Roma Baig EVALUATION

8/7/2019 Roma Baig EVALUATION

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Captions from a BBC documentary,

Too Much Too Young

A2 Media Studies: Coursework Evaluation

Our group decided to create a documentary called Perfection, based on the

main topic ofTeenage Body Image. The style of it was a social

documentary as it showed the media pressures and peer pressures of body

image.

Perfection was broadcast on Channel 4 as their Remit and

Legal Dutiessuggest that their shows appeals to thetastes and interests of a culturally diverse society. This

shows that Channel 4 broadcast shows which appeal to an

ethnic mix, which is one of the reasons why this channel

was chosen to display our documentary.

Our target audience is predominantly females 16-24 year

olds (teenage girls), but also males who get to see how

females are affected by their own appearance and how

they are actually influenced by the media. Parents of

teenage girls and young adults would also be targeted as they may find it

interesting how the media plays a huge part in their childrens lives today.

In what ways does your media products use, develop or challenge

forms and conventions of real media products?

As our research and planning took place, we

started to think of ideas for what to include into

our documentary, so we watched the beginning

of different and similar style TV documentaries,

to get a feel of what we can include in our own

to make it more realistic and professional. We

also explored teen pressures to get an idea of

what specifically affects teenagers today. One

documentary we looked at that was very useful

and had a similar style to our own to analyse

and explore forms and conventions was the BBC

documentary Too Much Too Young, which

helped us to create a structure for our own. This

is a clip of Too Much Too Young: Part 1 on

YouTube -

http://www.youtube.com/watch?v=VBJCkoc-

ZSY&feature=player_embedded.

One convention that is usually included in documentaries,

and is included in Too Much Too Young is a 30 second to

Our Group

Channel 4 logo

Our documentary: Clip of nails in montage.


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Our documentary: Becky from the case studyputting mascara on and the last clip in the

montage of the title Perfection.

a minute long montage sequence at the beginning. In

this convention, usually the clips and images are on

screen for no more than a few seconds giving it a quick

pace, making it more appealing to the audience. In Too

Much Too Young, we see a montage at the beginning as

soon as the programme starts with clips of the casestudies that are going to be featured in the

documentary. It shows young girls being photographed

and smoking suggesting what type of topics will appear

in the programme. For our documentary, we also

included a rapid paced, 1-minute long montage

sequence with clips of magazines, receipts, voxpops,

interviews, the teenage girl case study, and teenage

students which gives the audience a sense of what is

going to be included in the documentary, making it

more appealing to the target audience. At the end of

the montage, the title Perfection is shown on screen byred lipstick on a mirror, enhancing the body image topic

as we used make up to write the title.

Another typical convention before a

programme begins on Channel 4 is an ident.

This appears as a clip before a programme airs

with the Channel 4 logo, signalling to the view that

the documentary is about to

begin by the voiceover telling

them what is coming on, and if

there are any other programmes

on after.

Actuality is another convention of TV documentaries. This is what thedocumentary is made of by the images, clips, and topics shown. Actuality

isn't fake or fiction but it is real footage and shows everyday events and life.

No actors or scripts are used in the filming process so this is what makes it

different from fictional programmes. Our documentary involves voxpops of

students and a teenage girl case study, making it more realistic. Too Much

Too Young also uses this convention, by the multiple case studies, interviews

with parents and throughout the documentary as it is of everyday life and

the sets arent fake.

Voiceovers or presenters are a typical convention usually used in

documentaries. The voiceovers are there to make the images of thedocumentary easier for the viewer to understand. It's there to make sure

Our documentary: Clips of receipts, ClothesShow website and a Reveal magazine with

Cheryl Cole on the front cover. (All in montage).

Channel 4 ident


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Our documentary: Establishing shot ofmake up and skincare store, Space NK

Too Much Too Young: Establishing shot ofteenagers house before case study

Our Documentary: MS and MCU shots w ith captions of interviews andvoxpops

Too Much Too Young: Sashas mum shares her

own opinion on body image and her daughter

that the programme flows from clip to clip. In some documentaries, the

voiceover or presenter isn't bias and in some, they are slightly to convey a

certain message or opinion to the audience. A voiceover is used in Too Much

Too Young, instead of a presenter. I think this is because there are a lot of

case studies and interviews in the documentary, which would be easily

introduced with a voiceover to explain what is going on and what is comingup next. The voiceover always has

to relate to what is being shown,

otherwise, it will confuse the viewer

and be misleading.

