Romuald Zdebskiy, Microsoft
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Transcript of Romuald Zdebskiy, Microsoft
Romuald ZdebskiyMobile Games Industry Lead
Microsoft [email protected] @zdebskiy
Show me the Money!
Sources: IDC and Kantarhttp://www.idc.com/getdoc.jsp?containerId=prUS24442013http://www.kantarworldpanel.com/Global/News/Android-ends-the-year-on-top-but-Apple-scores-in-key-marketshttp://www.cnews.ru/top/2014/01/31/windows_phone_v_2013_g_vyrosla_na_90_i_obognala_po_tempam_rosta_android_i_iphone_558725http://www.cnews.ru/top/2013/09/02/idc_smartfony_v_rossii_dostigli_rekordnoy_doli_541216
10.3% In Europe
#2 in 14 countries
Ahead of iPhone in 22 countries
90% YoY growth to 32mln devices
Source: http://www.pocketgamer.biz/infographic/58979/the-24-countries-where-windows-phone-is-outselling-ios/
IDC forecast 2014 – 2018:
“Windows Phone stands to grow the fastest among the leading smartphone operating systems”
Source: IDC Worldwide Mobile Phone Tracker, February 26, 2014 http://www.idc.com/getdoc.jsp?containerId=prUS24701614
Winning formula
Comfort for users
250 000+ applications
Vast majority of popular apps:
Lot of popular games:
Big selection of devices with 8.1 update:
Opportunity for
developers
250 000+ applications
Space for organic growth
Millions of paying users
Growing OS
ARPU comparable to iOS
Free or cheap traffic
Microsoft support
Leading
5МPLAYERS
Source: http://www.game-insight.com/en/news/53314695fb8b876746c88e2c
8МDOWNLOADS
1st Month250K Downloads
Growing
JOYBITSWINDOWS PHONE and WINDOWS 83.7
МDOWNLOADS50
KDAILY DOWNLOADS
DURING RED STRIPE DEALS
PROMO
3xYEAR OVER YEAR
WINDOWS REVENUE GROWTH
JOYBITSWINDOWS PHONE and WINDOWS 8
3xYEAR OVER YEAR
WINDOWS REVENUE GROWTH
STORES TOTAL REVENUE DATA
6МDOWNLOADS
2X more than other platforms
Source: http://blogs.windows.com/windows/b/buildingapps/archive/2014/06/16/developer-speak-drift-mania-series-downloaded-6-million-times-developer-to-expand-his-reach-with-8-1.aspx
Starting up
100KDOWNLOADSin 1st MONTH
Dragon Revenge
100KDOWNLOADS
in 10 DAYS
downloads and ARPU 2X more than on
AndroidSources: http://habrahabr.ru/post/198594/ http://habrahabr.ru/post/225899/
Installs
Show me how to get this money!
1.Create/port your game
2.Use Windows features to differentiate
3.Get Microsoft support
Gaming Middleware welcomed on Windows!
SPECIAL OFFER FOR DEVELOPERS ON WINDOWS AND
WINDOWS PHONEunity3d.com/pages/windows/offer
• Free Unity for Windows Store Add-on• Free Windows Dev Center Account• Free Microsoft Windows 8 Pro License• Developer device for testing (phone or
tablet)• Priority review for store promotion• Global contest for best games
http://unity3d.com/contest/windows
C++ DirectX C# HTML5
JavaScript WebGL
One Windows
Use Windows features to differentiate
Implement trial API
Use live tiles for game progress
Use universal apps in Store Share IAP Share purchase transaction Additional promotion
Use universal projects in Visuals Studio
Remind for ratings when appropriate
Get Microsoft support
For LeadersFeaturing in Store
Promo in MS channels:• Windows site• Social groups• Windows Blogs
Co-marketing projects
Help in technology and design
Certification fast track
OEM preinstalls
For startups
Free development software and Store account
Windows Azure resources
Knowledge
Grants ($30 000 - $100 000) and investments
BizSpark.ru
microsoftventures.com
appcampus.fi
ID@XBOXINDEPENDENT DEVELOPERS PUBLISHING
PROGRAM FOR XBOX ONE
xbox.com/id
It is the best time to release on Windows!
