Role of Social Media in Space - #SSP14 Lightning Talk
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@timmermansr #SSP14 The Role of Social Media in Space #SSP14 Alumni Conference – 12 July 2014
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Social Media play an increasingly important role in modern communication. This presentation shows the role these channels play in creating ambassadors for the space exploration story.
Transcript of Role of Social Media in Space - #SSP14 Lightning Talk
@timmermansr #SSP14
The Role of Social Media in Space#SSP14 Alumni Conference – 12 July 2014
@timmermansr #SSP14
#WSW2014
@timmermansr #SSP14
@timmermansr #SSP14
Social Media are a waste of time!
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WAT IS SOCIAL MEDIA?
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Boring definitions
• “Social media is digital content and interaction that is created by and between people.”Sam Decker – Mass Relevance
• “Social media broadly defined consists of any online platform or channel for user generated content.”Joe Cothrel – Lithium Technologies, Inc.
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Social media are about
SOCIAL…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
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2009: first tweet from space
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2014: NASA Social Media
6.9 millionfollowers
3.6 millionpage
followers
300 million+
views32 channels
900,000 subscribers187 million
views
800,000 followers
6,800 photos
18 TV channels,
always live!
600,000 followers
19,000 followers
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So how does it work?
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Social Media Strategy
• Why Social Media? strategy, objectives
• How will I use it? content, audience
• What will I use? channels
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@NASASocial
Photo credit: NASAphoto credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time…Follow Tip!
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@Social4Space
@Social4Space
Follow Tip!
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@SpaceUpConf @SpaceUpEU Follow Tip!
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@AuroraTweetup Follow Tip!
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Measuring your impact
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Measuring your impact
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Not much happens
Alumni start arriving
Astronaut Panel
Alumni Activities
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Summary…
• Social Media are the new Mass Media• Social Media are about SOCIAL interaction• Social Media require a strategy• Social Media can be accurately measured• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!
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Thank you!See you on Twitter!
@timmermansr@TravelsInOrbit
@WorldSpaceWeek@SpaceUpEU
@NVR_Ruimtevaart
