Rosie App Smartcamp Winner US Regionals 2014
-
Upload
ibm-global-entrepreneur -
Category
Technology
-
view
244 -
download
0
Transcript of Rosie App Smartcamp Winner US Regionals 2014
![Page 1: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/1.jpg)
![Page 2: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/2.jpg)
We help local stores compete with Amazon and Walmart
E-Commerce Delivery Opportunities Deep Data Services
![Page 3: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/3.jpg)
Local Grocers
Customers
Problem
DataTechnology Marketing
![Page 4: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/4.jpg)
Acquire New Customers
“Our partnership with Rosie enables us to attract and retain new customers while also providing a valuable service to individuals across the community.” Paul Nojaim, owner of Nojaim Bros. Supermarket
![Page 5: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/5.jpg)
“Rosie enables us to cultivate deep personal relationships with our customers and our community, to deliver fresh and healthy food in the fastest, most convenient way.” Greg Young, owner of P&C Fresh
Increase Wallet Share
![Page 6: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/6.jpg)
“Rosie allows us to engage and delight our customers in new ways. The addition of Rosie’s online and mobile shopping capabilities we are able to provide our customers outstanding personal service, saving them time and stress.” Bret Seafuse, owner of Trumansburg Shur-Save
Grow Revenue
![Page 7: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/7.jpg)
Customers
Solution
Local Grocers
E-Commerce
Local Delivery Marketing Data
Analytics
![Page 8: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/8.jpg)
E-Commerce
Local Delivery Marketing Data
Analytics
![Page 9: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/9.jpg)
E-Commerce
Local Delivery Marketing Data
Analytics
![Page 10: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/10.jpg)
E-Commerce
Local Delivery Marketing Data
Analytics
![Page 11: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/11.jpg)
E-Commerce
Local Delivery Marketing Data
Analytics
![Page 12: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/12.jpg)
Market Opportunity - 2014
TAM: Total Available Market• US Online Grocery sales are growing rapidly (25% - 30% CAGR)• 2014: $25B online sales• 2018: $71B
SAM: Serviceable Available Market• Independent Stores: Chains with <250 locations & <$10B Revenue• 21k stores, $7.5B online sales (30% of the TAM)
SOM: Serviceable Obtainable Market• SaaS E-Commerce
• 12,600 Stores (60%), $6,000/year per store= $75.6M/year• E-Commerce Transactions
• 12,600 Stores (60%), $10,680/year margin per store= $135M/year• Data Analytics
• Analytics + CPM, CPC, CPA= $350M/year $561M/year
![Page 13: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/13.jpg)
Consumers
Retailer Wholesaler
Suppliers
Rosie Value Creation In Industry Ecosystem
Customers $2,500/store one-time setup
$600/month per store .
Data Distribution Agreements
Digital Access To Consumers CPM, CPC, Commission
Quality of Life Transaction Fees
![Page 14: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/14.jpg)
Traction Re
venu
e/M
onth
• 31% month to month growth • 2013: $24,308• 2014: $400K expected
Ord
ers/M
onth
![Page 15: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/15.jpg)
Retailers: National Expansion
# Stores: 22 stores Locations: NY, MA, UT, KS, WI, ID, IL, CO, OK
![Page 16: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/16.jpg)
Wholesalers
• Wholesalers sell groceries to the Retailer as well as
provide guidance and technology
• Wholesalers empower Rosie with a massive distribution
channel to provide its service to Retailers across the US
• Signed contract to provide Rosie to 500+ stores
starting with 75 locations in the next 12 months
![Page 17: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/17.jpg)
Features
Data Oriented
Delivery Services
Retailer Analytics
Integrated Marketing
✔
✔
✔
✔
✖
✖
✖New Technology ✔ ✖
✖
✖ ✖
✖
Wholesaler Acquisition: Competitors
✖✖
E-Commerce ✔ ✔ ✔ ✔
✖
✖
✖
✔
✖
![Page 18: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/18.jpg)
Nick Nickitas, CEO COO, FIX Solutions, Director Business Development, FIX Flyer • Grew startup from $0 – $3MM annual recurring revenue • Cornell graduate research in pricing strategy and data
mining for grocery industry
Mike Ryzewic, CTO Partner, G2 Systems LLC • Architected software for tier one hedge funds
Jon Ambrose, COO Management Consultant, Gap International, JP Morgan Chase • Led change management at Fortune 500 companies • Cornell graduate research in marketing strategy and
analytics for grocery industry
Team
![Page 19: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/19.jpg)
![Page 20: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/20.jpg)
Trajectory
Today
7 Stores Live
1 Wholesaler
$15k/month run rate
Upstate New York
150 Stores
6 Wholesalers
$160k/month run rate
National
60 Stores
3 Wholesalers
$80k/month
run rate
New England/
Midwest/
Rockies
6 Months
12 Months
![Page 21: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/21.jpg)
mobile, social, cloud, big data, and analytics
![Page 22: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/22.jpg)
Thank You!
