Role ofTechnology in Real Estate

Presented by: Manan Choksi

Regional Director RE/MAX MGM

Why Technology is important? What to look for in a technology? Online Reputation Management Social Media Marketing Search Engine Optimization Google Tools Email : Use of Outlook Database Management Proper Listings

Agenda

Why drive a car?

Cost of living keeps on increasing Productivity has to take care of inflation and

ambition Do more in less time : Use technology Improve your image: Increase your sales :

Reputation Management Technology is only important when it

increases your income or reduces your expenses.

Why technology is important?

Should be affordable, easy to use, widely acceptable, from a good company.

How does it help me in making my every day life easy?

Do I have a need for the feature, the new technology provides?

Is it reliable? (will it work when I need it the most?)

What to look for in a technology?

Online Reputation Management

Customers are online Prospects are online Competitors are online People dissatisfied at you for no reason are

online Future of your company is … online!

Why ORM is important?

TOOLS To track your reputation : Google Alert To make your reputation: All the things we

discuss today…

Your target should be to have a reputation of an expert in your :◦ Geographical farm : for e.g. have maximum

content mentioning the name of your focus area◦ Commercial / residential: if you specialize then

focus all content on that. ◦ Small news of that area: New opening of shop,

new scheme in that area, even reviews of restaurants will give you the reputation you need.

Target?

Bottom line: People check everything they find about

you online before meeting you. It takes 20 years to build a reputation and fi

ve minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffet

Welcome to the World of Social Media:

Sign in TODAY

Why Social Media?

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Relationships

Reputation

Referrals

Its how we are communicating as a culture 1 billion active facebook users Its here to stay Reach your clients Education for all Its viral Build your online presence Its free!

Social Media is Not

Social media is not advertisingSocial media is not public relations

Social media is not brandingSocial media is not only about technology

Social Media is a Cocktail Party

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• The party goes on with, or without you.• When you get to the party, listen and mingle

before you talk.• Keep the conversation thread going naturally.• It’s not all about you.• If people like you and need what you do, they

want to work with you.

Only14% of people believe in

advertisements…

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78% Trust the recommendations of other consumers

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At A Glance

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• Launched: 2005-2006

• 1 billion• Photos: multiple

galleries• Privacy: based on

user settings• Connections

between friends and acquaintances

• Sharing communication, photos, updates

• Launched: early 2006

• 500 Million Users

• Photos: profile picture

• Privacy: user controlled

• Primarily used to push communication and updates

• Launched: May 2003

• 100 Million Users

• Photos: profile picture

• Privacy: user controlled

• More “professional”

• Includes Executives from every Fortune 500 company

• Less sharing of photos, updates

Facebook users in India : 6,03,39,300 Mumbai: 59,94,460 Ahmedabad : 10,17,280 Pune: 21,87,180

Targeting these users is the key !!

(as on 20/10/2012)

Some facts

Humans have Facebook profile◦ Max limit of 5000 friends

Groups are friends following similar topic Businesses have Facebook Page You cannot advertise a profile page or a

group.

Facebook Page

All your updates are Public You can choose to make each of your post

either ◦ public ◦ only to friends◦ friends of friends.

For a friend request you get, and you reject it, he/she becomes your subscriber, who can view your public updates

Facebook Privacy:

How to create a page?Free

Age Gender Interests Categories Connections of pages etc. Relationship Status Languages Education Workplaces

Advanced Ad Targeting Options

Paid

Search for prospects:

Facebook is aSearch engine

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Search for prospects

Facebook is a search engine

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More activity… New Offer/ Closing Tomorrow

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What Should You Post?

Encouraging words…

Agent response

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Be real to them…

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Encouraging Change

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5 Facebook likes 5 personal message : only 20% of email

messages are opened, while 80% of Facebook messages are opened.

5 Comments on others’ status.

Rule of 5-5-5

Political comments Religious comments Racist comments Jokes with bad taste Disrespect to women : They are decision

makers for buying a home! Over posting Repulsive photos Remember: there is no dislike button

Do Not Do:

The Number 2 search engine

5 Steps to be more powerful on YouTube

Get keyword suggestions from autocomplete feature

Use the Youtube Keyword suggestion tool Add title, description, tags, etc Annotations or notes Try Youtube promoted videos  

You Tube Free

YouTube Channel

Example YouTube Video

SlideShareShare your PPT

Make PPT Upload it!

You are done slidesharing !

SlideShare:

Another place people search for content You can present your properties in form of

PPT and send link to prospects You can present your office profile/ BA

profile and bring out points which are your USP

For an exclusive project: make one PPT and share across the network

Benefits:

Work on scheduling 2 tweets a day Link to your Facebook page Add profile to customized business

directories List Management

Twitter Free

Rules of Thumb• Be Yourself, Keep It Personal• Be Of Value, Be Helpful• Engage and Inspire • Don’t Spam• Don’t Over-Tweet• Manage Your Time Using -

Social Networking

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Seven Deadly Sins• Not Listening• Not Being Involved• Self-promoting• Not Adding Value• Not Being Honest• Hard Selling• Over-posting

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Social Media best practices

• Register on as many social media websites as possible.

