RPF GRUBHUB

8/4/2019 RPF GRUBHUB

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Description

Dear Designer,

My name is Amit Kapoor, an investor into online food ordering services. I got your details from guru websit

wondering if you can do this project under your belt. I prefered to E-mail you directly as im sure i will be ab

favourable quote sooner.

I need the following website to be done in English initially and which will be launched in 4 different countri

phases over a years period.

I got your details from website and have submitted my requirements below.

Project Name : - Online Food ordering

.

*1 Background *

ONLY FOOD will have member restaurants, whose menu cards will be available online. The service will w

suits even the most layman and non-IT savvy restaurants. Radius search will be provided to locate restaurant

interactive map search will also be needed to narrow down the seach. Restaurant menu will be defined in ad

directly on the website as well. Customers can place online orders and restaurants get notified by fax , emailRestaurants fulfill orders in either pickup or delivery mode with payment done either on delivery or by credit

website. Online payments are disbursed by wire transfer to restaurant bank account. Fees for the service is ei

fortnightly or deducted from online payments or a Direct Debit Mandate is setup. Several MIS reports are re

panel and order activity can be tracked.

Returning customers get a login account as well as autopopulated form at checkout. SEO needs to be built in

Automated SITEMAP.XML submission is suggested. The site is needed with ASP.Net 2.0 and database can

2005 or MYSQL 5. This site will be designed as multinational portal SMS alerts have to be incorporated. I h

capability analysis below and then giving an estimation sheet where feature lists are provided for a version o


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*So how does Only-Food works !! !!*

All we ask from restaurant owners, is to provide your menu card and other details such as opening hours and

This information is consolidated to build a separate homepage for the restaurant. Customers can then search t

according through post code or the area they live in and select whatever they want to order from their menu

When a customer submits an order, it is instantly sent to the restaurant by Fax or Text Message or email or a

is then followed by a check from the call center team based in India to confirm the order with our customer s

whole process only takes few seconds.

How do restaurants receive their orders ?'

They Receive their orders though Fax, Email and SMS.!

How does customer gets a conformation ?

They get an email invoice when the order Is accepted. They also can get an SMS if they provide us their mo

How do Restaurant owners get their money from Just Food Customers ?

Customers who order Online can either pay on delivery, or they can pay online with a credit or debit card.

When customers pay on delivery, the delivery driver collects the money - just like normal. We keep a record

customer pays, and after every 15 days we will send them a full invoice showing exactly what payments hav

Direct Debit Mandate needed to be setup here

Customers can also choose to pay by card online. Our Streamline guarantees these payments, meaning order

protected from charge backs. The money takes 5-7 days to clear through our processor, and is then transferre

nominated bank account of the restaurant owner through wire transfer.

I have not selected the payment gateway provider. Programming team has to work on this and include in the

How will Just Food Website work ?

A user visits www.only-food.co.uk to place his order for various food items.

He enters the postcode radius search or searches from the Google interactive map or from the drop down me

home page so that the nearest Only-food restaurants are displayed.

The user then browses the menu cards of the restaurants and selects the food items he wishes to buy and thenonline. Once the user confirms the order, he/she gets a confirmation receipt by email and sms detailing his or


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The Only-food restaurant immediately receives the order by fax or sms or email or all three. Once the order i

restaurant immediately marks the order status as delivered.

Only-food then pays the restaurant every week after deducting the commission as decided.

Techinical Stuff about software and its process

*Capability Analysis *

In this section, I have listed the capabilities which the site will provide for the various user types like site visi

customers portal, restaurants portal and employee / administration staff portal.

*Visitors Portal :-* Here the customers need not be registered with us. He can browse and order food for the

entering his login details. After his first order he can use the same email details to earn points on every order

a new account with a new email address. This is basically where he can browse through and get a feel of out

restaurant menu details without the need to log in.

