ANNUAL REPORT 2012

The business school that thinksand lives in the future

ROTTERDAM SCHOOL OF MANAGEMENTERASMUS UNIVERSITY

WELCOME

TO RSM

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TABLE OFANNUAL REPORT 2012

CONTENTS

Message from the Dean 6

Section one: 2012 review 9

Key Financial Data 10

Highlights 2012 12

RSM facts 17

RSM and its rankings 20

RSM and sustainability 21

Accreditations: what they mean 22

The spirit of RSM 24

Section two: Corporate services 29

New knowledge for business 30

Corporate partnerships 32

Research 34

Organisational boosts with leadership education 36

Partnered: Strong bonds with business 38

RSM’s alumni network 40

RSM academic departments 44

Recruiting RSM graduates 46

Section three: About RSM 49

International partner schools 50

Leadership Team & Advisory Board 52

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RSM was founded more than 40 years ago with the

support of a group of Dutch multinationals. Its mission

is to be a leading international business school that

creates, disseminates and applies managerial knowledge

in a sustainable way, guided by the future needs of

international business.

Today, RSM works closely with major corporations from all

over the world on multiple levels. For example, we provide

a continual supply of talented graduates from our highly-

ranked programmes, which are populated by international

students. We have become a leader in innovative business

thought and practice, addressing challenging issues such

as climate change, corporate social responsibility and

sustainability. Furthermore, the school is a world-class

source of executive education programmes that address

THE DEANMESSAGE FROM

AS DEAN OF ROTTERDAM SCHOOL

OF MANAGEMENT, ERASMUS

UNIVERSITY (RSM), I AM WELL

AWARE OF THE VALUE OF

THE CONTINUING CLOSE

RELATIONSHIP BETWEEN RSM

AND INTERNATIONAL BUSINESS.

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the needs of businesses by providing the extra training

and skills required to manage the organisational transfor -

mations demanded by today’s ever-changing markets.

The aim of this 2012 report is to show how RSM

encapsulates its emphasis on forward thinking.

It includes an overview of the most important events that

happened during the year and well as a summary of our

financial situation. For example, in 2012 RSM opened an

office in Amsterdam to bring access to RSM expertise and

knowledge for business professionals – as well as RSM

networking and lifelong learning opportunities – closer

to Amsterdam’s business community.

I’m really proud to say that our financial situation is very

healthy. In particular, corporate research funding increased,

indicating the great value and academic insights our

organisation offers to the corporate world. 

Our unique capabilities, our consistent position as one of

the premier business schools in Europe, and our prominent

and convenient location in Rotterdam as the gateway to

European business mean that RSM can offer great value

to organisations through partnership and co-branding

opportunities. I, and the school’s management team,

would be delighted to discuss the potential of such

opportunities with you.

Steef van de Velde, DeanRotterdam School of Management, Erasmus University+31 10 408 1901svelde@rsm.nl

CRITICAL THINKING, INNOVATION, SUSTAINABILITYAND SPIRIT. These themes are evident in everything RSM does.

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2012SECTION ONE:

REVIEW

10

INCOME Actuals 2012 Budget 2012 Actuals 2011

State contributionState contribution 33,395 32,477 31,795

33,395 32,477 31,795

Non State funded tuition feesFees 16,655 20,009 18,996

16,655 20,009 18,996

Research projectsContract research 5,788 4,465 4,916

5,788 4,465 4,916

Other operating incomeStudent housing 831 672 782

Sponsoring 226 - 168

Other 1,690 1,278 1,112

2,746 1,950 2,062

Intercompany incomeTeaching RSM BV 623 487 746

Internal personnel services EUR 1,889 1,602 1,792

Other 66 12 53

2,579 2,101 2,590

Total income 61,163 61,002 60,359

Recapitulation:Total income 61,163 61,002 60,359

Total expenses 59,275 60,010 58,590

1,888 993 1,769Financial income and expenses 286 167 318

Net result 2,174 1,160 2,087

BALANCE SHEET (X ¤ 1000)

INCOME STATEMENT (X ¤ 1000)

ASSETS 2012 2011

Fixed assetsIntangible fixed assets 247 256

Tangible fixed assets 1,916 1,841

Total fixed assets 2,164 2,098

Currents assetsTrade receivables 5,885 6,314

Group receivables 749 726

Securities 1,272 1,536

Cash and cash equivalents 20,804 21,228

Total current assets 28,710 29,804

Total assets 30,874 31,901

KEY FINANCIAL DATA

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The figures shown are not adjusted for housing and energy costs for the state-funded parts of RSM. These costs are ¤ 3,617,407. (Source: Erasmus Facilitair Bedrijf, Erasmus University Rotterdam).

EXPENSES Actuals 2012 Budget 2012 Actuals 2011

Personnel expensesSalaries 27,511 28,876 27,215

Social securities 2,828 969 2,514

Retirement costs 3,787 5,291 3,521

Salaries and wages 34,125 35,136 33,250Temporary personnel costs 4,202 3,586 4,384

Other 1,974 1,855 1,874

Other personnel costs 6,176 5,441 6,258

40,301 40,577 39,508

Amortisation and depreciation on (in) tangible fixed assetsDevelopment 176 - 252

Other fixed operating assets 195 503 160

Land and buildings 205 186 177

576 689 589

External other costs 13,993 14,907 14,692

Intercompany expensesRent & energy 1,527 1,422 1,484

EUR partnerships projects 789 697 801

EUR Shared Service Centre 1,844 1,526 1,399

Other 245 192 117

4,405 3,837 3,801

Total expenses 59,275 60,010 58,590

Financial income and expenses (286) (167) (318)

Result 2,174 1,160 2,087

Net result 2,174 1,160 2,087

EQUITY & LIABILITIES 2012 2011

Shareholder’s capitalGeneral reserve 6,871 4,474

Retained earnings 7,092 7,910

Other legal reserves 247 2

Total equity 14,210 12,387

Provisions 118 367

Long-term liabilities - -

Current liabilities 14,245 17,705 Current internal liabilities 2,301 1,443

Total equity & liabilities 30,874 31,901

CONSOLIDATED REPORT 2012 RSM FACULTY AND RSM BV

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New MBA students from 100 differentcountries arrive at RSM and becomeone of the school’s largest and mostinternational cohorts ever.

Professor David De Cremer receives twogrants totalling ¤ 290,000, from theFlemish Fund for Scientific Researchand the Young Academy of the RoyalDutch Academy of Science, to examinethe neuroscience of bargaining.

Professor René de Koster from RSM andProfessor Yugang Yu from the Universityof Science and Technology of Chinareceive a grant of ¤ 48,000 from theChina Exchange Programme of the RoyalDutch Academy of Science to solve theproblems storing car stocks in citiesbefore distribution to retail dealers.

An RSM-produced case study A GrandEntrance? Li Ning’s Emergence as aGlobal, Chinese Brand receives aCategory Award in the 2012 ecch CaseAwards, the ‘Oscars’ of the businessschool world.

RSM MBA 2012 graduates CarloCronauer and Paola Gutierrez Watts winthe ¤ 15,000 RSM I WILL award fortheir CroMiDo project, which enablesmicro-donations to be sent by mobilephone.

Paul Gilding, former Executive Directorof Greenpeace International andrenowned Australian environmentalist,lectures at RSM.

JANUARY

FEBRUARY

MARCH

HIGHLIGHTS 2012

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The World Business Council forSustainable Development appointsRSM’s sustainability and climatechange expert Professor Gail Whitemanas its first Professor-in-Residence.

An alumni conference celebrating25 years of the Strategic Management& Entrepreneurship department atRSM focuses on new knowledge andinspiring ideas.

Professor Frans van den Bosch ispresented with the Civil Order ofOrange-Nassau during his ValedictorySymposium for his contribution tosociety after a distinguished 28-yearcareer at RSM.

The first masterclass to focus on abusiness framework for developingsustainability is run at RSM by theInternational Union for Conservationof Nature (IUCN), marking the start ofits new Leaders for Nature Academy.

