Role of Innovation in a Globalised World: A Review of ... · 2.1 Innovation - definition In...
Transcript of Role of Innovation in a Globalised World: A Review of ... · 2.1 Innovation - definition In...
FOCUS: Journal of International Business
Volume 5, Issue 2, July-December 2018, pp. 105-124
doi: 10.17492/focus.v5i2.14387
Role of Innovation in a Globalised World: A Review of Literature
Harmanpreet Kaur*
ABSTRACT
In today’s competitive environment, innovation has an important role to play. This is
extremely important for the growth of firms as well as the nation as it provides the requisite
competitiveness to them. Innovation is the commercialization of new ideas or invention.
In the context of India, investment in Research and Development (R&D) which is the most
commonly used input parameter for innovation is minimal and far below as compared to
its economic progress. The proportion of gross R&D expenditure (GERD) to gross
domestic product (GDP) in India is stagnant at 0.69% over the years 2014-17. This paper
is an attempt to discuss seminal work on innovation, its types, determinants, and their
impact on performance of the firms at the micro-level as examined by various researchers
for developed as well as developing nations.
Keywords: Innovation; R&D intensity; Science; Technology.
1.0 Introduction
In this era of globalisation, the world has become one big market for the firms
operating in different countries. Firms need to have a competitive advantage in order to
survive and sustain in the market. Thus, to stay competitive firms must grasp and adapt
the new advancements in technologies, organisational structures and flow of information
to the benefit of their organisation. The countries are now moving towards knowledge-
based economies. The knowledge and technology are considered to be the crucial propeller
of productivity, economic growth and innovation. The focus of the policymakers around
the world is on innovation. Innovation has become a vital component for investment in the
most recent times. The strategies are being formulated to promote innovation by making
substantial investments in knowledge-intensive activities namely, research, science and
technology.
________________________
*Assistant Professor, Shivaji College, University of Delhi, Delhi, India. (E-mail:
106 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
Economists have defined innovation as the commercialization of new ideas or
invention. The prominence of innovation was recognized in the literature long ago. The
concept of innovation or technological change was put forth by Adam Smith and Karl
Marx in their works. The academic literature initiated to explore this remarkable fact called
innovation in an early 20th century. Nonetheless, the credit of first formal
conceptualization of innovation goes to Austrian economist Joseph Alois Schumpeter
(1942). The state-of-the-art work of Schumpeter acknowledged the indispensable role of
innovation or technological change in inducing productivity of firms and thus, economic
growth. Schumpeter formulated and analysed major hypothesis which claims that large
firms and the firms in highly concentrated markets accelerates innovative activity. Many
researchers have examined the relationship between firm size, market structure and
innovation to test the Schumpeterian hypothesis, yet there is no consensus.
In the wake of globalized and interdependent world, the companies’ structures
have undergone a complete overhaul and they are finding new ways of doing business.
The main purpose of this review article is to understand how the firms create and nurture
innovation through the analysis and synthesis of the existing research. The existing
research on innovation is inter-disciplinary in nature using diverse methods in different
countries. The objective of this study is to understand the concept of innovation and
identify the key determinants of innovation in firms.
The rest of the paper is organised as follows: Section 2 describes the conceptual
framework of innovation including its definition and measurement. Section 3 reviews the
existing literature on the topic and section 4 provides the conclusion.
2.0 Conceptual Framework
2.1 Innovation - definition
In today’s dynamic world, innovation has become a widely used term. The term
innovation originates in 1540’s from the Latin word ‘innovatus’ meaning ‘to renew or
change’. There have been ample definitions of innovation in the literature. Some classical
economists like Adam Smith and Karl Marx acknowledged the concept of technology or
technical change in their ancient works. According to Smith (1776), a division of labour
leads to specialization by concentrating on confined area of the production process and
thus provides more room for innovation to take place to facilitate their work. This increase
in productivity is due to the enhancement of technological knowledge because of learning
by doing. Consequently, this process leads to technological innovations. The economic
change is thought to be induced by incessantly changing technology. On the other hand,
Marx describes how labour-saving new machinery helps to achieve surplus value or extra
Role of Innovation in a Globalised World: A Review of Literature 107
profits. He proposed that capitalist introduces capital-intensive technologies to substitute
capital for labour when wages tend to increase. Thus, this technological change leads to
economic growth. The growth theory proposed by Solow incorporates technological
change as an exogenous factor along with labour and capital as endogenous variables to
the growth model. Further, another growth model known as New Growth Theory,
developed by Romer embraces technological change as an endogenous variable but this
theory is also based on the equilibrium models.
The work of Joseph A. Schumpeter is at the heart of economics of innovation
(Antonelli, 2009). Schumpeter is known as the pioneering author of innovation theory. He
proposed that economic development is a dynamic process and thus disequilibrium in the
economy can be explained by innovation. The major writings of Schumpeter which talks
about the theory of innovation are Theory of Economic Development (1912/1934),
Capitalism, Socialism and Democracy (Schumpeter, 1942) and Business Cycles: A
Theoretical, Historical, and Statistical Analysis of the Capitalist Process (Schumpeter,
1939). Schumpeter (1942) gives the phrase ‘gale of Creative Destruction’ in the context
of capitalism. According to him, this is a continuous process where innovation brings new
methods, new technologies and new firms that are more efficient and replace the old ones
if they fail to change as per the changing environment. Thus, the driving force behind
economic growth is innovation and entrepreneur who initiates the change.
