Ronald J. Zimmer CAE President & CEO Continental Automated Buildings Association .
13
Ronald J. Zimmer CAE President & CEO Continental Automated Buildings Association www.CABA.org
-
Upload
gary-spencer -
Category
Documents
-
view
223 -
download
0
Transcript of Ronald J. Zimmer CAE President & CEO Continental Automated Buildings Association .
Ronald J. Zimmer CAEPresident & CEO
Continental Automated Buildings Associationwww.CABA.org
Ronald J. Zimmer CAEPresident & CEO
Continental Automated Buildings Association
www.CABA.org
Smarter Solutions for the Smart Grid
State of the Connected Home Market Member Participants
Remote control, lower energy bills, safety & security drive interest in the connected home; ease of use matters to those who like the connected home
Top Connected Home BenefitsTotal Online Consumers 18-64
(% Range for US & Canada)
Matters most
to:
Remote control and having an easier way to control are related concepts
Remote control from anywhere 44%-47%
Those with the most interest in the connected
home
Women
Saving money on
energy bills43%-48%
Everyone
(Those least interested in the connected home care most
about saving energy)
Safety & security
42%
Everyone
Easier to control19%-29%
Those with the most interest in the connected
home
Men
Summary: Benefits & Barriers
Source: CABA’s State of the Connected Home Market 2011
Among energy consumers, the list of benefits is the same as for the general consumer population—remote access, saving money and safety/security
Top-3 Connected Home BenefitsTotal Online Energy Consumers 18+
US 2011 (n=618)Canada 2011 (n=209)
Enhanced safety & security
More comfortable/pleasanthome environment
Reducing the amount of energy your home uses
Ability to know when household members have arrived or left
Saving money on energy bills
Nothing
Energy (net)
Ability to control locks, alarm, temperature and/or
lights while away from home
Easier way to control & monitor home systems/devices
Access to desired entertainment content on any device
More convenient way to control locks, security, temperature and/or
lights while at home
Simplified management of home maintenance/repairs
Control & monitoring (net)
Source: CABA’s State of the Connected Home Market 2011
Among energy consumers, potential demand for smart appliances is relatively robust
Interest in Smart AppliancesTop-2 Box; % Definitely Buy At a ‘Reasonable’ Price
Online Energy Consumers 18+
36%
30%
US 2011 (n=185-219)Canada 2011 (n=62-85)
Air conditioner
Range, cooktop or oven
Water heater
Thermostat
Refrigerator
Dishwasher
Furnace
Washing machine/dryer
Home security system
37%
35%
34%
32%
33%
41%
31%
27%
31%
23%
30%
26%
30%
25%
30%
27%
Potential demand is roughly even across device types, though furnaces stand out in Canada.
Click here for concept description
Likelihood to Purchase a Smart ApplianceAt a ‘Reasonable’ Price, When in the Market,
Online Energy Consumers 18+ % ‘Definitely’, Top 2-box
US 2011(n=614)
Canada 2011(n=209)
*Discounted Demand
Source: CABA’s State of the Connected Home Market 2011
Reducing energy usage is less important than saving money in the US, while in Canada, it is nearly as important.
Ability to get maintenance alerts and remote access are of lower importance.
Users of alarmed security systems are the most interested group in maintenance/repair alerts (US).* Smartphone owners are more interested in remote control and monitoring than other consumers (US)*
The top motivator for smart appliance purchase: saving money
Smart Appliance Feature ImportanceOnline Energy Consumers 18+
Mean Importance Based on 100-Point Allocation
US 2011(n=618)
Canada 2011(n=209)
Ability to get
maintenance/repair alerts
Ability to monitor or
control remotely
Ability to save money on
energy costs
Rebates or other cost incentives
Reduced home energy usage
Money/cost incentives (net): 54.3
51.4
Source: CABA’s State of the Connected Home Market 2011
Dynamic pricing and smart meters are more familiar to energy consumers in both the US and Canada than other smart grid concepts.
Canadians are generally more familiar with dynamic pricing and smart meters than Americans—though most still know little if anything about HEMS or HANs
Smart Grid Familiarity Total Online Energy Consumers 18+
US 2011 Canada 2011
Dynamic Pricing (n=618)
Demand Response (n=618)
Smart Meter(n=618)
Home Energy Management System (HEMS)
(n=309)
Home Area Network (HAN) (n=309)
Never heard of it
Heard of it, but not much else
Know something
about itKnow a lot
about it
(n=99)
(n=209)
(n=209)
(n=209)
(n=110)
Never heard of it
Heard of it, but not much else
Know something
about itKnow a lot
about it
Source: CABA’s State of the Connected Home Market 2011
In US, both homeowners and renters, young and old are interested in smart appliances; in Canada, older homeowners have highest interest
Summary: Target Markets
Those very interested in Home Dashboard/HEMS (US):
• Have smartphone (73%) and/or tablet PCs (28%).
• Are more likely to participate in a clean energy (16%) or energy management program (17%) with their electric utility than those not interested (4%, 5%).
All consumer types are interested in dynamic pricing– but tablet PCs are more common among those who are (23% in US).
Those very interested in smart appliances:
• Own home (79% US; 97% Canada)
• Median age (41; 56)
• Women (54%; 60%)
• Annual HH income $50K+ (55%; 59%)
• Have smartphone (66%; 55%)
• Have tablet PC (23%; 39%)
• Use/interested in dynamic pricing (55%; 58%)
• Use equipment maintenance program (18%; 23%)
• Use fiber-optic Internet (17%-US)
Women somewhat more focused on laundry & kitchen
Source: CABA’s State of the Connected Home Market 2011
1173 Cyrville Road, Suite 210Ottawa, ON K1J 7S6
613.686.1814Toll free: 888.798.CABA (2222) Fax: 613.744.7833
http://www.twitter.com/caba_newshttp://www.linkedin.com/groups?gid=2121884
http://www.caba.org
Your Information Source for Home & Building Automation
