5. The survey of questionnaire and analysis

1. Which of the following is your favourite furniture brand?Answer

Otobi 20

Partex6

Navana4

Hatil20

Legacy0

2. Please, name all the furniture brands that you can think of?AnswerOtobi 43

Partex33

Navana21

Hatil39

Regal5

Sareng4

Adnan4

Bengal4

3. Please, name all the furniture brands that you can think of under the assumption that you are in Barisal city?AnswerOtobi 41

Partex25

Navana17

Hatil32

Regal5

Sareng7

Adnan4

Bengal2

Legacy6

4. Which brands in the following do you recognize?AnswerOtobi 38

Partex36

Navana28

Hatil41

Legacy9

5. Whats your feeing about this logo?AnswerBetter quality18

High Status11

Expensive17

Durable4

6. Have you heard Hatil furniture before?AnswerYes46

No4

7. Have you ever been to Hatil before?AnswerYes37

No13

8. Is Hatil your 1st choice? (If no, answer question 9)AnswerYes22

No28

9. Why Hatil is not your first choice?AnswerExpensive22

Lower quality2

Lack of durability2

Limited features2

10. Do you satisfied with the service provided by Hatil?AnswerYes28

No16

11. Another branch is needed for Hatil furniture in Barisal cityAnswerAgree18

Strongly agree 16

Neutral8

Disagree7

Strongly disagree1

12. Hatil Should extend their product lineAnswerAgree19

Strongly agree 18

Neutral8

Disagree3

Strongly disagree2

13. Hatil is the best brand among all furniture brands in Barisal cityAnswerAgree14

Strongly agree 5

Neutral15

Disagree13

Strongly disagree3

14. In the following options, which type of customers do you think go to Hatil most? AnswerHousewives3

Students 0

Rich people41

Poor people 0

Middle class people6

15. When do you usually go Hatil to buy furniture?AnswerNow & then2

Regularly0

Occasionally16

Never11

16. Which of the following furniture do you like?AnswerWood-made26

Plastic-made2

Steel-made2

17. What kinds of associations you can think with the brand of Hatil? AnswerHigh classic5

Modern4

Customized0

Expensive 3

Global standard1

18. Hatil provides reliable quality as a domestic brandAnswerAgree18

Strongly agree 3

Neutral5

Disagree3

Strongly disagree1

19. What features do you like most about Hatil furnitures?AnswerAttractive and innovative design 26

Reasonable price 2

Environment friendly3

20. Which category of product do you use of Hatil furnitures?AnswerHome Furniture13

Home appliances0

Home decor 1

Office furniture4

21. Hatil always develop their product line with innovative and ecofriendly features. Do you think its important?AnswerExtremely important19

Somewhat important6

Not at all important1

Neither important or unimportant1

22. Will you refer someone to buy Hatil products?AnswerDefinitely12

Probably 3

Might or might not be5

Probably will or not1

Definitely will or not9