The first international Erasmus EnergyForum, hosted by the Erasmus Centrefor Future Energy Business andattended by representatives frombusiness, academia and governments,explores the sustainable future ofenergy production, distribution and use.

RSM alumna Basak Manders isawarded first prize for her MSc thesisThe financial impact of ISO 9000certification: a meta-analysis bythe Dutch network for qualitymanagement NNK.

JUNE

APRIL

MAY

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RSM signs a new official partnershipwith Shell Netherlands BV, one of thecompanies responsible for its foundingmore than 40 years ago, bringingreciprocal business and educationbenefits for both.

RSM’s chapter of the global Net Impactorganisation wins the prestigious Goldrating for the second year in a row,signifying its role at the forefront ofthe movement to build a newgeneration of business leaders ofsustainable business operations.

The Full-time Executive MSc FinancialManagement programme partners withthe CFA Institute, meaning studentscan prepare for CFA professional examsduring their MSc classes at the school.

EMBA and Global Executive OneMBAstudents visit Johannesburg and CapeTown and meet wine producers, localNGOs and small entrepreneurs activein the township economies of SouthAfrica.

Willem Ferwerda, renowned ecologist,environmental scientist and formerDirector of the International Union forthe Conservation of Nature in the Nether -lands is appointed RSM Executive FellowBusiness & Ecosys tems.

RSM strengthens its top position in theFinancial Times Global Masters inManagement ranking 2012 for its MSc inInternational Manage ment, moving upfrom tenth to seventh place overall,winning fourth place for internationalcourse experience, and is highly rankedfor international mobility.

SEPTEMBERJULY

AUGUST

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At the 4th annual RSM LeadershipSummit, held at the Beurs-WorldTrade Center in Rotterdam, more than600 participants from business andacade mic communities explorealongside RSM alumni and studentshow to create value with advancedtechnology.

RSM opens a new office in the Viňolybuilding in Amsterdam’s Zuidas businessdistrict to bring open and in-companyexecutive education programmes closerto the corporate world.

An academic symposium led byScientific Director Vanessa Strikemarks the launch of the ErasmusCentre for Family Business, whichpromotes the development and long-term viability of family businesses.

RSM organises the celebration of the99th Dies Natalis of Erasmus UniversityRotterdam and bestows an honorarydoctorate on Professor Alice Eagly ofNorthwestern University for hertrailblazing work in the field of genderand leadership.

David Stolker, a cum laude alumnus ofRSM’s MSc Accounting & Controlprogramme, wins the Dutch Ministry ofFinance’s Financial Thesis Award 2012for his research into the independence ofauditors, which is entitled The Threat ofUnconscious Bias in the Audit Environ ment.

RSM once again claims a place inside theEuropean Business School Top 10 in anaggregate survey of the FT 2012rankings, which includes MBA, executiveeducation, European Masters inManagement and EMBA programmes.

NOVEMBER DECEMBER

OCTOBER

HIGHLIGHTS

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RSM HAS BEEN AT THE VERY TOP INBUSINESS AND MANAGEMENT EDUCATION

FOR MORE THAN

40 YEARS

1913 Founding of NetherlandsSchool of Commerce (to becomeErasmus University Rotterdam)

1969 Interfaculteit Bedrijfskunde /Graduate School of Management begins

1969 The first Nobel Prize winner in the EconomicSciences, Jan Tinbergen, was a researcher and professorat Erasmus University when he won the coveted prize.

1970 First 30 studentsenter the innovative two-yearpost-kandidaats programme

1972 Graduation of first class; firstholders of ‘Drs Bedrijfskunde’ degree

1972 Founding of Interuniversitair InstituutBedrijfskunde (IIB), which engages several universities in theInterfaculteit Bedrijfskunde / Graduate School of Management

1973 Founding of ErasmusUniversity, a result of the merger ofEconomics and Medical Faculties ofNetherlands School of Commerce

1985 Launch of first two-year full-time MBAprogramme

1986 Interfaculteit Bedrijfskundebecomes the Faculteit Bedrijfskunde /Rotterdam School of Management

1989 Launch ofExecutive Education

1991 First CEMS MIM degreesconferred (prestigious internationalbusiness master degree)

1993 As acknowledge ment of his workan honorary doctorate is conferred by theFacul teit Bedrijfskunde to Michael E. Porter.Often cited as being the father of modernstrategy, Professor Porter is one of theworld’s most influential thinkers in theareas of management and competitiveness.

1993 Research School ERASM established;combines faculty of business administration andfaculty of economics

1998 ERIM, the ErasmusResearch Institute ofManagement, is created (andtakes the place of ERASM)

2000 - 2004 A variety of newprogrammes introduced, includingBScIBA and OneMBA

2005 Merger of Faculteit Bedrijfs -kunde (BSc and MSc programmes) andRotterdam School of Management BV(MBA programmes) under the nameRSM Erasmus University

2008 School name officiallybecomes Rotterdam School ofManagement, Erasmus University

2013 100 years ofErasmus University Rotterdam

2012 Amsterdam Zuidas office opened

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A CONSISTENT RANKING AMONG EUROPE’S TOP 10 BUSINESS SCHOOLS

TOP-CLASS ACADEMICS IN RSM’S GLOBALLY-ORIENTED FACULTY

100+ INTERNATIONAL PARTNER SCHOOLS

ONE OF ONLY 1 PER CENT OF SCHOOLS WORLDWIDE WITH ‘TRIPLE CROWN’ACCREDITATION

RECOGNISES OUTSTANDING ALUMNI WITH THE ANNUAL RSM DISTINGUISHEDALUMNI AWARDS

28,000+ ALUMNI ACTIVE WORLDWIDE

A COMPREHENSIVE PORTFOLIO OF BACHELOR, MASTER, MBA, PhD AND EXECUTIVE

PROGRAMMES DEVELOPS BUSINESS LEADERS WITH AN INNOVATIVE MINDSET

RSM

FACTS

ROTTERDAM SCHOOL OF MANAGEMENTERASMUS UNIVERSITY

ERASMUS SCHOOL

OF ECONOMICS

ERASMUS SCHOOL OF HISTO

RY,

CULT

URE AND COMMUNICAT

ION

ORGANISATIONAL STRUCTURE

ERASMUS UNIVERSITY ROTTERDAM

INSTITU

TE OF HEALT

H POLICY &

MANAGEMENT / ERASMUS M

C

ERASMUS SCHOOL

OF LA

W

FACULT

Y OF

SOCIAL SCIENCES

FACULT

Y OF

PHILOSOPHY

INTE

RNAT

IONAL IN

STITU

TEOF SOCIAL STU

DIES

ExecutiveEducation

CustomisedProgrammes

OpenProgrammes

DegreeProgrammes

InternationalFull-time MBA

Executive MBA

Global ExecutiveOneMBA

Post-experienceMaster

Programmes

MSc Degrees

Specialised Degrees

UndergraduateBusiness

Qualifications

POST-EXPERIENCE PROGRAMMES

PRE-EXPERIENCEPROGRAMMES

ERASMUS RESEARCH INSTITUTE

OF MANAGEMENT

Research Master

PhD Programme

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RSM’S CAMPUS

Erasmus University’s Woudestein campus on the eastern side of Rotterdam is

home to RSM. In 2012, it was in the middle of a massive construction and renovation

project to extend and improve studying, living, dining and leisure facilities with

particular attention given to providing more sustainable and environmentally

friendly accommodation and operations.

From September 2013, our 7,000+ RSM students will also benefit from the new

Student Pavilion, a central focus point for culture and study, which will also

house an underground car park, bicycle park and charging point for e-bikes.

RSM FACTS

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OUTSTANDING QUALITY

Our accreditations and rankings are important because

they help us to attract the best international students.

Our hard-won accreditations reassure the organisations

that partner with us, our students, and the companies

recruiting our graduates, of the outstanding quality of

the school.

RANKINGS AND SURVEYSFinancial Times 2012 meta-ranking (which incorporatesu

ALL rankings for all programmes) RSM ninth in Europe.

Financial Times 2012 – RSM’s MBA 10th in Europe andu

30th globally.

Financial Times 2012 – RSM’s Executive MBA 19thu

in Europe.