The innovation process can be divided into four stages: invention, innovation,
diffusion and imitation. Schumpeter stipulates the vital distinction between invention and
innovation. Invention merely refers to the generation of new ideas or thoughts. It is an
intellectual activity without involving any economic decision. Instead, innovation refers
to the implementation of invention in the market i.e. transforming an invention into
marketable products and processes. Thus, innovation involves the economic decision of
commercialization of new ideas. The next stage in this process is diffusion which involves
dissemination of new ideas about products, processes or technologies across different
spheres of the economy including potential industries, firms and markets. According to
Schumpeter, imitation encompasses improvement over the original innovation in the same
or allied disciplines to reap the profits arising out of it. Eventually, the firm who have
introduced innovation at first place and have earned extra profits and monopoly power for
the same will be reduced because of the imitation. Thus, this is an endless process of
successive innovations.
Further, Schumpeter categorised innovation into five modes:
a) Launch of products that are new to the customers.
b) Establishment of production methods that are new to firms or industries.
c) Unleashing markets that are new in the sense they were not explored or served before.
108 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
d) Procurement of new sources of supply of raw materials and semi-finished goods.
e) Introduction of a new form of organisational structure in specific industries.
In addition, Schumpeter has also developed and tested two major hypotheses
which postulate that firms with large size and having monopoly power i.e. presence of
imperfect competition stimulates innovation. Most of the empirical literature on
determinants of innovation have also tried to test these two hypotheses.
The fundamental definition and types of innovation are specified by the
Organisation for Economic Cooperation and Development (OECD) in collaboration with
European Commission in the Oslo Manuals prepared for measuring science, technology
and innovation data. Based on the Schumpeter’s definition, the Oslo Manual postulates a
comprehensive definition of innovation stating that “An innovation is the implementation
of a new or significantly improved product (good or service), or process, a new marketing
method, or a new organisational method in business practices, workplace organisation or
external relations” (OECD, 2005, p.46).
The application of innovation is at the heart of this definition. It involves
employment of new ideas to generate a value for the organisation. The definition
incorporates both ‘new to the firm’ and ‘new to the world’ innovations too. This definition
extensively includes various categories of innovations that can be undertaken by the firm.
2.2 Measuring innovation
After discussing the definition and various types of innovation, the next question
that arises is how to measure innovation. The empirical literature is inconclusive about the
measurement of innovation efforts and activities. Though, to some extent distinction is
made between input-based and output-based measures of innovation activity. The input-
based measures of innovative activity incorporated in the literature basically include in-
house R&D expenditure, number of employees in R&D department and R&D expenditure
as a ratio of any size measure like sales or number of employees (Levin, Cohen & Mowery,
1985; Cohen, Levin & Mowery, 1987; Kumar, 1987; Siddharthan, 1988; Holbrook &
Squires, 1996; Kumar & Saqib, 1996; Grabowski & Vernon, 2000; Pradhan, 2003; Shefer
& Frenkel, 2005; Mahlich & Roediger-Schluga, 2006; Mishra, 2007; Narayanan & Bhat,
2009; Pamukçu & Utku-İsmihan, 2009). According to Oslo Manual, expenditures on in-
house R&D, extramural R&D, procurement of external knowledge, purchase of machinery
& equipment’s, training of workforce, marketing and other preparations for product and
process innovations are treated as input-based innovation activities (OECD, 2005). In the
empirical literature, output-based measures of innovative activity used are patent
applications or counts, number of innovations introduced, number of new product
announcements, proportion of sales due to new products or processes and dummy
Role of Innovation in a Globalised World: A Review of Literature 109
variables representing presence or absence of innovation. Another way of measuring
innovation is creating an index of some input or output-oriented measures of innovation
(Arvanitis, 1997; Romijn & Albaladejo, 2002; Wang, Ong & Lee, 2005; Krasniqi &
Kutllovci, 2008; Mahendra, Zuhdi & Muyanto, 2015; Zemplinerová & Hromádková,
2012). Alternatively, innovation can be measured more sophisticatedly using innovation
surveys. The different countries conduct surveys to know their incidence of innovation
and the most popular one in the series is Community Innovation Surveys (CIS) in the
European Countries.
3.0 Review of Literature
The literature has been divided into two sections, first one dealing with the studies
on firm-level determinants of innovation for developed countries. The second part deals
with examining firm-level determinants of innovation with reference to developing
countries.
Most of the studies in the literature have empirically tested Schumpeter’s
hypothesis. The Schumpeter hypothesis has suggested large firms in monopolistic markets
stimulates innovation. Thus, role of firm size and market structure in determining
innovative activity was the main focus of the researchers. Various other firm-specific and
industry-specific factors affect the innovation activity of the firms. The variables included
in different studies to determine innovation are not mutually exclusive but they are
coinciding.
3.1 Developed economies
Mainstream studies on factors causing innovation are concentrated in developed
nations like U.S., U.K. and European countries. The probable reason for this is the easy
availability of data and national surveys being conducted by these countries to measure
their innovation capacity.
Horowitz (1962) examines the relationship between indices of market
concentration, firm size and various measures of research activity of U.S. firms in 29
industries for the year 1956 using rank correlations. The result shows the firms in more
concentrated industries tend to incur more research expenditure and maintain research
organisations. The larger firms are more inclined towards research activity than their
smaller counterparts, instead, small firms don’t have their own laboratories but purchase
research elsewhere. Using data of invention patents issued in 1959 as measure of
innovation, Scherer (1965) examines the association between patents issued and
technological opportunity, firm size, product line diversification and monopoly power for
110 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
the 448 firms on Fortune’s list of 500 largest U.S. firms. The empirical analysis using
regressions suggest the number of patents issued increases with firm size but less than
proportionately. The inter-industry differences in inventive output are because of
difference in technological opportunity.