Establishing shots is a convention of a documentary as

it shows the audience the documentary is moving to

another part, but also shows them the location. In

Too Much Too Young, there are establishing shots of

the teenagers houses before their case study, to show

the audience where the location is, giving them anidea of what to expect. Some establishing shots can

be used without an introduction by a voiceover or

presenter, as a caption on screen can simply be replaced by this, telling the

viewer who and where they are. In our

documentary, we had an establishing shot of

Space NK before the interview with Kellie, the

manager, and another of The Sixth Form

College, Solihull before the interview with the

college counsellor and vox pops with students.

We also had an establishing shot of Beckys

house before her case study, so the audiencewere made aware the next clips

are filmed in a home, in a real

life setting.

Documentaries usually consist of interviews. Without

interviews, we might not know the

general publics opinion about the

topic. Questions are asked to the

people being interviewed but the

questions must be relevant to the

topic of the documentary and the

people questioned should be the primary and secondary

target audience

as their views

would be more

interesting for the viewer. There are

also interviews with the general public

and these are called vox pops and are

often used to see how the general

public feel. In Too Much Too Young,

there are interviews of the teenagers

parents and the mother of Sasha

which would be our secondary


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Our Documentary and Too Much Too

Young: Mise En Scene Both bedrooms,pink, and informal.

Our Documentary: Kellie, the Space NK

manager expert opinion

Our Documentary: Facts and Statistics in front of afashion image collage.

audience for our own documentary, showing that opinions from people of

different ages are varied and fascinating for the audience. In our

documentary, we included interviews from the Space NK manager and

college counsellor, showing their different opinions as one focused on her

experience of customers and make up, and the counsellor expressed how

students feel pressure to feel good. Also, conventionally, there is a captionon screen to show the audience who the person is, and the interview is

filmed in a medium shot (MS) or medium close up (MCU) to show emphasis

on facial expressions and the

interviewee looks towards the

bottom right or left hand corner of

the screen, making it look more

professional.

There also has to be expert opinions where there is an

opinion of someone who would be an expert about the

topic. Sometimes the experts will disagree or agree withthe topic, but they are giving their opinions. Such as

Becky in her case study agreed and disagreed with the

questions and expressed her opinion as she is the

teenage example in our documentary. Also, Kellie, the

manager from Space NK, shared her opinion on where

most teenage girls look to find the latest make-up, like magazines. In Too

Much Too Young, the expert opinions are the girls in the case studies

themselves because they are young children who are trying to act older than

they are and share their opinion of why they do this.

Another convention in our documentary and inToo Much Too Young is mise-en-scene, as both

of our case studies are filmed in houses, creating

an informal, welcoming and friendly vibe towards

our young target audience. The colour scheme in

the example documentary and our own both has

the primary colour of pink, which connotes that they

have stereotypically girly personalities.

Facts and Statistics is another convention of a documentary as the

information makes it more realistic and credible to the genre and topic. In

our documentary, we included a collage of fashion images and then included

captions on screen and a voiceover which read it

out, so the audience could follow along what facts

we had to reveal. Here is a clip of the facts and

statistics in our documentary Perfection:

http://www.youtube.com/watch?v=R-On65u9jI0&feature=player_embedded


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Variety of shots is another convention of documentaries as there is more

visual footage the viewer sees to understand the impact and importance of

the topic. Also, when we first filmed our documentary, we had hours of

footage which we cut down and there was some we didnt use as the sound

quality wasnt great, or the shot wasnt clear, or there was no need for it

when we put the documentary in sequence. We used much variety of shotssuch as receipts, a shopping centre, the internet, students, make-up, and

magazines. This helped us to communicate the topic of our documentary to

the audience, and the depth the subject matter has on teenagers in society

today. Documentaries use footage from other sources to show evidence and

help support what they are saying such as internet websites.

Basic structure of our Documentary produced in Comic Life software:


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Our completed TV listings page

The two listings

page we analysedfor codes and

conventions

How effective is the combination of your main product and ancillary

texts?