Financial Times 2012 Masters in Management rankingu

– RSM is seventh globally.

Elsevier Thema Survey 2012 – RSM BSc and MScu

programmes ranked first in the Netherlands every

year from 2006 to 2012.

RSM’S TRIPLE CROWN ACCREDITATION

RSM is in the top 1 per cent of business schools

worldwide with the ‘Triple Crown’ of accreditation from

three international and independent accreditation

committees: EQUIS, AACSB, and the Association of

MBAs (AMBA), as well as other regional and independent

accreditation bodies. The triple accreditation reinforces

the quality of RSM and our international reputation.

RSM’S RESEARCH CREDENTIALSThe Erasmus Research Institute of Management (ERIM)u

is firmly placed amongst the top three research institutes

in Europe. It was first accredited by the Royal

Netherlands Academy of Arts and Sciences (KNAW) in

1999 – a year after it was founded – and re-accredited

in 2003 and 2011.

ERIM ranks among the best research institutes in Europeu

according to the Centre for Science and Technology

Studies (CWTS) at Leiden University, which investigates

the development of science, technology, and science-

related innovation.

WWW.ERIM.EUR.NL/RESEARCH/CENTRES/INSCOPE/NEWS/

FEATURING/DETAIL/1163-INNOVATING-THE-INNOVATORS

The ERIM Master of Philosophy in Business Researchu

was first accredited by NVAO in 2004 and re-accredited

in 2009.

RSM AND ITS

RANKINGSACCREDITATION AND RANKINGS TAKE ON GREAT SIGNIFICANCE WHEN

MANAGEMENT EDUCATION PROGRAMMES ARE PROLIFERATING IN

BUSINESS SCHOOLS ALL OVER THE WORLD.

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RSM AND

SUSTAINABILITY

CRITICAL IMPORTANCE

In 2012, we appointed additional faculty and staff who

dedicate themselves to embedding these issues into

coursework, initiatives and school-wide activities. We want

to ensure that our students understand and acknowledge

that their managerial decisions profoundly affect society,

and it is our ambition that as graduates they will be

equipped to make critical decisions in sustainable business

operations wisely. RSM considers sustainability to be of

such critical importance that we have made it one of our

four themes (see page 22).

THE PRME REPORT In November 2012, RSM issued the latest statement of

its continuing activities in global social responsibility,

sustainability and ethics according to the six Principles

for Responsible Management Education (PRME).

This UN-based global initiative promotes corporate

responsibility and sustainability in business education.

RSM’s PRME Report is an ambitious but realistic strategic

plan driven by our Sustainable RSM initiative. It offers

guidance to ensure that RSM meets its responsibilities and

realises its ambitions with the full engagement of students,

faculty and staff. Previous PRME reports were produced in

2008 and 2010.

BEYOND GREY PINSTRIPES

The Beyond Grey Pinstripes report from the Aspen Institute

assesses how global business schools integrate issues

relating to social and environmental stewardship into their

curricula. In 2011-2012, RSM was ranked third highest in

Europe, and in the top 20 out of 100 business schools

globally for its MBA programmes.

BLOOMBERG BUSINESSWEEK SURVEYFOR SUSTAINABILITYRSM was rated fifth in the world for sustainability in a

Bloomberg Businessweek global survey of MBA students

from the Class of 2012. RSM’s MBA programmes were the

only ones outside of the USA to reach the top 10, making

them the highest-placed European MBAs for sustainable

business programmes.

BLOOMBERG BUSINESSWEEK SURVEYFOR DIVERSITYIn a separate Bloomberg Businessweek survey of MBA

schools, RSM was ranked seventh for diversity. Diversity is

defined as the combination of country of origin, gender and

career backgrounds. RSM has a long history of diversity

with around 90 per cent of participants in RSM MBA

programmes being non-Dutch.

RSM IS COMMITTED TO PROMOTING GLOBAL SOCIAL RESPONSIBILITY,

SUSTAINABILITY AND THE HIGHEST ETHICAL STANDARDS IN RESEARCH,

TEACHING AND IN EVERY SERVICE WE PROVIDE.

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ACCREDITATIONSWHAT THEY MEAN

AACSB (ASSOCIATION TO ADVANCE

COLLEGIATE SCHOOLS OF BUSINESS)

This accreditation means that the school has student

learning as the central activity and has learning goals in

place that encourage continuous improvement. It

assures our faculty qualifications, contributions,

programmes and mission, and the quality of learning at

RSM. We were among the first European business

schools to earn initial accreditation in 1998, and our

latest successful AACSB review and inspection took

place in autumn 2012.

AMBA (ASSOCIATION OF MBAS)

Our accreditation from the Association of MBAs (AMBA)

reflects the quality of our MBA, MSc, and Executive

MBA programmes. This London-based international

organisation reviews postgraduate business

programmes at business schools worldwide. RSM has

been accredited by AMBA since 1996.

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EQUIS (EUROPEAN QUALITY

IMPROVEMENT SYSTEM)

RSM’s EQUIS accreditation is specifically based on general

quality and internationalisation; two criteria that are not

strictly part of the requirements for other accreditation

bodies. RSM was one of 19 pioneer schools that launched

EQUIS in 1998 and was awarded re-accreditation in 2003

and 2009. There are currently only 138 EQUIS-accredited

business schools worldwide.

NVAO (NEDERLANDS-VLAAMSE

ACCREDITATIE ORGANISATIE)

The NVAO (the Nederlands-Vlaamse Accreditatie Organisatie

or Dutch-Flemish Accreditation Organisation) has accredited

our bachelor, master, MBA and executive master

programmes. NVAO was founded in 2003, and the first RSM

accreditation was in 2004. Our Bachelor of International

Business Administration programme acquired a certificate for

‘Quality Distinction for Internationalisation’ in 2010.

RSM’s multicultural setting was noted for producing an

excellent ‘IBA-feeling’ shared equally by students and staff.

This bachelor programme is intended to prepare students for

working in an increasingly globalised and multicultural

working environment. In June 2012, RSM’s MSc International

Management / CEMS programme was awarded the NVAO

‘Quality Distinction for Small Scale and Intensive Education’

certificate.

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POWERFUL CULTURE

RSM attracts and collaborates with talented, motivated,

hardworking and entrepreneurial people: these are our

international students, faculty, staff, alumni and corporate

partners. They have a unifying commitment: to make

business and business education an instrument of positive

change. Collectively, they embody a powerful entrepreneurial

spirit that can generate ideas that add value to the world.

RSM’S FOUR THEMESRSM’s underlying strengths and intentions have been

distilled into four themes: critical thinking, innovation,

sustainability and spirit. They describe not only what

students, staff and faculty aspire to, but also what we

create every day in all our activities. They define a way of

living, of thinking, and of doing, and represent essential

values desired by business.

CRITICAL THINKINGCritical thinking is fundamental to everything we do at RSM.

Our ability to continually re-assess received wisdom makes

us a valuable partner for business. Our research explores

new ways of thinking about business and our teaching

enhances this quality in students, helping them make better

sense of their environment. It is through critical thinking

that RSM creates new knowledge.

THESPIRITOF RSM

RSM IS A WORLD-CLASS

BUSINESS INSTITUTION THAT

HAS SET ITSELF THE GOAL OF

DEVELOPING PEOPLE WHO CAN

LEAD IN THOUGHT AND ACTION,

AND CAN ENGAGE IN THE

GREATER WORLD AS A FORCE

FOR GOOD.

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SUSTAINABILITY

Through our internationally respected research, RSM

educates business leaders and policy makers about

sustainability and its integral relationship to economic,

social and environmental systems. In doing so, we help

transform and improve management best practice. Our own

management practices are continuously being re-evaluated

with sustainability in mind so that we can reduce our

environmental footprint and improve the well-being of staff,

students and the communities with which we interact.

INNOVATIONRSM innovates continually by developing new knowledge

and applying it in inspiring ways. By developing innovative

ideas and collaborating with business, we push the

boundaries of management best practice to new levels.

