In the Age of Google, Amazon and Netflix, Why Do We (still) Need Libraries?
Role of Libraries in the Google Age
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The role of a research/academic library and librarians in the age of
Robin Featherstone, MLISJuly 20, 2011
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In the age of Google…
“[P]rocesses of human memory are adapting to the advent of new computing and communication technology. […] The experience of losing our Internet connection becomes more and more like losing a friend. We must remain plugged in to know what Google knows (Sparrow, 2011).”
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“The Google Effect”
http://4.images.theweek.com/img/dir_0063/31774_article_main.jpg?42
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Job Talk Outline
• Facilitating discovery• Innovatively providing services• Assessing client needs • Delivering pro-active support
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FACILITATING DISCOVERY
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Scholarly Information
http://www.customcalm.com/wp-content/uploads/2011/02/iceberg-243x300.jpg
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Library’s Role
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Facilitating Discovery
• Enhancing subject access to collections– LibGuides: http://guides.library.yale.edu/basic_science– VuFind: http://cushing.med.yale.edu/electronic/books/subjects
• Enabling patron-driven purchasing• Digitizing unique content• Developing open-access repositories• Promoting scholarly sharing• Mobilizing search tools
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Access Point
• Course or subject guides
Future Developments?
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• Automatic redirection to the mobile site • VPN or EZ Proxy access options
• Increased visibility of mobile resources (e.g., CINAHL & UpToDate’s mobile sites)
- http://m.lib.uwo.ca/
• McGill Library app- CU Library
Future Developments?
Access Point
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INNOVATIVELY PROVIDING SERVICES
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Services
“[I]n an era when everything we know about how content is created, acquired, accessed, evaluated, disseminated, employed, and preserved for the future is in flux, the research library must be distinguished by the scope and quality of its service programs in the same way it has long been by the breadth and depth of its locally-held collections (Walter, 2011).”
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Services Connect Clients to Collections
http://www.elvincountry.com/travel-images/02802741.jpg
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Librarians’ Role
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Innovative Services: Reference
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Innovative Services: Case Based, Interactive Learning
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Innovative Services: Video Instruction
http://www.youtube.com/watch?v=bptNuuLjc1w
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Innovative Services: Social Networking
http://chronicle.com/blogs/wiredcampus/professors-consider-classroom-uses-for-google-plus/32131
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ASSESSING CLIENT NEEDS
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Life Sciences User Overview• Early adopters of mobile/handheld devices (McAlearney, 2004) &
social software (Giustini, 2006)
• Less likely to implement social software in professional settings due to privacy concerns and standards of care issues (Hawn, 2009)
• Email is their preferred mode of communication from librarian liaisons (Glynn & Wu, 2003)
• Medical students, in particular, have packed schedules which make course-integrated instruction difficult (Tennant et al., 2006)
• Nurses had the highest awareness (97.1%) of library liaison services while medical residents had the lowest (16%) (Tennant et al., 2006)
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Integrated Assessment
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Research
http://videocast.nih.gov/summary.asp?Live=10101
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DELIVERING PRO-ACTIVE SUPPORT
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Delivering Pro-active Support
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Delivering Pro-active Support
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Embedded Librarian
http://www.nih.gov/catalyst/2005/05.11.01/page8.html
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Summary• “The Google Effect” has changed the way
clients think about information• Pro-active, innovative services are facilitating
discovery and changing the way clients use the academic research library
• Academic research libraries and librarians will change the way clients use information
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Questions
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ReferencesGiustini, D. (2006). How Web 2.0 is changing medicine. BMJ, 333, 1283-1284.
Glynn, T., & Wu, C. (2003). New roles and opportunities for academic library liaisons: a survey and recommendations. Reference Services Review, 31(2), 122-128.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: How Twitter, Facebook, and other social media are reshaping health care. Health Affairs, 28(2), 361-368.
McAlearney, A. S., Schweikhart, S. B., & Medow, M. A. (2004). Doctors’ experience with handheld computers in clinical practice: qualitative study. BMJ, 328, 1162.
Sparrow, B., et al. (2011). Google Effects on Memory: Cognitive Consequences of Having Information at our Fingertips. Science Express. Published online 14 July, 2011. Retrieved from http://www.sciencemag.org/content/early/2011/07/13/science.1207745.full.pdf
Tennant, M. R., Cataldo, T. T., Sherwill-Navarro, P. & Jesano, R. (2006) Evaluation of a liaison librarian program: Client and liaison perspectives. Journal of the Medical Library Association, 94(4), 402-409.
Walter, S. (2011). “Distinctive Signifiers of Excellence”: Library Services and the Future of the Academic Library. College & Research Libraries, 72(1), 6-8. Retrieved from OmniFile Full Text Mega database