Rootscamp14 fb algorithm
14
The Facebook Alogrithm isn't the Enemy Beth Becker Becker Digital Strategies @Spedwybabs facebook.com/BeckerDigitalStrategies [email protected] Michael Grenetz ActionSprout @ActionSprout facebook.com/ActionSprout [email protected]
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Transcript of Rootscamp14 fb algorithm
The Facebook Alogrithm isn't the Enemy
Beth BeckerBecker Digital Strategies
@Spedwybabs
facebook.com/BeckerDigitalStrategies
Michael GrenetzActionSprout
@ActionSprout
facebook.com/ActionSprout
Evolution in thinking about Social
Social Media
Social Networking
Social Sharing
Social Shopping
Social Being
Evolution in thinking about Social
Social Self
Phred
Facebook Content Concierge
Great content for social media isn’t
just about the message or
the call to action…
it’s about content
that the audience
WANTS to be SEENinteracting with
and validates their sense of
social self
Content that Validates the Social Self
FunnyInspirational SmartMaking a Difference
Curating Content
Basic Best Practices
Asking for Likes/Shares
Basic Best Practices
Native vs. Linked Video
Basic Best Practices
Link Sharing
Sharing from Apps
Basic Best Practices
What else can we do?
Audience Education
genuine
engagement
