Ross Simons - Final Presentation Anheuser Busch
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Transcript of Ross Simons - Final Presentation Anheuser Busch
Joanne Louis Nathania Aaron Naisbitt Ouwen GuRoss Simons Matt Marrazzo
*• Company Overview• Company Tour
*• Introduce problem
*•Discuss Social Network Analysis•Introduce Microsoft Lync
Presentation Outline
What is ABI?
Mission: “ To Be the Best Beer
Company In a Better
World”””
Anheuser-Busch InBev
114,000 employees23 countries around the world
Top 2 market position in 19 countries
“The best beer company…”
“…in a better world”Responsible
Drinking EnvironmentOur
people
Community
Company
Tour
Inventory is evil!
Milling
Mashing
Straining
Brew- kettle
Fermentation
Beachwood Lagering
Budweiser Brewing Process
InBev Acquisition of 2008
InBev AB
Problems - Merger Conflicts
- Communication- Informal Relationships- Employee Satisfaction- Lack of Mentorship
Management Conflict
Anheuser Busch Values:• Brand• All American Company• Long Term Image• Tradition
InBev Values:• Increasing Profits• Global Leader• Cost Cutting• Production
Efficiency
Anheuser BuschInBev
Jackie Hamel “…they are trying to be more transparent. Not easy with 120,000 employees.”
Jackie Hamel“InBev sets targets which are out of reach and asks you to make them. We perpetually have gaps we can hit…”
Transparency
Jeffrey Sonnenfeld“Companies must take at least as much time as they spend with financial analysts and spend it with their employees. People care about where they work. "
Anheuser-Busch Employee “If you are young and have some sort of degree, you will like the campus like office with no professors to teach and guide you.”
Geert Hofstede Cultural Dimensions
United States vs. Belgium/Brazil
Lacks variety of communication channels
Rigid structure of communication
Multiple platforms and software Collaborates with all
Microsoft office functions
One training program company wide
One program serves all
Current Communication System
Problem: Communication-Rigid Structure
-Multiple Platforms-Loss of informal relationships
Solution: Enterprise 2.0
The evolution
of business
In Numbers
A culture, united
Not Management, separated
not heirarchy
Collaboration
• $772mil return on $82mil• Increased margins by $142 mil• Reduced costs by $251 mil• Employee time savings: $380mil
Quantitative
• Increased remote collaboration• Better usage of employee skills• Quicker access to knowledge
Qualitative
Case Study: Cisco
Source: Mckinsey/Cisco
Enterprise 2.0
SNA
MSFT Lync
Other
Social Network Analysis
1. Conduct Surveys
2. Analyze/Map informal network
3. CreateSolutions
Formal vs. Informal Networks
Business DevelopmentR&D
Strategic Business Unit Other
International Business
Terrible communication
bottlenecksDisintegration
Case Study: ABI
• 1,400 salaried workers fired• 1000 employees took buyouts
Relationship Map
• "They wasted no time," says Juli Niemann, executive vice president of Smith, Moore & Co., a Clayton-based financial advisory firm. "They delivered exactly what they promised. They demolished the executive suite."
Executive
• ABI 14-person executive committee• Zero people from old ABManagement
Microsoft Lync
IM Status Conferencing
VOIP Mobile Unity
http://tinyurl.com/MSFT-LYNC
Lync is changing the way we communicate today, but it will change the way our business tools work in the future.
“
”
The Skill Search feature in Lync and SharePoint will be easy to use. Employees can view presence information and immediately contact the person they are searching for with one click
“
”
Problem resolution through IM 70% of time
Help desk call times down from 5 calls per issue to .3 calls
Lowered labor costs and showed an 80% improvement in customer response times
“
”
Benefits *(Over 3 Years)
Replacing private telephone systems - $500,000*
Direct Cost Savings from Web and Teleconferencing - $1,000,000*
Reduced IT and Telephony Labor -$1,000,000
Fewer calls to the Help Desk - $190,000
Increased User Productivity - >$12,000,000*
Travel Costs and Carbon Footprint Reduction -$3,800,000
Costs*(Over 3 Years)
Software Licenses and Assurance Costs - $1,200,000*
Server Hardware - <$60,000
Voice Terminal Equipment -$364,000
Internal Labor for Testing -$24,000
Internal Training Labor Opportunity Cost -$1,300,000
Secondary Benefits/solutions
• Rapid Onboarding• Decreased cycle times for
information-reliant processes• Innovation• Lower costs of multiple degrees of
separation
Add/Drop Analysis
Strategy MetricFinancial - Zero-Based Budgeting
- Cutting Costs- Number and size of budget requests per project.- COGS as a % of revenue targets.
Customer - Customer Retention Program- Brand Equity
- % increase in sales by distributor.- % market share.
Internal Process
- Voyager Plant Optimization- Implementation of Microsoft Lync
- Comparison of cycle time and capacity utilization by facility.- Degree of separation
Learning and Growth
- Overseas Growth- Prioritization of Focus Brands
- % of revenue earned overseas by region.- % of marketing dollars spent on key brands (Budweiser, Stella Artois, Becks)
Balanced Scorecard
*• Company Overview• Company Tour
*• Introduced problem
*•Discussed Social Network Analysis•Introduced Microsoft Lync
Presentation Summary
Thank You!!!
Costs Initial Year 1 Year 2 Year 3 TOTAL
Software licenses and assurance $677,695 $169,424 $169,424 $169,424 $1,185,967
Hardware and Maintenance $56,000 $945 $945 $945 $58,853
Voice Terminal Equipment $364,000 $364,000
Pilot and Testing: Internal Labor
$24,000 $24,000
Implementation Costs: Third Party
$90,000 $90,000
Training Cost: Internal Labor $1,300,000 $1,300,000
TOTAL $2,511,695 $170,369 $170,369 $170,369 $3,022,802
Ref. Metric Calculation Year 1 Year 2 Year 3 Total
A No. of Workers 5000
B Hourly Rate $48.00
C Number of Hours Saved Per Week
~70 min per week
1.17
D Weeks 50
E Percent Captured
50%
F Rollout of Lync 25% 50% 100%
Total Incremental Output per Worker
A*B*C*D*E*F $1,700,000 $3,500,000 $7,000,000 $12,250,000
Testimonials:•Nikon Corp.
-“With Lync, communication is much more efficient because people do not have to switch programs to make a call or join a meeting.” -- Michiko Noborisaka General Manager of Information System Planning Department, Nikon Corporation
•ATKearney-“The Skill Search feature in Lync and SharePoint will be easy to use. Employees can view presence information and immediately -contact the person they are searching for with one click.” - Kevin Rice Global Network Architect, A.T. Kearney
•Global Crossing-Problem resolution through IM 70% of time-Help desk call times down from 5 calls per issue to .3 calls-Lowered labor costs and showed an 80% improvement in customer response times
•Fortek-Developed emergency response system-Average response times down from 7 mins to < 2 mins