Roland Gérard Barthes (French:  12 November 1915 – 26 March 1980) was a French theorist, philosopher, critic, and semiotician. Barthes' ideas explored a diverse range of fields and he influenced the development of schools of theory including structuralism, semiotics, social theory.

Roland Barthes is an author who studies

and explains the value of the sign

System also the impacts it will have on

Future modern day life in the media and

teaching.

ROLAND BARTHESWHO IS HE?

The portrayal of wine in French society as a healthy habit is an myth that is contradicted by certain realities (i.e., that wine can be unhealthy). He found semiotics, the study of signs, useful when it came to this. Barthes explained that these myths were "second-order signs," or "connotations." A picture of a full, dark bottle is a signifier that relates to a specific signified: alcoholic beverage.

ROLAND BARTHESSEMIOTICS AND MYTH’S

‘Literature is the question minus the answer.’

Barthes work into three levels: ‘functions’, ‘actions’ and ‘narrative’. ‘Functions’ are single descriptive word that can be used to identify a character. That character would be an ‘action’, and consequently one of the elements that make up the narrative. For example key words like ‘dark’, ‘mysterious’ and ‘odd’, used together, form a certain character.

ROLAND BARTHES

STRUCTURALISM AND ITS LIMITS

‘A photograph is always invisible, it is not it that we see.’

Roland Barthes's ideas to the development of narrative writing and modern media in his time are new being used all over the world such as structuralism and semiotics are being studied for education, filming and novel writing. His ideas are also used in representation of models of communication, including computers, photography, music, and literature

Mythologies is a book by Roland Barthes, published in 1957. It is a collection of essays, examining the social value systems to create modern myths. Barthes also looks at the semiology of the process of myth creation, updating Ferdinand de Saussure's system of sign analyse by adding a second level where signs are elevated to the level of myth. It is considered to be a key antecedent of cultural studies

ROLAND BARTHESHIS INFLUENCE AND MYTHOLOGIES

‘The photographic image... is a message without a code.’