SPIRITWhile RSM is results-oriented, we care about more than

just reaching goals. The spirit of our community is the

connective tissue that makes working and teaching at RSM

a holistically human and rewarding experience, and one

that engages, motivates and inspires students. And

business needs bright, motivated people with the inner

confidence and desire to achieve great things.

THE I WILL INITIATIVE

The I WILL initiative was created in 2009 to encapsulate

RSM’s unique community feeling and its purpose of

developing business leaders of the future. I WILL

encourages students to think ahead about themselves

and about the world, and asks students to envision their

future. For example, how will they pinpoint what they want

to achieve – and by what principles?

In this way, I WILL portrays the ambitions and intrinsic

motivations of a community of individuals, each identifying

what they want to create now and in the future.

Every student and employee at RSM is invited to have an I

WILL photographic portrait taken to accompany his or her

I WILL statement. Students’ portraits and I WILL statements

travel with them, through their studies and graduation at

RSM, and to the start of their careers and beyond. The I WILL

archive now numbers more than 9,000 statements, each one

expressing an ambition for or desire about the future.

I WILL is visible and interactive: on Facebook, Twitter and

LinkedIn, and throughout the campus with stylish I WILL

photographic portraits and statements from RSM’s

students, faculty and staff on proud display. I WILL is

integrated into the curriculum as part of students’ studies.

WWW.FACEBOOK.COM/IWILLRSM or IWILL.RSM.NL

RSM INNOVATES CONTINUALLY by developing new knowledge and applying it in

inspiring ways, pushing the boundaries of management best practice to new levels.

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I WILL BRIDGE THE WIN-WIN CO-OPERATIONBETWEEN EUROPE AND CHINAming Zhu Wang, Chinese - Student, mBA14

I WILL WORk TOWARDS SOCIAL EQUALITYmartin Peev, Bulgarian - Student, mSc Internationalmanagement / CEmS

I WILL QUESTION EvERYTHINGPanagiotis Niassos, Greek - Student,mSc International management / CEmS

I WILL STRIvE FOR SUSTAINABLE GROWTHmichèle Hostettler, Swiss - Student, mSc Internationalmanagement / CEmS

I WILL CREATE BRANDSAnastasia Nugaeva, Russian - Student, mBA14

I WILL CHANGE mY SURROUNDINGS FOR THEBETTER - Benny Grobbel, German - Student, mScmarketing management

I WILL CONTRIBUTE IN THE REESTABLISHmENTOF THE GREEk ECONOmY - Georgios Theodosiadis,Greek - Student, BSc International Business Administration (IBA)

I WILL REvOLUTIONISE THE AIRLINE INDUSTRYRobert Pladet, Dutch - Student, BSc International BusinessAdministration (IBA)

I WILL SEARCH COLLABORATIvE SOLUTIONSFOR “WICkED” PROBLEmSRob van Tulder, Dutch - Professor in International Business-Society management,director of Partnerships Resource Centre

I WILL CHANGE THE PLANETARY BOUNDARIESOF BUSINESSGail Whiteman, Canadian / British - Professor of sustainability, management & climate change

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I WILL CONQUER CHALLENGES WITHmY ENERGY AND SkILLSErika Cordova, Bolivian - Student, mBA14

I WILL ENERGISE YOUWolf ketter, German - Associate Professor ofInformation Systems

I WILL CHANGE INSTITUTIONSSuzana Rodrigues, Brazilian - Professor of InternationalBusiness and Organizations

RO

TT

ER

DA

M S

CH

OO

L O

F M

AN

AG

EM

EN

T

I WILL CELEBRATE LIFE JOYFULLYRuud Lubbers, Dutch - Former Dutch Prime minister

I WILL mAkE THE HEALTH AND WELLNESSINDUSTRIES ACCESSIBLE TO EvERYONESamantha Jacobs, American - Student, mBA14

I WILL TRY TO PURSUE INTEGRITY AND HUmILITY INEvERYTHING I DOJan-Peter Eveleens, Dutch - Student, mSc International management / CEmS

I WILL CONTINUE TO STEP OUT OF mYCOmFORT ZONEWouter Gielen, Dutch - Student, mSc Finance & Investments

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CORPORATESECTION TWO:

SERVICES

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LATESTBUSINESS KNOWLEDGE

We create and teach the latest business knowledge and

provide theoretical and practical insights that help

individuals – and organisations – to perform better.

We make good use of our close connections with

organisations to enrich the research we undertake, and

to transfer new knowledge back to the business world.

BACHELOR AND MASTERPROGRAMMES

BSc in Business Administration / Bedrijfskunde u

BSc in International Business Administration (IBA)u

MScBA in Accounting & Controlu

MScBA in General Managementu

MSc in Management Consultingu

MSc in Business Information Managementu

MSc in Chinese Economy & Businessu

MSc in Entrepreneurship & New Business Venturingu

MSc in Finance & Investmentsu

MSc Sustainability, Global Business and Stakeholderu

Management (from 2013)

MSc in Human Resource Managementu

MSc in Management of Innovationu

MSc in Marketing Managementu

MSc in Organisational Change & Consultingu

MSc in Strategic Managementu

MSc in Supply Chain Managementu

MSc in International Management / CEMSu

Pre-master Business Administration u

(Dutch- and English-language programme)

Master of Philosophy in Business Research u

NEW KNOWLEDGEFOR BUSINESS

OUR PROGRAMMES are designed to

develop forward-looking business leaders with

global mindsets.

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MBA PROGRAMMES

International Full-time MBAu

Executive MBAu

Global Executive OneMBAu

MBA / Master in Financial Management Dual Degreeu

(from 2013)

DOCTORAL PROGRAMMES ERIM Master of Philosophy in Business Researchu

PhD in Managementu

EXECUTIVE MASTER PROGRAMMES MSc in Corporate Communicationu

Master in Financial Management (last cohort in 2012)u

MSc in Management Consultancyu

MSc in Maritime Economics & Logisticsu

Executive Master in Business Servicesu

Part-time Master Bedrijfskunde / Doctorandusu

Bedrijfskunde evening part-time programme in Dutch

CUSTOMISED PROGRAMMES

Through RSM’s customised programmes, employees can

access the latest in business and management thinking

while engaging with some of the world’s most influential

thought leaders. These programmes are designed uniquely

for each client by a team of expert consultants, and can be

delivered in-house. WWW.RSM.NL/CUSTOMISED

OPEN PROGRAMMES Led by internationally recognised academic and business

experts, our current portfolio of open programmes includes:

General Management Developmentu

Leadership & People Managementu

Finance & Accountingu

Strategyu

Marketing, Sales and Client Relationsu

Management of Technology and Innovationu

Corporate Communicationu

For a complete and up-to-date list, see our website

WWW.RSM.NL/OPEN

RSM’S INTERNATIONAL ENVIRONMENT AND INTERDISCIPLINARY RESEARCH

CREATES A STIMULATING INTELLECTUAL ENVIRONMENT.

32

CORPORATEPARTNERSHIPSKNOWLEDGE BENEFITS

BUSINESS IS OUR MAJOR STAKEHOLDER, AND OUR CLOSE CONNECTION

WITH BUSINESS DEEPENS WITH TIME. OUR STRONG BOND WITH THE

WORLD OF BUSINESS IS AN ESSENTIAL SOURCE OF ADVICE, GUIDANCE

AND MUTUAL SUPPORT.

33

EVENTS

By sponsoring events, providing speakers, or participating

in RSM events, organisations come into contact with

high potential MBA, MSc and BSc students and RSM’s

world-class faculty, opening the way for student recruitment

opportunities, consultancy projects, study projects and

many other activities.