*Customer Portal* :- is the public site where first time visitors can search restaurants of their liking and read

Customers can do a variety of actions and the capabilities that the front end portal will offer are listed below:

CP1 Home Page will have a contemporary but fun design with informational pages about the service ( I have

ready and will produce after the first quote)

CP2 There will be an advertisement banner on the top in header area and another side box for advertisement

Advertisements will appear by rotation and views / clicks will be tracked. Advertising can be linked to IP ad

codes so that particular type of customer can view a specific add.

CP3 There will be a section on home page for featured restaurants on lower right handside of the home page

Featured Restaurants will appear by rotation and views / clicks will be tracked. Featured Restaurants can be l

and postal codes so that customer only on those postcode can see those restaurants.

CP4 There will be an area on home page where the site visitor can search for


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restaurants by interactive google map and / or by using a post code form search with radius search and / or w

cuisine or pickup only / delivery support and / or drop down menu to narrow search by city, crusine, restaura

results will display on next page as a paginated list of restaurants which can be clicked to view profile or me

CP5 Visitors can fill a registration form on checkout to become registered customers. This form will be simp

require email verification and will have CAPTCHA security. User name can be email address or his phone n

CP6 Customers can change the language on the site and browser cookies will be used

to remember the selection. ( a link from a website translator can be used in this case, will save time and mon

CP8 Customers get a drill down by province, county and city and cuisine leading to a list of restaurants throu

menu on home and inner pages

CP9 Registered Customers can login, logout, change password and recover lost password

CP10 Registered Customers can update their general profile including contact details, list of delivery address

cards

CP11 Registered Customers will automatically received (once logged in) a maintained list of favorite restaur

restaurant anytime to initiate an online meal order

CP12 Registered Customers will automatically received (once logged in) a maintained a list of favorite order

these orders or import into the order tray for further modification

CP13 Registered Customers can be assigned an account to manage their own groups and have a administrato

the groups. These are typically office employees in various departments with an assigned budget who want t

snacks together. Group can have one or more administrators who can act on behalf of the group. Will be don

CP14 Registered customers can select any restaurant and start an order to view the menu card with sections,

items (with optional add-ons). Items with add-ons can be added to order tray and quantities can be edited. Siapplies to group orders except that individuals add their items and the list is consolidated before final checko


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administrator

CP15 Registered customers fill a checkout form and choose their credit card (else they can choose to pay wh

delivery if restaurant settings permit) and delivery address on file (if applicable or choose pickup option). Cuspecify timing of delivery or select ASAP.

Credit card payment gateway provider needs to be selected. Please include the price in your quote.

CP16 Registered customers can view their order history and order details through their loggin

CP17 Customers can leave feedback and give a rating to restaurants on which they have

placed orders. Average rating as well as the list of review comments is visible in restaurant profile. Restaura

ONLY FOOD site administrator to remove any objectionable comments.

CP18 Registered Customers can book a table at a restaurant and view confirmation or cancel the reservation

a simple formFurther developments will happen in phase 2)

CP19 Some restaurants may provide the party option and registered customers can book a party with advanc

and also select the food package / specify number of guests (range). Payment can be made either at the resta

or some restaurants may want advance payment online while booking the party. There may be an option to c

based on settings and terms. (Just need a simple formFurther developments will happen in phase 2)

CP20 Some restaurants may provide the Tiffin option and registered customers can

book Tiffin for a week or month with advance deposit if needed and also select the food package. Payment con delivery / pickup or some restaurants may want advance payment online while booking the Tiffin. There

cancel the booking based on settings and terms.

CP21 Some restaurants may provide gift vouchers for sale and registered customers can buy gift vouchers w

payment and delivery to an address of their choice. (Just need a simple formFurther developments will ha

CP22 Some restaurants may give reward points based on order billing and customers can see a summary of tReward points may be used to buy gift vouchers.


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CP23 SMS Alerts and email and fax notifications will be sent when key events like payment or order checko

programmer needs to provide a SMS gateway provider and Fax gateway provider for such type of services.

respective cost in your quotation.

CP24 Limited flash animation will be provided on home page to make the site more appealing.

