Ron Spreeuwenberg of Hi Mama presents Starting up on a shoestring
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Transcript of Ron Spreeuwenberg of Hi Mama presents Starting up on a shoestring
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Connecting working parents with their children in daycare
LESSONS FROM HIMAMA
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In the earliest stages it is critical to decrease uncertainty and minimize waste.FLOOZ AND BEENZ
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#1 reason for startup failure is no market need
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1. Confirm you are solving a real problem
2. Validate market timing is right
3. Conserve cash through discovery and validation
*DE-RISK
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TYPING BIRDGetting customers is hard work and you can’t do it from behind your computer.
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Airbnb raised first $30k selling cereal
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1. Avoid “The Big Launch”
2. Talk to people in person and on the phone
3. Monetize from first sale
*HUSTLE
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SQUIRREL!Growing a business takes persistence and there are a lot of distractions.
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Average time to $50M revenue is over 9 years
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1. Ignore startup media and press
2. Don’t blindly copy competitors
3. Focus on maximum 2 or 3 priorities
*FOCUS
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