Further, studies relating to determinants of innovation have predominantly
focused on manufacturing industries (Levin, Cohen & Mowery, 1985; Cohen, Levin &
Mowery, 1987; Acs & Audretsch, 1987, 1988; Koeller, 1995; Vossen, 1999; Bhattacharya
& Bloch, 2004; Castillejo et al., 2006; Vaona & Pianta, 2008). Levin, Cohen and Mowery
(1985) examine the impact of concentration on innovative effort and innovative output
after taking into account the technological opportunity and R&D appropriability of U.S.
manufacturing firms for the year 1976. The R&D intensity and innovation are regressed
using OLS and 2SLS models. When we take only concentration variable into account, the
results show a significant impact of concentration on innovative effort and output even
after controlling for fixed effects and industry fixed effects. Nevertheless, when
technological opportunity and appropriability are taken into consideration to explain inter-
industry variations in R&D intensity and innovative output, the market concentration
variable becomes insignificant.
It is worth noting that an attempt has been made to study that how small and large
firms innovate (Acs & Audretsch, 1987, 1988; Acs, Audretsch & Feldman 1994; Koeller,
1995) as well as innovation in high-tech and low-tech firms (Audretsch & Acs, 1991). Acs
and Audretsch (1987) postulate that relative innovative advantage of small and large firms
is imputable to the magnitude of imperfect competition in the U.S. 247 four-digit SIC
manufacturing industries for the year 1982. Using cross-sectional regression, they found
industries with high capital intensity, unionization, concentration and product
differentiation leads to innovation in large firms. While the small firms’ innovation is
determined by their presence in the industries that are highly innovative, have a large
proportion of skilled labour and large firms. Similarly, Koeller (1995) studies the two
equations model to investigate the relationship between innovative output and market
structure for four-digit SIC manufacturing industries in U.S. The regression analysis using
OLS and 2SLS is conducted by taking a total number of innovations, large firm
innovations and small firm innovations in an industry introduced in the year 1982 as well
as concentration ratio between 1977 and 1982. On the basis of the analysis, concentration
and capital intensity are significantly negatively related to overall innovative output while
R&D expenditure has a significant positive impact on overall innovative output though
they have a greater impact on small firm innovations than on large firm innovations. Large
firm innovative output increases with high advertising intensity and a skilled workforce.
Audretsch and Acs (1991) concluded that firms in more capital-intensive industries tends
Role of Innovation in a Globalised World: A Review of Literature 111
to be more innovative in the case of high-tech industries. On the other hand, low-tech firms
exhibit increasing returns to firm size in generating innovative output.
Acs, Audretsch and Feldman (1994) investigate the source of innovation for small
firms, to what extent university and corporations expenditures on R&D spills over to small
and large firms in U.S.A. Evidently, small firms have a relative advantage in utilizing
spillovers from knowledge created in university laboratories, whereas knowledge created
by large firms are well exploited by large firms themselves than the small firms.
A large part of the literature on innovation focusses on drivers of innovation for
firms in the European countries (Kraft, 1989; Geroski, 1990; Arvanitis, 1997; Vossen,
1999; Castillejo et al., 2006; De Jong & Vermeulen, 2006; Krasniqi & Kutllovci, 2008;
Vaona & Pianta, 2008; Zemplinerová & Hromádková, 2012; Sanyal & Vancauteren, 2014;
Alsharkas, 2014; Abazi-Alili, 2014). Arvanitis (1997) studies the impact of firm size on
innovative activity for 914 firms in the Swiss manufacturing industries for the period
1991-93. Both input and output oriented measures of innovation are analysed using
ordered Probit and Tobit models. The result depicts innovation performance increases less
than proportionately with firm size i.e. inverted U shaped. However, there are significant
differences in orientation regarding the innovation of small and large firms. Large firms
face non price competition and international environment so they create new products and
processes by using patents and knowledge originated from research in university labs etc.
whereas small firms operate in niche markets, faces price competition, and they innovate
by making small improvements both in products and processes while using protection
strategies like secrecy, time lead in introducing pioneering products. Vossen (1999)
assessed the impact of industrial concentration and firm size on innovative activity in
Dutch manufacturing firms. It reveals there is a positive impact of industrial concentration
on R&D expenditure and this effect does not differ significantly across industries. Further,
R&D intensity in smallest firm size class is strongly impacted by concentration and in case
of larger firm size classes, the effect dampens. Gustavsson and Poldahl (2003) use the data
set of manufacturing firms from Sweden over the period 1990-99 to examine firm-level
determinants of R&D expenditures using panel regressions. Subsequently, result depicts
competition and high firm turnover rate (i.e. entry & exit in the industry) negatively
impacts firm R&D expenditure. Firm’s export ratio and other concerns R&D intensity are
used as a proxy for technology spillovers and positive relationship of both the variables
illustrate the existence of knowledge spillovers. Human capital and capital intensity
positively influence R&D spending.
Different variables have been included in the studies but the results obtained are
mixed. Castillejo et al. (2006) investigate the causal factors for likelihood of investment
in R&D by Spanish firms for the period 1990-2000 using panel data discrete choice model.
112 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
Firm age and foreign capital negatively influence a firm’s propensity to invest in R&D.
