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WHAT IS THE FUTURE OF EMPLOYER BRANDING THROUGH SOCIAL MEDIA

DELPHI STUDY , ROUND 3

Proposition 1

 According to all respondents,

In the coming 5 years, Social Media will strongly influence

the following 5 categories of Employer Branding in

general:

Visibility of the company

Image of the employer

1Organization responsiveness / Impact on the

organization

Recruitment process

Customer role

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1 Similarities were identified based on first round responses and SPSS correlations, thusconsidered as one category with the common meaning.

Please rank these

categories, from 1 to 5:

1 = the high

importance

5 = the least importanc

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Proposition 2

 According to all respondents,

In the coming 5 years, Social Media will strongly influence

the following 5 categories of the Employer Branding Value

Proposition:

Communication management

 Time investment

HRM activities

2Organization privacy/ Organization security

Organization image

 

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2 Similarities were identified based on first round responses and SPSS correlations, thusconsidered as one category with the common meaning.

Please rank these

categories, from 1 to 5:

1 = the high

importance

5 = the least importanc

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Proposition 3

 According to all respondents,

In the coming 5 years, Social Media will strongly influence

the following 5 categories of the Internal Market:

3Communication in organization/ Knowledge

sharing in organization

Work-private life boundary

Organization image

Employees’ commitment

Marketing

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Proposition 4:

3 Similarities were identified based on first round responses and SPSS correlations, thusconsidered as one category with the common meaning.

Please rank these

categories, from 1 to 5:

1 = the high

importance

5 = the least importanc

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 According to all respondents,

In the coming 5 years, Social Media will strongly influence

the following 5 categories of the External Market:

Recruitment strategy

E-device knowledge

Marketing

Organization visibility

External possibilities

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Proposition 5:

 According to all respondents,

Please rank these

categories, from 1 to 5:

1 = the high

importance

5 = the least importanc

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In the coming 5 years, Social Media will strongly influence

the following 5 elements of the role of HR Professionals

(HR Pro’s):

HR collaboration with Marketing

HR networking skills

HR informative role

HR innovative thinking

HR awareness on recruitment trends

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Please rank these

categories, from 1 to 5:

1 = the highe

importance

5 = the least importance