ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015),...

146
F ROM C ANADA TO C ALIFORNIA B UILDING MOMENTUM ON MENTHOL RESTRICTIONS 9/20/2017 1

Transcript of ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015),...

Page 1: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

FROM CANADA TO CALIFORNIABUILDING MOMENTUM ON MENTHOL RESTRICTIONS

92020171

HOW TO USE ZOOM

bull If you can hear us through your computer you do not need to dial into the call Just adjust your computer volume as needed

bull If you are having trouble with your computer audio please refer to the attendee email which contains a call-in number

bull All attendees are muted Click the Q amp A button at the bottom of the Zoom window and type a question for our panelists to answer Send your questions in at any time

bull This webinar is being recorded If you arrive late miss details or would like to share it we will send you a link to this recording after the session has ended

9202017Presentation Title 2

FROM CANADA TO CALIFORNIABUILDING MOMENTUM ON MENTHOL RESTRICTIONS

92020173

THE PUBLIC HEALTH LAW CENTER

9202017

From Canada to California Building Momentum on

Menthol Restrictions4

LEGAL TECHNICAL ASSISTANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions5

Legal Research

Policy Development Implementation Defense

Publications

Trainings

Direct Representation

Lobby

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 2: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

HOW TO USE ZOOM

bull If you can hear us through your computer you do not need to dial into the call Just adjust your computer volume as needed

bull If you are having trouble with your computer audio please refer to the attendee email which contains a call-in number

bull All attendees are muted Click the Q amp A button at the bottom of the Zoom window and type a question for our panelists to answer Send your questions in at any time

bull This webinar is being recorded If you arrive late miss details or would like to share it we will send you a link to this recording after the session has ended

9202017Presentation Title 2

FROM CANADA TO CALIFORNIABUILDING MOMENTUM ON MENTHOL RESTRICTIONS

92020173

THE PUBLIC HEALTH LAW CENTER

9202017

From Canada to California Building Momentum on

Menthol Restrictions4

LEGAL TECHNICAL ASSISTANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions5

Legal Research

Policy Development Implementation Defense

Publications

Trainings

Direct Representation

Lobby

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 3: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

FROM CANADA TO CALIFORNIABUILDING MOMENTUM ON MENTHOL RESTRICTIONS

92020173

THE PUBLIC HEALTH LAW CENTER

9202017

From Canada to California Building Momentum on

Menthol Restrictions4

LEGAL TECHNICAL ASSISTANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions5

Legal Research

Policy Development Implementation Defense

Publications

Trainings

Direct Representation

Lobby

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 4: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

THE PUBLIC HEALTH LAW CENTER

9202017

From Canada to California Building Momentum on

Menthol Restrictions4

LEGAL TECHNICAL ASSISTANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions5

Legal Research

Policy Development Implementation Defense

Publications

Trainings

Direct Representation

Lobby

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 5: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

LEGAL TECHNICAL ASSISTANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions5

Legal Research

Policy Development Implementation Defense

Publications

Trainings

Direct Representation

Lobby

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
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  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 6: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

9202017

From Canada to California Building Momentum on

Menthol Restrictions6

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 7: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

AGENDA

bull Introduction

bull Lessons from Canada

bull US Legal Issues

bull US Advocacy

bull Q amp A

9202017

From Canada to California Building Momentum on

Menthol Restrictions7

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 8: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLBACKGROUND

bull Evidence Base

bull Action on Menthol

9202017

From Canada to California Building Momentum on

Menthol Restrictions8

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 9: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

bull 545 of High School Students who smoked cigarettes in the last 30 days smoked menthol cigarettes

9202017

From Canada to California Building Momentum on

Menthol Restrictions9

Catherine G Corey et al Flavored Tobacco Product Use Among Middle and High School Students mdash United States 2014 64 MORBIDITY AND MORTALITY WKLY REP 1066 (2015)

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 10: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

bull The younger the smoker the more likely that they smoke menthols

9202017

From Canada to California Building Momentum on

Menthol Restrictions10

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

12-15 16-17 18-21 22-25 26-34 35+

Menthol Use by Age

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 11: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions11

US DEPrsquoT OF HEALTH amp HUM SERVS THE HEALTH CONSEQUENCES OF SMOKINGmdash50 YEARS OF PROGRESS A REPORT OF THESURGEON GENERAL 18 (Figure 21) (2014)

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 12: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

bull Decline in menthol use among 12-17 is slower than non-menthol

bull Menthol use is increasing for 18-25

bull Menthol use is flat for 26+

9202017

From Canada to California Building Momentum on

Menthol Restrictions12

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 13: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions13

David T Levy et al Quit Attempts and Quit Rates Among Menthol and Nonmenthol Smokers in the United States 101 AM J PUB HEALTH 1241 (2011)

