Ron Myers Los Angeles Fire Department PIO Please send a text message to: 40404 In the body write:...
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Transcript of Ron Myers Los Angeles Fire Department PIO Please send a text message to: 40404 In the body write:...
Ron Myers
Los Angeles Fire Department PIO
Please send a text message to:
40404
In the body write:
FOLLOW SUPERTRAIN
What Do These Have in CommonWhat Do These Have in Common
DHS DEPARTMENT OF HOMELAND SECURITY
DNF DEFENSE NUCLEAR FACILITIES SAFETY BD
DOA DEPARTMENT OF AGRICULTURE
DAF DEPARTMENT OF AIR FORCE
DAR DEPARTMENT OF ARMY
DOC DEPARTMENT OF COMMERCE
DOD DEPARTMENT OF DEFENSE
DED DEPARTMENT OF EDUCATION
What Do These Have in CommonWhat Do These Have in Common
HUD DEPARTMENT OF HOUSING & URBAN DEVELOPMENT
DOJ DEPARTMENT OF JUSTICE
DOL DEPARTMENT OF LABOR
DON DEPARTMENT OF NAVY
DOS DEPARTMENT OF STATE
DOI DEPARTMENT OF THE INTERIOR
DTR DEPARTMENT OF THE TREASURY
DOT DEPARTMENT OF TRANSPORTATION
VAD DEPARTMENT OF VETERANS AFFAIRS
What Do These Have in CommonWhat Do These Have in Common
EOPWHITE HOUSE/ EXECUTIVE OFFICE OF THE PRESIDENT
ACT ACTION
ACU ADMIN CONFERENCE OF THE US
ADD AFRICAN DEVELOPMENT FOUNDATION, BD OF DIR
AID AGENCY FOR INTL DEVELOPMENT, US
ASC AGRI SOIL STABLIZATION & CONSERVATION SERV
ASM AIR & SPACE MUSEUM ADV BOARD
AFA AIR FORCE ACADEMY, BD OF VISITORS TO THE US
Is Social Networking Really Necessary?
What is Social Networking
Who Uses Social Networking
Is Social Networking Effective
Is it Cost Effective
Using Web 2.0 Real Life Blog Talk Radio Podcasting Mashups Search Engines Email Text Messaging Audio Messages
RSSRSSRSS (Really Simple Syndication) is an XML-based RSS (Really Simple Syndication) is an XML-based
format for sharing and distributing Web content, such format for sharing and distributing Web content, such as news headlines. as news headlines.
PodcastingPodcasting Podcasting - a way to Podcasting - a way to
receive receive audioaudio or or video video files over the Internet. files over the Internet. Many content Many content providers, including providers, including CNN, offer these at no CNN, offer these at no cost.cost.
Does Does notnot require an ‘I- require an ‘I-Pod’ brand media Pod’ brand media playerplayer
Podcasts can be Podcasts can be obtained manually obtained manually online or online or automaticallyautomatically delivered to your delivered to your computer computer or or personal personal audio/video playeraudio/video player..
PossibilitiesPossibilities
Direct information/messages Direct information/messages to target audiencesto target audiences
Instant communicationInstant communication Can by-pass mainstream Can by-pass mainstream
news medianews media Direct control of informationDirect control of information
ChallengesChallenges
Technology Technology changingchanging minute by minute by minuteminute
You can by-pass mainstream You can by-pass mainstream news medianews media
Vulnerability of internetVulnerability of internet You STILL need comm skillsYou STILL need comm skills Approval process slowApproval process slow Discouraging systemDiscouraging system
How to proceed Empower Employees
Use the talent of you employee's by encouraging them to use new media
Establish Guides NOT Guidelines
Streamline implementation. "We Can No Longer Work At The Speed Of Government"
How to proceed
Support those outside the “BOX”
Don't discredit any TOOL, maybe it can be joined with other tools to benefit the agency
Publish common colors, fonts, backgrounds to be used
Establish content topics or conversation boundries
How to proceed
Organize
Form Committees/Teams that can bring together new media
Don't stagnate employees, They will develop with or without your support
Broadcast websites
How to proceed
Specifics
Provide Company Emails for registering sites
Register new tools with common name /URL/ Emails
Secure all TLD’s, prevent scabs
MAINTAIN PASSWORD LIST