ROTARY INTERNATIONAL ZONE 8bROTARY INTERNATIONAL ZONE 8b

“NZ MEMBERSHIP

MATTERS”

N.Z. Membership Matters as definedby the RI Membership Zone Committee

duringtheir “Link~Up” Seminars with the Six

Rotary Districts in August–September 2005 Special thanks to

PDG Jim Rayner & PDG Ken Hayman for material handed on to us.

**** RRIMC Trish O’Reilly RIMZC Lyn Holmes RIMZC Ross Murray RIMZC Andrew Meek

Membership

Organizing New Clubs

Recruitment

Retention

Membership DevelopmentRetention

A Marketing Approach

Aims & Objectives To Reach an Understanding of:-To Reach an Understanding of:-1. How to develop our Rotary Clubs into the

best of Service Organizations

2. How Rotary provides opportunities and makes Rotarians better people!

3. Why every qualified person deserves the opportunity to share in the magic of

Rotary

4. How to find these people and invite them to join and share Rotary with us!

5. How to market the story of Rotary!

6. How we keep them excited about Rotary so they won’t LEAVE

Membership DevelopmentMembership DevelopmentMembership DevelopmentMembership Development

Rotary’s Membership Goal

Each Club to have net increase of at least ONE member

Each Club to take attrition into account

What should we expect What should we expect from our Rotary from our Rotary

Membership?Membership?

Value for Time & Money

We should expect from Rotary

Fun Friendship Social Interaction Entertainment Education Opportunities

Our Rotary Club should be:A place where we feel better

about ourselves

Warm, caring, supportive, considerate, interested and interesting members

A place where we feel we belong

A place where we say

“Wow! I’m pleased I came!”

People really want to join good clubs!

~People don’t leave good

Rotary Clubs!

We need to practice and be proactive about what

we do in Rotary and what we get from our

Rotary membership

It must be a quality production – if we want to

be cheap, look cheap!

If we want to be professional, we must look professional!

PLAN TO SUCCEED~

SET A TIMETABLE

AVOID THE “ANY PERSON WILL DO”

SYNDROME

IDENTIFYINFORMINDUCT

Why is educating potential members important at this stage?

What information does your club provide to potential members?

How does your club communicate this information to potential members?

What club and/or district events does your club use as educational opportunities for new members?

What to do to keep members!What to do to keep members!

RetentionRetention

And, when we examine reasonswhy people leave,

NOT ALL ARE BEYOND OUR CONTROL

1%

43%

7%5%5%

17%

5%

12%

5%Disinterest

Rotary Not Living upto ExpectationOther

Deceased

Health/Personal

Business & FamilyPressureAttendance

Moved

Business Transfer

Make them feel WANTED!Each new member should have a mentor

Clubs should have a method of mixing members at meal tables

Involve them (Don’t waste their time)Ask their opinionMake them feel SPECIAL, NEEDED &

APPRECIATEDPersonally invite them to Rotary functionsInvolve their family

““The Club Minders”The Club Minders”Watch over new members

Identify members at risk

Watch over deceased members families

Promote Fireside Meetings

Encourage & inform President

The friendliest friends in the club

How do we define a How do we define a

“Good Rotary “Good Rotary club”?club”?

Well run, Professional, exciting, Well run, Professional, exciting, enthusiastic!enthusiastic!

Venue & Meal meet the members Venue & Meal meet the members standards!standards!

Interesting & balanced programmeInteresting & balanced programme

A good mix of peopleA good mix of people

Everyone knows what’s going onEveryone knows what’s going on

Opportunities to develop Opportunities to develop leadership skills leadership skills

How to change the Culture

of a Club!Must be majority decision! Club visit to a club which is known to be

delivering the goods!Do a club evaluation/assessmentA team of enthusiastic members to plan a

strategy and sell the concept to the restHow to approach the older member

opposition to change syndrome.