RESEARCHSponsoring a research chair for an RSM thought leaderu

facilitates research for a particular field of business

Companies can benefit from tailored research projectsu

by founding a Centre of Expertise

Establishing a co-operative Knowledge Platform enablesu

the development and sharing of first-class research,

knowledge, processes and business intelligence with

other international companies

RSM’s world-class faculty and student base can beu

commissioned to conduct applied research projects

SOURCING & RECRUITMENTCompanies can sponsor a promising student through anu

honours class, or through an MBA or MSc corporate

scholarship

Organisations can recruit new talent by helping RSM tou

develop a Campus Ambassador programme to welcome

their RSM alumni back on campus

Businesses can try out potential new employees throughu

short-term consultancies or internships

Organisations can join recruitment events such as STARu

Management Week or the MBA Annual Careers Fair

Companies can meet students and alumni of RSMu

programmes by organising company visits and study

trips

TRAINING AND DEVELOPMENTCompanies can develop and boost their managementu

teams with RSM’s customised training programmes

Executives can improve their skills and value throughu

RSM’s open programmes

Developments within organisations can be presented asu

examples of management best practice for students at

pre- and post-experience levels

MARKETING AND BRANDINGOPPORTUNITIES Organisations can enhance their visibility within the RSM

community, especially among alumni and students, by

offering speakers and supporting annual RSM events. In

doing so, companies can improve their status as preferred

recruiters, get early access to top RSM talent, and raise the

profile of products or services aimed at students and

alumni. Participation in and sponsorship of workshops,

guest lectures and round-table discussions provide contact

with RSM students, alumni, researchers, staff, and offer

networking opportunities with peer organisations from

related business sectors.

RSM PARTNERS WITH A GROWING NUMBER OF MULTINATIONAL ORGANISATIONSIN SEVERAL WAYS:

34

FOCUSED ONNURTURING TALENT

The best researchers from RSM and the Erasmus School

of Economics (ESE) are brought together in the Erasmus

Research Institute of Management (ERIM). Since 1998,

we have nurtured an environment for the development of

internationally recognised management knowledge with

academic and societal impact. Our researchers focus on the

needs of business and management, and are dedicated to

producing relevant research that adds innovative

dimensions to management knowledge.

In addition to our publications in books, academic and

managerial journals and our focussed research centres, we

spread new knowledge through executive education and

through more than 200 conferences, seminars and events

per year. In 2012, our worldwide network of 28,000+ RSM

alumni established new industry-specific Affinity Groups

that bring together faculty and alumni sharing the same

professional sphere.

ERIM WWW.ERIM.NL

One of Europe’s largest and most-cited businessu

research communities with 350 researchers

Ranked as one of Europe’s top three research institutesu

by the Financial Times MBA ranking

STRONG PRESENCE IN TOP ACADEMICJOURNALS AND BOOKS

Accredited by KNAW (1999, 2003 and 2011) and NVAOu

for doctoral programmes

Offers talent-driven and highly-customised studyu

programmes, research master studentships and fully-

funded PhD positions

Diverse doctoral student body with 66 per centu

international participants from more than 60 countries

More than 30 expertise centres and initiatives focusingu

on specific research areas

IN CONJUNCTION WITH BUSINESSRSM Research supports business in several ways. Organi -

sations can benefit from research projects by founding or

supporting a Centre of Expertise, or a research chair.

By partnering with RSM and its world-class researchers,

organisations have the opportunity to help develop and

benefit from unique and cutting-edge knowledge that can

provide competitive advantage.

RSM organises events that influence academia, business

and society. Businesses can share best knowledge,

processes and business intelligence with other international

companies at RSM’s co-operative ‘knowledge platforms’.

RESEARCH PROGRAMMESFIVE CORE STREAMS

Business Processes, Logistics & Information Systemsu

Organisationu

Marketingu

Finance & Accountingu

Strategy & Entrepreneurshipu

RESEARCH ACADEMIC DEPARTMENTS, ERIM & CENTRES

35

INSCOPE

Aims to increase our fundamental understanding of social

innovation and its influence on technical innovation, and to

increase productivity and improve competitiveness inside

firms and within their networks.

ERASMUS CENTRE FOR FUTURE ENERGY BUSINESS

Develops business foundations for tomorrow’s sustainable

energy markets. Research enables robust, intelligent,

efficient and sustainable energy networks for the future.

CORPORATE COMMUNICATION CENTRE

Conducts academic and applied research, consults with

blue-chip companies and educates the next generation of

communication leaders by developing new knowledge and

applying it to real-life business environments.

ERASMUS CENTRE FOR LEADERSHIP STUDIES

Psychological research into leadership on the work floor,

which contributes and widens our understanding of the

subject. Conducts field research in collaboration with a

variety of organisations as well as experimental research

in carefully controlled laboratory environments to develop

models of effective leadership.

ERASMUS CENTRE FOR ENTREPRENEURSHIP

Stimulates an entrepreneurial culture within the university

and excellent entrepreneurship with new combinations and

partner programmes between disciplines, students and

entrepreneurs, companies, researchers and teachers.

MATERIAL HANDLING FORUM

Aims to narrow the gap between material handling research

and practice by promoting and disseminating academic

knowledge, sharing innovative developments, generating

research questions, and co-developing new research

themes.

ERASMUS CENTRE FOR CORPORATE ECO-TRANSFORMATION

Aims to reach a clearer understanding of the management

challenges posed by climate change, and search ways to

achieve global sustainability.

ERIM RESEARCH CENTRES Each of ERIM’s 35 research centres works at the forefront of management research. WWW.ERIM.EUR.NL/RESEARCH/CENTRES

PROFESSORMARNO VERBEEKDEAN OF RESEARCHAT RSM AND ACADEMICDIRECTOR OF ERIM

By partnering with RSM and its world-class researchers, organisations have the opportunity to help

DEVELOP AND BENEFIT from unique and cutting-edge knowledge that can provide

competitive advantage.

36

More than 1,700 participants on executiveu

programmes each year

More than 40 years of experience in businessu

development and management education

Broad portfolio of open enrolment programmes, whichu

can be customised and delivered in-company

Provides the latest research insights for companiesu

and executives

Personal coaching from world-class academicsu

and business leaders

Outstanding networking opportunities for businessu

professionals

Courses available in Rotterdam and Amsterdamu

RSM offers programmes lasting from 2 days to 22 months

to cater for the sustainable success of ambitious executives

in a wide variety of industries. The programmes aim to

match organisations’ needs for specific management

competences and higher skill levels. They range from MSc

and MBA programmes to open enrolment and customised

courses for executives. Our internationally renowned

academics develop and deliver our executive education

services. Programmes are highly interactive and give

participants the latest insights, fresh perspectives,

important practical skills and the opportunity to

strengthen and expand their professional networks.

EXECUTIVE MASTER (MSc)PROGRAMMES IN ENGLISH AND DUTCHParticipants broaden their management competences

through a professional development experience. Each

part of the programme focuses on a particular area and

compares best practices. Programmes offer optimal

combinations of academic theory and practice in

economics, business, operation and policy. Upon

completion, participants graduate with an MSc title.

WWW.RSM.NL/MASTER

ORGANISATIONALBOOSTS WITH LEADERSHIP

EDUCATION AT RSM

37

MBA PROGRAMMESIN ENGLISH

RSM’s International Full-time MBA, part-time Executive

MBA and Global OneMBA programmes provide participants

with functional strengths in international finance,

consulting, strategy and marketing. As of January 2013,

RSM offers the opportunity to follow a Master in Financial

Management within an MBA on the MBA / Master in

Financial Management Dual Degree programme.

At the core of every MBA is the revolutionary Personal

Leadership Development programme (PLD), which is based

on RSM’s top-ranked research. PLD deepens knowledge of

the drivers of human behaviour and the thinking behind

actions. WWW.RSM.NL/MBA

OPEN AND CUSTOMISED PROGRAMMESIN ENGLISH AND DUTCH

Academic learning can be delivered straight into the heart

of business. From young managers to senior executives, all

can gain new perspectives and skills in RSM’s open and

customised programmes. Open programmes deliver

cutting-edge business acumen, and theoretical and

practical insights that help individuals and organisations

perform better. Courses range from two to ten days and

are delivered in Rotterdam or Amsterdam. Customised

programmes are individually designed by a team of expert

consultants, and can be delivered in-company.

Companies access the latest business and management

thinking, while engaging with some of the world’s most

influential thought leaders. WWW.RSM.NL/OPEN and

WWW.RSM.NL/CUSTOMISED

THERE ARE MANY CHALLENGES FOR BUSINESSES AND INDIVIDUALS IN

THIS NEW ERA OF RAPID TRANSFORMATIONS AND GLOBAL UNCERTAINTY.