Besides, export intensity, market share, qualified workforce, firm size, labour productivity,
advertising intensity, and regional and local technological spillovers foster the probability
of investment in R&D. In contrast, the firm size, firm age, foreign ownership and foreign
competition have significant positive impact on innovation of firms in Central Eastern and
South-Eastern European Countries (Krasniqi & Kutllovci 2008; Abazi-Alili, 2014). Vaona
and Pianta (2008) probes distinct business strategies and innovation inputs leading to
product and process innovation respectively for 22 manufacturing industrial sectors of 8
European countries using random effect GMM error component model for the year 1994-
96. The result depicts product innovation is significantly and positively associated with
market expansion strategy and patenting activities while expanding markets through active
price competitiveness strategy, acquisition of new machinery and production process
flexibility leads to process innovation. In both product and process innovation, large firms
perform better than the small and medium-sized firms. Zemplinerová and Hromádková
(2012) analyses the firm-level determinants of innovation in the context of how growth,
subsidies and innovation are inter-related for Czech Republic firms for the period 2004-
07 by employing CDM four-stage model. The results postulate firm size is positively
related to the decision to innovate and innovation investment but negatively impacts
innovation output. Similarly, access to subsidies boost expenditure for innovation inputs
but at the national level negatively impacts innovation output. Further, Innovation output
positively impacts labour productivity. Studies by Bhattacharya and Bloch (2004) and
Rogers (2004) found a positive relationship between firm size, R&D intensity, export
intensity and innovative activity for Australian firms for the year 1997 using Probit
regression.
There are relatively less studies which relates to industrial sectors other than
manufacturing sectors. Kraft (1989) examined the factors that lead to product innovation
in 57 medium- sized firms of metal industry in West Germany for the year 1979 using
sales of newly developed products in the last five years as a proxy for innovation. The
Single Equation Model and Instrumental Variable analysis are used which shows similar
results. The results shows the market structure and barriers to entry have a significant
positive impact on innovation. Further, the results depict firms that are technologically
advanced and have owner-managers lead to higher innovation. The determinants of
innovation in pharmaceutical sector has also been studied by many researchers
(Grabowski & Vernon, 2000; Acemoglu & Linn, 2004; Mahlich & Roediger-Schluga,
2006; Sanyal & Vancauteren, 2014). Grabowski and Vernon (2000) found both expected
returns and cash flows positively and significantly impact pharmaceutical R&D using
pooled data of 11 firms over a period of 1974 to 1994 in U.S. Similarly, for pharmaceutical
Role of Innovation in a Globalised World: A Review of Literature 113
firms in Japan expected returns depicts significant positive relation with R&D expenditure
though, it’s small. Cash flows depicting financial constraints shows that due to the
difference in financial structures Japanese firms face fewer restraints than U.S. firms. The
dynamic model including lagged R&D expenditure depicts that it does have a positive
impact (Mahlich & Roediger-Schluga, 2006). Sanyal & Vancauteren (2014) provides
insights into firm level factors which impact R&D investment in Dutch pharmaceutical
sector using panel data Heckman’s Tobit II regression technique for the period 1996-2006.
The results of the analysis depict firm size and age have a negative impact on R&D. Other
explanatory variables namely, capital intensity, market share, Lerner index shows a
significant positive influence on R&D.
3.2 Developing economies
The literature on determinants of innovation in the context of developing countries
is relatively sparse. The results of studies focusing on developing countries are mixed. The
reason for this might be presence of country-specific, industry-specific factors and
methodology used for the analysis.
Lee (2004) investigates how the firm and industry-specific characteristics
influence the tendency of firms to innovate in the Malaysian manufacturing sector for the
period 2000-01. The results indicate that firm size has a significant positive impact on
innovation. Further private & public limited firms have the highest propensity to innovate
as compared to other ownership structures. Moreover, the export intensity has a negative
relation with a propensity to innovate and market concentration is positively related to
innovation. In contrast, Shefer and Frenkel (2005) using ANOVA, t-test and multiple
regression found negative impact of firm size on R&D expenditure for the high tech group
of companies located in metropolitan and intermediate areas in northern part of Israel.
However, the firms associated with large concern groups tends to invest more in R&D
than individually owned firms. Moreover, firm’s age, level of turnover significantly
adversely impact R&D investment whereas the level of exports grows with firm size
irrespective of its location and industrial type. Ahmed and Mahmud (2011) examine
internal and external characteristics of firms that leads to innovation in the manufacturing
sector in Pakistan. The findings using panel data Probit model suggest firm size, quality
of human capital and presence of firms in cluster significantly and positively impacts
innovative capacity. Further, large firms perform better than small firms in innovative
activities nevertheless when medium firms are part of clusters their probability to innovate
increases in comparison to small and medium firms located outside the clusters.
Mahendra, Zuhdi and Muyanto (2015) aims to identify the determinants of
innovation in Indonesia in the context of role played by institutional quality and access to
114 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
finance. The results of the analysis indicate better institutional quality leads to more
product innovation and impediments to access finance hampers product innovation.
Moreover, the study also depicts that for large firms institutional quality is more important
and in the case of small firms, access to finance is more crucial. Abderrezzak, Wafaa and
Benabbou (2016) studies the key determinants of innovation in Algerian SME’s for the
year 2014 using principal component analysis and structural equation modelling. The
result depicts capacity to innovate depends mainly upon entrepreneur, human skills,
financial capability, collaboration with the external environment, competitive pressure and
R&D. Hadhri, Arvanitis and M’henni (2016) examines the determinants of innovation for
Lebanese firms for the year 2012 using Probit regression and instrumental variable
models. The result of the analysis suggests that probability of innovation is positively
affected by firm size, export, R&D activities, partnership, technology transfer, presence
of skilled workforce with the presence of R&D activities and also foreign capital with
R&D. Abdu and Jibir (2017) analyzed the factors that influence innovation of firms in
Nigeria for 2014-15 using binary Probit and Tobit regressions. The result signifies
negative influence of a firm’s age and employee’s education on the propensity to innovate.
