Rough House Media

Make the media work for you

Training

o Individually designed to suit your needs & budgeto Run by experienced journalists & comms expertso Courses for individuals, small or large groups, from

a few hours to a full day or more.

Our Training CoursesRough House courses help our clients raise their profile, improve their media relations and deliver their key messages

“I just wanted to say thank you for an excellent training session on Monday. Everyone on the course took a great deal from it and I think as a team, we now have some very capable spokespeople to call on when needed. In addition, we also found it useful to debate how we’d manage the the the the scenarios, as they are issues we certainly expect to come up in the future.”

o Does your chief executive freeze on camera?o Do you key spokespeople know how to control an interview?o Do you want your key personnel to become thought-leaders? o Do you need to build a team of experts to comment on

stories?

Media Training

Our media training courses are aimed at senior spokespeople and experts who conduct interviews on TV, radio or in print.

We equip them with the skills and confidence to take control and give engaging, memorable interviews, delivering their key messages – no matter the circumstances.

“The training packages were excellent - thorough, carefully researched, tailored to individuals. Designed to build confidence and enhance strengths as well as address weakness across a range of interview and media scenarios.

A good investment in premium training delivered by highly experienced professionals.”

o How much would a stray remark cost your organisation?

o Are you confident your chief executive could handle an aggressive interviewer?o Do you have competent spokespeople, trained to deal

with the media, with clear messages to deliver?

Crisis Communications

This course shows delegates how to cope with challenging interviews at a critical time.

They will pit their wits against a hostile reporter – and learn how to take control & preserve their organisation’s good name.

“We have no hesitation in recommending Rough House. The course was professionally organised with excellent structure and the correct mix of practical instruction and theory. The team were extremely professional and gave excellent, constructive, feedback on the day and followed up with more in depth feedback shortly afterwards. The responsiveness and ability to understand our business in a short time was extremely useful with communication of an exceptionally high standard.”

Presentation TrainingWould you like to give presentations that inspire & excite your audience? We will show you how by developing your skills and your confidence.    You will learn how to:

o Recognise the strengths of your own presentation style

o Pitch presentations at the right level o Structure a presentation to engage the

audience from start to finisho Use your voice and body languageo Conquer your nerves

How to do your own PRo Do your competitors get quoted in newspapers,

on radio or TV?o Are you buzzing with ideas and stories but don’t

know how to get press coverage?o Do your press releases never lead to any media

inquiries? 

If you know how to make the most of it, press coverage will build awareness of your brand and business, raises your profile and increases your influence & your sales. 

This masterclass gives you an insight into how the media operates, the types of stories it covers and how to pitch your ideas.

It is a fact: editorial coverage has four times the value of advertising  

“The workshop was a thorough and concise insight into the world of press and PR, which stripped away all the mystery and confusion and made self-publicity seem manageable and achievable.  The course was broken down into clear steps that helped participants understand media from the press’s point of view. Mampara Dance Academy 

Press Release WritingThousands of stories compete for coverage.

It is vital that your news release stands out.

On this course you will learn:

o How to craft stories and angles that attract editors o How to write an attention-grabbing press release o How to structure and pitch it

The course combines theory, discussion, brainstorming & practical exercises to provide delegates a practical and proven toolkit to take on the challenge of press release writing.

“A great training session with a relaxed and informative style. It has given me lots of info to help me write press releases. Very good introduction and basis for writing press releases.” Jamie Wedge, CTI Digital 

Social mediaSocial media is everywhere

Used effectively it is a very powerful tool.

It can raise your profile, increase your influence and build relationships with your customers and the general public.

Our Social Media: Strategy, Tools & Tactics course demystifies the world of social media and develops your knowledge and skills.

You will learn how to:

• Choose the right platforms• Create effective profiles• Manage your content• Deal with the negative

o “I und the day very insightful and social media does seem to make more sense now! I hope to increase our followers very soon!” “I found the day very insightful and social media does seem to make more sense now! I hope to increase our followers very soon!” 

“I found the day very insightful and social media does seem to make more sense now! I hope to increase our followers very soon!”

Additional coursesWe offer a range of other courses:

• Crisis communications planning workshop• Raising your profile as an expert in your field• How to become a thought leader• How to write well• How to network and get results• How to convince, influence & persuade• Filming with flair

More than

2,000Key spokespeople & experts trained

Rough House in numbers

30Written for more than

Newspapers199 8

founded

150+Videos & documentaries

produced

15 Senior journalists, presenters &communications experts

40 0 yea

rs

in

JournalismMedia & Comms

TAT

10,000

News reports & programmes produced

10,000+

Combined years at the 12

5

Our expertise

www.wordle.net

Mission:• We make a difference with clients who have something important to say. • We equip our clients with the skills, tools & confidence to raise their profile, deliver key

messages and increase their influence in their industry, sector and the wider world. • We understand our clients needs and provide them with specialist support and guidance

Vision:We offer our clients a tailored service for all their media relations and social media needs. Our clients use our services because we are innovative, creative, flexible and provide excellent service

Values: We are: principled & trustworthy, intellectually rigorous, credible, trustworthy & respectful creative & innovative

Tagline:We make the media work for you

Our Mission

Rough House provides a professional service by a team that understands the demands placed on high profile organisations in the media spotlight.

Our clients include:

020 8332 6200info@roughhouse.co.ukroughhousemedia.co.uktwitter.co.uk/roughhouse01

Rough House Media

TrainingMedia training

Crisis communicationsPresentation skills

Media masterclassesPress releases

ConsultancyCrisis strategy

PR strategyMessage developmentPublicity & promotion

Social media

ProductionVideos

PodcastsBlogging

Article writing