COMMUNICATING

like a

CEO

For a business leader,

building reputation and trust IS the day job,

which makes communications the day job too.”

Sir Stuart Rose, former chairman of M & S

Appearance55%

Voice38%

Words7%

What makes people convincing?

1. Passion

2. Pitch

3. Pause

4. Pace

5. Projection

6. Personality

Good words

Positive language

Bad words

o Doo Promiseo Commito Willo Can

o Likeo Want o Hope o Wish o Try

1. Principle

2. Proof

3. Personalisation

4. Preparation

5. Passion

1. How many people are you speaking to

2. What they might be feeling, thinking & saying before you meet

3. Their motivation, what they want – & need

4. Are your talking to key decision makers

5. What they already know

6. What they think they know

7. What past experiences might influence them

8. The questions they might they ask

In preparation, ask yourself

Finally, remember …

oThe audiences you need to address

oHow to ensure your company messages are consistent

oHow you will be true to character across your business

oThe So-What Factor

Think before you communicate

020 8332 6200info@roughhouse.co.ukroughhousemedia.co.uktwitter.co.uk/roughhouse01

Rough House Media

TrainingMedia training

Crisis communicationsPresentation skills

Media masterclassesPress releases

ConsultancyCrisis strategy

PR strategyMessage development

Media relationsSocial media

ProductionVideos

PodcastsBlogging

Article writing