ROTARY CLUBS OF VANCOUVER WORKING TOGETHER

MEMBERSHIP PLAN 2014 –15

Presentation to clubs

April 2015

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WHY DO THIS? – WE NEED TO GROW…

•RotarymembershipisdecliningthroughoutVancouver

•Withoutgrowth,westeadilyerodethegoodworkthatRotaryiscapableofdoing

•ByworkingtogetherwebelievethatRotarycangainhigherprofileandincreasedimpactforgoodthroughoutourcity,andalsobuildincreasedrelevance

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SOME THINGS TO PONDER...

•RecruitmentisaContactSport

•Themorecontactswemakethemorememberswewillget

•CanweputRotarianFirstinsteadofClubFirst?

•Canweourselveschange,andcanweeffectchangewithourclubs?

•ThegreatestthingaboutRotaryistheautonomyaffordedeachclub/yettheweaknessofRotaryisalsotheautonomyaffordedeachclub(wedon’tcompetewitheachother)

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BENEFITS / CHALLENGES ACTIVITYBenefits of Working Together (Priority ranked)

•Ourcommunitybenefits-moreandbetterprojects

•Wecanreachmorepeople-onevision

•Strongerconnectionsbetweenclubs

•Costsharing-makesusmoreefficient

•Activechangemanagementandbuildingsustainability

•IncreasedvisibilityofRotary

Challenges in Working Together (Priority Ranked)

•Resistancefromthosewholikeitasitis

•Interclubcommunication-gettingthemessageright

•SellingRotaryfirstandnottheclub

•Accountability

•Doesonesizefitall?

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ROTARY CLUBS OF VANCOUVER OUR VISION OF SUCCESS IN MEMBERSHIP

•Membershipisnolongerour#1issue

•OurclubsworktogethertointroducepotentialmemberstoRotary

•Communityworkandprojectsareourmainfocus

•TheRotarybrandhasmorevisibility

•ThereisagreaterdiversityofRotarians

•Weshareideasandtools

•Membershiphasgrown

•RotaractorsareexcitedtobecomeRotariansinthefuture

•RotaractandInteractaremoreactivelyinvolvedwithRotarians

•BusinessesandCommunitiesseeRotaryasmorerelevant

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KEY STRATEGIES DEVELOPED BY THE TEAM…

•EstablishedajointMembershipLeadershipTeam

•DevelopedaClubInventory

•DevelopedthePresentationofthePlantobemadetotheclubsandsecuresupport

•Selectedsometoolstoworkwith

•Setsomegoalsandobjectives

•Getworkingandgrowmembership

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THE LEADERSHIP TEAM FOR THE SHARED MEMBERSHIP INITIATIVE

Vancouver Peter/Stephanie

VanArbutus Harrison/Shail/Joy

VanCentennial SerinaChen

VanFraserview Jeff/Fiona

VanQuadra Jo/GrahamSalvail

VanSouth Sam/John

VanSunrise Josue/Iozeph/Cleopatra

VanYaletown Edgar/Karen/Linda

Rotaract Anuschka/Andrew/Jacob

AGSupport TomSmith/Davinder

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INVENTORY FOR THE SEVEN ROTARY CLUBS

CLUB MEMBERS PRICE (MEAL) DAY / TIME FOCUS

Arbutus 21 $25 FriLunch Members,Literacy,Youth

Fraserview 25 $20 WedLunch Literacy,MentalHealth

BroadwayWest 11 $20 TuesBreak Youth,Membergrowth

South 8 $15 MonLunch Membergrowthcommunity

Sunrise 24 $20 WedBreak Youth,Women’shealth

Vancouver 93 $35 TuesLunch Hearing,Youth,Community,WorldHelp/Int’l

Yaletown 20 $0 Thur6PM Literacy,Environment,Community

TOTAL 217 ROTARIANS

Rotaract 3Clubs $0 Various Succession

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WE CHOSE SOME TOOLS TO START TO WORK WITH AND BASIC PRINCIPLES AROUND CONTACTS AND ITEMS TO LEAVE WITH THOSE CONTACTED (EXTERNAL FOCUS, FIRST STEPS)

•Jointmembershipbrochure(selected)

•Businesscardswithclubinfo(selected)

•Scoreboards(available)

•Videopromotions(manyonweb)

•Advertisements

•Website(selectedandcreated)

•ProudRotariancollateral(vehicle/business)

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CREATE A FRONT END WEBSITE FOR VANCOUVER ROTARY CLUBS – WITH LINKS TO FACEBOOK, LINKEDIN AND CLUB WEBSITES

Attributes of the new front end website...

•Connectstotheclubssites

•Googleswell(SEO)

•Focusedexternally-whyRotary,providesthehooktolearnmoreordigdeeper

•Capturescontactdataforfollowup

•Incorporatesmajoreventscalendarforallclubs

•Richinimages/video

•www.VancouverRotaryClubs.com

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CREATE A “BUSINESS CARD” FOR ROTARY IN VANCOUVER FOR USE BY ALL VANCOUVER ROTARIANS

•Includesinfoandwebaddressurl

•UsescurrentRotarybranding&colours

•SpacefornameandcontactofRotarian

•Tobehandedoutincontactsituationsasa

followuptoolbyindividualmembers–simplerthanthe

moretraditional“elevatorspeech,”adirectinvitationto

checkRotaryoutRotary clubs bring together dedicated individuals to exchange

ideas, build relationships, and take action.

Together with Rotary International, and The Rotary Foundation

we work to make lasting improvements in our communities

and around the world.

www.rotary.org Getting together for the common good

Start with rotary

and good things happen ...

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DEVELOP A “PROUD ROTARIAN” STICKER FOR VANCOUVER ROTARIAN’S VEHICLES

•IncludelogoandurlforVancouverRotary

Clubsfrontendwebsite

•Staticcling,forvehiclesand

memberbusinesses

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NEXT STEPS•Clubpresentations(clubbusinessmeetings?)-April2015

•Seekactiveengagementfromthese

•Handoutdecalsandcards

•MeasurementApproach

•Totalmembership(clubsreportandaggregatetotal)

•Tracknumberofcardshandedoutbyclub

•Trackwebsiteleadsandconversions

•Clubscoreboardsausefultoolandavailable(Bala)