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Standfirst before

the article, in alarger font size, as

a summary about

the article soreaders know what

the article is

primarily based on.The rhetorical

question lets the

audience question

themselves aboutthe topic. We alsoused Impact font

for this which is

the same as thefont we used for

the captions in our

documentary.

The layout of theimages on both

article pages is

similar with onemain image of the

case study and theother two of make-

up. They both also

include pagenumbers, helping

the audience to find

the page.

Conventionally, the

time, date, andtitle of the

programme are

shown before thearticle. This makes

the important

details of when itwill release

important and

easier for ouryounger target

audience to find onthe page, as it is

even separated

with lines.

Another typical

convention was ouruse of columns for

our text. This

created aprofessional look

and made it easierfor the audience toread it, as it follows

a particular format.

Another typical

convention is a

caption which weused to anchor the

main image of Beckyapplying lipstick. We

labelled it as Becky,

Obsessed Teenagerto emphasise to our

target audience with

our case studyexample the

extremes people goto about body image

and how teenagersin society respond to

it today.

When we analysed listings pages, we found that the main image dominates more that half ofthe page to appeal to the target audience. As we have a primary young target audience, we

used an image of a female teenager, Becky, who was in the case study, so they can relate to it

and it also links with the article, advertising the documentary. This is a focus image, showingshe has a main role in the documentary as a clip of her interview is also in the radio trailer.

Our listings page was made for the Radio Times magazine, and this is emphasised as it is

shown in the centre of the page. This shows the audience that this article is specifically madeto be advertised in this magazine only. However, even though the page is made specifically for

a younger audience, not many of our audience look in magazines for promotional material

about documentaries. If we advertised it else where it would be on TV, billboards, and busesas they are more visual and big, grabbing the attention of teenagers and young adults as they

typically wouldnt read a Radio Times magazine. Although, this TV listings page is credibleand similar to the documentary, as we converted images from the documentary itself onto the

page and the font and colour schemes are bright and appealing for our target audience.

We also used the Adobe InDesign software to create our listings page, and edited the images in AdobePhotoshop by increasing the brightness/contrast to make them more eye-catching and bright.


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----

Script for our Radio Trailer:

V/O - Are teenage girls too obsessed with their appearance?

[Clip from documentary - Case study Becky speaking]

V/O - From Nails to hair and accessories, has the media influenced them in a

positive way?

[Clip from interview with Counsellor from The Sixth Form College]

[Clip of voxpop of boys saying some girls look ugly without make up]( this

created suspense and a dramatic effect at the end of the radio trailer,

intriguing viewers to listen in and find out more about how serious this body

image topic is on teenagers.)

V/O - Perfection, Thursday, 8pm, on Channel 4

----

Conventionally, our radio trailer was 30

seconds in length. It included the same person

for the voiceover and snippets of interviews

and voxpops to make the trailer and

documentary similar, and to make the

audience aware that they both related to thesame product. We used the software

GarageBand on the Apple Mac computers to

create our radio trailer. We mixed and created

beats which were already installed as

copyright free tracks on the software.

We used rapid, upbeat tempo dance music in the background which had the

same speed as the minute long montage at the beginning of our

documentary, because if we used slow tempo sound, it wouldnt appeal to

our younger target audience, and it wouldnt be similar to our documentary.

We also used extracts from the documentary itself, giving the audience a feeland sneak peak at what will be included in the documentary, increasing

awareness in the topic and linking them, successfully advertising the main

product. We created our radio trailer in GarageBand by adding layers for

each extract and audio track so it was easier to

blend the sound and change the sound levels on

each clip.

However, the finished version of our radio trailer

could have been improved. We could have done

this by blending the sound levels more finely, and

included a presenter and radio station who would

release the trailer. We could have also used some

of the same music used in the documentary so the


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trailer and the documentary have the same sound, making it more unique

and specific for the programme.

But, we did include males and females in the radio trailer, emphasising to the

listeners that both genders are targeted to watch the documentary, even

though it is primarily aimed towards females. We also included the day, time,title and channel at the end of the trailer to summarise when and where the

programme will air, which increases interest to watch it towards our target

audience, but also as the information was at the end of the trailer, it would

stay fresh in the audiences minds after they hear it.