On the other hand, propensity to innovate increase with increase in research and
development (R&D) expenditure, formal training, firm size, exporting status, presence of
competitors, location, type and sector, or activity of firms.
In developing countries like India, in spite of the role and importance of
innovation in growth, the studies related to drivers of innovation are scanty. Kumar (1987)
explores the relationship between two modes of technology imports (i.e. FDI or licensing
mode) and local in-house R&D intensity across 43 industries in India for 1978-1981 using
regression analysis. The result shows firms in industries with a high share of foreign-
controlled enterprises have a negative relationship with R&D intensity whereas another
mode of technology imports depicted by fees for licensing technology positively
influences R&D intensity. Higher concentration ratio and capital intensity dampens R&D
activity. Firms in chemical industries and firms with high advertising intensity tends to
invest more in R&D. Siddharthan (1988) examines the relationship between in-house
R&D expenditure, technology imports and size of the firm for the pool of public and
private sector firms using regression for 166 Indian manufacturing firms for the year 1983-
84. The results specify non-linear relationship between in-house R&D expenditure and
firm size depicted by “U” shape. While for private firms, there is evidence of a
complementary relationship between in-house R&D efforts and technology imports
besides stronger complementarity is found for firms in low-technology industries. Kumar
and Saqib (1996) found no relationship between technology imports and R&D activity
neither of substitution nor complementary for 291 manufacturing firms in India for the
Role of Innovation in a Globalised World: A Review of Literature 115
year 1977-78 to 1980-81 using Probit and Tobit models. Further, findings propose that the
relationship between firm size and probability of undertaking R&D activity is inverted ‘U’
shaped whereas, R&D intensity is linearly related to firm size. The export orientation and
the firms with a greater degree of in-house production favourably impact both R&D
probability and intensity. Narayanan and Bhat (2009) empirically investigate the
determinants of technological strategies of firms for Indian basic chemical industry using
cross-tabulations and Tobit model on panel data for the period 1997-2003. The
relationship between R&D intensity and import intensity of embodied or disembodied
technology is significantly negative i.e. substitutive. Further, the dummy and interactive
dummy variables of various strategies depict firms that use a combination of technological
strategies having high technology import intensity have a significant positive impact on
R&D intensity than passive firms. Aijaz (2016) studies the role of in-house R&D
expenditure in stimulating innovation and entrepreneurship in the Indian manufacturing
sector to keep up the pace of growth.
The non-linear relationship between R&D intensity and firm size (size square)
depicting inverted U shape is observed in Indian industries (Pradhan, 2003; Mishra, 2007;
Narayanan & Thomas, 2007; Narayanan & Bhat, 2009). Mishra (2007) analyses the
impact of firm and industry-specific characteristics on the R&D intensity of the cross-
section of Indian firms for the year 2004 using Tobit Maximum Likelihood technique. The
analysis shows that firm-specific characteristics namely firm size, age, human capital and
market share have a significant positive impact on R&D intensity while export orientation
does not have any significant impact. Basant and Mishra (2013) studies how anticipated
market concentration causes inter-industry variations in in-house R&D efforts in Indian
manufacturing industry after controlling various factors relating to performance, policy,
market structure and firm’s conduct. The Arellano-Bond dynamic panel estimation
technique is used on the panel data of 34 manufacturing industries for the period 2001-02
to 2008-09. The result indicates in-house R&D efforts are more in industries which have
firms with greater lagged R&D intensity, MNC participation, capital intensity and export
intensity. On the other hand, industries with more mergers and acquisitions and import
intensity have a significant negative impact on innovation efforts.
In the context of developing countries also, studies are mainly focused on
manufacturing industries only. Few studies analyses the innovative activities in
pharmaceutical sector (Pradhan, 2003; Narayanan & Thomas, 2007; Lee & Choi, 2015).
Pradhan (2003) analyses the R&D performance of Indian pharmaceutical firms in the
context of economic liberalization after controlling firm-specific factors across the period
1989-2001 employing Tobit regression. The results purport that increase in firm age, size,
profitability, intangible assets, export orientation and outward foreign direct investment
116 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
enhances R&D activity of firms. Moreover, firm size has a non-linear inverted U-shaped
relationship with R&D intensity. Further, liberalization has positive influence on R&D
performance. Narayanan and Thomas (2007) found firm size, export intensity, technology
embodied import intensity, age, advertising intensity have a significant positive relation
with a probability of investing in R&D and R&D intensity using Probit and Tobit models
for dataset of 173 Indian pharmaceutical firms over 1990-2005. Size square is negatively
significant depicting an inverted U shaped relationship in both the models. Further results
also state that there is significant negative relationship of foreign ownership and outward
investment dummies with a probability of undertaking R&D. Lee and Choi (2015)
explores how the financial structures of Korean pharmaceutical companies’ impacts R&D
investment decisions of the firms using panel data fixed effects regression model for the
period 2000-2012. The results elucidate positive relationship between liquidity and R&D
investment. Further, growth and stability negatively influence R&D investment.
