Rosemary Beach, Florida Signature reSidence caSe Study · Signature Residence Case Study Sugarwhite...

Signature Residence Case StudySugarwhite Cottage, Rosemary Beach

4,100 SQUARE FEET 6 BEDROOMS 6.5 BATHROOMS 12 OCCUPANCY

Introduced to Inspirato Residence Portfolio: January 2012

Signature reSidence caSe Study

Rosemary Beach, Florida

Sugarwhite Cottage


Our Sugarwhite Cottage is no exception. In addition to design changes and upgrades, we also invest $300 per night of services for members (such as full daily housekeeping, on-site concierge, and luxury amenities).

Our search for a home south of Scenic Highway 30A—a sought-after area in the panhandle of Florida—was important to our overall portfolio plans in the Sunshine State.

Sugarwhite Cottage represented everything we were looking for in a home: large enough for groups, proximity to the beach, and family-friendly resort-like amenities. All it needed was an Inspirato investment.

We invested $69,000 to elevate this home to our Signature Residence status. Before our investment, the average nightly rate (on the open market) was $1,450. After a $69,000 investment, and inclusive of $300 per night of incremental service, our Sugarwhite Cottage is still less per night than it was before we acquired it as part of our vacation portfolio: $1,056 (today’s average members-only rate).

Inspirato’s business model allows for complete control of each vacation home, which benefits our members because we heavily invest in upgrades and cut out the inefficient middle men.

Inspirato does have real expenses that solidify our club experience, including full daily housekeeping, a dedicated concierge, luxury laundered linens, bed and bath amenities, and members-only surprise-and-delight touches. It’s important to note that these services cost, on average, $300 per occupied night.

Despite these investments, our members-only rates remain exceptionally low. Typically, our members-only rates are below the nightly rates charged prior to Inspirato’s investment.

$69,000 in improvementS

At Inspirato, the most common question we hear is “why should I consider paying an Initiation Fee for membership?” Typically, these types of questions are rooted in the thought that Inspirato’s homes are comparable to villas available for rent outside of the club—for example, vacation homes available on Internet rental sites.

Around the world, it’s estimated that there are more than 1 million homes available for vacation rental. The nature of the villa rental business is that it’s designed to produce maximum yield on nightly revenue. On the pricing side, this means charging as much as the market can bear. On the cost side, it means minimizing capital investment by adding few, if any, luxury features such as fully equipped kitchens, finely furnished rooms, or carefully selected linens, bedding, and amenities.

Instead, “hospitality hobbyists” are specifically incented to reduce their exposure by removing the most valuable items from the properties entirely—often by securing them in their “owner’s closet.” In contrast, Inspirato invests, on average, more than $50,000 on each Signature Residence.

Summary

the inSpirato difference

Signature reSidence caSe StudyRosemary Beach, Florida

Sugarwhite Cottage

Average rates prior to Inspirato: $1,450/nightAverage Inspirato members-only rates: $1,056/night


Entry Kitchen

Dining Room

DMI Seagrass Rug 5 x 7 Blake Bar Stool Nubuck

Artisan Dining Table

Newton Chair


Den / Office

DMI Seagrass Rug 8 x 10

Rambler Parchment

Alexa Sleeper Sofa w/ Slip Cover

James Chest


Great Room

Luzerne Sofa

Wicker Round Cocktail Table

Green Porcelain Table Lamp Trevisio Chest

Artisan Round Side Table


Master Bedroom

DMI Seagrass Rug 5 x 7Eastwood Table Lamp

Abbey Chair Banks Bedside Table


Guest Bedroom #3

Alexa Twin Headboard

Messina Occasional Chair Green Swirl Table Lamp

Mao Now Nightstand


Guest Bedroom #4

Outdoor

Napa Nightstand Balustrade Table Lamp

Canvas Air Blue

Algarve Side TableMiramar Arm Chair


Carriage House

DMI Seagrass Rugs 5 x 7 & 8 x 10 Abstract SeafanTriad Floor Lamp

Woodrow Cocktail Table

Ethan Table Lamp

Costello Iron Side Table

Reese Queen Sleeper Sofa


Carriage House Bedroom #2

Wall Art 18416-3


Box Spring Cover Box Spring Cover Bed Skirt

Mattress Topper Flat Sheet Flat Sheet Fitted Sheet

Duvet Insert Duvet Insert Duvet Cover

Blanket - "Plush" Pillow (Standard) Pillow - 100% Cotton Pillow Protector

Pillow Protector Pillow Case (Standard) Pillow Sham Face Towel, Bath Towel, Bath Mat

Bedroom

Box Spring Cover Box Spring Cover Bed Skirt

Mattress Topper Flat Sheet Flat Sheet Fitted Sheet


Blanket - "Plush" Pillow (Standard) Pillow - 100% Cotton Pillow Protector


Box Spring Cover

Mattress Topper


Flat Sheet Flat Sheet Fitted Sheet

Box Spring Cover Bed Skirt

Blanket - “Plush”


Pillow (Standard) Pillow - 100% Cotton Pillow Protector


Hanger (W/Lock Bar) – Bamboo Hanger (W/Skirt Clips) – Bamboo Hamper - Hand-Woven

Luggage Rack - Solid Wood Rack, Sturdy Humidifier - Warm Mist, Steam Soap Pump - Clear Acrylic Robe (L)