CP25 Customer can also place a order by SMS and proper system needs to be integrated here.

CP26 Submit feedback about ONLY FOOD service

CP27 Customers with get a live chat text messenger to talk with admin or customer

service staff of ONLY FOOD

*Restaurant Portal* is the back office login for a restaurant which will also be accessible through a shadow l

site admin staff.

In this area, the restaurant can manage its profile as well menu card in addition to settings for table reservatio

capabilities offered by this section to member restaurants are listed below:

RP1 Authentication including login, logout, recover lost password and change password

RP2 Restaurants can request for participation in banner advertising by choosing one of the available plans an

card. They can track views and hits on their advertisements.

They can also request for participation in Top Placement on the website by choosing one of the available pla

credit card. They can track views and measure the order difference here.


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RP3 Restaurants can request for participation in featured restaurant listing on home page and inner pages an

card. They can track views and hits on their home page featured listings.

RP4 Restaurants can manage their public profile and the menu card with add-on options. There will be settinoperation, pickup option, delivery option and radius of operation, logo changing, minimum order / delivery p

RP5 Restaurants can choose the default currency in which they prefer all transactions (latter)

RP6 Restaurants can select the default languages that they want to support and provide (latter)

a menu card / public profile for each language.

RP7 Restaurants can update their general profile including contact details, bank account details and list of cr

Direct Debit details

RP8 Restaurants can view summary statistics of activity related to their restaurant. (Like order log, payment

fee, commission pay to Only Food.com, etc.

RP9 Restaurants can view their new or pending orders and also get notified by email and sms

and fax whenever any new order is placed

RP10 Restaurants can view their payment records and make any payments due to

ONLY FOOD for orders where the customer paid the restaurant directly. ONLY FOOD will transfer funds t

ACH or wire transfer at a set frequency (bi-weekly) and restaurants can see the record of such transfers.

RP11 Restaurants can use Interactive Voice Response facility to dial a phone number and confirm the status

status will automatically get updated in web application for all to see. (If you don't understand then please di

in our telephonic conversation)


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RP12 Restaurants view their order history, order details, payment history, subscription fee, commission paid

RP13 Restaurants can view their average rating as well as the list of review comments

given by customers and which is visible in restaurant profile. Restaurants can request ONLY FOOD site ad

remove any objectionable comments.

RP14 Restaurants can specify whether they wish to entertain online reservations and can confirm or deny res

Restaurants will be notified by email and fax whenever any reservation is booked or cancelled. Restaurants c

list of reservations by date and time.

RP15 Restaurants can specify whether they wish to allow parties and can setup food packages and rates for p

confirm or deny reservation requests. Restaurants will be notified by email and fax whenever any party reser

cancelled. Restaurants can view a summary list of party reservations by date and time.

RP16 Restaurants can specify whether they wish to provide Tiffin option and can setup food packages and r

Restaurants will be notified by email and fax whenever any Tiffin is booked or cancelled. Restaurants can vi

of Tiffin orders by date and time.

RP17 Restaurants can view the summary of gift card purchases.

RP18 Restaurants can view the summary of reward points earned and used by various

Customers

RP19 Restaurants can blacklist a particular customer or IP address, home address, email address, phone num

customers will be prevented from placing any further orders on the restaurant. However the ultimate control

Admin Panet if they want to release the block.

RP20 Setup VAT and any other taxes applicable on food and beverages. These rates

may vary across states and regions.


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*Admin Panel* is the control panel for the super user and any admin staff to whom specific rights are delega

permissions, content and settings can be managed from this section. Order activity and site statistics can be v

panel. The list of features in the admin control panel is listed below:

AP1 Authentication including login, logout and change password

AP2 Manage content of informational pages on home site with a WYSIWYG interface

(FCK Editor script)

AP3 Manage the news and highlights published on the home page

AP4 Manage featured listings published on home page

AP5 Manage advertising in top banner and side box on home page and inner pages (if

required). This advertising can be linked to IP address and zip code radius and views / hits will be tracked.