Let’s start.
Romuald ZdebskiyMobile Games Industry Lead
Microsoft [email protected] @zdebskiy
AppendixWindows Store Statistics & Insights
Windows Store Trends
Downloads by market
Languages of Windows Store customers
Source: http://blogs.windows.com/windows/b/buildingapps/archive/2014/05/21/windows-and-windows-phone-store-trends-may-2014-update.aspx
Australia Austria Belgium BrazilCanada China Denmark France
Germany Italy New Zealand NorwayPoland Russia Sweden SwitzerlandUnited States
Markets where more than 50% of total app sales revenue is from in-app purchase, Jan. 2014
App downloads per phone memory
Top Selling Nokia Windows Phones now1. Lumia 630 DUAL SIM (screen 4,5’’, camera 5 MP, storage
8 GB);
2. Lumia 520 (screen 4’’, camera 5 MP, storage 8 GB);
3. Lumia 630 (screen 4,5’’, camera 5 MP, storage 8 GB);
4. Lumia 925 (screen 4,5’’, camera 8,7 MP, storage 16 GB);
5. Lumia 1020 (screen 4,5’’, camera 41 MP, storage 32 GB);
6. Lumia 1520 (screen 6’’, camera 20 MP, storage 32 GB);
7. Lumia 920 (screen 4,5’’, camera 8,7 MP, storage 32 GB).
AppendixHistorical Data from Winter Nights session
7th Feb 2014
ДОЛЯ WINDOWS PHONE НА РОССИЙСКОМ РЫНКЕ СМАРТФОНОВ СОСТАВЛЯЕТ 8.6%
ПО ДАННЫМ IDC и Kantarhttp://www.idc.com/getdoc.jsp?containerId=prUS24442013http://www.kantarworldpanel.com/Global/News/Android-ends-the-year-on-top-but-Apple-scores-in-key-marketshttp://www.cnews.ru/top/2014/01/31/windows_phone_v_2013_g_vyrosla_na_90_i_obognala_po_tempam_rosta_android_i_iphone_558725http://www.cnews.ru/top/2013/09/02/idc_smartfony_v_rossii_dostigli_rekordnoy_doli_541216
10.3% в Европе
№2 в 14 странах
Впереди iPhone в 22 странах
Рост на 90% за год до 32млн устройств
WINDOWS PHONE STORE
220+ ТЫСЯЧ ПРИЛОЖЕНИЙ
+500 каждый день
3+ МИЛЛИАДРА ЗАГРУЗОК
WP 7.5 MANGO
WP 7.5TANGO
WP 7.0 WP 8
1 МИЛЛИАРД
3 МИЛЛИАРДА
WINDOWS PHONE STORE
Уже есть подавляющее большинство популярных приложений
TOP 30 самых скачиваемых приложений на каждой из платформ
WINDOWS 84.3+ млн активных устройств в России
превысил iPad в октябре 2013
До вашего приложения ровно один клик
Источник - LiveInternet.ru:http://www.liveinternet.ru/stat/ru/oses.html?period=week&slice=ru&id=3&id=12&show=rebuild+graph&per_page=10&report=oses.html%3Fslice%3Dru%3Bperiod%3Dweek
Временно не
учитывался 8.1
GAME INSIGHTНА WINDOWS PHONE И WINDOWS 81.7
МУСТАНОВОК MY COUNTRY
С НОЯБРЯ 2012 500K
УСТАНОВОК RULE THE KINDOMС ИЮНЯ 2013
ВКОНТАКТЕНА WINDOWS PHONE
3xРОСТ ПОСЕЩАЕМОСТИ
ЗА 6 МЕСЯЦЕВ960K
ПОЛЬЗОВАТЕЛЕЙ В СУТКИ
СМЕШАРИКИНА WINDOWS PHONEНА
30%БОЛЬШЕ УСТАНОВОК,
ЧЕМ НА IOS
2xБОЛЬШЕ ПОКУПОК, ЧЕМ НА ANDROID
НА
40%БОЛЬШЕ УСТАНОВОК,
ЧЕМ НА ANDROID
ПРОДВИЖЕНИЕ. РЕКЛАМА. МОНЕТИЗАЦИЯ.