Room 214 Fitness & Health YouTube Bootcamp
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Transcript of Room 214 Fitness & Health YouTube Bootcamp
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YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes
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Who Are We?
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Introductions
Matt LeBeauAccount [email protected]@MattAt214
Joshua HillDirector of Strategy
@Hillhaus
About Room 214Room 214 is a team of people dedicated to being remarkable. Focused on digital marketing since 2004, companies hire us to take their social and digital to the next level: from awareness and leads, to sales and advocacy.
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Why YouTube?
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Video is King
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YouTube is Zeus● Largest video platform with 154 million monthly viewers in U.S.● World's second largest search engine behind Google● Offers hyper-targeted video advertising● Only video platform currently available on all devices● Sizable and engaged audiences in health and fitness industries● Significant impact on search engine optimization (SEO)
In fact, next to improving SEO for your on-site content, optimizing your YouTube channel and videos is the #1 thing you can do to increase the discoverability of your brand.
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WTF is Video Metadata?
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WTF is metadata?The more you tell people about your video, the more likely they are to find it.
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Video Metadata on YouTubeFor every video, there are hundreds of small actions that you can take to make your content more discoverable.
Video Metadata:
● Title, description and tags● Closed caption transcripts● Translations● Annotations● Inclusion in Playlists, which
can also be optimized
Channel Metadata:
● Title, description and tags● About Page & Social Links● Featured Channels● InVideo links● Associated Website● Google+ Page ● One Channel Design● Content Sections
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Where Do I Start?
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First Chance WorkoutEffective marketing on YouTube takes time and practice to master, but there are several things you can do in as little as 50 minutes that can have a dramatic impact.
Optimize Your Channel
● Write a keyword-rich channel description● Add other social media links● Add channels you like or partner with● Link Google Analytics and Google+● Confirm associated website● Link Facebook and Twitter
● Add InVideo Programming● Enable “Browse” view● Create content sections● Create channel artwork*● Create channel trailer*● Optimize your trailer
If you haven’t broken a sweat, you can move on to creating Playlists or optimizing individual videos, including metadata, captions and annotations.
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Practice Makes PerfectSince it’s always easy to show rather than tell, how about we ask a volunteer to show us their YouTube channel and go through our optimization workout?
During the conference, tweet us @Room_214 with the hashtag below and you could receive a free YouTube consultation:
#YouTubeWorkout
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What Else Can I Do?
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All the Workout Gear You Need
1. Creator Hub: Your launch pad for everything YouTube
2. Creator Playbook: Optimization and engagement tips
3. Creator Academy: Video classes and tutorials
4. YouTube & Google Analytics: Measure what content works
5. Keyword Tool: What people are searching for
6. One Channel Design & Trailer: Branding and first impressions
7. YouTube Social Media: YouTube’s YouTube Channel
8. Trends & Blog: Research and video insights from YouTube
9. Advertising: AdWords for video and hyper-targeting
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YouTube Creator Hub
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YouTube Creator Playbook
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YouTube Creator Academy
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YouTube Analytics
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YouTube Keyword Tool
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One Channel Design
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YouTube Social Media
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YouTube Trends & Blog
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YouTube Advertising
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How is YouTube Changing?
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Engagement Rather Than Views
Growing your subscribers and increasing “watch time” are now the most important metrics in YouTube’s algorithm.
This means that providing viewers with high-quality content that hold their attention is crucial for search ranking, discoverability, and success of your videos and your channel.
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Just Another Social Network
In addition to being the #2 search engine, YouTube is increasing its social media muscle by adding new community management features, improving comments, and adding integrations with with Google+
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Questions?Remember to tweet us @Room_214 with the hashtag
below and you could receive a free YouTube consultation:
#YouTubeWorkout
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Links● Creator Hub: Tools, Blog & Latest News
http://www.youtube.com/yt/creators
● Creator Playbook: Optimization & Best Practiceshttp://www.youtube.com/yt/playbook/index.html
● Creator Academy: Self-Guided Courseshttp://creatoracademy.withgoogle.com/course
● YouTube Analytics: Measure What Workshttp://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic
● YouTube Keyword Tool: Determine What People are Searching Forhttps://www.youtube.com/keyword_tool
● One Channel Design & Trailer: Content on Every Devicehttp://www.youtube.com/onechannel
● YouTube Trends: Research & Video Insightshttp://youtube-trends.blogspot.com/
● YouTube Advertising: TrueView & Google Adwords for Videohttp://www.youtube.com/yt/advertise/index.html
● Reel SEO: Terrific Blog & YouTube Channel about All Things Videohttp://www.reelseo.com/