On the whole, the reviewed literature includes research papers which focuses on
broader range of variables as determinants of innovation. Annexure 1 shows the
determinants of innovation and their respective influence (positive/negative) on
innovation identified in the research. The empirical evaluation of Schumpeter hypothesis
shows diverse results. Further, the focus of prior studies is restricted to manufacturing
sector and comparisons of manufacturing vs. non-manufacturing sector or high-
technology vs. low-technology sector. The review of the literature presents a diverse
opinions, results and approach as innovation literature emerges from various disciplines,
yet attempts have been made to follow a holistic approach.
4.0 Conclusion and Recommendations
In today’s competitive environment, innovation has gained centre stage. It has
become a key solution for tackling new challenges and opportunities in today’s rapidly
changing world. It is the vital ingredient for a firm’s survival and success. This paper is an
attempt to provide an overview of theoretical and empirical insights from literature on
innovation that analyses their determinants and impact on firm’s performance and growth.
Though innovation is considered to be relatively new area of research. It has been
observed that the research on innovation has been attempted from various disciplines.
Despite the fact, there is no general theory of innovation and it is fragmented. This paper
makes an effort to understand the concept of innovation and its associated terminologies.
Further, the innovation can be measured using input and output oriented indicators of
innovation. Thus, various methodologies along with different measurement indicators of
innovation makes it complex to understand and analyse the determinants of innovation.
Role of Innovation in a Globalised World: A Review of Literature 117
The thorough examination of literature has revealed an array of determinants of firms’
innovation. These determinants must be considered by the all the firms although the
relationship between them may vary as per the specific firm and industry.
Further studies can be undertaken in different ways to fill the evident research
gaps for instance, cross-industry analysis can be done including industries other than
manufacturing sector and comparisons can be made. Also, cross-country analysis is
another plausible area of research. Moreover, as the output measure of innovation is not
well developed in developing countries attempt should be made to identify and develop
the same.
References
Abazi-Alili, H. (2014). Innovation activities and firm performance: Empirical evidence
from transition economies. Journal of Contemporary Economic and Business Issues, 1(2),
5-18.
Abderrezzak, B., Wafaa, B., & Benabbou, S. (2016). Key determinants of innovation in
the Algerian SMEs. Topics in Middle Eastern and African Economies, 18(1), 183-200.
Abdu, M., & Jibir, A. (2017). Determinants of firms innovation in Nigeria. Kasetsart
Journal of Social Sciences, 39(3), 448-456.
Acemoglu, D., & Linn, J. (2004). Market size in innovation: theory and evidence from the
pharmaceutical industry. The Quarterly Journal of Economics, 119(3), 1049-1090.
Acs, Z. J., & Audretsch, D. B. (1987). Innovation, market structure, and firm size. The
review of Economics and Statistics, 69(4), 567-574.
Acs, Z. J., & Audretsch, D. B. (1988). Innovation in large and small firms: An empirical
analysis. The American Economic Review, 78(4), 678-690.
Acs, Z. J., Audretsch, D. B., & Feldman, M. P. (1994). R & D spillovers and recipient firm
size. The Review of Economics and Statistics, 76(2), 336-340.
Ahmed, H., & Mahmud, M. (2011). What determines innovation in the manufacturing
sector? Evidence from Pakistan. The Pakistan Development Review, 50(4), 365-376.
118 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
Aijaz, M. (2016). Innovations and research and development spending in India’s
manufacturing sector: growth implications. PRAGATI: Journal of Indian Economy, 3(1),
21-33.
Alsharkas, Z. (2014). Firm size, competition, financing and innovation. International
Journal of Management and Economics, 44(1), 51-73.
Antonelli, C. (2009). The economics of innovation: from the classical legacies to the
economics of complexity. Economics of Innovation and New Technology, 18(7), 611-646.
Arvanitis, S. (1997). The impact of firm size on innovative activity–an empirical analysis
based on Swiss firm data. Small Business Economics, 9(6), 473-490.
Audretsch, D. B., & Acs, Z. J. (1991). Innovation and size at the firm level. Southern
Economic Journal, 57(3), 739-744.
Basant, R., & Mishra, P. (2013). Concentration and other determinants of innovative
efforts in Indian manufacturing sector: A dynamic panel data analysis (IIMA Working
Papers WP2013-02-01). Retrieved from https://web.iima.ac.in/assets/snippets/
workingpaperpdf/1112015402013-02-01.pdf
Bhattacharya, M., & Bloch, H. (2004). Determinants of innovation. Small Business
Economics, 22(2), 155-162.
Castillejo, J. A. M., Barrachina, M. E. R., Llopis, A. S., & Llopis, J. A. S. (2006). The
decision to invest in R&D: a panel data analysis for Spanish manufacturing. International
Journal of Applied Economics, 3(2), 80-94.
Cohen, W. M., Levin, R. C., & Mowery, D. C. (1987). Firm size and R&D intensity: A
re-examination. Journal of Industrial Economics, 35(4), 543-565.
De Jong, J. P., & Vermeulen, P. A. (2006). Determinants of product innovation in small
firms: A comparison across industries. International Small Business Journal, 24(6), 587-
609.
Geroski, P. A. (1990). Innovation, technological opportunity, and market structure. Oxford
Economic Papers, 42(3), 586-602.
Role of Innovation in a Globalised World: A Review of Literature 119
Grabowski, H., & Vernon, J. (2000). The determinants of pharmaceutical research and
development expenditures. Journal of Evolutionary Economics, 10(1), 201-215.
Gustavsson, P., & Poldahl, A. (2003). Determinants of firm R&D: Evidence from Swedish
firm level data. FIEF Working Paper No. 190. Retrieved from
https://swopec.hhs.se/fiefwp/papers/WP190.pdf
Hadhri, W., Arvanitis, R., & M’Henni, H. (2016). Determinants of innovation activities in
small and open economies: The Lebanese business sector. Journal of Innovation
Economics & Management, 21(3), 77-107.
