Stephen Allott Growing Profitable Businesses in the Second Machine Age BoS2016
Rory Sutherland Ogilvy The Psychology of Human Interaction BoS2016
Transcript of Rory Sutherland Ogilvy The Psychology of Human Interaction BoS2016
Business of Software Europe #BoS2016
Business of Software Europe#BoS2016
The science of knowing what economists are wrong about.
Taleb:
Problems:Simple optimisation problems
Optionality problems
Differentiation problems
Calibration problems
Game theoretic problems
Asymmetry or uncertain trust problems
De-catastrophisation problems
SCARF: David Rocks modelStatusCertaintyAutonomyRelatednessFairness
David Ogilvy:
The problem with market research is
that people dont think what they feel, they dont say
what they think and they dont do what they say.
There is no sensible distinction to be made in a restaurant between the value created by the man who cooks the food and the value created by the man who sweeps the floor.
Ludwig von Mises.
Over the next fifty years, the greatest source of new value may consist in finding choices we didnt know we already had, and by noticing value where we never knew it existed.
#BoS2016@BoSConference
@rorysutherland@ogilvychangeThank you.