Role of Information System in Decision Making
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Transcript of Role of Information System in Decision Making
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Role of Management InformationSystem (MIS) in decision making
By Vivek Band (07)
Shreyas Bidarkar (16)
Ravi Gehani (29)Ganesh Ghadage (30)
Pankaj Hivlekar (40)
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Management Information System
A Management Information system ( MIS )provides information which is needed tomanage organizations efficiently andeffectively. Management information systemsinvolve three primary resources: people,technology, and information or decision
making.
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Parle Agro
Parle Agro commenced operations in 1984. Itstarted with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and
confectionary (2007). Frooti , the first productrolled out of Parle Agro in 1985, became the largestselling mango drink in India. The MarketingManager of the company is Nadia Chauhan.
http://en.wikipedia.org/wiki/Frootihttp://en.wikipedia.org/wiki/Frooti -
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Some of the brands under them are
Frooti Appy Saint juiceLMNBailey Hippo
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Functions performed by nadiachauhan
Formulate, direct and coordinate marketing activities and policiesto promote products and services
Working with advertising and promotion managers.
Develop pricing strategies
Develop and evaluate marketing strategy
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Marketing information system
Marketing information consists of people, equipment and proceduresto gather,sort,analyze,evaluate anddistribute needed, timely andaccurate information to marketingdecision makers
Marketing decision makers use thedata to identify and solve marketingrelated problems
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Information System Model
Data
Information DatabaseSoftware and
models
MarketingManagersDecision
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Characteristics
Provide reports with standard formats
Use of internal data Helps to compare results
MIS and Web Technology
Intranet
Flexibility Adjust input data
Data processing
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Sources of MIS Information
External Sources
Internal Sources Sales Analysis Cost Analysis Financial Records
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Obtains Needed Inform ation for Managers From the Fo l low ing Sourc es
Internal Data Collection of Information from Data Sources Within the Company
Market ing In te l l igence Collection and Analysis of Publicly Available Information about
Competitors and the Marketing Environment
From : Acc ou nt ing , Sales Force , Marketing , Manu factur ing , Sales
From : Em plo yees , Supp l iers , Custo m ers ,Com pet i tors , Market ing Research Co m panies
Marketing Research Design, Collection, Analysis, and Reporting of Data about a Situation
Functions of mis
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WhyInformationIs
Needed
MarketingEnvironment
StrategicPlanning
CustomerNeeds
Competition
StrategicPlanning
StrategicPlanning
Why Information is needed IN PARLE
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The Need Of MIS In Decision Making
Fast computation
Enhanced productivity
Data transmission
Better Decisions
Competitive edge
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Importance of MIS in pARLE
Anticipation Of Customer Demand
Systematic Approach
Economic indicator
Significance of Analyzing Competition
Development of Technology
Understanding the Consumer
Marketing Planning
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Decision making process
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Decision making process in parle
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Conclusion
MIS tend not to be adaptable
MIS requires a lot of expertise
MIS programs tends to be relatively costly
Well-defined decision making system
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Recommendations
Managers should find ways to fit there decision making tool with MIS
Managers must be aware of new MIS updates
Managers must employ the right professional personnel
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