Rosalind Goodrich16 December 2014

1Research uptake exploratory workshop

WAVESWealth accounting and valuation of ecosystem services

• IIED contributing to analysis of political economy around natural capital accounting

• Advising on strategic and practical communications to raise awareness and engagement in project countries

• Working with WAVES Secretariat to devise refreshed branding, portfolio of products, social media strategy and knowledge platform at ‘global’ level

• IIED added value: partnership working; clear brand values ie accessible, audience specific materials; strategic approach. Listening to ‘demand’ side as well as ‘supply’.

Rosalind Goodrich16 December 2014

2Research uptake exploratory workshop

NBSAPs 2.0Mainstreaming biodiversity and development

• One member of comms team working on project

- Internal comms w project countries

- External comms w other countries revising NBSAP

- External comms to UN agencies

• Added value: know project staff well; specific tailored products online and in print; social media presence

Rosalind Goodrich16 December 2014

3Research uptake exploratory workshop

G Global Water Initiative – West Africa

• Full time comms person hired by project

sits within communications team. • Line managed by project; ‘supported’ by

research communications manager• Added value: greater integration of comms

with research

Rosalind Goodrich16 December 2014

4Research uptake exploratory workshop

IRF

• IIED comms officer doing comms work on behalf of network

• Line managed by research comms manager

• Added value: IRF more integrated into IIED content strategy