Roundtable: Analytics and Business Intelligence February ... · Access to data necessary to shift...
Transcript of Roundtable: Analytics and Business Intelligence February ... · Access to data necessary to shift...
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Roundtable: Analytics and Business Intelligence
February, 2014
CRMXchange
Sabrina DeRose, Account Manager, Speech Analytics Solutions, CallFinder
Koren Stucki, Director, Customer Analytics, Verint
Nick Sianis, Contact Center Consultant, inContact
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© 2014 Verint Systems Inc. All Rights Reserved Worldwide.
Koren Stucki, Director Solutions Marketing, Customer Analytics
Customer Engagement Optimization
and Customer Analytics
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Collect and analyze
massive amounts of
data to understand
and predict customer
behavior and improve
journeys
Break down
organizational silos to
provide consistent
and seamless
customer
engagement across
multiple channels
Operationalize
customer insights and
empower employees
to deliver effective
and efficient
engagements and
next best actions
Connect the dots
from web to contact
center to social media
to branch offices
because customers
channel hop
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Transformation Challenges
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Customer Engagement Optimization
Enrich
Interactions
Optimize
the
Workforce
RISK
REDUCTION
OPERATIONAL
EFFICIENCY
REVENUE
ENHANCEMENT
CUSTOMER
LOYALTY
Improve
Processes
OMNICHANNEL CUSTOMER ENGAGEMENT
Back
Office
Branches
Stores
Field
ServicesMobile
Web
Self -ServicePhoneEmail/ChatSocial
Actionable Intelligence™
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Enrich
Interactions
Optimize
the
Workforce
Improve
Processes
Customer Engagement Optimization
RISK
REDUCTION
OPERATIONAL
EFFICIENCY
REVENUE
ENHANCEMENT
CUSTOMER
LOYALTY
WORKFORCE OPTIMIZATION
• Quality Monitoring & Recording
• Workforce Management
• Desktop & Process Analytics
• Performance Management
• eLearning & Coaching
CUSTOMER ENGAGEMENT
• Employee Desktop
• Email, Chat & Co-Browse
• Knowledge Management
• Case Management
• Web Self-Service
CUSTOMER ANALYTICS
• Engagement Analytics
• Speech Analytics
• Text Analytics
• Feedback Management
• Fraud & Identity Analytics
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Actionable Intelligence™
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Optimizing Engagement with Feedback
Customer Feedback Loop
CLOSE
THE
LOOP
ResolveProblems
AnalyzeProblem
CaptureFeedback
Addressed Issue
Unhappy with Purchase
Low NPS
Internal Process Loop
Coaching
Fix the Process
Identify Process
Problems with Purchase
PayPal Problems
New Launch Process
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide. 7
Evolving From Insights To Action
Our Customer Analytics methodology to simplify the complexity of “Big Data”
• Integrated customer insights
• Employee education and empowerment
• Omnichannel execution and closed-loop feedback
• Unified brand management
• Data understanding and internalization
• Strategy and planning
• Change management
• Root Cause Analysis
• Customer-level insights
• Contextual metrics and KPIs
• Dynamic visualizations
• Unstructured and structured data
• Channel by channel
• Granular/transaction-level data
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Omnichannel Engagement Analytics
Behavioral Trends
At-risk Customers
Automated Root Cause
Analysis
Self-service Abandonment
SPEECH
Voice
Transactional &
Relationship Satisfaction
Employee Feedback
Loyalty Drivers
Product/Service/Channel
Feedback
EFM
Structured Surveys
Customer Sentiment
Social Media Analysis &
Response
Survey Verbatim
Comments
Employee Notes
TEXT
Unstructured Text
Delivering Insights Across All Touchpoints
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Gain An Omnichannel View With Customer Journey Insights
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Automated Customer
Health Scoring
Next Best Action to
reduce churn
Deliver Insights And Intelligence When It Matters Most
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Verint at a Glance
Customer Engagement
Optimization
Fraud, Risk and
Compliance
Security
Intelligence
10,000+
Customers
in over 180
Countries
of Fortune 100
companies count
on Verint solutions
4,600+Verint professionals worldwide,
plus a network of global partners
600+Global patents and
patent applications
Top 20%Member of the Global
Software 500
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Confidential and proprietary information of Verint Systems Inc. © 2015 Verint Systems Inc. All Rights Reserved Worldwide.
Thank You!