360

370

380

390

400

410

420

2003 2007

Quit Attempts in the Past Year

Non-Menthol Menthol

38

39

40

41

42

43

44

45

46

47

2003 2007

Quit ge 3 Months and le 1 Year

Non-Menthol Menthol

165

170

175

180

185

190

195

200

205

210

215

2003 2007

Quit ge 3 Months and le 5 Years

Non-Menthol Menthol

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 14: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLEVIDENCE BASE

9202017

From Canada to California Building Momentum on

Menthol Restrictions14

Andrea Villanti et al Changes in the prevalence and correlates of menthol cigarette use in the USA 2004ndash2014 25 TOBACCOCONTROL ii14 (2016)

00

100

200

300

400

500

600

700

800

900

1000

White Black Asian Hispanic gt 1 Race

Prevalence of menthol cigarette use among past 30-day smokers by race

2008-2010 2012-2014

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 15: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLACTION

9202017

From Canada to California Building Momentum on

Menthol Restrictions15

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 16: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLACTION OUTSIDE OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions16

Implemented (future)bullEthiopiabullUgandabullTurkey (2020)bullMoldova (2020)bullEU(2020)

PendingDefendingbullBrazilbullChile

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 17: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

MENTHOLACTION IN OF NORTH AMERICA

9202017

From Canada to California Building Momentum on

Menthol Restrictions17

CanadabullNova ScotiabullAlbertabullNew BrunswickbullQuebecbullOntariobullPrince Edward IslandbullNewfoundland and LabradorbullFederal Legislation

USbullChicago IL (school buffer)bullBerkley CA (school buffer)bullContra Costa County CA (school buffer)bullHayward CA (school buffer)bullSanta Clara County CA (tobacco-only store exemption)bullYolo County CAbullSan Francisco CAbullMinneapolis MN (tobacco-only amp liquor store exemption)

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 18: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol BansThe Canadian Experience

Rob Cunningham

September 20 2017

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 19: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Canada

bull 36 million peoplebull Bilingualbull Smoking prevalence 18 current 14 daily (2015)

down from 50 current smoking in 1965bull Current smoking among 15-19 year olds decreased

from 28 in 1999 to 10 in 2015bull 3 major tobacco companies affiliates of

bull BATRAI bull PMIbull JTI

20

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 20: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol - Canada

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 21: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol in Canada

bull Longstanding flavourbull 45 of the cigarette market (2015)bull Not identified with use by minority communities as

in USbull 7 of 10 provinces banned menthol cigarettes bull Menthol bans apply to ALL retailers

22

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 22: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)(more than 80 of Canadian population)

Earlier date for flavours other than menthol

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 23: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

National menthol ban pending

bull To come into force Oct 2 2017 at retailbull Apply to cigarettes most cigars blunt wrapsbull Bans menthol at any level not just

characterizing

Earlier date for flavours other than menthol

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 24: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 25: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Flavoured cigarillos

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 26: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Canada ndash Little Cigars

27

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 27: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

28

ldquoTwinklerdquo brandbull Note little stars on packagebull Four pack

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 28: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Youth Smoking Survey 2006-07

bull Results issued May 31 2008 World No Tobacco Day

bull Significant youth use of cigarillosbull Extensive media coverage

29

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 29: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Prime Minister Harper September 17 2008 election campaign

30

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 30: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Health MinisterLeona Aglukkaq2009

31

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 31: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Canada Bill C-32 (in force July 5 2010)

bull applies to cigarettes cigarillos (14g or less or with cigarette filter) and blunt wraps

bull ban all flavours at any level of additivebull exemption for menthol

32

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 32: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

before Bill C-32

after Bill C-32

After Bill C-32 was implemented Oct 5 2010 if a cigarillo little cigar weighed more than 14g and did not have a cigarette filter the product could still be flavoured Bullseye products are shown here before and after Bill C-32 33

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 33: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Prime Timepeach rum raspberry

Prime Time Pluspeach rum cherry

cigarillos before Bill C-32

ldquocigarsrdquo afterBill C-32

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 34: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Cigarillos Canada

35

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 35: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Cigarillos Canada

Grape Cherry Peach Strawberry Vanilla

36

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 36: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Cigarillos sold individually Canada

Vanilla peach grape cherry individual Prime Time cigarillos

purchased for $146 eachIndividual M Colt flavoured

cigarillos purchased for 97 cents each 37

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 37: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Blunts (type of cigar) Canada

Chocolate Peach Watermelon Cherry Grape38

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 38: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Smokeless tobacco Canada

Citrus Cherry Mint

WintergreenWintergreenWintergreen

Peach

Berry39

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 39: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Water pipe tobacco Canada

Strawberry Lemon Watermelon Grape MintFruit cocktail

Orange Pistachio Lemon SweetCoffee

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 40: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Water pipe tobacco Canada

