enterprise
Give everyone an aha! moment.
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RSS for the Enterprise
“There is no need to do an ROI on this technology
because in two years, all of your companies will be
using it.”
- David Boloker, CTO, IBM
October, 2007
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RSS for the Enterprise
If you could be a social technology, which would
you be?
"RSS/XML. Nobody would know who I am or what
my initials mean, but I make everything work
together. I’d be the foundation of mash-ups, social
applications, and widgets. Without me, the social
Web would grind to a halt.”
Charlene Li, Vice President & Principal Analyst
Forrester Research
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RSS in the Enterprise
RSS will be wildly successful in the enterprise.
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RSS in the Enterprise
Greg Reinacker
CTO, NewsGator
Email/Live: [email protected]
Phone: 303.552.3902
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Back-Up Slides
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And Importance/Use Of RSS Is Growing...
“Among current users of Web 2.0 technologies, RSS and
podcasting show the highest average business value.”G. Oliver Young, Forrester, April 2008
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RSS OverviewExternal
Web sites
Blogs
News
…
Data Management
& Enhancement
� Administration
� Users
� Subscriptions
� Collaboration
� Synchronization
� Search
� Relevance
� Filtering/Archiving
� Editorial Control
Output
Mobile:
Blackberry, Windows,
Java, Voice, iPhone
Desktop:
Browser, FeedDemon
NetNewsWire
Email:
NewsGator Inbox, Lotus
Notes, Exchange, POP3
Alert / IM:
Notifier, Sametime,
Yahoo IM, SMTP
Widgets:
SharePoint, Video Buzz,
Headlines, Text Buzz
APIs:
SOAP, REST
FeedbackRead / unread,
tags, attention data
Content
Services
Retrieval
Parsing
Security
Indexing
Internal
Wikis
ERP
Intranet
CMS
Blogs
Database
…
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Content Connectivity – Reaching Out
Team updates
are sent to
desktop notifier,
a type of RSS
reader
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Connecting People and Content
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Connecting People and Content
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Weblog Growth
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How Are Companies Using
It?• Companies are using RSS to:
– Increase productivity as information is brought directly to
knowledge workers
– Drive portal utilization through personalized and constantly updated
content
– Improve retention and response rates to internal communications
– Reduce information overload by moving information away from the
e-mail inbox
– Improve employee collaboration and knowledge sharing
– Lower bandwidth usage and IT support costs
– Reduce security risks
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Content Connectivity – Bringing Content In
Content from
disparate sites
is handpicked to
populate news
“widget”