ROI-DRIVEN interactive media since 1991

Mount Holyoke College

March 30, 2004

Alumni Development

CommunityFundraisingEndowment

AcademicResources

FacultyInfrastructure

AdmissionsApplication Volume Acceptance Rates

DiversityYield

Mount Holyoke CollegeWeb Strategy

Brand and Web strategy have a major impact in all areas

Outcome Convergence

Web

Audiences

University

Constituencies

Desired

Outcomes

Smith College

Harvard Law School

Providence College

Simmons College

Content Management

Recruit content stakeholders Establish a Web Policy Scope quantity and background of content

providers Scope type of content Technology/Infrastructure drivers Budget Optimally combined with a redesign/

rearchticture

CMS Vendor Overview• Ingeniux

- PCs/Macs- XML based- Small and privately held

• Merant- Well suited for complex workflows and data entries- XML based- Large and publicly traded

• Microsoft- .NET- Least expensive- Large and publicly traded

• RedDot- Good publishing tools- Most expensive- Private, foreign and of medium size.

CMS Procurement Strategies• Timing

- Buy end of month, of quarter or end of year

• Discounts- Keep at least two vendors in play until a contract is

signed. Don’t select until you’ve signed.- Ask for best and final offers.- Ask for free annual maintenance for the first two

years- Ask for free training- Small and or privately held vendors

(Ingeniux/RedDot) will offer more discounts than large publicly traded vendors (Microsoft/Merant).

Credentials

Full Service Interactive Agency

• Web and interactive solutions are our core business

Profitably in business for 13 years

Strong Higher Education Practice Area• Providence College, Saint Anselm

College, Harvard, MIT, Smith College, Trinity College, Dartmouth College, Simmons College, Tufts University, Middlebury College,Roger Williams University, Boston University, Fairfield University, University of Puget Sound, Occidental College

Track Record of achieving results for our clients

ROI-DRIVEN interactive media since 1991

Higher Education Offerings

• Web site design• Web application development/customization

• CMS, E-Commerce, Workflow• Admissions CDROM pieces• Digital outreach programs• Print Collateral