The radio trailer was a great way to advertise the documentary as there are

many ways in which the target audience could have heard it such as word of

mouth, in the car, on a stereo player, on the internet, YouTube, Facebook,

Twitter, MySpace, blogs, podcasts and many other social networking sites.

This increases awareness for the documentary as this form of advertising can

be spread and heard from many places.

Moreover, an aspect of the advertising was effective as it appealed to the

same target audience of young females, 16-24 year olds. This is because the

variety of shots, sound, and people interviewed all contributed so all of the

three products targeted the same audience.

Overall, the ancillary tasks were successful in that they both anchored the

documentary well by including the same quotes and examples from the

documentary itself, which fulfilled the task of promoting the main product

and helped to establish this brand identity. I think

they both communicate the message of whether

teenage girls are getting too obsessed with their

image or not, which creates a theme through them all

and links the three texts together effectively.

Although, internet advertising would have been more

effective than a listings page as teenagers nowadays

spend most of their time on the computer and on the internet, which

suggests that promoting on here would reach our audience quicker as their

access to the advertisements would be easier, increasing more younger

teenagers awareness to our documentary.


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What have you learned from your audience feedback?

Below are the findings from our questionnaires based on our documentary

and one of the graphs of the overall rating:

1. Overall, how would you rate this documentary?

Excellent Very Good Good Satisfactory Poor

III I IIIII I

2. Please rate the documentary on the following categories.

Excellent Very

Good

Good O.K Poor

The choice of

topic for T.V

IIII IIIII I

Filming/shooting of

appropriate

material

III III IIII

Editing so

viewer can

understand

meaning

IIII II IIII

Using sound +

music

appropriately

IIII IIIII I

Using effectssuch as

transitions,

captions etc

IIIII I II II

Appropriateness

for target

audience

IIIII II III

Professionalism/

How well does it

compare with

real television

documentaries?

III II III II

3. What did you like most about this documentary?

Fast paced, good interviews, montage, variety of shots, very professional,

good transitions, vox pops, good music, interesting, good editing, the topic.

4. What changes would you suggest in order to improve this

documentary?

Sound levels, could have had background music in interviews, positioning of

interviewee in Space NK, smoother music transitions, voiceover doesnt

sound very professional, vox pops.


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Overall, majority of our audience during feedback gave

Perfection a good to excellent rating, which gave us

the impression that our documentary was not at a poorstandard. Generally, this shows that our documentary

received positive feedback and that we had a good

choice of topic that teenage girls can relate to.

I wasnt surprised at any of the feedback we received

from our audience feedback such as the sound. This is because in some

areas such as one voxpop, the sound was too quiet. Also, the non-diegetic

sound in our documentary was quite quiet or loud in some areas that could

have been improved, and was definitely noticed in our feedback as one of the

points that could have been improved. However, we did use appropriate

music for the genre of our documentary and a variety of tracks, but it wasthe sound levels and editing which could have been improved.

We got a variety of opinions in our feedback for

filming and shooting of appropriate material, as

30% of the students rated it excellent, another

30% rated very good, and 40% rated it good,

showing the documentary was at a good

standard. However, if we filmed more clips of

professionals and the shopping centre and more

to do with the media, we might have gained a

higher rating in our feedback.

Also another thing they said was a weakness was the close up shots of

students in voxpops. Originally, these shots were two

shots of two students, but using Final Cut Express, we

edited the frame by zooming in on the clip and onto

each person when they spoke so show their were many

opinions. We knew the quality wasnt as clear when we

did this, so we werent surprised with this feedback.

However, we only had a small sample of ten 17-18 year

old media students, showing that this is not an overall

representation of our target audience of also young adults and parents of

teenagers. This suggests our results are only representative of an older


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teenage age group. Plus, as it was a media class, this shows that they

viewed our documentary in an analytical way and not in a way where they

watched it solely for the topic itself, or as a typical target audience.

How did you use media technologies in the construction and

research, planning and evaluation stages?

When we started this coursework, we created a

blog on the Internet on http://www.blogger.com/.

Here we documented in time order our thoughts,

processes, development, analysis and information.