Holbrook, J. A. D., & Squires, R. J. (1996). Firm-level analysis of determinants of
Canadian industrial R&D performance. Science and Public Policy, 23(6), 369-374.
Horowitz, I. (1962). Firm size and research activity. Southern Economic Journal, 28(3),
298-301.
Koeller, C. T. (1995). Innovation, market structure and firm size: a simultaneous equations
model. Managerial and Decision Economics, 16(3), 259-269.
Kraft, K. (1989). Market structure, firm characteristics and innovative activity. The
Journal of Industrial Economics, 37(3), 329-336.
Krasniqi, B. A., & Kutllovci, E. A. (2008). Determinants of innovation: evidence from
Czech Republic, Poland and Hungary. International Journal of Techno Entrepreneurship,
1(4), 378-404.
Kumar, N. (1987). Technology imports and local research and development in Indian
manufacturing. The Developing Economies, 25(3), 220-233.
Kumar, N., & Saqib, M. (1996). Firm size, opportunities for adaptation and in-house R &
D activity in developing countries: the case of Indian manufacturing. Research Policy,
25(5), 713-722.
Lee, C. (2004). The determinants of innovation in the Malaysian manufacturing sector: an
econometric analysis at the firm level. ASEAN Economic Bulletin, 21(3), 319-329.
120 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
Lee, M., & Choi, M. (2015). The determinants of research and development investment in
the pharmaceutical industry: focus on financial structures. Osong Public Health and
Research Perspectives, 6(5), 302-309.
Levin, R. C., Cohen, W. M., & Mowery, D. C. (1985). R & D appropriability, opportunity,
and market structure: New evidence on some Schumpeterian hypotheses. The American
Economic Review, 75(2), 20-24.
Mahendra, E., Zuhdi, U., & Muyanto, R. (2015). Determinants of firm innovation in
Indonesia: The role of institutions and access to finance. Economics and Finance of
Indonesia, 61(3), 149-179.
Mahlich, J. C., & Roediger-Schluga, T. (2006). The determinants of pharmaceutical R&D
expenditures: evidence from Japan. Review of Industrial Organisation, 28(2), 145-164.
Mishra, V. (2007). The determinants of R&D expenditure of firms: Evidence from a cross‐
section of Indian firms. Economic Papers: A Journal of Applied Economics and Policy,
26(3), 237-248.
Narayanan, K., & Bhat, S. (2009). Technology sourcing and its determinants: A study of
basic chemical industry in India. Technovation, 29(8), 562-573.
Narayanan, K., & Thomas, R. (2007, November). The determinants of R&D in the Indian
pharmaceutical sector: A firm level study of outward investors. Paper presented at
International Conference on Globalisation of Chinese and Indian Enterprises, Indian
Institute of Technology Bombay, India. Retrieved from
http://fgks.in/images/pdf/papers/61.pdf
Organisation for Economic Co-operation and Development, & Statistical Office of the
European Communities. (2005). Oslo manual: Guidelines for collecting and interpreting
innovation data. Paris: Organisation for Economic Co-operation and Development.
Retrieved from https://doi.org/10.1787/9789264013100-en
Pamukçu, T., & Utku-İsmihan, F. M. (2009, June). Determinants of R&D decisions of
firms in developing countries the case of Turkey. Paper presented at Anadolu International
Conference in Economics, Eskiehir, Turkey. Retrieved from http://citeseerx.ist.psu.edu/
viewdoc/download?doi=10.1.1.511.4154&rep=rep1&type=pdf
Role of Innovation in a Globalised World: A Review of Literature 121
Pradhan, J. P. (2003). Liberalization, firm size and R&D performance: A firm level study
of Indian pharmaceutical industry. Journal of Indian School of Political Economy, 14(4),
647-666.
Rogers, M. (2004). Networks, firm size and innovation. Small Business Economics, 22(2),
141-153.
Romijn, H., & Albaladejo, M. (2002). Determinants of innovation capability in small
electronics and software firms in southeast England. Research Policy, 31(7), 1053-1067.
Sanyal, S., & Vancauteren, M. (2014). R&D and its determinants: A study of the
pharmaceutical firms in the Netherlands. Retrieved from https://cit2014.sciencesconf.org/
conference/cit2014/pages/Full_Paper_Shreosi_Sanyal.pdf
Scherer, F. M. (1965). Firm size, market structure, opportunity, and the output of patented
inventions. The American Economic Review, 55(5), 1097-1125.
Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits,
capital, credit, interest, and the business cycle (R. Opie, Trans.). Cambridge, MA: Harvard
University Press. (Original work published 1912)
Schumpeter, J. A. (1939). Business cycles (Vol. 1, pp. 161-74). New York: McGraw-Hill.
Schumpeter, J. A. (1942). Capitalism, socialism, and democracy. New York, London:
Harper and Brothers.
Shefer, D., & Frenkel, A. (2005). R&D, firm size and innovation: an empirical analysis.
Technovation, 25(1), 25-32.
Siddharthan, N. S. (1988). In‐house R&D, imported technology, and firm size: lessons
from Indian experience. The Developing Economies, 26(3), 212-221.
Smith, A. (1776). An inquiry into the wealth of nations. London: Strahan and Cadell.
Vaona, A., & Pianta, M. (2008). Firm size and innovation in European manufacturing.
Small Business Economics, 30(3), 283-299.
122 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
Vossen, R. W. (1999). Market power, industrial concentration and innovative activity.