AP6 View a summary dashboard about the overall activity on the site

AP7 View detailed site statistics about events on the site

AP8 Create new restaurants and manage restaurants through shadow login facility

AP9 Manage customers through shadow login facility

AP10 Send an email or SMS or fax alert to any customer or restaurant


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*AP11 Create sub-admin users and selectively delegate rights in admin panel

*

* *

AP12 Manage lookup options for all choices in drop down boxes within forms.

AP13 Update default settings related to email notifications or SMS or fax alerts which apply

all over the site.

AP14 Manage the rates for advertising and subscription on the site

AP15 Manage the rates for percent commissions charged, joining fees paid

upfront, merchandise purchase, etc to restaurants for orders on the site

AP16 Send invoices to restaurants for offline purchases where customers did not pay

through the site with credit card. Direct Debit needs to be setup here.

AP17 View a log of all incoming and outgoing payments by time and date range,

AP18 View and track the periodic transfers made to restaurants by bank wire transfer or

ACH or manual checks

AP19 SSL security and encryption of credit card details while storing in database table

is essential. PCI compliance and shielding against SQL injection vulnerability is required.

Payment gateway provider needs to be slected here.


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AP20 Automatic generation and submission of URL List and SITEMAP XML to Google and Yahoo search

AP21 Integration with Google Analytics to understand sources of site visitors

AP22 Automatically generated trend reports for analyzing internal site statistics. Restaurants and items whi

value and date range.

Fake orders with customer name, number and order value.

Pending payments to be made to restaurants, highlighting the payments which have exceeded the due date.

Report with details analysis of repeat customers, particular age group customer, particular postcode or area

List of all blacklisted customers & their IP address for restaurants.

List of all deleted restaurants or temporary offline restaurant.

List of all merchanside purchased by the restaurant.

List of all sales guys and revenue bough into the company as joining fee from restaurant or commission pai

AP23 Integration to merchant gateway to accept online credit card payments

Integration to merchant gateway to Direct Debit payments

Integration to Fax gateway to transfer order through eFax.

Integration to SMS gateway to text message any new orders.

AP24 ACH transfer of cumulative daily or weekly payments to bank accounts of restaurants is done. Hence

account status verification must be provided. I can do this manually or by exporting a CSV list of required tr

AP25 View feedback submitted by customers about ONLY FOOD service. There will be an option to reply s

or publish on home page.

AP26 Live Chat admin messenger window


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AP27 Admin can maintain the list of currencies and exchange rates which must be

updated frequently.

AP28 Admin can upload / update the language master to support multi-language labels

on site

AP29 Admin needs to keep a track of all the note pertaining to that restaurant or any activities happing with

restaurant will be noted in admin system

AP30 Admin will be integrated with Google analytic software to understand detail marketing strategy

Admin Reports

Only-food will be able to extract/print reports :

1) Orders listed as per restaurants & items, sorted by value, date range.

2) No. & value of fake orders.

3) Analysis of repeat customers.

4) Pending payments to be made to restaurants highlighting the payments which have exceeded the due date.

5) Print weekly, monthly, quarterly commission statements.

6) Any other customized reports as required.

7) Analysis of customers ordering history by postcode, area, city, crusine etc.

8) Performance analysis of sales guys (joining fee, revenue, merchandise sale and commission generated)

Restaurants will be able to extract/print reports :

1) Orders listed as per items, sorted by value, date range.


3) Payments due from Only-food.


Some extra points added for consider of your quote


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1) Order by SMS :- , you might have to integrate the admin panel in such

a way that customer support staff can view the SMS on their software screen and will call customer to confo

other details ?

2) Orders on Telephone :- Customer can call Toll Free number to place

an order. Customer service staff will take the order over the phone and pass it down to the respective restaur

We can also plan to develop a part of this system using .NET framework and we can use an Open source din

framework developed by Microsoft), http://www.dinnernow.net/

http://www.dinnernow.net/DinnerNow%20Web.wmv (video)

This framework is developed by the Microsoft team and this framework has various other features like

1) Microsoft Vista Sidebar (You can place the order from the sidebar

instead of going to the website)

2) A mobile version of the solution, so user can order it from their

mobile phone.

