RSA Student Design Awards The Good Life 2€¦ · SCIO Molecular Sensor Honeywell Remote Tracking...
33
RSA Student Design Awards The Good Life 2.0 Claudia Lieshout, Creative Director, Lifestyle Trends Philips Design, Eindhoven September, 2016
Transcript of RSA Student Design Awards The Good Life 2€¦ · SCIO Molecular Sensor Honeywell Remote Tracking...
RSA Student Design Awards
The Good Life 2.0
Claudia Lieshout, Creative Director, Lifestyle Trends Philips Design, Eindhoven September, 2016
And much lesser known for these
And much lesser known for these
Extensive Portfolio across the diagnostic and treatment space
1,000,000 people monitored in their
homes every day
sold into homes each year
190 million patients tracked with patient monitors last year
100,000+
professionals supported with education
250 million appliances 250+ clinical research projects active
4 million+ people sleep and breathe easier using our sleep aids
390 million imaging
informatics studies across 1200 hospitals
Hundreds of thousands of people tracking their health with ActiveLink®
10
We’re not just a consumer company
11
We’re not just a consumer company
We’re a company in transformation
12
We are a HEALTH-TECH company
13
HEALTH-TECH? =
Health-care / Self-care
a year by 2025
We’re aiming to improve the lives of
three billion people
We strive to make the world healthier and more sustainable through innovation
Digital technologies are & will
drive this innovation
The world of healthcare;
Global need for change
Confiden al4
We’rege ngolderandsickerBy2050,50%ofthedevelopedworldisprojectedtobechronicallyill.
Confiden al8
DemandforcareisgrowingTherearesimplynotenoughnursesanddoctorstocopewithourgrowing(andaging)popula on.Risinghealthcarecostsareunsustainable.
Confiden al9
Weexpectbe erchoicesWehavehigherexpecta onsaboutcareandwilldemandmorechoicesinhealthcare.
We’re getting older and sicker By 2050, 50% of the developed world is projected to be chronically ill
We don’t take good care of ourselves Obesity, heart disease and cancer are global health issues that Are worsened by the way we live
Demand for care is growing There are simply not enough nurses and doctors to cope with our growing (and ageing) population. Rising healthcare costs are unsustainable
We expect better choices We have higher expectations about care and will demand more choices In healthcare
Lifestyle Sleep Asthma
Diet
Disease
Hab
its
Foo
d
Depression Dia
bet
es
Hypertension
Heart
Cancer Behaviour
Stre
ss
Obesity
Alc
oh
ol
Smoking
Inactivity
Chronic
Age
ing
Prevention
The Good Life 2.0
Design a product, service, campaign or system which will help us to:
• Prevent the onset of lifestyle chronic related diseases; help people maintain a
healthy lifestyle, avoid temptation or lead a ‘balanced lifestyle, make healthy choices. Create awareness, educate, support, activate, maintain motivation.
• Detect conditions early, to treat and resolve. Help get people ‘back on track’.
Develop ‘triggers’ to stimulate them and to help them find their motivation
• Support people to live with a chronic disease; provide them with more effective
or personalised treatment. Enable them to live with quality for longer.
19
Trends
20
Wearables
Self diagnosis
Scanadu
Omron Project
Zero
Google Lens
iHealth BP Vest
Smart Tattoo
Sanofi
Medtronic Glucose Sensor
Trends
21
Self diagnosis
Alive Cor ECG
23 and Me
Cue Lab-In-A-Box
Ginger IO
Med What
MESI Diagnostics
Healthcare for Dummies
Trends
22
Home as Hospital
Soft Robotic Clothing
Jintronix Rehabilitation
QR Code Dementia
Badge
Independent Living
Mobile Health
Sense Floor
Assisted Living
Facility
Trends
23
Care on Demand
Remote Care
CVS Minute Clinic
Doctor on Demand
SCIO Molecular Sensor
Honeywell Remote Tracking
AED Drone
Rapid Rescue
Recently launched
2 Awards
27
RSA Fellows’ Award of £1,250
Philips Award of £2,500
28
Why this Brief?
• A genuine, serious ‘wicked problem’. We don’t have all the answers. Your students ideas could make a difference
• A global problem. Requiring insights from different regional / cultural perspectives
29
One more thing . . .
One more thing . . .
30
We have strong interest in offering student internships in
our locations in Eindhoven and Amsterdam. For fresh
graduates we have also established a newly formed
‘residency’ program for highly talented individuals
Tips & Tricks
31
• We’re looking for quality and depth of research. Preferable first
hand, direct contacts, observations & insights
• Think in terms of product-service, product-campaign, service-campaign (system solutions)
• Critical hypothesis – what’s the make or break of the idea?
• Design doing in addition to design thinking - Experiment, Prototype, Test & Evaluate
very excited to see your
students great ideas