RSM’S EXECUTIVE EDUCATION PROGRAMMES FOCUS ON ADDRESSING

THOSE CHALLENGES AND CHANGES.

38

PARTNERINGWITH SHELL

Shell Netherlands BV is one of the world-class companies

responsible for founding RSM more than 40 years ago.

An official partnership with RSM, signed in May 2012,

complements the existing close connections between Shell

and RSM. Shell holds official positions on RSM’s Advisory

Board, and provides keynote speakers at RSM conferences

and events. RSM alumni working for Shell stay closely

connected to the school and its activities. Shell Campus

Ambassadors – Shell employees who are also RSM alumni –

are the face of the organisation on the RSM campus. Being

RSM alumni themselves, they offer first-hand experience to

current students on what it’s like to work at Shell. Campus

Ambassadors also work closely with faculty, the alumni

office and study associations to support internships, guest

lectures and knowledge exchange forums.

“RSM’S OPEN attitude

towards companies like

ours enables students to

experience Shell’s breadth of

career opportunities. And I

am pleased with the excellent

stream of RSM talent making its way into Shell

year after year.”

SANDER NIEUWENHUIZEN, VP RECRUITMENT,SHELL NETHERLANDS BV

PARTNERED:

STRONGBONDS WITHBUSINESS

A GROWING NUMBER OF MULTI -

NATIONAL ORGANISATIONS

APPRECIATE RSM FOR THE

MANY OPPORTUNITIES THE

SCHOOL OFFERS THEM. THESE

ARE SOME OF RSM'S PARTNERS.

39

PARTNERINGWITH EASTMAN

In March 2009, RSM and Eastman Chemical Company

formalised a long-standing and mutually beneficial

relationship with a corporate partnership agreement. RSM

and Eastman Chemical Company have worked in close

partnership to create management development

programmes for Eastman executives. Eastman also offers

MBA scholarships and internships to students.

“EASTMAN and RSM

struck up a partnership in

2009 with a goal of further

reducing the distance

between both the academic

and business worlds within

the fields of research and education. RSM is

an internationally ranked business school that

focuses on developing leaders in global,

sustainable businesses. The four key areas of

collaboration between Eastman and RSM are

research, recruitment, training & development

and marketing & branding initiatives."

RITA VAN DER LINDE, HR MANAGER,EASTMAN REGIONAL HQ / EMEA TALENTMANAGEMENT

PARTNERINGWITH ING

Over the past decade, RSM and the ING Group have enjoyed

a mutually beneficial relationship, which was formalised

through a corporate partnership agreement in November

2010. Already for several years ING has sponsored the MSc

Finance and Investments Honours Class. RSM’s Career

Services and ING intensively co-operate to promote any ING

opportunities among the BSc and MSc students.

SOME OF OUR PARTNERS

40

BOUDEWIJN BEERKENS CFO, WOLTERS KLUWER FULL-TIME MBA 1991

“I am really appreciative of the

role RSM has played; I have

really benefitted substantially in

what I have learned to become a

CFO and to have some sense of

any strategy of a company.”

MARIA VAN DE HEIJDENCOMVERANDER, WOMEN ON WINGS,PART-TIME BEDRIJFSKUNDE 2000

“During my study at RSM I could

learn everything I wanted to

know. In the rural areas of India,

I share this knowledge with

many women who have a great

ambition. It is my aim to,

together with them, create jobs for one million

women in the next 10 years.”

ELSE BOUTKANFOUNDER, SOMETHING ELSEPART-TIME MBA 2002

“I feel this award is an acknow -

ledgement of the line of business

I am in – sustainability. With my

MBA came a huge toolbox with

which I could accomplish my

ideals in a real, solid and profes -

sional way, and I am grateful and proud of that.”

HANS SMITSCEO, PORT OF ROTTERDAM AUTHORITYPOST-KANDIDAATS OPLEIDINGBEDRIJFSKUNDE 1973-1975

“Globalisation, leadership,

analytical skills, all combined

with an integrated approach for

the challenges we face in the

world today. That’s the secret of

RSM.”

RSM’S ALUMNI

NETWORK

41

SASKIA STUIVELINGPRESIDENT, NETHERLANDS COURT OFAUDIT, POST-KANDIDAATS OPLEIDINGBEDRIJFSKUNDE 1970-1972

“I did my study at RSM because

my idea was that the public

sector should learn from the

private sector. I think in the

private sector things go faster.

They are more focussed. And the

best of that has to be harvested for the public

sector.”

ALEXANDER RIBBINKPARTNER, PRIME TECHNOLOGYVENTURES, CO-FOUNDER TOMTOM,FULL-TIME MBA 1990

“It’s unmistakeably true that I

had a great time at RSM – and

that I did acquire a taste for

business. I thank RSM, and am

grateful and proud to receive

this award.”

IN 2009, RSM BEGAN A TRADITION OF HONOURING ITS MOST

DISTINGUISHED ALUMNI WITH A SPECIAL AWARD. THIS IS PRESENTED

AT THE SCHOOL’S ANNUAL LEADERSHIP SUMMIT. RECIPIENTS INCLUDE:

BART BECHTFORMER CEO, RECKITT BENCKISERPOST-KANDIDAATS OPLEIDINGBEDRIJFSKUNDE 1977-1980

“I am very honoured to be a

recipient of the RSM

Distinguished Alumni Award,

and proud to join such a

prestigious group of people.”

SUKHBIR JASUJACEO, ITPRENEURSFULL-TIME MBA 1998

“RSM has become a significant

part of my life. Many of the skills

I have were developed at RSM. I

use them every day of my life.”

42

HANS VAN IERLANDCO-FOUNDER, HOLLAND PRIVATEEQUITY, FULL-TIME MBA 1990

“I am extremely grateful for

my time at RSM. I started a

business with a fellow student

whilst at the school and my

advice to you is if you want to

be an entrepreneur you can do it.

Never give up, that’s the most important thing.”

JOOST NOTENBOOM MScBA 2009 AND MICHIEL ROODENBURG BScBA 2009 &MScBA 2010, CYCLE FOR WATER

Joost Notenboom: “We’re really

surprised and honoured that

we’ve been chosen for the

award. We see it as an incentive

to keep doing what we are doing

and continue to make an impact

in this area.”

RSM’S ALUMNI NETWORK

Alumni benefit from RSM’s promise of life-long

learning and by being part of an active network of

former students, which now has more than 28,000

members worldwide.

RSM ALUMNI CAN:join one of RSM’s industry-specific Affinityu

Groups

receive discounts on selected openu

programmes

connect with other executives and professionalsu

Businesses can network with RSM alumni at

career events, local chapter meetings and

reunions. WWW.RSM.NL/ALUMNI

OTHER DISTINGUISHED ALUMNI:

JOHAN H. ANDRESEN JR CEO, FERD NORWAY, FULL-TIME MBA 1993

MEINY PRINSCEO, PRIVA BV, PART-TIME BEDRIJFSKUNDE 2000

DIEDERIK LAMAN TRIPFORMER CEO, ING NETHERLANDS, DOCTORANDUS POST-KANDIDAATS 1970

ROBERT-JAN VAN OGTROPTHE CIRCLE ECONOMY, DOCTORAAL POST-KANDIDAATSBEDRIJFSKUNDE 1980

FEIKE SIJBESMA CEO, ROYAL DSM, POST-KANDIDAATS OPLEIDINGBEDRIJFSKUNDE 1987

43

44

DECISION ANDINFORMATION SCIENCES

It’s all about connections: between business information

management and supply chain management, and even

more importantly, between theory and business relevance.

The department’s focal areas are sustainable closed loop

supply chains, intelligent demand and capacity

management, smart business networks, and smart port

networks. Many of its externally-funded projects are

supported by companies.

ORGANISATION ANDPERSONNEL MANAGEMENTEvery part of business depends upon the relationship

between people and the organisation in which they work.

This department focuses on this relationship with an

interdisciplinary approach, and draws inspiration from

leadership, diversity and business cultures around the

world. New knowledge is created and disseminated through

prestigious international journals. The business impact of

this research translates into practical post-experience

programmes through RSM’s Executive Education

department.