Review of Industrial Organisation, 15(4), 367-378.
Wan, D., Ong, C. H., & Lee, F. (2005). Determinants of firm innovation in Singapore.
Technovation, 25(3), 261-268.
Zemplinerová, A., & Hromádková, E. (2012). Determinants of firm’s innovation. Prague
Economic Papers, i(4), 487-503.
Annexure 1: A Review of the Association of Distinct Variables with Innovation in
the Literature
S.No. Variable
s
Significant Insignificant
Positive Negative Positive Negative
1. Firm Size Horowitz, 1962; Scherer, 1965; Audretsch
& Acs, 1991; Kumar & Saqib, 1996;
Arvanitis, 1997; Pradhan, 2003;
Bhattacharya & Bloch, 2004; Rogers, 2004;
Lee, 2004; Acemoglu & Linn, 2004;
Castillejo et al., 2006; Mishra, 2007;
Narayanan & Thomas, 2007; Krasniqi &
Kutllovci, 2008; Narayanan & Bhat, 2009;
Pamukçu & Utku-İsmihan, 2009; Ahmed &
Mahmud, 2011; Zemplinerová &
Hromádková, 2012; Alsharkas, 2014;
Abazi-Alili, 2014; Mahendra, Zuhdi &
Muyanto, 2015; Hadhri, Arvanitis &
M’henni, 2016; Abdu & Jibir, 2017
Siddharthan, 1988;
Holbrook & Squires,
1996; Gustavsson &
Poldahl, 2003; Shefer
& Frenkel, 2005;
Sanyal &
Vancauteren, 2014;
Cohen,
Levin &
Mowery,
1987;
Kraft,
1989;
Basant &
Mishra,
2013;
2. Size
Square
Siddharthan, 1988; Scherer, 1965;
Arvanitis, 1997;
Pradhan, 2003;
Bhattacharya &
Bloch, 2004; Mishra,
2007;Narayanan &
Thomas, 2007;
Narayanan & Bhat,
2009; Pamukçu &
Utku-İsmihan, 2009;
Kumar &
Saqib,
1996;
3. Age Mishra, 2007; Narayanan & Thomas, 2007;
Krasniqi & Kutllovci, 2008; Narayanan &
Shefer & Frenkel,
2005; Castillejo et al.,
2006; Sanyal &
Kumar &
Saqib,
1996;
Siddhartha
n, 1988;
Lee, 2004;
Role of Innovation in a Globalised World: A Review of Literature 123
Bhat, 2009; Mahendra, Zuhdi & Muyanto,
2015;
Vancauteren, 2014;
Abdu & Jibir, 2017
Hadhri,
Arvanitis
&
M’henni,
2016
4. Market
Share
Mishra, 2007; Castillejo et al., 2006;
Narayanan & Bhat, 2009; Sanyal &
Vancauteren, 2014; Alsharkas, 2014;
5. Growth Geroski, 1990; Lee & Choi, 2015; Bhattachar
ya &
Bloch,
2004;
6. Profit Grabowski & Vernon, 2000; Pradhan, 2003;
Mahlich & Roediger-Schluga, 2006;
Narayanan & Thomas, 2007;
Kumar & Saqib,
1996; Pamukçu &
Utku-İsmihan, 2009;
Scherer,
1965;
Bhattachar
ya &
Bloch,
2004;
Narayanan
& Thomas,
2007;
Kumar,198
7;Kumar &
Saqib,
1996;
Basant &
Mishra,
2013;
7. Capital
Intensity
Acs & Audretsch, 1987; 1988; Audretsch &
Acs, 1991; Kraft, 1989; Geroski, 1990;
Gustavsson & Poldahl, 2003; Sanyal &
Vancauteren, 2014; Basant & Mishra, 2013;
Kumar, 1987;
Koeller, 1995;
8. Employe
e Skills
Intensity
Acs & Audretsch, 1987; 1988; Audretsch &
Acs, 1991; Koeller, 1995; Romijn &
Albaladejo, 2002; Gustavsson & Poldahl,
2003; Rogers, 2004; Castillejo et al., 2006;
Mishra, 2007; Pamukçu & Utku-İsmihan,
2009; Ahmed & Mahmud, 2011; Abazi-
Alili, 2014; Abdu & Jibir, 2017
Kraft,
1989;
9. Export
Intensity
Kumar & Saqib, 1996; Pradhan, 2003;
Romijn & Albaladejo, 2002; Gustavsson &
Poldahl, 2003; Bhattacharya & Bloch, 2004;
Rogers, 2004; Shefer & Frenkel, 2005;
Castillejo et al., 2006; Narayanan &
Thomas, 2007; Krasniqi & Kutllovci, 2008;
Basant & Mishra, 2013; Abazi-Alili, 2014;
Hadhri, Arvanitis & M’henni, 2016; Abdu
& Jibir, 2017;
Lee, 2004; Mishra,
2007;
10. Import
Intensity
Bhattacharya & Bloch, 2004; Basant & Mishra,
2013;
124 FOCUS: Journal of International Business, Volume 5, Issue 2, Jul-Dec 2018
11. Technolo
gy
Purchase
Intensity
Kumar, 1987; Siddharthan, 1988;
Narayanan & Thomas,2007; Pamukçu &
Utku-İsmihan, 2009; Hadhri, Arvanitis &
M’henni, 2016;
Narayanan & Bhat,
2009;
Narayanan
& Thomas
(2007)
Kumar &
Saqib,
1996;
Pradhan,
2003;
Basant &
Mishra,
2013;
Source: Author’s own compilation