• Keep same picture on all sites• Blog, update with content, photos, videos• Traffic to Conversion is key • Manage your Facebook page effectively

Build a website - Free with Gryphtech Dynamic site gets better ranking Use Slingshot to manage content Write articles : original Blogs - Free Images and graphics Be the face that people recognize

Search Engine Optimization

Most trafficked websites

Google Tools

BG : Before Google AG: After Google

Total information which was created from inception of mankind till 2003 is now created every 48 hours !

Two Eras :

Get notified via email whenever new content is available for a particular keyword

For example: a builder of your area Lifetime validity !

Google Alerts

News.google.com Scans thousands of websites continuously Choose your favorite subject and design

your page.

News :News:

Use them to show locations of your listings Show nearby area of your property Use for showing distances Use for showing directions

Google Maps:Google Maps

Your ‘name’ when searched on Google

Your ‘property’ when searched Google

Google Adwords Paid

Keyword Generation Tool

Google Business Location

A place to write a lot of text matter Write links to:

◦ Office website◦ BA website◦ Property website

Will increase SEO of those links Fastest way to become an expert, in just

about anything

Blog

Email

Positives Negatives

It is easy to stay in touch

Documented thing Free, fast and

omnipresent Best form of offline

communication

Too many emails Too many junk emails Managing multiple

email accounts Cant search old emails

if computer changes Cant print everything

as paper load will be too much

Free

1. Outlook express : free with windows

2. MS outlook: with MS office

MS Outlook has advanced email handling features to improve your efficiency.

Use of Outlook

Can sort emailsCan delete useless emailsCan save emailsSearch it fastManage foldersEasy search in all saved informationMultiple email address setup

Benefits of using Email Client: Outlook

Benefits of using Email Client: Outlook

Create a folder for ‘Processed Mail’ Create a folder for ‘To be Processed’ Mail Follow a 0 mail in Inbox policy Create a task for e-mails Follow accountability process for yourself

Email Management

• Calendar : appointments and reminders

• Tasks: to do lists with priorities

• Contacts: maintain your address book: your goldmine

• Notes: rough information

Organize your day and data

85% people don’t back up outlook data file.

Back up outlook data file!

Its .pst file, which gets updated every time you send and receive.

A word of Caution

You can configure Gmail on your outlook

Gmail reads your email and shows you advertisements

Gmail is not unlimited: after limit gets over, either you pay or go through tedious process of deleting useless messages

Gmail doesn’t sort emails according to size, so cant delete heavy messages

A comparison with Gmail:

Offline messages available in outlook.

Doesn’t look professional to use a “free” email ID.

A person who can’t afford email, can he give a right advise for a 1 crore property?

A comparison with Gmail:

Video of Gmail Man:

Always use your RE/MAX ID for communication

It has 500 MB storage space. You should have a proper signature which

has all contact information You may use your photo as your email

signature for the first email you send to customer.

Your RE/MAX ID:

Past Clients Current Clients Sphere of Influence : Friends, Relatives Geographic Farm Niche Farm Business Owners of Same Area Agents in the area Agents outside the area

Contacts

New inquiries generated First level meetings Property Showings Property feedback Negotiation & Offers Token done Transactions

Lead Management System

Dropbox

• Is online filing cabinet to store any files to be able to retrieve them with ease from any computer.

• Share your files with colleagues or clients and close the sale faster.

Chat and collaborate with Skype

• Attend every meeting from the comfort of your home by using video conferencing with Skype.

• Put up to 10 people in a virtual meeting, requiring only a computer and a webcam.

 

New properties

Resale properties

Design brochures

Printing

Design Center:

A good Photo

Listing

Design Center

You Tube Video

SlideShare PPT

Blog

Twitter

Facebook

Print Materials

Uses of Photos :

Property with an excellent view over looking a river, sea and a hill.

Very upmarket locality.

3 bed room, fully furnished, good wood work.

Parking for 2 cars.

Exercise of a property listing:

Things to take care of photos:

• Clean homes

• No clothes lying

• No garbage

• Should not be able to determine the property unless you have exclusive mandate

Things to take care of photos:

Use a good camera

Better lighting

No cloudy day

View from inside

Tips for a good photo:

Buyers require more information e.g.: floor plan, elevation photos, views, amenities etc.

Buyers prefer to see properties over internet and short list rather than visit each and every option

Buyers don’t have time Buyers can be outside city or even country. Buyers want to share information with others

Proper Listing: How important?

• Brokers need to:–make quality leaflets to give as handouts to customers–Promptly respond over email

• If they work in network: Technology is critical for sharing information

• Smartphone challenge: using apps to search properties

Proper Listing: How important?

Thank you for your time and interestwww.remax.in

www.remax-mgm.in

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