Caramel Cappucino Licorice Apple

Banana Melon Coconut Cola Tropicana

Cinnamon

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 41: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Youth Smoking Survey 2010-11

bull Propel report released October 7 2013

bull Of high school students who use tobacco 52 use flavoured tobacco

bull Of high school students who smoke 32 smoke menthol

42

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 42: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Coordinated national call for action

43

Oct 7 2013

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 43: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Youth Smoking Survey 2012-13

bull Propel report released September 10 2014

bull Of high school students who use tobacco 50 use flavoured tobacco

44

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 44: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Youth Smoking Survey (2012-13)

bull Of high school students (grades 9-12) Canada-wide who use smoke 29 smoke menthol

bull Of high school students who smoke daily 43 smoke menthol

bull High school students who smoke menthol smoke more cigarettes per week and more likely to intend to continue smoking next year (Cancer Causes and Control)

- only 45 of cigarettes sold in Canada are menthol

46

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 45: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Number of high school students using in past 30 days ndash Canada 2012-13 YSS

137000 ndash any flavoured tobacco50900 ndash menthol cigarettes70500 ndash cigarillos41300 ndash cigars10000 ndash bidis34000 ndash smokeless39600 ndash waterpipe

48

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 46: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

49

Bill C-32 in effect

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 47: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart2

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 48: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart1

Water pipe smoking past 30 days grade 12 students Canada YSSCSTADS
005
006
007
009

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
2006-07
2008-09
2010-11
2012-13
2014-15
Page 49: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

cigarillos

little cigar cigarillocigar smoking past 30 days grade 10-12 students Canada YSSCSTADS
016
017
011
009
009

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
2006-07
2008-09
2010-11
2012-13
2014-15
Page 50: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Sheet1

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
2288
2006-07 5 16
2008-09 17
2010-11 6 11
2012-13 7 9
2014-15 9 9
Page 51: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Source Health Canada Tobacco Reporting Regulations

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
Page 52: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart3

Bill C-32 in effectJuly 5 2010
Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
Page 53: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart1

Canada
BC
Menthol market share for cigarettes Canada 2001-2016
44
44
42
42
43
45
45
45
43
39
43
44
45
47
45
54

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
01
02
03
04
05
06
07
08
09
10
11
12
13 54
14 57
15 6
16 125
Page 54: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart2

Cigar Sales Canada 2001-2016
206
212
242
304
355
440
603
605
650
556
457
445
444
424
374
354

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
Page 55: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Sheet1

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Cigars BC NL MB all not ban menthol
01 2001 206 44
02 2002 212 44
03 2003 242 42
04 2004 304 42
05 2005 355 43
06 2006 440 45
07 2007 603 45
08 2008 605 45
09 2009 650 43
10 2010 556 39
11 2011 457 43
12 2012 445 44
13 2013 444 45 54 58
14 2014 424 47 57 60
15 2015 374 45 60 63 62
16 2016 354 54 125 114 118
Page 56: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Flavours

51

Ontario Quebec

Nova Scotia

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 57: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Flavours ndash 7 new provincial laws

Ont

52

PEI

AB

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 58: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Ontario

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 59: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Nova Scotia World Precedent

May 29 2015 eventin force May 31 2015

55

Health Minister Leo Glavine

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 60: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Provincial flavourmenthol bans

1 Nova Scotia (May 31 2015)2 Alberta (Sept 30 2015) 3 New Brunswick (Jan 1 2016)4 Quebec (Aug 26 2016)5 Ontario (Jan 1 2017) 6 Prince Edward Island (May 1 2017)7 Newfoundland and Labrador (July 1 2017)bull Canada national menthol ban Oct 2 2017

Earlier date for flavours other than menthol

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 61: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol capsules

First launched in Canada Oct 2015

Introduced despite menthol banned in Alberta Nova Scotia and legislation pending in Ontario Quebec and New Brunswick

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 62: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol capsules (Oct 2015)

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 63: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol capsules (Oct 2015)

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 64: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

60

Double squeezable flavour capsules (2016)

Pall Mall Duo Convertibles with each cigarette containing two capsules

Inside lid

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 65: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Industry arguments

bull Menthol not popular among youthbull Bans would not affect youth smokingbull Would cause contrabandbull Adults should be able to choosebull Menthol has been sold since 1930sbull Major tobacco companies ndash opposed

menthol cigarette ban but mostly did not sell ldquootherrdquo flavoured tobacco products

61

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 66: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Opponents

bull Major tobacco companiesbull Convenience store associationsbull National Coalition Against Contraband

Tobacco (industry funded)bull Smaller tobacco companies selling

ldquootherrdquo flavoured tobacco companiesbull Exposing funding to convenience store

associations industry coalitions effective

62

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 67: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

International - menthol bans

bull Ethiopia (Sept 21 2015)bull Uganda (May 18 2017)bull European Union (May 20 2020)bull Turkey (May 20 2020)bull Moldova (May 20 2020)

bull EU capsule ban (May 20 2016)

