Royal University of Phnom Penh Institute of Foreign Languages English Department
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Royal University of Phnom Penh Royal University of Phnom Penh Institute of Foreign Languages Institute of Foreign Languages English Department English Department Communication Skills 402 Presentation Topic: Market Research Lecturer: Hor Soknak Group IV: Ing Ramy, Ly Tolarith, Meas Saim, Keo Ratanatepy, Phorn Sireivichet and Sou Sotheany
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Royal University of Phnom Penh Institute of Foreign Languages English Department. Communication Skills 402 Presentation Topic: Market Research Lecturer: Hor Soknak Group IV: Ing Ramy, Ly Tolarith, Meas Saim, Keo Ratanatepy, Phorn Sireivichet and Sou Sotheany. I. Market Research Definition - PowerPoint PPT Presentation
Transcript of Royal University of Phnom Penh Institute of Foreign Languages English Department
Royal University of Phnom PenhRoyal University of Phnom PenhInstitute of Foreign LanguagesInstitute of Foreign LanguagesEnglish DepartmentEnglish Department
Communication Skills 402Presentation
Topic: Market Research
Lecturer: Hor Soknak
Group IV: Ing Ramy, Ly Tolarith, Meas Saim, Keo Ratanatepy, Phorn Sireivichet and Sou Sotheany
◦Work out what information you need before you start
◦Determine where the information is
◦Decide how you will process the information
◦Implement your market research plan
Secondary information sources for market research
IV. How to conduct a market IV. How to conduct a market researchresearch
4.1 Defining the problem and purpose◦Expected problems◦Accidental problems◦New created ideas
4.2 Analysis of the situation: informal survey from information available about problem area.
◦Understand self company’s strength and weakness
◦Know the competitors◦Gather useful economic information in a
period of time
4.3 Obtaining data that is specific to the problem
◦ Clear purpose and objectives◦ Appropriate research method(s)◦ Well organized questions◦ Value of Information
4.4 Analysis and interpreting the data
QualitativeQuantitative approach
4.5 Fostering ideas and problem solving
Check the data and your plan Find solution for the problems that
are the problems for your market
4.6 Developing marketing planMake a plan for your marketHow effective your market planChecking