MARKETINGMANAGEMENT

Producing leading marketing research has put this

department among the top in Europe for the amount and

quality of its publications. A relatively small department, its

profile is significantly younger and more international than

most. Its focus is on marketing management & strategy,

marketing modelling, and the fascinating realm of

consumer behaviour. These areas are headed by world-class

academics and researched by some of the most ambitious

young MPhil and PhD scholars in Europe. It also prepares

young practitioners for business.

FINANCEWith ambitious academics and dedicated educators, this

department is dynamic and international in its approach to

managing RSM’s largest master programme and promoting

its PhD researchers. It forms part of the Erasmus Finance

Group with faculty of the Erasmus School of Economics

(ESE) and provides research into public offerings, corporate

finance, governance, risk management, and the

predictability of stock returns. It shares knowledge through

highly-visible academic conferences and many inspiring

activities.

RSM ACADEMIC

DEPARTMENTS

45

MANAGEMENT OF TECHNOLOGYAND INNOVATION

This department focuses on the primary valueadding

processes of invention, creation, production and

distribution of products and services by collaborating with

business in three main research areas: management of

innovation, operations management & supply chain

management, and business process excellence. The

department’s work supports industry so that it can stay

competitive in terms of performance, and seeks the best,

most sustainable and stakeholder-friendly future.

ACCOUNTINGAND CONTROLA compact powerhouse of international and influential

faculty members, the department focuses on management

control & accounting, financial accounting & financial

analysis at a theoretical level through research, and through

practitioner orientation. The department’s stakeholders

range from academic researchers to the business

community of finance professionals, and its diverse

audience includes first-year BSc students, PhD researchers

and managers from business who take part in RSM’s

executive education programmes.

BUSINESS SOCIETYMANAGEMENT

RSM was the first European business school to have a

department for Business Society Management. It offers a

humanistic perspective; focussing on ways business can

improve society. This means transforming fundamental

assumptions and alternative definitions of business on the

subjects of climate change, reputation, business ethics,

philanthropy and partnerships. New areas of research are

translated directly into RSM’s internationally-oriented

programmes, such as sustainability in the MSc in Global

Business and Stakeholder Management, and into its

executive education programmes.

46

RECRUITING THE BEST

Organisations can partner with us through our Career

Services department for MSc and BSc graduates, and our

MBA Career Development Centre for MBA graduates.

Recruiting the very best people with the right skills and

mindset means that organisations can become more

innovative, sustainable and buoyant in our increasingly

competitive corporate world. The competition for talent is

one of the biggest challenges facing global business today.

RSM is a recruitment asset for companies because we offer

direct access to more than 7,000 of the brightest and

freshest young minds in global business: those taking part

in our bachelor, master and MBA programmes. The school

maintains a proactive stance on matching the right pre- and

post-experience students with company internships,

research projects, consultancies or full-time positions

through our Career Services and MBA Career Development

departments.

RSM’s bachelor students are young business professionals

full of innovative ideas to share when they join the labour

market. RSM’s master students possess the essential skills

to identify and capitalise on business developments. RSM’s

MBA students are experienced senior executives with the

leadership skills and specialist knowledge to lead

organisations through changes and future developments.

RECRUITINGRSM GRADUATES

ORGANISATIONS OF EVERY

KIND, NATIONALLY AND

INTERNATIO NALLY, CAN

BENEFIT FROM THE WORLD-

CLASS TALENT AVAILABLE

AT RSM.

We offer DIRECT ACCESS to more than

7,000 of the brightest and freshest YOUNGMINDS in global business.

47

MEET & RECRUIT OUR STUDENTS

RSM students and graduates are eager to share their acade -

mic knowledge and skills with the business world. There are

many ways for organisations to get in touch with partici pants

of the Netherlands’ top business school. For example:

Get to know our students one-on-one throughu

recruitment days

Invite RSM students to visit your place of worku

Present your organisation’s activities, projects oru

successes to our students

Become part of students’ studies by presentingu

educational guest lectures

Take part in one of our career fairs.u

SEE OUR STUDENTS AT WORKConsultancy projects are an opportunity for managers to

ask RSM bachelor, master and MBA students to address

real-life challenges within your organisation. We can also

arrange internships for RSM students at various levels:

it’s an opportunity for recruiters to get to know prospective

employees and find out how well they fit into the organisation.

GO STRAIGHT TO THE SOURCEOrganisations can review CVs from our highly motivated

business students, or post vacancies on our online CV

platform and job board. Recruiters can also target potential

employees by liaising with the official student bodies that

represent bachelor, master or MBA students in their

respective disciplines.

48

49

ABOUTSECTION THREE:

RSM

50

INTERNATIONAL ENVIRONMENT

In addition to working and studying in an international

cohort, RSM students can take part in study exchanges

to other leading business schools around the world. RSM’s

international partner schools share the responsibility for

upholding the highest levels of academic excellence

regionally and globally, and each strives to teach the value

of international co-operation to its students. Many partner

schools are academic members of the Global Alliance in

Management Education (CEMS) and the Partnership in

International Management (PIM). Others are bilateral

partner schools of one of RSM’s BSc, MSc and MBA

exchange programmes.

CEMS

CEMS is a strategic alliance of leading business schools

and multinational companies. The MSc in International

Management / CEMS aims to develop high-quality

graduates with a global mindset in preparation for an

international career in business. The partnership with

this alliance gives RSM prime access to this group of

outstanding students.

PIMPIM facilitates the development of international

co-operation among its members, fostering the

development of joint research projects and educational

programmes, and students and faculty exchanges. PIM’s

member institutions represent the highest degree of

excellence in the fields of business administration and

management, and demonstrate leadership in their

geographic region.

INTERNATIONALPARTNER SCHOOLSBUSINESS TAKES PLACE IN AN INTERNATIONAL ENVIRONMENT.

SO DOES AN EDUCATIONAL EXPERIENCE AT RSM.

51

EUROPEAustria Wirtschaftsuniversität WienBelgium Université Catholique de Louvain Belgium Facultés Universitaires Catholiques de Mons Czech Republic University of Economics PragueDenmark Copenhagen Business School Finland Aalto University School of BusinessFrance HEC Paris France Aix-Marseille UniversityFrance EDHEC Business SchoolFrance EM Lyon Business SchoolFrance Grenoble École de ManagementFrance Institut l’Etudes Politiques de ParisGermany Wissenschaftliche Hochschule für Unternehmensführung Germany Universität zu KölnGreece Athens University of Economics and Business AdministrationHungary Corvinus University of Budapest Iceland Reykjavík UniversityIreland Trinity CollegeIreland University College DublinItaly Università Commerciale Luigi Bocconi Norway BI Norwegian School of Management (Oslo)Norway Norwegian School of Economics and Business AdministrationPoland Warsaw School of EconomicsPortugal Universidade Nova de LisboaPortugal Universidade Católica PortuguesaRussia St. Petersburg State UniversitySpain Instituto de Empresa University (Madrid)Spain EADA Business SchoolSpain ESADE Business SchoolSpain Universidad Carlos III de MadridSpain University of Navarra Sweden Stockholm School of EconomicsSwitzerland Universität St. GallenTurkey Koç UniversityUnited Kingdom Aston University United Kingdom City UniversityUnited Kingdom Lancaster UniversityUnited Kingdom London School of Economics United Kingdom University of BathUnited Kingdom University of ManchesterUnited Kingdom University of WarwickUnited Kingdom University of Strathclyde

OCEANIAAustralia University of MelbourneAustralia University of New South Wales Australia University of SydneyNew Zealand University of Otago

ASIA AND MIDDLE EASTChina Shanghai Jiaotong University China Fudan UniversityChina Tsinghua UniversityChina Peking UniversityHong Kong The Chinese University of Hong Kong Hong Kong City University of Hong KongHong Kong Hong Kong University of Science and Technology Hong Kong University of Hong KongIndia Indian Institute of Management AhmedabadIndia Indian Institute of Management BangaloreIndia Management Development Institute India Indian Institute of Management CalcuttaIndia Indian School of Business HyderabadIndonesia Gadjah Mada UniversityIsrael Tel Aviv University Japan Keio UniversityJapan International University of Japan Japan Nagoya University of Commerce & Business