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 68: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

EU menthol ban

bull Industry argued for menthol exemption from EU Directive

64

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 69: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Legislation bans packaging referring to banned flavour

bull essential for enforcement bull common provision in legislationbull Canada (national)

ldquoNo person shall package a tobacco product [hellip] in a manner that suggests including through illustrations that it contains [a banned additiveflavour]

65

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 70: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

First Nations reserves

bull Provincial and federal laws banning menthol apply

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 71: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Legal challenges

bull No problem

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 72: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Electronic cigarettes

bull No flavour restrictionsbull Many provinces have included regulatory authority

over flavours in e-cigarettes e-juices for potential future regulations

68

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 73: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Canada - Federal amendment (2015)

bull Extend flavours ban in cigars from 14g or less to 6g or less

bull rum whisky wine port flavours exemptedbull menthol exempted

69

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 74: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Cigars weighing more than 6g

70Chocolate Grape

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 75: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Cigars weighing more than 6g

71

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 76: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Gaps in some provincial legislation

72ldquopipe tobaccordquo

(Ontario)flavour cards

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 77: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

44 44 42 42 43 45 45 45 43 39 43 44 45 47 455454 57 60

125

0

2

4

6

8

10

12

14

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Menthol market share for cigarettes Canada 2001-2016

Canada BC

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 78: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Capsule cigarettesIn provincesterritories without menthol bans menthol market share increased 62 in 2015 to 118 in 2016 (BC SK MB PEI NL Territories)

74

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 79: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Source Health Canada Tobacco Reporting Regulations

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 80: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart4

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 81: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart1

Menthol market share by province 2015
0059
0044
0017
0037
0045
0042
0048
0063
0078

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
NB
Alberta
NS
Quebec
Canada
PEITerr
Ontario
Nfld
Man
Sask
Page 82: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart2

2014
2015
Menthol Cigarette Sales Alberta and Nova Scotia 2014 and 2015
0061
0044
0045
0017

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Alberta Alberta
Nova Scotia Nova Scotia
Page 83: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Chart3

Menthol Market Share by Province 2016
[]ban Aug 26
[] ban Ja 1-17
0
0001
0003
0023
0054
006
0067
0097
0114
012
0125

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
NB
Alta
NS
Que
Can
PETr
Ont
NampL
Man
Sask
BC
Page 84: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Sheet1

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
2015 2016
NB NB 59 59 00
Alta Alberta 61 44 44 01
NS NS 45 17 17 03 2014 2015
Que Quebec 37 37 23 Alberta 61 44
Can Canada 45 45 54 Nova Scotia 45 17
PETr PEITerr 60
Ont Ontario 42 42 67
NampL Nfld 48 48 97
Man Man 63 63 114
Sask Sask 78 78 120
BC BC 60 60 125
Source Health Canada TRR Section 13 00448275862
Province 2014 2015
AB 610 440
BC 570 600
MN 600 630
NB 570 590
NF 450 480
NS 450 170
ON 430 420
QC 350 370
SK 750 780
Page 85: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

2013 2014 2015 2016Can 45 47 45 54AB 59 61 44 01BC 54 57 60 125MB 58 60 63 114NB 55 57 58 00NL 42 45 48 97NS 44 45 17 03ON 41 43 42 67QC 33 35 37 23SK 73 75 77 120PEITer 36 38 36 60

Total ndashBC SK MB NL PEITerr 62 118

Menthol market share by province Canada 2013-2016

Source Health Canada Tobacco Reporting Regulations

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 86: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Ontario Pre- and Post-Study (2016 2017) menthol smokers

bull 15 abstinent at 1 month post ban (Feb 1 2017)

bull 40 had made a quit attempt since the ban

bull 64 of prior primary menthol smokers who made a quit attempt said it was related to the ban (vs 22 of those who smoked menthol occasionally)Source Michael Chaiton Tom Eissenberg Joanna Cohen Eric Soule Rob Schwartz ldquoEffects of a real world menthol ban changes in smoking behaviour and cigarette branding after a ban in Ontario Canadardquo Ontario Tobacco Research Unit webinar ldquoMenthol and Flavour Ban Evaluation Resultsrdquo September 19 2017

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 87: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Lessons Learnedbull It can be donebull Data on youth use very importantbull Main industry arguments on flavours