Have patience & tolerance

Key Points!New Members are important for the

health of the clubMembers leave because Rotary does

not live up to their expectationsTarget prospective members to match

your club cultureMake new members feel wantedBe prepared to change the club cultureProud Rotarians attract new membersMembers join for WIIFMMarket (Don’t sell) Rotary

Attributes of Top Rotary Clubs

1 Attitude2 Preparation3 Contact4 Care

A Marketing ApproachA Marketing ApproachA Marketing ApproachA Marketing Approach

SELLING IS FLOGGING OFF WHAT YOU’VE GOT!

~MARKETING IS HAVING

WHAT THEY WANT!

SWOT ANALYSIS

SStrengthstrengthsWWeaknesseseaknessesOOpportunitiepportunitiessTThreatshreats

STRENGTHS

We have a great product Rotary is a quality organisation A range of programmes to be proud of A 100 year history Possibilities limited only by the

breadth of our vision

WEAKNESSESWEAKNESSES Rotary membership in NZ is staticRotary membership in NZ is static The average age of Rotarians is increasing90% of Rotarians have not proposed 90% of Rotarians have not proposed a a new member new member 11% of women members in NZ11% of women members in NZ Complacency & apathy are an issueComplacency & apathy are an issue Some members are slow to accept Some members are slow to accept

changechange

90% of Rotarians have not proposed a new member

Membership Growth in clubs is generally the result of one or two members!

11% of members in NZ are women Older members are slow to accept

change Complacency & Apathy are issues

Some more Some more butsbuts……………..……………..

““The best clubs have new The best clubs have new members”members”

OPPORTUNITIES

The way forward – a clue

New Members Bring

VISION VITALITY ENTHUSIASM CONTINUITY ENERGY

Why Join Rotary?

We know that close to 90% of Rotarians join Rotary for:

WIIFM “What’s In It For Me”

Does YOUR Club provide-Opportunities

Networking

Social Interaction

Personal Development

Excitement

Lend a Hand

Too busy

It costs too much

Boring

Poorly run meetings

Other Service clubs

Sports/social clubs

Why NOT join ?Threats

Where do we find new members?

Opportunities

WORKSHOPWORKSHOP Club AssessmentClub Assessment

Who is the ideal member of our Who is the ideal member of our club?club?

Why would the ideal person join Why would the ideal person join our club?our club?

How do they find out about our How do they find out about our club?club?

OBSERVATIONSExplode the myth – that women

have to be inducted as a groupIts been proven that enthusiastic

leadership can change a club eg Wanaka, Wellington –all driven by

a small group of enthusiastsSocial programme is the GLUE that

binds a club together

Have variety and surprises – not the same old stodgeRound dinner tables proved better

than rectangle- some clubs remove top table

Review Sergeants session – watch for sexist remarks

- beware of “in house jokes” – new members may feel excluded

- define time limit – maybe a “Happy Dollar” session

is better

Ensure to have 2 Rotarian Hosts at the Door to “Meet & Greet” plus your Treasurer

Each new member to have a “Mentor” for their first yearSpecial Orientation/Family of Rotary nights eg Family within a familyChange words – “Fireside” “Fellowship”

if your club is bored with these words

Some clubs do not like singingHave Vocational Service nights

Quality members – Rotary needs leaders and leadership

Build pride in our ClubsMake our Clubs more dynamicMore Female Rotarians-4% in the

worldInvite younger Professionals eg Rotaractors aged 30+

RIP Carl-Wilhelm’s Goals

25% clubs have less than 20 membersRemember we are all VolunteersRaise our horizons What is our productWhat do we enjoyInspire new members not enforceInspire, inform, induct, and do not

ignore

RIP Carl-Wilhelm’s Goals

WORKSHOPClub Assessment

In our club, what are the things we want to:

KEEP---------------------------------------------STOP---------------------------------------------START -------------------------------

For further information please email:-

RRIMC Trish O’Reilly - TRISHOR@xtra.co.nzRIMZC Lyn Holmes – landrholmes@xtra.co.nzRIMZC Andrew Meek – meeks@xtra.co.nzRIMZC Ross Murray – highgrove2@xtra.co.nz

Think Big and your Deeds will Grow

Think Small and you’ll fall behindThink that you Can and you Will

It’s all a State of Mind