Korea Korea UniversityKorea Seoul National University Korea Yonsei University Korea Advanced Institute of Science and TechnologySingapore Nanyang Technological UniversitySingapore National University of Singapore Singapore Singapore Management University Taiwan National Chengchi UniversityTaiwan National Taiwan University Thailand Chulalongkorn University Thailand Thammasat University The Philippines Asian Institute of Management

LATIN AMERICA Argentina Universidad de BelgranoArgentina Universidad Torcuato Di Tella Brazil Fundaçao Getúlio VargasBrazil Universidade Federal do Rio de Janeiro Chile Pontificia Universidad Católica de Chile Costa Rica INCAE Business SchoolMexico Instituto Tecnológico Autónomo de MéxicoMexico Instituto Tecnológico de Estudios SuperioresMexico Universidad PanamericanoPeru Escuela de Administración de Negocios Venezuela Instituto de Estudios Superiores de Administración

NORTH AMERICA USA Babson College USA Brandeis University USA Claremont Graduate UniversityUSA Columbia University USA Cornell UniversityUSA Duke University USA Emory University USA Georgetown University USA Georgia State University USA New York University USA Ohio State UniversityUSA Northwestern University USA University of Chicago USA University of California at Berkeley USA University of California at DavisUSA University of California at Los Angeles USA University of Illinois at Urbana-Champaign USA University of Iowa USA University of Michigan USA University of North Carolina USA University of Pennsylvania USA University of Southern California USA University of Texas at Austin USA University of Virginia USA University of Washington USA Vanderbilt University Canada HEC MontréalCanada McGill University Canada Queen's UniversityCanada University of British ColumbiaCanada University of CalgaryCanada University of TorontoCanada University of Western OntarioCanada York University

AFRICASouth Africa Stellenbosch University South Africa University of PretoriaSouth Africa University of Cape TownSouth Africa University of the Witwatersrand

52

SENIOR LEADERSHIP TEAM

RSM’s Senior Leadership Team is composed of senior

academics and department heads. It supports the Dean in

setting directions, formulating policies and executing

strategic choices. The Senior Leadership Team interacts

with various bodies within the school. These are the

democratically elected Faculty Council of staff and student

representatives with an advisory role, the Programme

Committee which monitors educational programmes and

advises on decisions regarding educational matters, and

the Examination Board which is responsible for students’

attainments and the application of Dutch education law.

ADVISORY BOARDThe Leadership Team also works closely with the RSM

Advisory Board, which is comprised of distinguished

leaders from business and the public sector. Its goal is to

connect RSM with issues and practices of management in

both public and private sectors, to ensure our educational

SENIOR LEADERSHIP TEAMProfessor Steef van de Velde, Deanu

Professor Gerrit van Bruggen, Vice Deanu

Frank van der Kruk, Director of Operationsu

Professor Eric Waarts, Professor and Deanu

of EducationProfessor Jaap Spronk, Academic Deanu

MBA ProgrammesTheo Backx, Executive in Residenceu

Willem Koolhaas, Director of Corporateu

Marketing & CommunicationsProfessor Abe de Jong, Chair of Financialu

ManagementProfessor Pursey Heugens, Chair ofu

Strategic Management andEntrepreneurshipDianne Bevelander, Director of Post-u

Experience Degree Programmes OfficeProfessor Lucas Meijs, Chair of Business-u

Society ManagementProfessor Daan van Knippenberg, Chair ofu

Organisation and Personnel Management

Professor Jan Dul, Chair of Managementu

of Technology and InnovationPeter van Baalen, Chair of Decision andu

Information SciencesProfessor Ale Smidts, Chair of Marketingu

ManagementProfessor Frank Hartmann, Chair ofu

Accounting and ControlProfessor Marno Verbeek, Dean ofu

ResearchWilfred Mijnhardt, Executive Directoru

of ERIM and Policy Director of RSM

RSM ADVISORY BOARD MEMBERS Ahmed Aboutaleb, Mayor, City ofu

RotterdamRuth Cairnie, Executive Viceu

President Strategy and Planning,Royal Dutch Shell PLCHerman Dijkhuizen, Former Chairmanu

of the Board, KPMG Karien van Gennip, General Manageru

Private Banking and Investments,ING NetherlandsPeter Gerber, Member of the Lufthansau

German Airlines Board Human Resources& Infrastructure Services, DeutscheLufthansaJoost van Heyningen Nanninga, Senioru

Partner, Egon Zehnder InternationalLodewijk Hijmans van den Bergh, Executiveu

Vice President and Chief CorporateGovernance Counsel, Royal AholdNiek Hoek, CEO, Delta Lloyd Groepu

LEADERSHIP TEAM &SHAPING RSM’S STRATEGIC AGENDAS

53

programmes serve the needs of business, that our research

makes a positive impact on business practices, and our

corporate partners, students and alumni benefit from their

expertise.

This influential group provides an on-going pipeline of

ideas, knowledge and advice that serves to shape RSM’s

strategic agendas. Members are high-level executives from

corporate industries, NGOs, and the political arena.

EXECUTIVE BOARD

The Executive Board decides on day-to-day issues of the

school, monitors the progress of strategic initiatives, and

initiates new ones.

Eelco Hoekstra, CEO and Chairmanu

Executive Board, Royal VopakRené Hooft Graafland, CFO and Memberu

Executive Board, Heineken Marco van Kalleveen, Senior Viceu

President, Bain Capital Manon Leijten, Director General, Dutchu

Ministry of the Interior and KingdomRelations Office for the Senior Civil ServiceMartijn van der Mandele, Senior Partner,u

Parma Consulting GroupPauline van der Meer Mohr, Presidentu

Executive Board, Erasmus UniversityRotterdamGodefroy Motte, Senior Vice President,u

Chief Regional and Sustainability Officer,Eastman Chemical EMEAHendrik Muilerman, Managing Director,u

BP NederlandMarcel van Poecke, CEO and Chairmanu

of the Board, AtlasInvest

Alexander Ribbink, Partner,u

Prime VenturesMarc van Rooijen, Director, McKinseyu

& CompanyFeike Sijbesma, CEO and Chairmanu

Managing Board, Royal DSMSaskia Stuiveling, President, Netherlandsu

Court of AuditTom de Swaan, Chairman Supervisoryu

Board, Van Lanschot BankiersJacqueline Tammenoms Bakker, u

Non-Executive Director, Tesco PLC Albert van der Touw, CEO, Siemensu

NederlandAnnerie Vreugdenhil, Head of Commercialu

Banking Netherlands, ING NetherlandsFrank Weijers, Chairman of the Board,u

Unilever Benelux

Names given are RSM Advisory Boardmembers as at 1 December 2012.

EXECUTIVE BOARDProfessor Steef van de Velde, Deanu

Professor Gerrit van Bruggen, Vice Deanu

Frank van der Kruk, Director of Operationsu

HONORARY ADVISOR TO THE DEANMEMBERS

Helmut Rupsch, Former President,u

Fujifilm GermanyKimberly Ross, CFO and Executive Viceu

President, Avon ProductsRuth Markland, Senior Independent u

Non-Executive Director, Sage Group PLCMaria Molenaar, CEO and Chairman ofu

the Board, Woonstad RotterdamGert van Essen, Partner, KPMG u

Doug Baillie, Chief HR Officer,u

Unilever PLCPeter Hartman, President and CEO,u

KLM Royal Dutch Airlines

AN ON-GOINGPIPELINE of ideas,

knowledge and advice.

ADVISORY BOARD

54

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Tel.: + 31 10 408 25 85

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Email: info@rsm.nl

© 2013 Rotterdam School of Management, Erasmus University. The information in this publication is correctas of August 2013, but RSM reserves the right to make changes affecting policies, fees, curricula, or anyother matter announced in this publication without further notice. No part of this publication may bereproduced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical,photocopying, recording or otherwise without written permission from RSM.