(1) contraband (2) not affect smoking ratebull Problems if not all tobacco products coveredbull Ban cigarette papersbull No laboratory testing needed for provincesbull Provinces not increasing enforcement resources

not using panels or labs

78

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 88: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Lessons learned

bull Ban all menthol not just characterizing levels as Canadian national government did

bull Other flavoured tobacco products important for actionadvocacy

bull Bring packages to show decision makers media flavoured products

bull Success in one province leads to success in others

bull Province-specific data beneficial

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 89: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Potential partial measures during transition period

bull Ban menthol capsules (EU did this)bull Ban menthol in all tobacco products

except manufactured cigarettesbull Help prevent problem from getting worse

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 90: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Municipalities

bull No municipal action in Canada for mentholflavours

bull But local ordinances presenting tremendous opportunity in US

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 91: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Comments

bull tobacco with training wheelsbull flavours added to medicines to improve

taste ndash easier for kids to consume medicines are good for health but tobacco is devastating for health

bull menthol is a local anesthetic that soothes the throat

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 92: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Comments

bull cigarettes are highly addictive lethal drug products ndash tobacco companies should not be allowed to add menthol to make cigarettes taste better and easier to smoke

bull menthol masks harsh taste of cigarette smoke to make it easier for kids to experiment and become addicted

bull If menthol ban would not work then why is industry so opposed

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 93: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol ban ndashimplementation successful

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 94: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Just do it

bull Inevitable

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 95: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Thank you

86

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 96: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

LEGAL ISSUES AND LITIGATION OVER MENTHOL

PAST CASE LAW AND FUTURE CHALLENGES

920201787

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 97: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

TOBACCO CONTROLBEFORE 2009

9202017

From Canada to California Building Momentum on

Menthol Restrictions88

Local

Federal

State

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 98: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

FAMILY SMOKING PREVENTIONAND TOBACCO CONTROL ACT

9202017

From Canada to California Building Momentum on

Menthol Restrictions89

State

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 99: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

WHERE WE NEED TO BE

9202017

From Canada to California Building Momentum on

Menthol Restrictions90

State

Federal Local

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 100: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

FDA AUTHORITY

CANbull Set tobacco product standards bull Regulate sale and distribution of tobacco productsbull Regulate advertising and promotionbull Change warning label requirements

CANNOT ban category of products tax restrict use

9202017

From Canada to California Building Momentum on

Menthol Restrictions91

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 101: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

STATE AUTHORITY UNDER THE ACT

CANbull Clean indoor air laws and other use restrictionsbull Sales restrictionsbull Taxes and pricing

CANNOTbull Regulate content or manufacturing

9202017

From Canada to California Building Momentum on

Menthol Restrictions92

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 102: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

WHATrsquoS NEXTACTION ON FLAVORS amp MENTHOL

9202017

From Canada to California Building Momentum on

Menthol Restrictions93

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 103: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

WONrsquoT THE FDA HANDLE IT

FDA has not yet acted to address menthol

FDA Commissioner Scott Gottliebrsquos July 27 announcement mentioned possibly restricting all flavors ndashincluding menthol- in all tobacco products

Though they have tried

9202017

From Canada to California Building Momentum on

Menthol Restrictions94

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 104: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCO

9202017

From Canada to California Building Momentum on

Menthol Restrictions95

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 105: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions96

New York New Yorkndash No sale of flavored OTPs except in ldquotobacco barsrdquo

ndash District Court amp 2nd Circuit upheld

ndash Sales restriction not product standard

Providence Rhode Islandndash No sale of flavored OTPs except in ldquosmoking barsrdquo

ndash District Court amp 1st Circuit upheld

ndash Sales restriction not product standard

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 106: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions97

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 107: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCO CHICAGO FLAVOR ORDINANCE

9202017

From Canada to California Building Momentum on

Menthol Restrictions98

ldquoChicagos ordinance does not regulate the content of tobacco products it simply says where certain types of tobacco products cannot be sold hellip The ordinance falls squarely within the exception to preemption established by the federal Actrdquo

Independents Gas amp Service Stations Associations Inc v City of Chicago Order Nov 12 2014

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 108: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCOLOCAL POLICY LANDSCAPE

9202017

From Canada to California Building Momentum on

Menthol Restrictions99

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 109: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

PROHIBIT SALE OF FLAVORED TOBACCO VARIATIONS ON A THEME

9202017

From Canada to California Building Momentum on

Menthol Restrictions100

bull Buffer zones around schools

bull Sales restricted to adult-only tobacco-only retailers

bull Sales prohibited everywhere in jurisdiction

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 110: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

POLICY ELEMENTS

9202017

From Canada to California Building Momentum on

Menthol Restrictions101

bull Timely findings and clear statements of purpose

bull Clear definitions and concise language

bull Clear scope of regulation

bull Robust enforcement options

bull Well-planned implementation process

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 111: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

ENFORCEMENT CHALLENGES

9202017

From Canada to California Building Momentum on

Menthol Restrictions102

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 112: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions103

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 113: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

CONSORTIUM RESOURCES

9202017

From Canada to California Building Momentum on

Menthol Restrictions104

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 114: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

CONTACT US

9202017

From Canada to California Building Momentum on

Menthol Restrictions105

6512907506

publichealthlawcentermitchellhamlineedu

wwwpublichealthlawcenterorg

phealthlawctr

facebookcompublichealthlawcenter

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 115: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol Moving Center Stage

