sport on the go!

Roster – is a new easy way to find partners for yourfavourite sporting activities!

Currently to find a place or a partner to play with, you have to trawl through directories or group pages.With one click, Roster provides a listing of any games being planned nearby, based on your interests.

currently with Roster

WHAT’S THE IDEA?

2

HOW DOES IT WORK?

3

ACTIVATEThe freely downloadable applets the user register with hisexisting social media accounts.

Roster parses the data fromthe chosen profile for sportingkeywords and suggests a choiceof activities. These will form theuser's basic filter.

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CONNECTThe app's main screen showsa listing for the user's favouredsporting activities, ranked forrelevancy based on her preferences.

The entries show the time, placeand type of sporting activity thatusers are looking to engage in.With one click users can openthe specific event and with anotherregister their interest.

A simple switch lets the user limitthe entries to his group of chosen'friends'.

HOW DOES IT WORK?

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FEEDBACKA short while after an agreed eventhas concluded, Roster promptsthe user for rating and commentary.

As profiles aggregate these, users'choice in partners becomes informedand their plans dependable.

With the community growing,no-one will have to kick aroundby themselves!

HOW DOES IT WORK?

OUR USER CORE

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SPORT LOVERS, RESIDING IN CITIES WITH A POPULATION OF 1M AND MORE

1 700 000

24-35AGE GROUP MONTHLY EXPENDITURE

ON SPORTING ACTIVITIES

14 000ARE RESIDENTIN MOSCOW

50 %

ACCORDING IHRSA

REACHING THE USERS

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KEY ADVERTISING CHANNELS:

PRINT PUBLICATIONSFEATURE ARTICLES IN LIFESTYLE AND SPORTING MAGAZINES

(Men’s Health, Cosmopolitan и другие)

FEATURINGAPPLE iTUNES STORE, GOOGLE PLAY

SPORTS EVENT CO-PROMOTIONBANNERS, MENTIONS AND MEDIA PRESENCE

FOR LOCAL PROFESSIONAL AND AMATEUR EVENTS

MONETIZATION

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AFFILIATE LINKS

$0.07 per clickCTR 40%

b2b

BRANDEDACCOUNTS

b2b

$0.02 per mile $50 per fitness club

BANNER ADS

b2b

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PREMIUMACCOUNTS

TRAINERACCOUNTS

b2c b2c

$3 per month,4% expectedconversion

$3 per month,2% conversion

MONETIZATION

COMPETITION

10

Match.comBadoo

Foursquare, Swarm

RunkeeperStrava

No direct competitors, similar functionalityis currently spread across different apps

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ckin

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ps

geo apps

ROSTER

Roster will bring clubs and interest groups to mobile

MAIN STAGES

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SEPTEMBER OKTOBER NOVEMBER DECEMBERPRE-PRODUCTION• Technical specification

• Early mockups

• Development planning

PRE-ALPHA• 80% of the UI design

complete

• Key screens consolidatedin a prototype

• Test aggregationof venue data

ALPHA• 30% of the screens

functional

• UI design complete

• Populating the venuedatabase

• 100% of the screensfunctional

• Ranking and matchingalgorithms tested

JANUARY FEBRUARY MARCH APRILPRE-BETA• Monetization enabled

• Advertiser's interfacefunctional

• Pre-beta release

BETA• Premium profiles added

• Algorithms adapted forpremium rankings

• Audience teasing via SMM

PRE-RELEASE RELEASE• Beta testing and bugfixing

• Finishing touches

• Audience warm-up andinvites

• Launch

• Stability monitoring

• Event co-promotionand print articles

• On-the-fly bugfixing(hopefully not!)

2014

2015

START

FINISH

THE TEAM

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Management

2persons

Design

1person

iOS development

3persons

Android development

2persons

QA

1person

System administrator

1person

The development team

Pavel Liskin

СЕО

Sergey Podshivalin

СТО

experience:Vedomosti (leading Russian business daily),

Media Markt

experience:iTunes in Russia

Artem Lazurenko

COO

experience:Control Risks,

London School of Economics

THANK YOU FOR YOUR ATTENTION!