Soap Dish Swab/Cotton Holder Tissue Cover Vanity Mirror - Double Sided Round

Canister (Large) Hair Dryer Wastebasket Wastebasket Liner - Galvanized Metal

Salad Plate Dinner Plate Cereal Bowl Mug






Bathroom & Kitchen











Hanger (W/Lock Bar) – Bamboo

Luggage Rack

Soap Dish

Salad Plate

Swab/Cotton Holder

Hair Dryer

Dinner Plate

Soap Pump

Tissue Cover

Wastebasket

Cereal Bowl

Robe

Vanity Mirror

Wastebasket Liner

Mug

Hanger (W/Skirt Clips) – Bamboo






















Creamer Serving Bowl Salad Bowl Platter (Rectangle) - Serving Plate

Platter (Round) - Serving Plate Plate - Appetizer Serving Set 3-Part Server

Flatware Old Fashioned Glass Water Glass

Wine Glass Wine Glass Champagne Martini Shot Glass Pitcher

Cookware Set (10pc) Fry Pan (Ns 8") Pasta Set Roaster

Kitchen

Creamer

Serving Plate Flatware

Cookware Set (10pc) Fry Pan Pasta Set Roaster

Pitcher Water Glass

Serving Set

Serving Bowl Salad Bowl Serving Plate
































Toaster Coffee Maker Coffee Grinder Blender Hand Mixer

Tea Kettle Utensil Holder Spice Jar Knife Block Set (15pc) Salt Shaker And Pepper

Accessory Holder Paper Towel Holder Flatware Tray Drawer Organizer Can Opener

Vegetable Peeler Garlic Press Ice Cream Scoop Lemon Squeezer

Pizza Wheel Pie Server Ladle Fork (Meat)

Kitchen






Toaster

Tea Kettle

Accessory Holder

Accessory Holder

Pizza Wheel Pie Server Ladle

Garlic Press Ice Cream Scoop Lemon Squeezer

Flatware Tray Can Opener Drawer Organizer Paper Towel Holder

Utensil Holder Knife Block Set Salt And Pepper Shaker

Coffee Maker Coffee Grinder Blender Hand Mixer






Meat Fork







Pasta Server Potato Masher Spatula Spoon (Slotted) Spoon Spoon

Spoon Tongs Turner Turner (Slotted) Whisk Measuring Cup

Measuring Cup Set Measuring Spoon Set Ramekin Set Meat Thermometer

Grater Set Mixing Bowl Set Pie Plate Salad Bowl

Salad Tongs Storage Container Storage Container Storage Container

Kitchen

Pasta Server Potato Masher Spatula Spoon (Slotted) Spoon Spoon

Spoon Tongs Turner Turner (Slotted) Whisk Measuring Cup

Measuring Cup Set Measuring Spoon Set Ramekin Set Meat Thermometer


Salad Tongs Storage Container Storage Container Storage Container

Pasta Server Potato Masher Spatula Slotted Spoon Spoon Spoon

Spoon Tongs Turner Whisk Measuring Cup

Measuring Cup Set


Measuring Spoon Set Ramekin Set Meat Thermometer


Cutting Board Cooling Rack Cookie Sheet Loaf Pan

Muffin Pan Pizza Pan Baking Dish (W/Lid) Baking Dish (W/Lid)

Baking Dish (Rectangle) Butter Dish Gravy Boat Colander

Strainer Trivet Bag Clips Basting Brush

Coffee Filter Optional: Kitchen Shears - J.A. Tongs Tray

Kitchen

Cutting Board

Muffin Pan Pizza Pan Baking Dish Baking Dish

Baking Dish

Strainer Trivet Bag Clips Basting Brush

Butter Dish Gravy Boat Colander

Cooling Rack Cookie Sheet Loaf Pan


Apron Barmop Towel Dish Towel Placemat

Oven Mitt Pot Holder/Trivet Plate - Merritt Tumbler Highball

Pitcher Grill Brush Grilling Tools Kabob Skewers Barware Set

Corkscrew Wine Preserver Wine Preserver Set Champagne Stopper High Chair

Kitchen

Apron

Pitcher


Grill Brush Grilling Tools Kabob Skewers Barware Set

Barmop Towel Dish Towel Placemat









Pot Holder/Trivet Tumbler Highball






Pack-N-Play Pack-N-Play Sheet Blanket (Crib) Plug Protector

Candyland Monopoly Scrabble Taboo Jenga

Set Of 4 Classic Card Bicycle Poker 808 Rider Beach Chair Beach Umbrella

Broom & Dustpan Set Iron Ironing Board Ironing Organizer Toilet Brush

Toilet Plunger Vacuum Wastebasket Shelf Liner

Living Room & Closets

Candyland

Set Of 4 Classic Cards

Iron

Bicycle Poker 808 Rider Beach Chair Beach Umbrella

Monopoly Scrabble Taboo Jenga

Broom & Dustpan Set Wastebasket
















Pack-N-Play Pack-N-Play Sheet







Closets

Air Mattress Air Mattress Bed Converter Storage Bag

Tray (Small) Cooler Door Mat Carbon Monoxide Detector

Fire Extinguisher Ladder Step Ladder Step Ladder Flashlight Night Light

Safe Tool Kit Scissors

Stapler Staples Extension Cord Trash Bags Utility Knife








Step Ladder Step Ladder Flashlight Night Light






Fire Extinguisher Cooler Door Mat Carbon Monoxide Detector











Air Mattress Storage Bag Air Mattress Air Mattress Bed Converter Storage Bag











Electronics

27” LCD TVVideo game system

32” LCD TV

Home theater surround sound system Bedside sound system

42” LCD TV

Rosemary Beach, Florida Signature reSidence caSe Study · Signature Residence Case Study Sugarwhite...

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