This blog I found easy to use and understand to

upload text, images and embedded videos from

sites such as Grazia, Channel 4 and YouTube. Such

as http://www.youtube.com/watch?v=R-

On65u9jI0&feature=player_embedded,

http://www.youtube.com/watch?v=ObvDqe4TbUs&feature=player_embedded and

http://link.brightcove.com/services/player/bcpid1817812374?bctid=6102312

69001. It was easy to find past blog posts and edit them, which was great,

as I didnt find it difficult to upload and use at all.

When we created our documentary, we used digital camcorders,

an audio technical directional microphone, headphones

and a tripod, which were all used to film our clips. I found

these easy to use, however the tripod was at times hard

to stand up by missing pieces, or it wasnt securely

fastened. It was easy to connect the equipment, also when uploading

our videos onto the computer, which we used an adapter and USB

cable to do. Before we started filming, we captured still

images of what we might include in our documentary,using HD still cameras. This was quite useful in helping


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us to arrange the order and structure of our documentary, and I was

effectively able to use the camera and upload images onto the computer.

When creating our radio trailer, we used the camcorder, directional

microphone, and headphones. We recorded in the same way as we did when

filming our documentary, however after we uploaded it to the computer, weimported it into Final Cut Express, cut the clips where we wanted it, and

exported it as an Audio File only and then imported it into GarageBand.

Before we started this project, I had never used the software Final Cut

Express on the Apple Mac computer. Now, I am able to use the basic

controls, but also effectively edit on the software.

After we filmed the clips for our documentary, we opened up Final Cut

Express and clicked into Log and Transfer. This allowed us to select the clips

we wanted to use, and certain parts of it, name them so we knew what each

one was, and then Add clip to queue which then added to our sequence of

videos saved under our Body Image file name. When we completed this, we

dragged a clip we wanted to use into the first viewer, watched it, selected

the part we wanted by (Ctrl+I) for the beginning and (Ctrl+O) for the end,

and then we dragged it onto the timeline. We did the same for the rest of the

clips and organised a basic order of what sequence we wanted our

documentary to go in, and then changed this if we didnt think it was right.

After we got all our clips in place, we selected many copyright free tracks

from genres such as beats, dance and electricity. We dragged this into the

bottom audio section of the timeline and edited the sound levels using the

pen tool, giving us more control of the sound as the entire track didnt have


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to be in the same sound level. At the end of making our documentary on this

software, I was easily able to create captions and put them on top of

interviews in the same Impact white coloured font, so it didnt change

throughout the documentary, making it look more professional. We also

created an image collage by putting each picture on a different layer and

decreased the sizes with Image + Wireframe, making them all appear oneby one, and then put captions of facts and statistics over it. When we

completed our documentary, we exported it in QuickTime Conversion as a

Video and Audio file, putting it in a movie format. After this, I am now

effectively able to use Final Cut Express, as before this, I had no clue how to

use it. Before I could only use softwares I had self taught myself on such as

Windows Movie Maker, Sony Vegas and Sony Movie Studio.

After we were happy with our finished main product (documentary), we

opened up another software iDVD. I have had no previous experience also on

this software, but I have used DVD exporting softwares before on a Windows

computer. On this software, we put the title Perfection on the main titlepage and Play which people would click to watch the documentary. Then we

put the blank DVD into the computer, and burned the documentary to disk.

This software was quite simple and straight forward

to understand and use, which was great, as I was

able to effectively export video to disc.

When we were creating our documentary and radio

trailer, we saved our files and work to the main

computer hard drive and video drive so we could

easily access and save our work and final products.

This wasnt hard to use as we separated our workinto clear named folders, so we found it easy to

locate and access our work.

Last year, we created a mock radio trailer in

GarageBand so get us used to the software and understand how to mix,

blend and add tracks to layers. This was very beneficial as the knowledge I

learnt in the previous year, I applied when we created the radio trailer to

advertise our documentary. Below is a screenshot of an example of

GarageBand and its use of layers from the internet:


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We selected copyright free tracks from the bottom of the screen, previewed it

to see if it would be a good addition to our trailer, and then dragged it onto

our timeline and shortened or repeated it throughout. I was able to

effectively use this software, by remembering the knowledge we learnt last

year. This helped us to make our trailer efficiently as we knew what tools to

use.

