Romancing the media for Coaching Business
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Transcript of Romancing the media for Coaching Business
Romancing the Media for
Coaching Business
How coaches can create a buzz in the media
Andrew Chow Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education : Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award
2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Spirit of Service 2012
Certification : NLP Practitioner & Certified Life Coach
Forte
Life Coaching
Public Relations Strategy
Social Media Strategy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
Media Publicity for Coaches
Agenda
Understanding Publicity
Overview of Singapore Radio 938live
programs
How to propose a series of Talk Shows on
Radio?
How to become a regular guest?
How to leverage on media publicity for
future marketing?
Media Publicity for Coaches
What will
this be?
YOU
What kind of
News Maker?
Ice
Breakers
Media Publicity for Coaches
Understanding Publicity
Media Publicity for Coaches
Which programs on Singapore
Radio are suitable for you?
Radio 938live (only Talk Show Radio in Singapore)
Expert Views
Media Publicity for Coaches
Daily Motivational
Media Publicity for Coaches
Group Interactive
Media Publicity for Coaches
Conversational
Media Publicity for Coaches
Business Nuggets
Media Publicity for Coaches
How to Propose a series of
Talk Shows/Interviews
Prepare all the Questions
for your Host
Media Publicity for Coaches
Prepare 2 versions of answers:
Short & Long
Media Publicity for Coaches
Leverage on current hot topics
(link to your forte)
Media Publicity for Coaches
Be a Regular Guest!
How to get invited back on radio over and over again
Remember the host’s
Professional Interest
Refer other coaches to radio host
(form a Team of 3)
Michael Podolinsky
Media Publicity for Coaches
Recommended other great guests
to their shows
Media Publicity for Coaches
Remember the host’s
Professional Interest
Mention other topics of interest
in the conversation
Media Publicity for Coaches
Make your pitch only at the very end
Media Publicity for Coaches
After the interview, fulfill all
promises made on air quickly
Media Publicity for Coaches
How to leverage on media
publicity for marketing?
Share on Social Media
Slideshare : Powerpoint
Podcast : Radio
Youtube : TV
Blog : transcript of interview
Media Publicity for Coaches
Spin it on other Mass Media
Send info to other media for new pitches
Follow the format and record your own
version
Media Publicity for Coaches
Questions & Answers