3) An administrative console where the admin can keep track of all

the real time transaction, he can also do it using his windows smart phone device.

Reports

.

Only-food will be able to extract/print reports :

1) Orders listed as per restaurants & items, sorted by value, date range.


3) Analysis of repeat customers.4) Pending payments to be made to restaurants highlighting the payments which have exceeded the due date.

5) Print weekly, monthly, quarterly commission statements.


7) Analysis of customers ordering history by postcode, area, city, crusine etc.

8) Performance analysis of sales guys (joining fee, revenue, merchandise sale and commission generated)

Restaurants will be able to extract/print reports :

1) Orders listed as per items, sorted by value, date range.2) No. & value of fake orders.


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3) Payments due from Only-food.


Search Engine Optimisation - SEO

SEO including keywords to be promoted on all major search engines such as Google, Yahoo, Alta Vista, AOAlltheWeb, Netscape & Earthlink. The Search Engine Rankings will be monitored on a continuous basi

report on the status of the ranking (like the one shown below) for various keywords will be mailed.

SEO work should start during the development of the web solution and keywords such as UK restaurants, or

Indian restaurants in London, Home food delivery, Free home delivery, pizza delivery and many more etc sh

SEO optimisazation.

Please visit www.just-eat.co.uk or www.hungryhouse.co.uk. To get an idea of how things works .

*Some Questions answered will help me take my decision quickly:*

* *

*(1) **Approximately how long will it take to make the beta version ?*

* *

*(2) ** How many programmers will be working on the website ? ***

* *

*(3) **I need a 2 part time Employees one for making changes to my website

on daily basis and another for SEO operation making sure my website is always on the top in search engines.

you charge for both part time employees to manage small changes and SEO operations ?***

* *

*(4) ** I need to make bulk website for every restaurant owner who joins

Only Food. Once the menu card details are entered on our website they would be a automatic creation of a se

HTML pages) for the restaurant owner. Can you design a software where once clicked from admin system wlayout but same concept website ? In this application, I will be able to select the deisgn from 20 different te

from admin panel. Please let me know how long will it take and how much should it cost ?***

* *

* *

*(5) **Have you done a similar kind of a website ? If yes then can I have

a URL link or a demo version ?***

* *


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*(6) **Im Based in London, do you have your representative based in **

London** or **UK** for discussion if I have to award the project to you ?**

*

* ***

*(7) **How many months of free after sales service will you provide for

such type of project ?***

* *

*(8) **What's your per hour rate once the website is done and if I need

to make certain changes or implement phase 2 or launch in another country ?

(Rough idea about the price is expected)***

* *

*10)**What are your payments terms and conditions ? *

* *

*11) Im also interested in bulk SMS and Email marketing. Do you have any ready software for the same ? O

to create a small software for the same ? Please let me know how much it can cost (Approximately)*

* *

*12) Im planning to setup up a small call centre (to take a pass orders).

Please let me know if you can help me in this as well and if yes then how much will you charge per man per

* *

*13) Do you have SEO packages available ? If yes can I have a pricing n them as well ?*

* *

*14) Please pass me your contact details to contact you if further clarification is required or if i have to awar

you .*

* *

*15)** Lastly how much will it cost in total with all gateway integration etc (Approximate figure) Please bre

cost per hour or in USD. I have attached an Excell sheet. Please eneter the cost in the excel sheet and send it

with this 14 answer and I will call you back straight away.*

Once again thanks you so much for your time and efforts ?


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One more thing I have attached an excel file (for your convenience) with the required specification. Please fi

and email it back to me, in this way you can save time.

Once I receive your reply I will get back to you straight away with my response.

Regards

Amit Kapoor

RPF GRUBHUB

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