Also, last year for our AS coursework, we created music magazines. To put

all the pages together and to create the contents and article pages, we used

the software Adobe InDesign. For this project, we created the TV listings

page in Adobe InDesign. Below is an example of the layout in InDesign when

creating our listings page. There are many place boxes on the page where

the images will be imported, and column lines for when we copy and paste

the article text.

I am effectively able to use this software, as I can easily add pages, create

place boxes, resize images and text, change colours, export it as a jpeg or

pdf file, and organise the layout clearly.

Furthermore, in our previous year for our AS coursework for magazines, we

used the software Adobe Photoshop to create our magazine front covers. This

was because we could add more effects such as a drop shadow on text, and

we used change the appearance of images such as increasing the brightness

and contrast, to make it more eye-catching and bright on the page. I also

use this software at home to edit images, and in my other A2 subject,


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Graphics. Last year I learnt the basics of using Photoshop, but now I am

effectively able to use the technology to an expert standard. I know how to

add layers, change effects, crop and select certain areas. This is beneficial,

as I know how to edit, so I didnt struggle when I edited images on the

software. For our TV listings page, we simply changed the effects of the still

images that were exported from our actual documentary of Becky and make

up. We did this by adjusting the brightness and contrast, and increased it,making it appear brighter on the page, which targeted our audience by the

bright use of colours in our images, as most of our audience would look at

images which appeal them to watch a programme.

Before we started filming our documentary, the best way to know what we

were going to film was to arrange a simple structure in

a storyboard of what order our documentary was

going to be in, and what clips would be included. We

first sketched our storyboard with pencil and paper,

and when we were happy with this, we captured some

still images of what we might include in our

documentary and put it into a simple storyboard,

using computer software Comic Life. We also created

another storyboard when we completed our

AdobePhotoshop:

adjusting the

brightness andcontrast


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documentary, to show a basic overview of the variety of clips and interviews

that were included. We also included speech bubbles, which we put captions

in to say what part of the documentary it was and who was in the image.

We learnt to use this software from scratch, so I had no previous experience

using it. We learnt from the basics, by choosing a layout of how many frameswe wanted for our storyboard, and then selecting images we were going to

include in it. We then dragged the images we wanted into different frames

and then added captions using speech bubbles to show what was in the

image. I cant effectively use Comic Life as none of the roles which I carried

out in this project required me to use this technology. I know how to use the

basics such as importing images and text, but I dont have an extensive

knowledge of how to use everything in the software, which could be

improved if I used the software again, or if we improved on our work.

Additionally, we used the software QuickTime Player toview videos. When weexported our final documentary, we watched it on the computer usingQuickTime Player as it was saved as a QuickTime Movie file. When we chose

what Channel 4 ident we wanted to use before our documentary began, we

viewed the options also using this software. This technology was easy to use

and view videos.

When we carried out our

research and planning tasks

before we started making our

documentary, we researched

using the Internet, the

Channel 4 website for whatdocumentaries already come

on and YouTube, 4OD and

iPlayer to view documentaries

and clips. We used YouTube a

lot in our project, to research,

view videos, and upload our

radio trailer and clips of our

own documentary on our blog

by embedding the video,

making it more interactive for

people to watch

directly, instead of

opening a new

window or tab.

Videos that weuploaded onto our

blog, byembedding the

link, so it is more

interactive


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Link to 4OD Documentary One Born Every Minute:

http://www.channel4.com/programmes/one-born-every-

minute/4od#3160121

Also, we used Microsoft

Word spell check and write

our blog entries before we

pasted it into the blog. I also

used it for putting all of myresearch and planning

together, and for structuring

and writing out this

evaluation. I find it easy to

use this package from

Microsoft Office, as I am

quite familiar to it, by using

it from a day-to-day basis at

home and at college.

When I collected and put my results together

from our audience feedback, I inserted the

results into Microsoft Excel. I then created a

pie chart with percentages for each question

so our findings were summarised in visual

statistics. I find it easy to use this package, as

I have used it for making graphs many times

before.

Lastly, when I upload this final

evaluation onto the Internet, I will use

the website Scribd. I have an

information pack as a guidance to use

the site, and I have also carried out a

trail run previously, so I know how to

save my work. This website was

relatively easy to use, and I had no

problems when uploading my work.

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