Role of Networks or Industry Bodies in Shaping the User Experience

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Shaping User Experience Daniel Powel October 12 th 2010

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Transcript of Role of Networks or Industry Bodies in Shaping the User Experience

Page 1: Role of Networks or Industry Bodies in Shaping the User Experience

Shaping User Experience

Daniel Powel

October 12th 2010

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2001

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2003

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The journey...

PublisherCoC

2003 CanSpam

2005 BigDaddy

IAB VCIAB

Toolbar

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Today’s Discussion

• Getting information right

• ASA

• UGC and social

• Software/toolbars

• Quality, how good is good enough?

• Retargeting, contextual etc...

• Is it up to the merchant?

• Transparency

• Fragmentation

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The Panel

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We’re all out....

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ASA

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Social/UGC

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Toolbars

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How good is good enough?

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Contextual/Retargeting

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Is it up to the merchant?

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Transparency

• PPC terms. Does the merchant have a closed group?

• How or what they de-duplicate?

• Do they provide exclusive codes?

• When an advertiser takes action against another publisher?

• Postview?

• Accreditation?

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Questions?


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