![Page 23: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/23.jpg)
Q&A
![Page 24: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/24.jpg)
Appendix
![Page 25: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/25.jpg)
Competitors 2014 Rosie Applications Inc.
![Page 26: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/26.jpg)
Features
Data Oriented
Delivery Services
Retailer Analytics
Integrated Marketing
✔
✔
✔
✔
✖
✖
✖New Technology ✔ ✖
✖
✖ ✖
✖
Legacy Competitors
✖✖
E-Commerce ✔ ✔ ✔ ✔
✖
✖
✖
✔
✖
![Page 27: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/27.jpg)
Competition for Customers
• 3rd party shoppers – limits trust• No store guarantee on quality• No store specials or sale prices• Conflict of interest among national
chains, investors, and independents
• Food sourced from warehouses - limits trust• Requires high population density to
operate
• Restricted to only Ahold owned supermarkets• Consistently poor customer reviews on
Yelp for customer service• Most food sourced from warehouses -
limits trust
• Trained store employees fill orders• Store reputation at stake• All sale prices honored• Focused on Independent grocers
• Food sourced from local grocers• Rosie can work with any grocer in the
US. Has success in both small & large markets
• Requires high population density to operate• Food sourced from warehouses - limits
trust
• Food sourced from local grocers in the community• Rosie can work with any grocer in the
US. Has success in both small & large markets
• 100% satisfaction guarantee• Handpicked items by trained store
employees• Rosie can work with any grocer
Key Issues Rosie Advantage
![Page 28: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/28.jpg)
WarehouseBig Box Local
Urban Only
Access For All
![Page 29: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/29.jpg)
Rosie vs. Instacart
• Instacart is TaskRabbit applied to grocery shopping.• They subvert the stores with their runners, and no one
is held accountable for customer problems - this is why Trader Joe’s banned Instacart from their stores.
• In addition, Instacart does nothing apart to help the grocery stores other than whatever incremental revenue they generate from online purchases.
• Rosie provides retailers tools to help them understand their customers (the analytics platform) and adapt their brand to that understanding (integrated marketing).
![Page 30: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/30.jpg)
Rosie vs. Google Express
• Our ecommerce platform is in the same space as Google Express.
• However, we differ from Google Express in that our goal is not only to change the grocery shopping experience, but to revolutionize the local merchant experience as a whole.
• Our focus is spent on bringing local merchants into the technological era by empowering them with the cloud and big data.
• As you saw in our revenue model, most of our revenue actually come directly from the retailers in exchange for these tools.
• Google Express is ultimately about the consumer, only using grocers as intermediary distributors.
![Page 31: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/31.jpg)
IP
U.S. Patent Application No. 14/213303ELECTRONIC SHOPPING SYSTEM AND SERVICENon-Provisional
E-Commerce with Predictive Purchasing and Recommendations for Shopper Marketing and Data Analytics
![Page 32: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/32.jpg)
Advisors
Alec Stern Founder, Constant Contact
John Sallay SVP Strategy, Staples, Avery Dennison
Mark Bernfeld Entrepreneur, Angel, Towers Watson
![Page 33: Rosie App Smartcamp Winner US Regionals 2014](https://reader034.fdocuments.in/reader034/viewer/2022052316/55a246f01a28abaa2b8b4588/html5/thumbnails/33.jpg)
www.rosieapp.com [email protected] fb.com/rosieapp @rosieapp linkedin.com/company/rosieapp