Koren Stucki
Director, Solutions Marketing, Customer Analytics
Verint
@korenCx
Contact Information
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Easily Discover the Conversations
Extract Business Intelligence
from Customer Conversations
Using Speech Analytics
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Easily Discover the Conversations
Contact Centers Are the Gateway
• Contact centers are on the
frontline of the customer journey
• Hub of many critical data points
– customer data, product data
• Much of the data is structured
and quantifiable
– call metrics, agent scores, surveys
• The true “voice” of customers is
complex and NOT structured
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Easily Discover the Conversations
How to Access the Intel
• Every phone conversation contains a vast
amount of unstructured data
• Unstructured data delivers powerful
business insights for a profit-centric
contact center
• Speech analytics brings order to chaos!– Capture intel to inform strategic decisions
– Gain insights to support communication
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Easily Discover the Conversations
BUSINESS CASE:
Analyze Trends
Problem:
Solution:
Actionable
Results:
Cosmetic surgery practice tracks caller interest in procedures to
analyze marketing strategies
Create key phrase searches to gather data on real customer
inquiries, automatically categorizing calls by procedure type
Access to data necessary to shift marketing strategy based on
customer wants– Package multiple procedures to meet patient needs
– Based on customer intelligence, directly captured in conversations
Leveraged unstructured business intelligence to market to patient
needs and generate more appointments and revenue
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Easily Discover the Conversations
BUSINESS CASE:
Streamline Operations
Home improvement manufacturer could not automatically
categorize calls; Identifying training examples was impossible
Create searches using key phrases to categorize calls by
management objectives:
1. Improve training programs to address customer objections
2. Monitor call handling techniques and script compliance
3. Evaluate the overall call monitoring process
• 59% increase in lead conversion
• 100% agent compliance with TCPA regulations
• 90% reduction in manual monitoring resources
Problem:
Solution:
Actionable
Results:
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Easily Discover the Conversations
Implementing Speech Analytics
• Upfront knowledge is necessary for a quick path to improve ROI
– Know what to look for BEFORE you begin
– Understand management objectives, company goals
– Assess the need of all departments, not just the contact center
• Employ accurate resources to implement and manage
– Integrate into daily job functions, not a replacement
– Speech analytics is only as good as the hand guiding it
• Analyze for strategic change, improve efficiency, and profits
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Easily Discover the Conversations
Businesses Are Adapting & Adopting
• Technology will automatically monitor how your contact center is
doing, and deliver that data you need to make changes
• Leveraging data contained in voice conversations
will lead to a healthier bottom line:
– Companies in tune with customers' needs
experience a 28% year-over-year increase
in revenue
– 40% say the overall customer experience
is a key driver to spend more with a company
– A 10% increase in customer retention levels
results in a 30% increase in the value of the company
Sources: Oracle Report: Why Customer Satisfaction is No Longer Enough; Bain & Co.
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Easily Discover the Conversations
Benefits of Speech Analytics
• 24/7/365 call monitoring
• Organize call analytics in a systematic, automated way
– Takes a fraction of the time that manual monitoring consumes
• Leverage insights to implement process changes, improve contact
center performance
• Capitalize on opportunities to improve speed and agility in the
contact center
• Turn contact center into profit center
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Easily Discover the Conversations
CallFinder – Record, Search, Analyze
• 25 years in telecom, marketing technology solutions
• Cloud-based call recording and speech analytics solution
– Affordable, flexible, and scalable
– No hardware or software to install
• Fast audio processing
– Phonetic indexing technology for precision
– Indexes thousands of calls within minutes
• One-to-one onboarding process with a specialist
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Easily Discover the Conversations
Sabrina DeRose
CallFinder Account Manager
www.linkedin.com/in/sabrinaderose
Let’s Connect!
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Insert Cover Image Here
Title Goes HereNick SianisContact Center Consultant
inContact
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Is analytics a good fit for the
mid-market?
Source: ContactBabel's The US Contact Center Decision-Makers’ Guide 2014
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Qualify and quantify the reasons for and the topics discussed in every call:
– Various outcomes (sales, cancellations, etc.)
– Products or services
– Complaints
Delivers high-level results which can be further investigated.
Call Categorization
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Very effective20%
Effective53%
Neutral20%
Ineffective7%
Effectiveness of analytics for understanding why customers call
Source: ContactBabel's The US Contact Center Decision-Makers’ Guide 2014
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• Categorize recordings based on business drivers or call resolutions.
• Use categories that encompass nearly every interaction.
• Also leverage sub-categorization.
• Use high confidence thresholds to eliminate false positives.
Categorization Best Practices
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Very effective40%
Effective53%
Neutral7%
Effectiveness of analytics for targeting agent training needs
Source: ContactBabel's The US Contact Center Decision-Makers’ Guide 2014
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Very effective73%
Effective27%
Effectiveness of analytics for quality monitoring
Source: ContactBabel's The US Contact Center Decision-Makers’ Guide 2014
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• Typical common practice to examine customer escalation requests
• Identify escalated customers.
• Find out why they need to be escalated, and then take steps to fix that.
• Reinforce training. Are agents executing the behavior that they’re trained on?
Use Case: Escalations
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• Set up a report for all new hires, presenting only their calls where a certain action wasn’t followed.
Use Case: New Hires
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• Coach to desired results.
• Imperative that Supervisors/QA/Leads are coaching to the results delivered from analytics.
• Measure your effectiveness.
Training Best Practices
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• What are you going to get out of it?
• Can you take action on the result?
• What are you going to do with the data?
• What actionable decisions or influences are going to be made based on the results?
Questions to Ask Yourself
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• Speech analytics is more of an art as opposed to a science.
• Configuration time is key.
• Focus your efforts where you’re going to get the most return. Get some early wins under your belt.
• Analytics uncovers issues, but it’s up to you to actually fix them!
Key Takeaways
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– Cloud technology pioneer – 100%
focused since 2003
– Unparalleled customer satisfaction
– Supported 100% by inContact
experts
– 2,600+ implementations
– 150,000 agents
We Live the Cloud and We LOVE WFO
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Roundtable: Analytics and Business Intelligence
February, 2014
CRMXchange
Q&A
Callfinder: WWW.MYCALLFINDER.COM
inContact: WWW.INCONTACT.COM
Verint: WWW.VERINT.COM