Rotary International Convention 2014Marketing Collateral

Material includes: Convention 2014 & Zone PR Campaign 2013/2014 advertising being promoted during the Convention

Banner Advertising – Olympic Park Stadium

Banner Advertising – Sydney Harbour Foreshore Authority

Banner Advertising – City of Sydney

Banner Advertising – Sydney Airport

Billboard Graphics

Magazine Advertising

Retail Precinct Decals

Business Events in Sydney will be asking their Retail Members

to display these Convention Decals in their businesses

Newspaper Promotion

It’s envisaged the supplement will include a message front he RI President, Ron Burton, The Prime Minister of Australia Tony Abbott and the Premier of NSW Mike Baird and Governor General and from the industrialist, Lindsay Fox. Additionally the supplementwill feature, the Rotary Foundation, the great work of Rotary and the 6 areas of interest, focus on diversity and the current push to eradicate Polio.

An 8 page supplement paid for by corporate advertising

PR Campaign TVC – 2013/2014

1 X 3O SECONDS‘JOIN THE CONVERSATION’

OPEN ON ECU OF BEV BROCK TALKING DIRECTLY TO CAMERA IN A FRIENDLY MANNER. BEV: I’m Bev Brock. CUT TO SAME FRAMING OF JONATHON WELCH AS HE TALKS DIRECTLY TO CAMERA ALSO IN A FRIENDLY MANNER. JONATHON: I’m Jonathon Welch. CUT BACK TO BEV. BEV: And I’m a Rotarian. CUT BACK TO JONATHON. JONATHON: And I’m a Rotarian. CUT BACK TO BEV. BEV: What in the world do Rotarians do?

CUT TO FOOTAGE OF IMMUNISATION IN INDIAN VILLAGE. JONATHON: We’re helping to eradicate polio worldwide,

 

CUT TO FOOTAGE OF ROTARIANS ASSISTING IN SRI LANKA DURING TSUNAMI (OR SIMILAR DISASTER SITE) BEV: We’re providing disaster relief. CUT TO ROTARIAN READING WITH A SMALL CHILD. JONATHON: We’re improving literacy everywhere, CUT BACK TO ECU OF BEV TALKING DIRECTLY TO CAMERA. BEV: And so much more. CUT TO ECU OF JONATHON TALKING DIRECTLY TO CAMERA. MERGE WITH BEV’S VOICE AS WELL. BEV & JONATHON: It’s life changing. It’s exciting CUT BACK TO BEV: It’s knowing you can really make a difference.  CUT BACK TO ECU OF BOTH BEV AND JONATHON TOGETHER (IF POSSIBLE) AND FADE TO ROTARY GRAPHIC: Join the conversation, join a Rotary Club near you today.   

PR Campaign TVC – 2013/2014

1 X 3O SECONDS‘MONO TO COLOUR’

TO BEGIN, THIS COMMERCIAL IS SHOT IN BLACK AND WHITE. OPEN ON AN ECU OF BEV BROCK TALKING TO CAMERA: Sometimes you feel helpless to make a difference in this world. CUT TO ECU OF JONATHON WELCH TALKING TO CAMERA: People at home and around the world need help from poverty, famine, disease and disasters. CUT BACK TO BEV: You have so much to offer but what can one person do? I’m Bev Brock. CUT BACK TO JONATHON: And I’m Jonathon Welch. TOGETHER AND IN COLOUR: And we’re Rotarians. 

WE SEE BOTH IN THE FRAME AS THEY TAKE TURNS TO DELIVER THE DIALOGUE. BEV INTERCUT WITH FOOTAGE OF POLIO ERADICATION: Together, as members of a Rotary Club we’re helping eradicate polio world-wide JONATHON WITH FOOTAGE OF DISASTER RELIEF: We’re providing disaster relief BEV WITH FOOTAGE OF ADULT READING TO A CHILD: We’re improving literacy at home and abroad TOGETHER: And so much more. Join the conversation (Smiling).  BEV: and start making a real difference.  JONATHON, FADING TO ROTARY GRAPHIC: Join a Rotary Club near you today.