Ronald McDonald House 6 Degrees of Separation Campaign for your Children and your Community.
-
Upload
joshua-curtis -
Category
Documents
-
view
214 -
download
0
Transcript of Ronald McDonald House 6 Degrees of Separation Campaign for your Children and your Community.
Ronald McDonald House6 Degrees of Separation
Campaign for your Children and your Community
6 Degrees of Separation
Frigyes Karinthy's "six degrees of separation" concept suggests that any two people are connected by six steps
of connection or fewer.
Mission
• Awareness
• Donation
I. It’s Not about money
• Clothes
• Food
• Family
• Medicine
• Unity
I. We are All in this
together
Project:Expansion
Currently your Ronald McDonald House can barely house the current demand yet continues to provide housing. At %150
capacity the Ronald McDonald house puts qualified families up in hotels to ensure they can have contact with their children
Executional Concepts
More Creative Means of Emotional Based Gratification :
Grocery Stores/ Gas Stations
Reaching Out To Schools:Fundraising
Social Media:Free Media Time
Executional Constraints
• Grocery Store/Gas Station Sales:
• Schools:
• Social Media:
Display of Facts
• Adelanto- 194
• Apple Valley- 407
• Barstow- 317
• California City- 16
• Hesperia- 400
• Lancaster- 135
• Needles- 38
• Palm Desert- 125
• Ridgecrest- 328
• Tehatchapi- 5
• Twenty-nine Palms- 246
• Victorville- 604
• Yucca Valley- 177
• Total- 2992
Family Stays at Loma Linda Ronald McDonald House 2007-2012
AdelantoApple ValleyBarstowCalifornia CityHesperiaLancasterNeedlesPalm DesertRidgecrestTehatchapiTwentynine PalmsVictorvilleYucca Valley
Getting Testimonials
• Mike or another coordinator sends out a letter, email and makes telephone calls asking for families of the high desert to participate in testimonials for the house.
• Letter would ask families to allow the house to use their stories to show the influence the house has on the high desert region
• By using testimonials, the emotional connection will help build awareness for those in need and bring money through donations.
• Most likely be success stories
Barriers to receiving testimonials
• Families may not want to participate because of the privacy of their situations, many families have lost their children.
• Fear of judgment from community
Long Term:
Hallmark TheoryI. Creation of a “Valentines
Day”
Memorial II. Permanent reminder in
the neighborhood
Closing the Gap: Constraints
Campaign to the 6th Degree
Distance:
The affect each family has
on the entire population
Immediate money is not important.
The expansion of knowledge and
Awareness will gain monetary
benefits