ROTARY MEMBERSHIP SEMINAR MICHELLE SCHAEFER DISTRICT 5750 MEMBERSHP CHAIR
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ROTARY MEMBERSHIP SEMINAR MICHELLE SCHAEFER DISTRICT 5750 MEMBERSHP CHAIR. THREE AREAS OF FOCUS. THREE AREAS OF FOCUS FINDING MEMBERS. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS KEEPING MEMBERS. - PowerPoint PPT Presentation
Transcript of ROTARY MEMBERSHIP SEMINAR MICHELLE SCHAEFER DISTRICT 5750 MEMBERSHP CHAIR
ROTARYMEMBERSHIP
SEMINAR
MICHELLE SCHAEFERDISTRICT 5750 MEMBERSHP CHAIR
THREE AREAS OF FOCUS
THREE AREAS OF FOCUS
FINDING MEMBERS
THREE AREAS OF FOCUS
FINDING MEMBERS
GETTING MEMBERS
THREE AREAS OF FOCUS
FINDING MEMBERS
GETTING MEMBERS
KEEPING MEMBERS
In the last 7 years, we have inducted 1.1 million members
Membership as of June 30, 2003: 1,227,338Membership as of June 30, 2010: 1,227,563
Net Increase in membership: +226
What does your club look like?
Less than 30 2%Ages 30‐39 9%Ages 40-49 19%Ages 50-59 30%Ages 60-69 24%Age 70+ 16%
70% of all Rotarians are over age 50!
11% are under 40
IS YOUR CLUB PALE, MALE AND
STALE?
Why aren’t younger members joining?
Why aren’t younger members joining?
They don’t know who you are, or what you do.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it. They don’t know if they have time. They
can’t be off work or away from their family for 2 hours to go to a meeting.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it. They don’t know if they have time. They
can’t be off work or away from their family for 2 hours to go to a meeting.
There’s nobody there who looks like them!
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it. They don’t know if they have time. They
can’t be off work or away from their family for 2 hours to go to a meeting.
There’s nobody there who looks like them!
BUT…you can’t say…
YES! YES! YES!We want young
members!
and
NO! NO! NO!We will NOT change how we do things!
FINDINGMEMBERS
They Can’t Join You if They Can’t FIND You!
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on
Facebook and Twitter?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on
Facebook and Twitter?• Do you have a club shirt to wear at events?
Public Relations
Public Relations • Every club should have a PR person
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days
other than the meeting
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days
other than the meeting• Update your classification list by going through
the Yellow Pages, you know more people than you think!
GETTINGMEMBERS
Have FunAdd Value
Be Different
How can we get younger members?
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook.
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them
to join Rotary with them.
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them
to join Rotary with them.
• Lower membership cost for the first year, or provide a scholarship for members under a certain age.
Ask QUALIFIED Members
Ask QUALIFIED Members
• Do they have time to attend the meetings?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
• Can they afford your dues?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
• Can they afford your dues?
• Do they have a passion in an area that your club wants to work in?
What do you need to change?
What do you need to change?
• When they visit, do they feel welcome?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours• Cancel one meeting a month and do a
service project instead
Turn Visitors into Members
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and
RI web site• Complete an e-club makeup
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and
RI web site• Complete an e-club makeup
• Take them to lunch with sponsor
KEEPINGMEMBERS
Get Them Engaged!
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about• Assign them a project
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about• Assign them a project• Put them on the board
Do you make decisions byFACTS
orEMOTIONS?
Do you make decisions byFACTS
orEMOTIONS?
• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.
Do you make decisions byFACTS
orEMOTIONS?
• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.
• Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!
Tools
shop.rotary.orgNew member kits, club brochure
Tools
shop.rotary.orgNew member kits, club brochure
Michael McQueenThe New Rules of Engagement
www.thenexgengroup.com
Tools
shop.rotary.orgNew member kits, club brochure
Michael McQueenThe New Rules of Engagement
www.thenexgengroup.com
Member survey/Club survey