Phillip S Gardiner Dr P HCo-Chair African American Tobacco Control Leadership Council

(AATCLC)UC Smoke and Tobacco Free

Fellowships Program Officer Tobacco Related Disease Research Program (TRDRP) University of California Office of

the President From Canada to California Building Momentum on Menthol

RestrictionsPublic Health Law Center Webinar

September 20 2017

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 116: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

African American Menthol Use Skyrockets

bull Roper BW (1953) A Study of Peoplersquos Cigarette Smoking Habits and Attitudes Volume I Philip Morris Bates No 2022239249 MSA Inc (1978) The Growth of Menthols 1933 -1977 Brown amp Williamson Bates No 670586709-785 NSDUH 2004-2008

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 117: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Storefront Cigarette Advertising Differs by RacialEthnic Community

Brookline Dorchester p-value

n= 42 56

bull Retailer w Ads 429 857 lt0001bull Small Ads 568 201 ldquobull Large Ads 20 237 ldquobull Menthol Ads 179 539 ldquobull Average Price $494 $455 ldquo(Seidenberg et al 2010)

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 118: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 119: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 120: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

The Fight To Ban Menthol

Still A Burning Issue

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 121: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Uptown Cigarettes For Black Folks 1989-1990

bull Reynolds Targeted Philadelphia Black Community in 1989 for 1990 February Launch of Uptown Cigarettes

bull Local Coalition Led by African Americans and Other Health Groups Exposed this Predatory Marketing

bull Louis Sullivan Secretary of HHS calls out RJ Reynolds Reynolds Withdraws Uptown

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 122: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Show Ya Right

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 123: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Brand X Menthol Cigarettes 1995

bull Red Black and Green Packaging

bull Capitalize on X Identification with Malcolm X

bull Launched in Boston by Stowebridge Brook Distributors of Charlestown Mass 1995

bull Community Based Opposition Forced the Suspension of sales

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 124: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Kool Mixx Campaign 2004

bull Attempt to Capitalize on Hip-Hop in the Black Community

bull Nation-wide Contests on Mixing Scratching and DJingto Culminate in a National Contest in Chicago

bull Local Opposition by African American Groups

bull Lawsuit Brought by Attorneys General of NY Mass and Illinois Blocked the National Meeting in Chicago

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 125: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

KOOL Cigarette Packs

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 126: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Menthol A Sacrificial Lamb

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 127: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

A Deal with the Devil

bull Family Smoking Prevention and Tobacco Control Actndash Proposed in 2008 Enacted in 2009ndash Dealers Philip Morris Southern Senators and

representatives of the tobacco control movementndash Eliminate 13 flavors in cigarettesndash Excluded Menthol

bull African Americans Women Youth Native Hawaiians Filipinos LGBTQ folks Puerto Ricans Behavioral Health issues

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 128: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

The Push Back

bull Cigarette Bill Treats Menthol with Leniencyrdquo Stephanie Saulrsquos NY Times Article (May 13 2008)

bull National African American Tobacco Prevention Network and other on the ground activists spearheaded agitation work

bull Joseph Califano Louis Sullivan and seven former US Secretaries of Health authored a stinging open letter to House and the Senate members

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 129: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

The Push Backbull ldquoTo make the pending tobacco legislation truly

effective menthol cigarettes should be treated the same as other flavored cigarettes

bull ldquoMenthol should be banned so that it no longer serves as a product the tobacco companies can use to lure African American childrenrdquo

bull ldquoWe do everything we can to protect our children in America especially our white children Itrsquos time to do the same for all childrenrdquo

(Califano et al 2008)

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 130: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

The Result Amended FDA Bill

bull Donna Christensen D-VI

bull TPSAC 1st order of business issue a report of the impact of the use of menthol in cigarettes on the public health including such use among African Americans Hispanics and other racial and ethnic minorities (HR 1256 Sec 907 (e) (1)

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 131: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Federal Inaction

bull 2011 TPSAC Report ldquothe removal of menthol products from the marketplace would be beneficial to the publicrsquos healthrdquo The OMB sat on this report until early 2013

bull 20132014 FDA CTP Report Same conclusion as the TPSAC still no action

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 132: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Stirring

bull 2014 The tobacco industry sued thus effectively blocking the use of the TPSAC report

bull 2015 Ruling was overturned bull 2016 FDA CTP took the bold step of including

restrictions on the selling of menthol and all other flavors in the new ldquodeeming regulationsrdquo for e-cigs hookah cigars cigarillos and the like

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 133: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Same Old Same Old

bull However to add insult to 7 years of inaction and injury 16 pages of the new deeming regulations were red-lined deleted by the OMB that pertained to flavors and menthol thus again exempting menthol

ndash (FDA May 2016)

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 134: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Snake in the Grass (aka the tobacco industry)

bull Andrew Perraut White Houses Office of Information and Regulatory Affairs in the OMB from 2008 to 2014 He supervised FDA and USDA policies relating among other things tobacco

bull Hired by the Cigar Industry and NJOY in 2014bull Re-hired by the White house to serve in the

OMB in 2015 (NY Times September 2 2016)

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 135: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

But Wait Snake in Chargebull Trump owns 500001 and $1000000 worth of Altria

Stock httpwwwfoolcominvestinggeneral201601313-surprisingly-controversial-stocks-in-donald-trumaspx

bull (No this isnrsquot a picture of donald trump smoking a cigarette but it might as well be)

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 136: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Implications for Menthol Regulation During Trump Reign

bull OMB will continue to be staffed with tobacco industry surrogatesndash Unlikely the 16 pages of the deeming regulations on

menthol and flavors will be re-instated

bull HHS Secretary Tom Price has taken Tobacco Money

bull FDA Head Gottlieb has ties to the Vaping Industrybull New FDA CTP Harm Reduction Proposal sees

flavors and Menthol as helping to reduce harm

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 137: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Jones Day Reynolds (BAT) is in the White House

bull Solicitor General Noel Francisco

bull White House Counsel Don McGahn

bull Deputy Counsel Greg Katsas

bull Cabinet Secretary William McGinley

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 138: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

The Fight To Ban Menthol

Moving to the Center of Local Tobacco Control Coalitions Agendas

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 139: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Existing Menthol Restrictions

bull Chicago 2013 500ft Buffer zone around Schoolsndash Tobacco industry suesndash Merchants rebelndash No ongoing community engagement ndash City Council and Mayor cavendash 20162017 Buffer zone removed around Middle

Schools

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 140: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Existing Menthol Restrictions

bull Berkeley 600ft Barrier around Schools and Parks January 2017

bull Contra Costa County 1000ft Barrier around Schools Parks and Libraries 2017 unincorporated areas

bull Los Gatos Tobacco Shops Only January 2018bull Santa Clara County Tobacco Shops Only July

2017 unincorporated areas

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 141: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Existing Menthol Restrictions

bull El Cerrito City-wide restrictions on menthol sales 2018

bull Hayward 500ft buffer zone

bull Many other cities have adopted Flavor Restrictions but they donrsquot include menthol

bull httpwwwpublichealthlawcenterorgsitesdefaultfilesresourcesUS-Sales-Restrictions-Flavored-Tobacco-Products-2017pdf

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 142: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Existing Menthol Restrictions

bull West Hollywood 600 Barrier around Youth Oriented areas November 2016

bull Yolo County No exemptions May 2017 unincorporated areas

bull All include restrictions on E-cigarette juices and all other tobacco products

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 143: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Existing Menthol Restrictions

bull Minneapolis Menthol included in existing flavors ordinance adult only liquor stores exempted 2017

bull Oakland Menthol sales restricted to adult only tobacco shops 2017 ndash 2018

bull St Paul Menthol sales restricted to adult only tobacco shops vote slated for September 27 2017

bull Richmond California City wide restrictions to be introduced September 26 2017

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 144: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

All-in San Francisco

bull Total City-wide sales restrictionsbull Unanimous Board of Supervisors votebull tobacco industry Referendum

ndash 19000+ signatures needed 34000 collected and verified

ndash Over $700000 spent by the ti in July alone

bull Peoples Campaign Committee Establishedndash $500000 to start

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 145: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Take Action

bull Enact local laws and ordinances that restrict the sale and distribution of menthol and other flavored tobacco productsndash Create Buffer Zones around Schools and Parksndash Restrict the sales to adult tobacco shops onlyndash Enact City and or County wide bans

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 146: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Take Action

bull Have your National Organization pass a resolution calling on the Food and Drug Administrationrsquos Center for Tobacco Products to remove menthol and all flavors from all the market placendash Delta Sigma Theta ndash NAACP

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 147: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Take Action

bull Conduct Town Hall Meetings in different parts of your city

bull Use Social Media Outlets

bull Build Broad Based Tobacco Control Coalitions

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 148: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Take Home Message Menthol is a Social Justice Issue

bull The disproportionate marketing and targeting candy-flavored poison to African Americans and other specially oppressed sectors of our society is out-right discriminatory and genocidalndash Poorest least informed fewest resources indeed

the definition of preying on the most vulnerable sections of our society

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 149: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

If Menthol Were Banned 100000s of Lives would be saved

2010 ndash 2050All Menthol Smokers Black Menthol Smokers

10 323107 91744

20 478154 164465

30 633252 237317(Levy et al 2011)

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 150: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Whatrsquos at Stake

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 151: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

Thank You

African American Tobacco Control Leadership Council

(AATCLC)

httpswwwsavingblacklivesorgphillipgardinerucopedu

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers
Page 152: ROM CANADA TO CALIFORNIA - Public Health Law...• Smoking prevalence 18% current, 14% daily (2015), down from 50% current smoking in 1965 • Current smoking among 15-19 year olds

QUESTIONS amp ANSWERS

9202017

From Canada to California Building Momentum on

Menthol Restrictions146

Click the Q amp A button to type in your question

  • From Canada to California
  • How to use ZOOM
  • From Canada to California
  • The Public health law center
  • Legal technical assistance
  • Slide Number 6
  • Agenda
  • MentholBackground
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholEvidence Base
  • MentholAction
  • MentholAction Outside of North America
  • MentholAction In of North America
  • Menthol BansThe Canadian Experience
  • Slide Number 19
  • Canada
  • Menthol - Canada
  • Menthol in Canada
  • Provincial flavourmenthol bans
  • National menthol ban pending
  • Slide Number 25
  • Flavoured cigarillos
  • Slide Number 27
  • Slide Number 28
  • Youth Smoking Survey 2006-07
  • Prime Minister Harper September 17 2008 election campaign
  • Slide Number 31
  • Canada Bill C-32 (in force July 5 2010)
  • Slide Number 33
  • Slide Number 34
  • Cigarillos Canada
  • Cigarillos Canada
  • Cigarillos sold individually Canada
  • Blunts (type of cigar) Canada
  • Smokeless tobacco Canada
  • Slide Number 40
  • Slide Number 41
  • Youth Smoking Survey 2010-11
  • Coordinated national call for action
  • Youth Smoking Survey 2012-13
  • Slide Number 45
  • Youth Smoking Survey (2012-13)
  • Slide Number 47
  • Number of high school students using in past 30 days ndash Canada 2012-13 YSS
  • Slide Number 49
  • Slide Number 50
  • Flavours
  • Flavours ndash 7 new provincial laws
  • Slide Number 53
  • Slide Number 54
  • Nova Scotia World Precedent
  • Provincial flavourmenthol bans
  • Slide Number 57
  • Menthol capsules (Oct 2015)
  • Slide Number 59
  • Double squeezable flavour capsules (2016)
  • Industry arguments
  • Opponents
  • International - menthol bans
  • EU menthol ban
  • Legislation bans packaging referring to banned flavour
  • First Nations reserves
  • Legal challenges
  • Electronic cigarettes
  • Canada - Federal amendment (2015)
  • Cigars weighing more than 6g
  • Cigars weighing more than 6g
  • Gaps in some provincial legislation
  • Slide Number 73
  • Capsule cigarettes
  • Slide Number 75
  • Slide Number 76
  • Ontario Pre- and Post-Study (2016 2017) menthol smokers
  • Lessons Learned
  • Lessons learned
  • Potential partial measures during transition period
  • Municipalities
  • Comments
  • Comments
  • Menthol ban ndash implementation successful
  • Just do it
  • Slide Number 86
  • LEGAL ISSUES AND LITIGATION OVER MENTHOL
  • Tobacco controlbefore 2009
  • Family Smoking Preventionand tobacco control Act
  • Where we need to be
  • FDA Authority
  • State Authority under the act
  • Whatrsquos nextaction on flavors amp menthol
  • Wonrsquot the fda handle it
  • prohibit sale of flavored tobacco
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobacco Chicago flavor ordinance
  • Prohibit sale of flavored tobaccolocal policy landscape
  • Prohibit sale of flavored tobacco variations on a theme
  • Policy elements
  • Enforcement challenges
  • Consortium resources
  • Consortium resources
  • CONTACT US
  • Menthol Moving Center Stage
  • African American Menthol Use Skyrockets
  • Storefront Cigarette Advertising Differs by RacialEthnic Community
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • Health Disparitieshttpswwwcdcgovcancerdcpcdataracehtm
  • The Fight To Ban Menthol
  • Uptown Cigarettes For Black Folks 1989-1990
  • Show Ya Right
  • Brand X Menthol Cigarettes 1995
  • Slide Number 115
  • Kool Mixx Campaign 2004
  • Slide Number 117
  • KOOL Cigarette Packs
  • Menthol A Sacrificial Lamb
  • A Deal with the Devil
  • The Push Back
  • The Push Back
  • The Result Amended FDA Bill
  • Federal Inaction
  • Stirring
  • Same Old Same Old
  • Snake in the Grass (aka the tobacco industry)
  • But Wait Snake in Charge
  • Implications for Menthol Regulation During Trump Reign
  • Jones Day Reynolds (BAT) is in the White House
  • The Fight To Ban Menthol
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • Existing Menthol Restrictions
  • All-in San Francisco
  • Take Action
  • Take Action
  • Take Action
  • Take Home Message Menthol is a Social Justice Issue
  • If Menthol Were Banned 100000s of Lives would be saved
  • Whatrsquos at Stake
  • Slide Number 144
  • Thank You
  • Questions amp Answers